258: Why Nailing Your ICP Is Critical for Growth - with Niclas Lilja

EPISODE SUMMARY

Subscription-based billing models have become increasingly popular in the world of business-to-business (B2B) software sales. However, implementing a subscription model is more complex than it may seem.

In this podcast, Niclas Lilja, Founder & CEO of Younium discusses the importance of subscription management for SaaS businesses, nailing your ICP, highlighting common issues companies face, and offering tips for improving subscription processes with host and B2B SaaS sales coach Matt Wolach.


PODCAST-AT-A-GLANCE


Podcast: Scale your SaaS with Matt Wolach
Episode: Episode No. 258, "Why Nailing Your ICP Is Critical for Growth - with Niclas Lilja"
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Niclas Lilja, Founder & CEO of Younium

TOP TIPS FROM THIS EPISODE

Create Flexible Pricing PlansFocus on Customer ServiceUse a Reliable Metrics ToolCollect Accurate DataEvolve Your Pricing Over Time

EPISODE HIGHLIGHTS

Build Trust With Subscription ManagementCommon Communication Challenges Are InevitableEffective Communication Creates a Positive Environment

 
TOP QUOTES

Nicolas Lilja
[14:00] "One thing was around ideal customer profile. I don't know if we talked about it that way. But we were really quick on narrowing down our target market.”
[16:40] "You probably spend too much time in sales, right? Probably you didn't get the price you should have gotten because everything wasn't perfect. I think so it’s so important. I think you spent too much time on the wrong clients."
[23:33] "Everyone wants product-led growth. But there will be a lot of great companies anyways. So don't get tricked into doing everything you read about how things should be, but really do what makes sense. And you know, if you can get feedback from customers, potential customers, or friends, that should guide you."


Matt Wolach
[16:07] "I train my clients to make sure you nail your ICP, your ideal customer profile early. Because you're right, even if one or two of the factors that you look at for that aren't right, that could cause the entire relationship to sour, it could mean that they're not going to get the best value out of the system that they probably should be getting."



LEARN MORE
To learn more about Younium, visit: 
https://www.linkedin.com/company/younium/

You can also find Niclas Lilja on LinkedIn at: https://www.linkedin.com/in/niclas-lilja-0544913/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/

Get even more tips by following Matt elsewhere:

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