Scale Your SaaS
237 episodes - English - Latest episode: 6 days ago -Each week we talk with those who have succeeded and inspired in the world of software. How they did it, what advice they have, and what's coming in the future with new innovation. All aimed at helping you generate more leads, close more new customers, and Scale Your SaaS.
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
275: The Best Ways to Get an Accurate Financial Picture of Your Business - with Jesse Rubenfeld
August 01, 2023 08:00 - 26 minutes - 18.1 MBEPISODE SUMMARY When it comes to accounting, how much time is spent creating entries and spreadsheets? While this is not a big deal, as long as you have an accounting department or a talented CFO, it may cost you loads of revenue. In this week's episode of Scale Your SaaS, FinOptimal Founder and CEO Jesse Rubenfeld expounds on the massive impact of automation on accounting with Host and B2B SaaS Sales Coach, Matt Wolach. He also touches on the importance of knowing yourself and the buyer t...
274: How to Hyper-Personalize Your Email Marketing - with Abby Hehemann
July 25, 2023 08:00 - 22 minutes - 15.7 MBEPISODE SUMMARY Email marketing has become a lot harder nowadays. SaaS companies have a higher chance of landing in spam after spending hundreds to thousands of dollars on each campaign. Meanwhile, email marketers have to worry about being drowned by competition and getting replaced by generative AI… or do they? In this episode of Scale Your SaaS, GetResponse Director of Product Marketing Abigail Hehemann sat down with Host and B2B SaaS Sales Coach, Matt Wolach to teach entrepreneurs and ...
273: Where to Start with ChatGPT - with Shanif Dhanani
July 18, 2023 08:00 - 22 minutes - 15.3 MBEPISODE SUMMARY By now, almost every software business owner has heard the tales of OpenAI's language-learning model. Software founders have set their sights on upgrading their systems by integrating ChatGPT. Does your company need ChatGPT, and if so, how do you absorb it in your SaaS and business operations? In this week's episode of Scale Your SaaS, ChatGPT Consultant Shanif Dhanani educates about the potential of ChatGPT-powered software along with its flipside as he talks with Host and...
272: How Technical Founders Can Win in the Software Business - with Eric Weiss
July 11, 2023 08:00 - 23 minutes - 16.4 MBEPISODE SUMMARY Technical founders are born for a software business. After all, their very nature is a perfect fit for the software industry itself. However, even all the technical talent in the world will only be enough to keep your company financially afloat if you can’t connect with others. In this episode of Scale Your SaaS, Full Cycle Executive Coach Eric Weiss talks about the importance of cultivating your technical workers to become story-driven with Host and B2B SaaS Sales coach Ma...
271: How to Make Sure Your Dev Team Productivity is Maximized - with Phil Alves
July 04, 2023 08:00 - 19 minutes - 13.8 MBEPISODE SUMMARY Product development is the backbone of software companies, so nurturing your dev team is paramount to success. Despite this, the knee-jerk response to product development usually measures the KPIs for an optimal go-to-market. However, the secret to productivity lies in numbers and developer experience. In this week's episode of Scale Your SaaS, DevStats Founder, and DevSquad CEO Phil Alvez shares the ingredients for successful product development with Host and B2B SaaS Sale...
270: How to Generate Perfect Fit Leads - with Collin Mitchell
June 27, 2023 08:00 - 22 minutes - 15.4 MBEPISODE SUMMARY One of the core missions of a software business founder is to capture the market that is composed of their ICPs (Ideal Customer Profile). Despite this, software salespeople are encouraged to close any prospects who might be willing to share their credit card details. The end result? A bloated sales funnel with low-quality leads and a couple of one-star reviews. In this episode of Scale Your SaaS, Leadium VP of Sales Collin Mitchell educates on the importance of rejecting un...
269: Why RevOps Might be Your Answer to Scaling - with Taft Love
June 20, 2023 08:00 - 22 minutes - 15.6 MBEPISODE SUMMARY Scaling is the equivalent of a dream come true for software founders, which is why they tend to invest in revenue operations. However, going with a blind process usually means hitting obstacles and potentially injuring the company's growth. This is where expert agencies like RevOps come into play. In this week's episode of Scale Your SaaS, Iceberg RevOps Founder Taft Love expounds on the intricacies of revenue operations with Host and B2B SaaS Sales Coach, Matt Wolach. He a...
268: Prospecting Mistakes that Hurt Lead Gen - with Wissam Tabbara
June 13, 2023 08:00 - 20 minutes - 14.4 MBEPISODE SUMMARY Prospecting is one of the cornerstones of outbound sales in the software world. Due to a variety of factors, mistakes happen during this crucial process which usually means a critical blow on lead generation itself. And so founders ask how prospecting should be performed to prevent lead attrition. In this episode of Scale Your SaaS, Truebase Founder, and CEO Wissam Tabbara touches on the common mistakes that occur during the lead generation process with host and B2B SaaS sa...
267: How to Quickly Earn Your Buyer’s Trust - with Liam Patterson
June 06, 2023 08:00 - 25 minutes - 17.7 MBEPISODE SUMMARY In this week’s episode of Scale Your SaaS with host and B2B SaaS Sales Coach Matt Wolach, we will delve into CEO and Founder Liam Patterson’s success, discussing the growth journey of Bidamic, a company specializing in Google Shopping. From securing investment and expanding the team to launching innovative software products, Bidnamic has experienced significant growth. Let's explore the tips and strategies shared by Liam on how they built trust, marketed their services, an...
266: How to Get Enterprise Leads to LOVE You - with Patrick Trümpi
May 30, 2023 08:00 - 24 minutes - 16.9 MBEPISODE SUMMARY In this week’s episode of Scale Your SaaS, we will delve into Patrick Trumpi’s journey over the past nine months as Chief Sales Officer at Unique, exploring how they adapted a sales strategy, shifted their target market, and implemented value workshops to drive success in the enterprise space with host and B2B SaaS Sales Coach Matt Wolach. PODCAST-AT-A-GLANCE Podcast: Scale Your SaaS with Matt Wolach Episode: Episode No. 266, "How to Get Enterprise Leads to LOVE You - with ...
265: How to Win Deals with a Webinar - with Melissa Kwan
May 23, 2023 08:00 - 22 minutes - 15.3 MBEPISODE SUMMARY Webinars play a pivotal role in modern software sales funnels, offering entrepreneurs and SaaS sales professionals a powerful tool for connecting with potential customers. Whether through live or pre-recorded webinars, the key is to provide valuable and engaging content that educates, inspires, and persuades viewers. That’s why in this week’s episode of Scale Your SaaS, eWebinar co-founder and CEO Melissa Kwan graced the show to share why embracing webinars as an integral ...
264: How to Achieve Your Dream Exit - with Christine McDannell
May 16, 2023 08:00 - 22 minutes - 15.5 MBEPISODE SUMMARY Getting a dream exit is the ultimate end game for many software founders. There are multiple reasons behind each exit, but the goal for all is the same. How do you ensure that you get your money's worth when you finally put your SaaS, which you worked so hard for, up for sale? In this episode of Scale Your SaaS, The Magnolia Firm Founder Christine McDannell talks about the right mindset and courses of action to take when exiting your business with host and B2B SaaS Sales Co...
263: Why Your SEO Strategy Isn’t Working - with Alan Silvestri
May 09, 2023 08:00 - 19 minutes - 14.2 MBEPISODE SUMMARY SEO has been one of the cornerstones of content marketing in SaaS. You hear this term a lot among businesspeople and corporations. Many brands use this strategy, often stating that their blog adheres to SEO principles. And yet only a few actually generate traffic, much less close a deal from any of their web content. In this episode of Scale Your SaaS, Growth Gorilla Founder, and CEO Alan Silvestri reveals his framework for setting your SEO game up for a victory with host a...
262 - How Treasure Data Went From $0 to $100M in Revenue - with Kaz Ohta
May 02, 2023 08:00 - 22 minutes - 15.3 MBEPISODE SUMMARY In today’s fast-paced digital world, software businesses must stay connected with their customers to provide an optimal experience. However, with so much consumer data scattered across various applications and systems, getting a complete view of a customer is challenging. This problem is where a Customer Data Platform (CDP) comes in. This week’s episode of Scale Your SaaS with Kaz Ohta, CEO & Co-Founder at Treasure Data, and B2B SaaS Sales Coach Matt Wolach will explore how...
261: How to Save Thousands in Turnover Costs Through Great Employee Onboarding - with Harris Fanaroff
April 25, 2023 08:00 - 22 minutes - 15.4 MBEPISODE SUMMARY In this episode of Scale Your SaaS, Activate Onboarding Founder Harris Fanaroff shares how to save thousands in turnover costs through great employee onboarding with host and B2B SaaS sales coach Matt Wolach. He provides insights on ensuring managers understand its importance and are given the time and resources they need to do it well. And with persistence and focus on providing value, social media can also be a game-changer for your business. Read on to learn more about thi...
260: How to Launch and Scale to Success Quickly - with Omar Jordan
April 18, 2023 08:00 - 22 minutes - 15.8 MBEPISODE SUMMARY There are several ways that a software company can apply to catapult itself straight to a big exit. One of the easiest ways to do this is by finding a market gap that everyone overlooks because they deem it too small to matter. Completely fill it in with your SaaS, and you will have your turf in your field of business. In this podcast, Coviance Founder and CEO Omar Jordan share the story of how he cemented his company in its industry with over 425+ lenders and still counting...
259: How to Grow Your SaaS by Using the Proper Resources - with Sharekh Shaikh
April 11, 2023 10:00 - 26 minutes - 18.4 MBEPISODE SUMMARY Research is an important aspect of developing your business. Finding problems to develop a product for is already research. Surprisingly, this has been made more challenging not by the difficulty of the process but by the risks that come with it. And so, ensuring you do research right is imperative to protect the growth of your SaaS. In this week's podcast, CleverX Founder Sharekh Shaikh talks about the importance of taking your time when identifying problems and how to get...
258: Why Nailing Your ICP Is Critical for Growth - with Niclas Lilja
April 04, 2023 08:00 - 27 minutes - 18.9 MBEPISODE SUMMARY Subscription-based billing models have become increasingly popular in the world of business-to-business (B2B) software sales. However, implementing a subscription model is more complex than it may seem. In this podcast, Niclas Lilja, Founder & CEO of Younium discusses the importance of subscription management for SaaS businesses, nailing your ICP, highlighting common issues companies face, and offering tips for improving subscription processes with host and B2B SaaS sales c...
257: Does ChatGPT Really Work for Website Copy? - with Aaron Wrixon
March 28, 2023 08:00 - 24 minutes - 16.8 MBEPISODE SUMMARY There are lots of emerging Artificial Intelligence software that could help you boost your content creation. But you’ve got to keep in mind that your content has to get your message across to your buyers. You’ve got to be able to connect with others through your words. Founder of WRIXON, Aaron Wrixon, explains AI can help copywriters and the difference between AI-generated content and human-created content. He also talked with Host and B2B SaaS Sales Coach Matt Wolach abou...
256: From Side Project to Millions in Revenue - with Chase Summers
March 21, 2023 08:00 - 24 minutes - 17.1 MBEPISODE SUMMARY Every successful megacorporation that has ever existed was once small. We've all heard of the stories of a software startup founder that started their business in their parent's garage, or created it while still in college. And so with the right process and mindset, know that your company can be just as successful. Dataedo Director of Customer Operations Chase Summers shares his experience in helping Dataedo grow from a side project to the profitable company that it currentl...
255: How to Win More Customers Using LinkedIn - with Donna Serdula
March 14, 2023 08:00 - 24 minutes - 16.6 MBEPISODE SUMMARY Having more than 900 million users worldwide, LinkedIn has evolved into a powerful marketing tool. Any software business or brand can improve its sales and marketing efforts by building a great LinkedIn page or profile and establishing a professional network through high-quality content. President of Vision Board Media, Donna Serdula, explains how LinkedIn can grow your brand. She also discussed the S-O-A-...
254: How to Differentiate from the Competition - with Ton Dobbe
March 07, 2023 08:00 - 24 minutes - 16.7 MBEPISODE SUMMARY The software industry is highly competitive, with numerous companies offering similar products and services. Despite a company's confidence in its superiority, the challenge lies in differentiating itself from the competition in the eyes of the market. In this week’s episode of Scale Your Saas with host and B2B SaaS sales coach Matt Wolach, Ton Dobbe, the author of "The Remarkable Effect" and Chief Inspiration Officer and Founder at Value Inspiration, offers guidance on ho...
253: How to Maintain Consistent and Terrific Customer Support - with Daniel Viduya
February 28, 2023 08:00 - 25 minutes - 17.6 MBEPISODE SUMMARY How you treat and interact with your customers greatly affects your software company’s image and reputation. In many ways, your customer support team is the face of your company. If you’re serious about growing your business, you must dedicate time, effort, and attention to customer service. Vice President of Growth at SupportZebra, Daniel Viduya, explains customer support's importance. He also shares with Host and B2B SaaS Sales Coach Matt Wolach about outsourcing, what me...
252: The New World of Managing Global Hybrid Teams - with Projjal Ghatak
February 21, 2023 08:00 - 25 minutes - 17.8 MBThe New Wave of Managing Global Hybrid Teams – With Projjal Ghatak EPISODE SUMMARY Starting a software business is just as much a psychological endeavor as a business undertaking. As a SaaS founder or CEO, you must possess the mindset that you can handle anything that comes at you and overcome the stress and challenges. Co-Founder and CEO of OnLoop, Pojjal Ghatak, talks about how they managed their startup in the face of hardships. He shares with Host and B2B SaaS Sales Coach Matt Wolac...
251: How to Implement FinTech to Compete with Big Players - with Joe Keeley
February 14, 2023 08:00 - 24 minutes - 17.2 MBEPISODE SUMMARY Here’s the truth: there's no surefire formula for instant success in the software world. But you can still boost the growth of your SaaS business by working with investors, gathering a core team, and utilizing the tools and resources that are easily available today. Co-Founder and CEO of JustiFi, Joe Keeley, talks about how their business evolved from a simple platform to what it is now. He shares with Host and B2B SaaS Sales Coach Matt Wolach about their journey and how t...
250: How to Educate Your Market to Win Traction - with Shaunak Roy
February 07, 2023 08:00 - 22 minutes - 15.5 MBHow To Educate Your Market To Win Traction – Shaunak Roy EPISODE SUMMARY It’s not easy to develop a SaaS product that people will love. As with any business venture, building and launching a startup software platform takes a lot of work; it’s a roller coaster ride out there. That’s why it’s necessary to understand the basics and how the entire process goes. Yellowdig's CEO and founder, Shaunak Roy, talks about how their company started and how they built their product. He shares their p...
249: Software Companies Waste 20-30% of their Spend - Fix It This Way - with Indus Khaitan
January 31, 2023 08:00 - 22 minutes - 15.5 MBEPISODE SUMMARY Being in business often means being busy. For many of us, this means needing to be more watchful over all the company spending. What if I tell you that as much as 30% of your budget is being wasted? But worry not! A little bit of mindfulness and that 30% waste will turn into a 30% gain in no time. Quolum Founder and CEO Indus Khaitan discuss optimizing spending so that every dollar is used profitably and meaningfully. He also talks about other methods of scaling your busin...
248: 4 SEO Mistakes You’re Probably Making - with Ken Marshall
January 24, 2023 08:00 - 24 minutes - 17 MBIn the first episode of the newly rebranded Scale Your SaaS with host and B2B SaaS sales coach Matt Wolach, you’ll get to know Ken Marshall and his smart tactics for using SEO for your SaaS business. He laid out the top four SEO mistakes you’re probably making and how to avoid them to succeed in your goals. SEO is a tricky game in today’s digital landscape, and every software business should be able to grasp its ins and outs in order to come up with a strategy that not only gains traffic fo...
247.5: Announcement: Podcast Rebrand - Changing Our Name
January 20, 2023 19:00 - 3 minutes - 2.75 MBWOW! I was surprised to see that my podcast 𝘄𝗮𝘀 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝗲𝗱 𝗶𝗻 𝟳𝟯 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀 last year. And that it is one of the top SaaS podcasts in the world! With this, I have an announcement: We’ve been doing this podcast for almost 3 years now (sounds crazy to say). I have met and learned from some of the best and smartest people in the tech world. And the feedback from many of you has been overwhelming, I’m so glad it’s helping you grow. But now it’s time to make a change. But not a big one, only ...
247: How Your Mindset Can Make or Break Your Company - with Gavi Zeitlin
January 17, 2023 08:00 - 29 minutes - 20 MBEPISODE SUMMARY Starting a software company is never easy, but with the right mindset, everything will surely fall into place. It’s all about discovering your best possible offer, understanding your customers, knowing how to market your SaaS product, and executing your marketing strategy. F.I.R.E. Consulting, Inc. Co-founder Gavi Zeitlin discusses the pillars of the F.I.R.E. marketing method. He shares with Host and B2B SaaS Sales Coach Matt Wolach how the idea came to be, and how it has h...
246: Lessons for a Solo Founder - with Robin Singhvi
January 10, 2023 08:00 - 30 minutes - 21.1 MBEPISODE SUMMARY Being a solo software founder can be a very rewarding and freeing experience, but it is also tough work. It's like playing a game with the hardest difficulty since you must play all classes to progress to the next level. But with the right guidance, it will be more than worth it because your company will succeed and give you more than just a return on investment. SmartCue Founder and CEO Robin Singhvi share a wealth of tips he learned not just as a solo founder but as a fir...
245: The Best Outreach Tactics - David Valentine
January 03, 2023 08:00 - 26 minutes - 18.5 MBThe Best Outreach Tactics - David Valentine EPISODE SUMMARY Scaling a SaaS company involves blood, sweat, and tears. You have to get a lot of things right; outreach, in particular, has to be great. Now, imagine having to scale eight companies at once. Fortunately, there are experts out there that have successfully scaled in all of their software companies that you can emulate so that you can scale yours, regardless if it's one or a dozen! Avadel CEO David Valentine provides loads of valua...
244: How to Gain More Efficient Growth Using Data - with Scott Stouffer
December 27, 2022 08:00 - 25 minutes - 17.6 MBEPISODE SUMMARY Everywhere you go in software businesses, you hear "KPI" thrown around. But how exactly do you begin to capture data, make sense of the numbers and produce an action plan written with letters? Easy. You follow the steps of intentional iteration. Host and B2B SaaS Sales Coach Matt Wolach and ScaleMatters CEO Scott Stouffer unleash the magic of intentional iteration and unravel the secret art of using data. Stouffer also shares the assortment of tricks you can apply to scale ...
243: How to Get Your Market to Switch to Your Product - with Paul McCarthy
December 20, 2022 08:00 - 22 minutes - 15.9 MBEPISODE SUMMARY Any software founder who has ever tried to penetrate a market typically finds themselves feeling nervous. After all, there are already many established players in the field. To combat this, some go so far as to create elaborate sales methods or feature-loaded products. Nowadays, to truly stand out, simplicity is the name of the game. All you have to do is to turn your SaaS into a solution so easy to use, that it's the obvious solution. Snapfix CEO and Founder Paul McCarthy...
242: How to Be More Effective in Sales Outreach - with Ekin Ober
December 13, 2022 08:00 - 23 minutes - 16.4 MBEPISODE SUMMARY What do you think are the makings of a great software sales leader? Is it having years of sales experience under one's belt? Is it a sales degree from a famous university? Do they know the ins and outs of sales like the back of their hand? While these can certainly help, the common denominator of all good sales outreach is a solid process. Greencube CEO Ekin Ober talks about the importance of nailing your sales process and other prospecting techniques with Host and B2B SaaS...
241: How to Make December Your Best Sales Month - Matt Wolach
December 06, 2022 08:00 - 16 minutes - 11.6 MBEPISODE SUMMARY If you’re in the software industry, you’re probably aware that many companies shut down in December. Some of them become a little complacent and think that because it’s the holiday season, they pause their business, thinking it’s a slow time to make a profit. On the contrary, Matt Wolach, host of SaaS-Story in the Making, believes December is high time to prepare for next year. In this episode, he will show you why you need to be aggressive at the end of the year, why you n...
240: Get More Leads with The Right Messaging Strategy - with Colby Flood
November 29, 2022 08:00 - 21 minutes - 15 MBEPISODE SUMMARY While doubling down on advertisements can be the knee-jerk reaction to advertising your software, the answer is more straightforward. Standing out from the crowd and driving leads can be achieved with a well-curated messaging strategy. Now the question becomes, how exactly do you accomplish that? CEO and Founder at Brighter Click Colby Flood discusses the importance of nailing the correct messaging strategy together with B2B SaaS Sales Coach Matt Wolach. He also emphasizes...
239: How to Cold Call Like and Expert - with Kevin Hopp
November 22, 2022 08:00 - 25 minutes - 17.4 MBEPISODE SUMMARY For a lot of salespeople, cold calling feels like a monotonous task of simply dialing numbers and hoping prospects pick up. Some may even claim that cold calls are no longer effective due to the prevalence of spam calls. But did you know that you can now strategically call several people at the same time and make it so that they quickly fill up your pipeline? Founder at Hopp Consulting Group and Chief Cold Caller at CallBlitz Kevin Hopp joins B2B SaaS Sales Coach and Host...
238: Convert More Traffic Using Web Personalization - with Eric Melchor
November 15, 2022 08:00 - 23 minutes - 16 MBEPISODE SUMMARY When software marketers try to increase web traffic, their efforts are usually concentrated on either paid ads or SEO. But what if I tell you that you need more than those two tactics? Sure, you can get customers to visit your website, but the question becomes: how do you make them stay, and how do you make them buy? Host and B2B SaaS Sales Coach Matt Wolach sits down with OptiMonk Personalization Ambassador and Innovators can Laugh podcast Host Eric Melchor. They have an i...
237: From 0 to 16 Million Users - Here’s How - with Payman Taei
November 08, 2022 08:00 - 28 minutes - 19.5 MBEPISODE SUMMARY If there's one thing software entrepreneurs worldwide have in common, it's that we all want to scale. In fact, we all crave to see our companies succeed so much that growing has almost become like a race. Nonetheless, some business owners opted to play the long-term game instead and achieved just as much bottom line. Visme Founder and President Payman Taei share his long-term growth strategies with Host and B2B SaaS Sales Coach Matt Wolach. He talks about the importance of ...
236: How to Use Data to Win More Deals - with Nik Mijic
November 01, 2022 08:00 - 24 minutes - 16.9 MBEPISODE SUMMARY When it comes to data, people's impression is that it's usually part of the company's quarterly review or all about the KPI. But what if I tell you that data can also be used as a magnetic lead generator that will cement your deals? How? The critical phrase is data-driven content. Matik Co-Founder and CEO Nik Mijic chatted with B2B SaaS Sales Coach and Host Matt Wolach about the magic of data in any of your sales presentations. He also explains that a captivating story must...
235: How to Give Employees Stock - with Jason Atkins
October 25, 2022 15:00 - 25 minutes - 17.3 MBEPISODE SUMMARY Every founder would love to build their own ‘dream team,’ but that is usually easier said than done. Fortunately, tools like the Employee Stock Option Plan (ESOP) help achieve that goal. But then, how exactly do you implement ESOP in your SaaS company? Cake Equity Co-Founder and CRO Jason Atkins reveals the magic of ESOP with B2B SaaS Sales Coach and Host Matt Wolach in this week’s episode of SaaS-Story in the Making. He eagerly dissects the key concepts of equity in a foun...
234: How to Accelerate Quickly After Launch - with Krish Ramineni
October 18, 2022 08:00 - 24 minutes - 17.1 MBEPISODE SUMMARY Scaling a SaaS product is something that is needed to help SaaS startups grow. When the product has paid off, it faces the urge for further growth and development. That’s why in today’s episode, we will dive deep into how your SaaS startup can accelerate quickly after launching. Fireflies.ai Founder Krish Ramineni joins B2B SaaS Sales Coach and Host Matt Wolach in enlightening SaaS founders about how to accelerate your SaaS company’s growth. He also reveals how AI will mass...
233: SEO Mistakes to Avoid - with Brendan Hufford
October 11, 2022 08:00 - 30 minutes - 21.1 MBEPISODE SUMMARY A standard piece of advice that both software salespeople and marketers provide when it comes to lead generation is to apply SEO. In fact, the use of SEO is expected nowadays because of how much impact it can have in increasing your close rate. But are you actually executing your SEO correctly? B2B SaaS Sales Coach and Host Matt Wolach and Growth Sprints Founder Brendan Hufford get to the bottom of what not to do when it comes to SEO. Hufford also shares many of his persona...
232: How an Event Can Generate a Huge Amount of Leads - with Jon Kazarian
October 04, 2022 08:00 - 23 minutes - 16.1 MBEPISODE SUMMARY Remember when events used to take up a considerable chunk of the marketing budget only to have barely any insights? Fortunately for us, that’s become a thing of the past as events now take the cake in generating leads. But to maximize that benefit, it’s crucial for software founders to have the right know-how. Fortunately, Accelevents Founder and CEO Jon Kazarian has a ton of experience in leveraging events for an outstanding amount of leads. He discusses with B2B SaaS Sal...
231: The Future of Your Workforce - with Shahar Erez
September 27, 2022 08:00 - 23 minutes - 16.1 MBEPISODE SUMMARY Recent trends show that a new era is about to dawn upon the software business world. As many of you have noticed, there is a rapidly increasing shift towards freelancing among young professionals. If your business is to survive, it's essential you ride this wave of change, and we will show you exactly how to do that in style. In this week's episode of SaaS-Story in the Making, B2B SaaS Sales Coach and Host Matt Wolach and Stoke Talent Co-founder and CEO Shahar Erez get to ...
230: How to Successfully Launch a Software Product - with Karthik Suresh
September 20, 2022 08:00 - 21 minutes - 14.7 MBEPISODE SUMMARY Launching a software product can be a very stressful experience even if you have an amazing product. But with the right tools in place and a well-defined launch process, you’ll be able to breeze through this phase with flying colors. Gone are days when the product management team is in utter chaos due to a lack of structured planning. In today’s episode of SaaS-Story in the Making, Ignition Co-Founder and CPO/CTO Karthik Suresh elaborate on the elements of a successful pro...
229: How to Drive Tons of Great Referrals - with Kirsty Sharman
September 13, 2022 08:00 - 29 minutes - 20.6 MBEPISODE SUMMARY A referral program is the best organic lead generation process that you can have. All you need to do is invest in your customers instead of the ad giants, and you will get a stream of ROI. However, many software founders have yet to utilize this fully, but once they do, they’ll wonder why they haven’t done it much earlier. In this episode of SaaS-Story in the Making, B2B SaaS Sales Coach and Host Matt Wolach with Referral Factory Founder Kirsty Sharman sat down to discuss ...
228: Ways to Secure Financing as a SaaS Company - with John Gallagher
September 06, 2022 08:00 - 21 minutes - 14.8 MBEPISODE SUMMARY Capital is undoubtedly the blood of any software business as enough cash needs to flow for a company to keep functioning. But to thrive, sometimes more money is required than what is currently circulating. And thus, SaaS founders will need the equivalent of a transfusion which is where lenders come into play. Element Finance Partner John Gallagher, together with B2B SaaS Sales Coach and Host Matt Wolach, talks about how to get into the right debt in the right way. This epi...
227: Pricing Mistakes to Avoid - with Chris Mele
August 30, 2022 08:00 - 27 minutes - 19 MBEPISODE SUMMARY Mistakes are inevitable, be it in business decisions or personal endeavors. While they may feel unpleasant, they’re actually fundamental in life, how would you determine the correct method without knowing what doesn’t work? B2B SaaS Sales Coach, Host Matt Wolach, and Managing Partner Chris Mele from Software Pricing Partners bring you many tactics you can use to charge accurately for the value you give and avoid those mistakes. In this SaaS-Story in the Making episode, M...