Sales Influence Podcast artwork

Sales Influence Podcast

599 episodes - English - Latest episode: 4 months ago - ★★★★★ - 308 ratings

Today's buyer is more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How Clients Buy" by using the latest studies in consumer behavior and neuromarketing to sell more effectively!

Entrepreneurship Business Marketing salestips influence motivation persuasion salestraining selling sellingtechniques victorantonio
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Episodes

#049 - Number 1 Sales Mistake

February 27, 2017 00:11 - 10 minutes - 23.6 MB

The number one mistake in selling is not doing....  This sales podcast will highlight what every salesperson needs to be doing during a sales conversation and HOW to do it.  www.VictorAntonio.com

#048 - Stop Managing Your Salespeople

February 23, 2017 05:31 - 10 minutes - 23.6 MB

Business owners make 4 common mistakes when handling their salesforce.  In this podcast I discuss how and why you need to shift your thinking when i comes to running a salesforce effectively.  www.VictorAntonio.com

#047 - 90 Day Sales Mindset

February 18, 2017 21:27 - 10 minutes - 9.77 MB

If you're new to sales or are struggling to stay motivated in selling, you want to listen to this podcast.  Learn why you don't feel motivated to sell your product or service.  Understand what you can do to keep selling with purpose and focus.  www.VictorAntonio.com

#046 - Small Business Sales Problem

February 17, 2017 15:46 - 10 minutes - 24.7 MB

Last week I did a coaching session with a small business owner who wanted to learn how to sell but didn't have their marketing approach clear.  Once we clarified them, it was easy to teach them how to sell.  www.VictorAntonio.com

#045 - Five Things to Look for in a Company

February 16, 2017 03:01 - 11 minutes - 25.7 MB

What Salespeople Need to be Successful is a company that offers FIVE key things that will help them sell more effectively.  www.VictorAntonio.com

#044 - Two Modes of Thinking

February 14, 2017 17:11 - 11 minutes - 10.6 MB

Did you ever find yourself in a funk?  A blue mood?  Not feeling like the world is working in your favor?  Well, you're not alone.  But what happens when you're in a bad mood and you try to make decisions concerning your future?  Your decision-making process is affected by the mood you're in.  So the question is, how do you break out of it?!  www.VictorAntonio.com

#043 - Why You Should Be In Sales

February 09, 2017 10:05 - 11 minutes - 26.3 MB

Here's a quick story on how I got into sales, four things you need to know about sales and having a sales eq!  http://www.VictorAntonio.com

#042 - Social Media Sales Funnel

February 07, 2017 04:04 - 10 minutes - 10.1 MB

Today's buyers like to go online to research before deciding to contact a company.  It's imperative that you leverage these channels to drive traffic to your website.  Learn why you should generate content to generate leads.  www.VictorAntonio.com

#041 - Get Rid of Low Profit Clients

February 01, 2017 19:00 - 12 minutes - 27.9 MB

Get rid of clients who are not helping you be profitable by unbundling services and creating tiered pricing.  http://www.VictorAntonio.com

#040 - Five Elements of a Winning Presentation

January 27, 2017 03:10 - 11 minutes - 26.5 MB

What are the key elements of a great sales presentation?  Who are your buyers?  What are their buying motives?  What do you need to know and have before doing a presentation?  All these questions are answered in this week's podcast.  www.VictorAntonio.com

#039 - Should You Be in Sales?

January 25, 2017 17:29 - 11 minutes - 27.4 MB

Selling is a profession that requires a certain skillset and mental toughness.  We all go through our moments when sales are low and we question if we're really cut out for this profession. This podcast will help you clarify some doubts you may be having.   http://www.VictorAntonio.com

#038 - Stop Conditioned Discounting

January 17, 2017 16:18 - 10 minutes - 24.5 MB

How to deal with clients who always want discounts.  www.VictorAntonio.com

#037 - Pricing Concerns Changes over Time

January 11, 2017 13:50 - 10 minutes - 23.4 MB

In this podcast find out how the concern for price changes over time when it comes to the buyer.  Initially, the concern is "How much?" but then the customer's attention is more on the solution.  In the final phase of the presentation, the concern for price reemerges but with a different twist.  http://www.VictorAntonio.com

#036 - The Best Sales Style

January 09, 2017 15:50 - 9 minutes - 21.1 MB

It goes without questioning that extroverts are better at selling than introverts. Extroverts have a gift for the gab, know how to engage clients and even persuading them into make a buying decision. They’re great talkers and great closers. Introverts on the other hand are too timid, don’t speak up much and they let the client control the conversation. They’re great listeners but not great closers.  Introverts are good at listening and but fall short on communicating value to client. Extrove...

#035 - SPIN Selling

January 06, 2017 02:52 - 10 minutes - 23.8 MB

Written by Neil Rackham in 1987, SPIN Selling still stands as one of the great sales books on how to uncover pain points.  http://www.VictorAntonio.com

#034 - Retail Sales Influence

January 04, 2017 03:40 - 10 minutes - 24.5 MB

Client walks into your retail store and says, "I'm just looking around."  What do you say as a salesperson?  What should you say in response?  What rules of influence would Robert Cialdini use? http://www.VictorAntonio.com

#033 - Sell 48% More

January 02, 2017 20:15 - 10 minutes - 9.67 MB

THE SALES PROCESS PERSONALIZING A SALES PROCESS FOR YOUR BUSINESS: Studies have shown that the most consistent salespeople are these who use a sales process. Here are three compelling reasons whey having a sales process matters: Having an established sales process of what needs to happen to advance the sale allows the salesperson to be prepared  When the sales process isn’t working the salesperson is able to analyze, adjust or tweak a specific step in the process to get it back on track....

#032 - 3 Ways to Block Your Competition

December 19, 2016 23:46 - 11 minutes - 10.3 MB

If you're in the B2B space, you're going to appreciate this podcast.  Have you ever submitted a bid and you made the final cut?  You and another company have been asked to come in and discuss your proposal.  You've been selected to go first.  What do you say and do knowing your competitor may bad-mouth you?  Here are 3 strategies you can use.  

#031 - Get Clients to Like You

December 13, 2016 06:30 - 10 minutes - 10.1 MB

Clients buy from people they like.  So how do we get clients to like us?  How do they determine whether your friend or foe?  In this Sales Influence podcast we look at Albert Mehrabian's "Liking Formula".  http://www.VictorAntonio.com

#030 - Case Study - Selling Solar Panels

December 05, 2016 15:49 - 10 minutes - 9.83 MB

Selling technology products into the international markets can be tricky. In this podcast I help someone figure out how to sell solar panel products internationally.

#029 - 4 Keys to Selling Value Service

December 02, 2016 01:16 - 10 minutes - 23.3 MB

How do you get clients to switch over to your service?  What are the four (4) things you need to demonstrate in order to win the business?  In this sales influence podcast I'll tell you how you can win more deals on Value.  http://www.VictorAntonio.com

#028 - Why Clients Need More Information

November 29, 2016 04:14 - 10 minutes - 24.4 MB

How many times has a client said to you, "I need to do more research." before they're able to make a buying decision?  What triggers this need to seek out more information?  In this podcast I introduce the concept of Information Asymmetry and why it causes clients to delay making a buying decision.  www.VictorAntonio.com

#027 - Shut Up and Sell More

November 25, 2016 15:58 - 9 minutes - 23 MB

Why does listening work?  Why is it so important in the sales process?  Find out 5 ways to listen more effectively and 3 things you should never do when speaking with a client.  www.VictorAntonio.com

#026 - Change YOUR Sales Behavior

November 21, 2016 23:38 - 9 minutes - 9.18 MB

Learn how to change your sales behavior using the feed forward method.  Think of one behavior you'd like to change or improve on.  Then, ask 5-10 people to give you 2 ideas on what you can do going 'forward' to change or improve on that behavior.  www.VictorAntonio.com

#025 - Voter & Seller Preference

November 09, 2016 21:55 - 10 minutes - 23.1 MB

Understanding who voters are going to vote for is tricky, but not as tricky as trying to find out what buyers prefer.  In this podcast I'll give you a strategy to uncover a true buyer's preference.

#024 - Selling Today: Interview with Victor Antonio

November 08, 2016 18:30 - 49 minutes - 114 MB

How has selling changed with the advent of the Internet?  If consumers are more informed, how do can you sell more effectively.  Listen to this radio interview with sales expert Victor Antonio

#023 - What Do You Do?

November 01, 2016 00:26 - 11 minutes - 25.5 MB

When you're at Networking event and someone asks, "What do you do?", how should you respond?  In this Podcast I give you an insightful strategy on how to use it to qualify clients who are worth following up on.

#022 - 7 Ways to Avoid Discounting

October 25, 2016 20:41 - 10 minutes - 24.1 MB

Clients usually ask for a discount.  Here are 7 ways you can counter the "can you give me a better price" objection without having to lower your price.  http://www.VictorAntonio.com

#021 - Increase Your Average Order Size

October 21, 2016 16:02 - 10 minutes - 23.2 MB

One of the most common objections you get from a client is, "That's more than I expected to pay."  Using this one simple, yet effective strategy, you can a) block that objection b) increase your average order size and c) do so without lowering our price.  http://www.VictorAntonio.com

#020 - Train Your Salespeople to Think

October 17, 2016 22:07 - 11 minutes - 11 MB

Every manager has to learn how to condition their salespeople to think for themselves instead of always solving the problem for them.  In this podcast learn a simple trick, and why it works, on how to get salespeople to stop depending on you and depend on themselves. http://www.VictorAntonio.com

#019 - Don't Psyche Yourself Out

October 13, 2016 12:51 - 10 minutes - 9.34 MB

Don't psyche yourself out as a salesperson by Committing the Fundamental Attribution Error.  Too often we assume something about our customer or client that really isn't true.  In so doing, we question our own ability to sell and end up ruining the sale.  In this podcast I'll show you what you need to do to stay mentally in the game.  www.VictorAntonio.com

#018 - Getting Clients to CHANGE their Minds

October 10, 2016 20:58 - 10 minutes - 24.4 MB

When a customer searches online or offline in search of a product, their 'preferences' begin to form in terms of what they want.  The only way to persuade a customer who has already formed preferences is to destabilize them.  In this podcast I'll show you THREE (3) Destabilization Strategies.  www.VictorAntonio.com

#017 - Avoid Sales Burnout!

September 29, 2016 22:59 - 10 minutes - 23.1 MB

One of the toughest things to deal with is burning yourself out by doing too much and not enjoying what you're doing.  Burnout means you're so tired that you just can't do it anymore.  Adam Grant in his book Give and Take provides some ideas on how to avoid being overstressed and not motivated.  

#016 - Black Box of Selling

September 27, 2016 17:00 - 9 minutes - 21.5 MB

I use an engineering story to drive home the point that we as salespeople need to stop and analyze our WINS in order to determine how we won the deal.  Taking time to reflect on why we won the deal, speaking with support people and eventually talking to the buying client, will allow salespeople to know WHY and HOW they won the sale so they can repeat it again.  www.VictorAntonio.com

#015 - Sales Excellence (Special)

September 24, 2016 01:10 - 13 minutes - 24.8 MB

What does it take to be the best in selling?  What should you know?  Who should train you?  Do you need a sales process?  In this special recording, Victor Antonio will walk you through the mindset, skill set and tool sets you'll need to be the best of the best in sales.  www.VictorAntonio.com

#014 - Sell Like a Squirrel

September 22, 2016 17:45 - 10 minutes - 24.2 MB

In this episode, I use the squirrel as an analogy for selling more to new clients.  Squirrels are creatures that are focused and determined.  If we can imbue our salespeople with that same focus and determination, imagine what they could do!  Well, I did that!  I made my salesperson sell like a squirrel and the results were...well,..listen to the podcast.  www.VictorAntonio.com

#013 - Brain Pain = More Sales

September 17, 2016 16:47 - 11 minutes - 25.6 MB

In this episode we look at how the brain works, more specifically the reptillian brain.  We talk about Fight, Flight and more importantly Freeze; when clients can't decide. You also get an example of creating brain pain to increase your close rate.

#012 - Cost of LOSING Clients

September 15, 2016 13:55 - 9 minutes - 9.2 MB

How much does a new client really cost your company?  More than you think!  You'll be introduced to Opportunity Costs, Return On Investment (ROI) and Lifetime Value of a Customer (LVC).  www.VictorAntonio.com

#011 - STOP Competitors from Bad Mouthing You!

September 11, 2016 15:41 - 9 minutes - 22.8 MB

 STOP Competition from Bad Mouthing You by learning how use the inoculation theory, not to persuade others, but to stop others (your competitors) from persuading your client.  This simple strategy is high effective in a B2B environment.  For more info to go http://www.VictorAntonio.com

#010 - "Your Price is Too High" Objection

September 04, 2016 21:14 - 9 minutes - 23 MB

In this podcast I address how to handle the objection "Your price is too high." using a great example by the late great Zig Ziglar.  I then desconstruct his response to reveal why his example is very effective. 

#009 - "Let me think about it" Response

August 28, 2016 02:45 - 9 minutes - 9.24 MB

We all hate to hear the words, "Let me think about it." after a great sales presentation.  In this episode I'll show you what you can say and do to maneuver the client to a 'yes' answer.

#008 - Your Presentation Style

August 23, 2016 12:31 - 9 minutes - 22.1 MB

In this Sales Influence Podcast I talk about finding your presentation style and how authenticity is key when it comes to influencing and persuading others to buy from you or buy into what you're saying.

#007 - 10 Sales Presentation Tips

August 21, 2016 19:42 - 8 minutes - 19.9 MB

Here are 10 presentation tips to help you create a more powerful and persuasive presentation.  You need to have a structure, storyline, a narrative and supportive messages to support what you're trying to accomplish.

#006 - Getting Clients to SWITCH

August 16, 2016 16:07 - 7 minutes - 18.2 MB

If a client is using someone else, how do you get them to switch over to buying from you?  Why do clients hesitate?  Why do they not want to change?  Learn what you need to do to make them want to switch.

#005 - 4 Types of B2B Buyers

August 10, 2016 18:00 - 10 minutes - 23.1 MB

In any B2B (or B2C) you typically have four types of buyers who will make the buying decision.  The key is understanding who they are, what are their individual motivations for buying and most important, why wouldn't they buy.  Knowing this will allow you to tailor and optimize your sales pitch.

#004 - Finding B2B Target Clients

August 03, 2016 17:36 - 10 minutes - 23.8 MB

Finding your B2B target clients starts off by knowing your industry, then segmenting it, finding the different markets and then identifying the clients within each.  Learn also how to use DATAMINING to help you sort your customers into three lead funnels: existing, inactive and new clients.  

#003 - 5 Mistakes Managers Make in Selling

August 01, 2016 19:19 - 10 minutes - 24.6 MB

There are 5 common mistakes business owners make when working with a salesforce.  Learn what not to do and how to manage a winning sales team.  Victor Antonio, sales and motivation expert will discuss shift our paradigm when it come to managing and selling.  For more information go to http://www.VictorAntonio.com 

#002 - WHY Clients Don't BUY

August 01, 2016 16:37 - 10 minutes - 23.4 MB

What stops a client from making a buying decision?  In this sales training tip you'll learn about Brain Pain.  Sales trainer and motivation expert Victor Antonio will walk you through why clients don't buy and what you can do to sell more effectively.  For more information go to http://www.VictorAntonio.com

#001- How to Rescue a Struggling Salesperson

August 01, 2016 16:28 - 12 minutes - 27.6 MB

When a salesperson is struggling to hit their number, here's what you need to do!  In this sales training episode you'll learn what to do a sales manager. Sales trainer and motivation expert Victor Antonio shows you that selling ain't hard when you know how!  More info at http://www.VictorAntonio.com

Guests

Matthew Pollard
1 Episode