SaaS Marketing Bites from Powered By Search artwork

SaaS Marketing Bites from Powered By Search

30 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 1 rating

On SaaS Marketing Bites from Powered by Search, we bring you the best B2B SaaS insights shared by our team of growth experts. Each week, we publish a new episode on topics like landing page design, PPC marketing, SEO, CRO, marketing automation and growth strategy.

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Episodes

B2B SaaS Positioning Canvas: Clarify Positioning with This Tool (Before You Blame Product-Market Fit)

September 21, 2021 13:00 - 17 minutes - 15.7 MB

Positioning is foundational to the success of B2B SaaS marketing. Without strong positioning, nothing clicks into place and it's so much harder to get trials, demos and ultimately, revenue. Here's how we get crisp positioning for our clients every time. Accompanying blog post (with download of SaaS positioning canvas): B2B SaaS Positioning Canvas: Clarify Positioning with This Tool (Before You Blame Product-Market Fit) === SaaS Marketing Bites is produced by B2B SaaS marketing ag...

How to Diagnose a Sudden Drop in Leads in B2B SaaS

September 14, 2021 13:00 - 17 minutes - 15.7 MB

July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads. In this episode, I’ll walk through the same 5 common reasons for seeing sudden drops in conversions, and expand on each of them in more detail. Accompanying blogpost: How to Diagnose a Sudden Drop in Leads in B2B SaaS === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by ...

The Long-term SEO Playbook for B2B SaaS Companies

September 07, 2021 18:22 - 18 minutes - 16.9 MB

B2B SaaS companies that prioritize SEO often reach a point where they aren't sure what to do next. In this episode, we share what they should do next and how to prioritize actions including a worked example with one of our clients Accompanying Blog Post: The Long-term SEO Playbook for B2B SaaS Companies === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search ...

Why Your B2B LinkedIn Ads for SaaS Aren’t Working and What to Do About It

August 31, 2021 13:00 - 16 minutes - 15.5 MB

In our work with B2B SaaS clients, we find that about 50% of the time LinkedIn is the most effective channel for driving leads. And yet many companies come to us who either haven’t tried it because it’s too expensive, or have tried it in a limited capacity and seen subpar results. In this episode, we share the framework we use with our clients to get LinkedIn Ads working every time Accompanying blogpost: Why Your B2B LinkedIn Ads for SaaS Aren’t Working and What to Do About It ==...

B2B SaaS Facebook Ads Case Study: Scaling MQLs to 60/Month for Titan GPS

August 24, 2021 13:00 - 11 minutes - 11 MB

A lot of B2B SaaS companies write off Facebook Ads because 'our customers don't use Facebook for work'. And while that might be true, as this case study shows, people are still using Facebook. You just need the right offer. Accompanying Blogpost: B2B SaaS Facebook Ads Case Study: Scaling MQLs to 60/Month for Titan GPS === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Pow...

How to Create Pain Point Content That Converts

August 17, 2021 13:00 - 12 minutes - 11.2 MB

Most B2B SaaS companies are aware of the importance of speaking to customer pain points to their marketing. But they often have no practical ideas for how to actually do this. As a result, they tend to speak only about that products, features and benefits in that content. In this episode, we discuss the problems with that approach and what to do instead Accompanying blog post: How to create pain point content that converts === SaaS Marketing Bites is produced by B2B SaaS marketin...

How to Improve Search Performance without Any New Content (or Expensive SEO Tools)

August 10, 2021 13:00 - 14 minutes - 13.8 MB

When B2B SaaS companies want to improve their results from SEO they tend to think more content is the answer. But it's not always true. There is a lot of low hanging fruit. In this episode we walk through how we'd improve Torii's search performance with only a smidge of new content and no expensive tools Accompanying blogpost: How to Improve Search Performance without Any New Content (or Expensive SEO Tools)=== SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered ...

Stop Blaming Product-Market Fit for Your SaaS Growth Problems

August 03, 2021 13:00 - 18 minutes - 16.6 MB

Founders of B2B SaaS companies are uniformly concerned with optimizing what’s known as product-market fit. But we've identified six types of fit that they should think about. In this episode, we work through each. Accompanying blogpost: Stop Blaming Product-Market Fit for Your SaaS Growth Problems === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO De...

Why Switching Risk Is a Common Objection in B2B SaaS (and How to Overcome It)

July 27, 2021 08:00 - 15 minutes - 13.8 MB

One of the biggest objections that B2B SaaS companies hear from potential customers is the issue of switching risk. Switching risk involves a number of significant concerns. Here's what each of them is and how to address them. Accompanying blogpost: Why Switching Risk Is a Common Objection in B2B SaaS (and How to Overcome It) === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthoma...

Why B2B SaaS Companies Should Avoid All-in-One Positioning (And What You Can Do Instead)

July 20, 2021 13:00 - 18 minutes - 16.7 MB

Many B2B SAS companies that have broad feature sets position themselves as all in one solutions for their customers. No on the surface, this might seem like the right approach because there are many acute problems that you can solve for customers. But more often than not. All in one positioning hinders rather than benefits the appeal of your product.  Accompanying blogpost: Why B2B SaaS Companies Should Avoid All-in-One Positioning (And What You Can Do Instead) SaaS Positioning Ca...

What Most SaaS Companies Get Wrong About Marketing Budgets⁠—and the Data-Based Method for Finding the Right One

July 13, 2021 13:00 - 14 minutes - 13 MB

Link to accompanying blogpost For B2B SaaS companies, a sufficient marketing budget is essential to ensure growth rates are optimized and doors aren’t unnecessarily left open for competitors. In this episode, we'll walk through our process for getting it right === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more up...

Having Trouble Scaling Your Google Ads Campaigns for SaaS? Here’s What You’re Likely Missing

July 06, 2021 13:00 - 14 minutes - 13 MB

Google display network reaches around 90% of internet users. And yet we continue to find that many SaaS companies choose to not use it. This is just one of the several opportunities being missed, that's leading to companies hitting a ceiling with their Google ad spending. === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter...

3 Tactics for Overcoming Low Paid Search Volume as a B2B SaaS Company

June 29, 2021 13:00 - 12 minutes - 11.4 MB

Accompanying blogpost: 3 Tactics for Overcoming Low Paid Search Volume as a B2B SaaS CompanyYou may also like: Episode 2 of Inflection Point (as advertised in this episode) We explain three approaches to scaling PPC when you've exhausted your bottom of funnel search ads. You'll learn how to move up the funnel in Google search ads with MOFU target keywords; dedicate paid search budget to Bing to scale BOFU search ads; and expand your BOFU, Google search ads with geo expansion. ===...

How to Optimize SaaS Integration Pages to Drive Organic Traffic and Leads

June 22, 2021 13:00 - 14 minutes - 13.7 MB

Original blogpost: How to Optimize SaaS Integration Pages to Drive Organic Traffic and Leads Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. Find out how we capitalise on the significant SEO opportunities for integration pages to acquire keyword rankings and drive high quality organic traffic. === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth M...

How to design B2B SaaS blogs for conversion

June 15, 2021 13:00 - 12 minutes - 11.2 MB

Accompanying blog post with visual examples here Most SaaS companies put a lot of effort into web design and conversion rate optimization of their core website pages, but less thought into their blogs. This is a missed opportunity. Here's what they should do to capitalise on that. === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu ...

How We Improved Sales by 5% with 30% Less Ad Spend

June 07, 2021 13:00 - 16 minutes - 15.3 MB

In this episode, you'll learn more about the mistakes a client's previous agency made with their Google and Facebook ads, which can help you spot the sources of inefficiency in your own paid ad efforts. The specific changes that we made to their Google ads like creating exclusion audiences reduced spend by 23% from January to March. And the restructuring of their Facebook campaigns to focus on objectives versus audiences reduced spend by 36% in the same period. === SaaS Marke...

How to Create Lead Magnet Thank You Pages That Convert to Trial and Demo Signups

June 01, 2021 13:00 - 11 minutes - 10.9 MB

Accompanying blog post: Better lead magnet thank you pages for B2B SaaS Offering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs. What companies miss here is that there's often a small percentage of prospects that opt in, who are ready to take the next step and sign up for a trial or a demo if it were offered to them in the right way. By using thank you pages to provide these prospects with a contextualized offer, we...

How to Announce New Features for Your B2B SaaS Product (and How Not to)

May 25, 2021 13:00 - 13 minutes - 11.9 MB

Your company blog might seem like the logical place to announce new features. But doing so often causes more harm than good. Now, whether you're a startup or an established B2B SaaS company. Products are never static and features shift over time. Some shifts happen through a series of pivots. And others result from slow and steady development. The only constant is that change is inevitable. When companies post feature announcements on their blog, it's not long before they become...

The Key to Understanding Your B2B SaaS Marketing Metrics

May 18, 2021 13:00 - 12 minutes - 11.7 MB

Many B2B SaaS companies tend to analyze their metrics in a vacuum. They examine that KPIs independently of each other. Unable to see the forest beyond the trees. But whether you're measuring your cost per click or organic search rankings, your metrics are connected in ways that influence one another. And that's why it's best to analyze them based on the context of the relationships that they have.  Doing so gives you a more accurate picture of how effective your marketing really is...

Google Ads Creative That Converts on Search and Display

May 11, 2021 13:00 - 17 minutes - 15.8 MB

Accompanying blogpost: The B2B SaaS Guide to Google Ads Creative That Converts on Search and DisplayListen to Episode 1 of Inflection Point: How Soapbox 3x MRR during a pandemic When B2B SaaS companies struggled to succeed running Google ads, they tend to frame it as a problem with budgets and targeting. Now don't get us wrong. These elements can be factors. But there's another piece to the puzzle that we think deserves more attention. And that is. Ad creative. In this episod...

How to Forecast Paid Marketing ROI for B2B SaaS

May 04, 2021 13:00 - 10 minutes - 10.1 MB

Accompanying blogpost: How to forecast paid marketing ROI for B2B SaaS One of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want to be able to forecast. If we spend X dollars next quarter, we'll get Y dollars in return. But the majority of companies that we speak with don't have the necessary data to do accurate forecasting. Typically they're missing at least one of the following. One to two years worth of historical P...

How to use Payback Periods to maximise your marketing investment

April 27, 2021 13:00 - 14 minutes - 13.3 MB

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don't measure this key SaaS metric at all. And if they do it's often because they offer business intelligence or financial solutions to customers. So they're already tapped into these more nuanced financial metrics. Or it's because they have CFOs who referenced this figure in their financial reports. But payback period is a key metric that you shouldn't ignore no matter what kind of Sa...

The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

April 27, 2021 13:00 - 14 minutes - 13.3 MB

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don't measure this key SaaS metric at all. And if they do it's often because they offer business intelligence or financial solutions to customers. So they're already tapped into these more nuanced financial metrics. Or it's because they have CFOs who referenced this figure in their financial reports. But payback period is a key metric that you shouldn't ignore no matter what kind of Sa...

How to Nail Your B2B SaaS Product Pages (with Client Examples)

April 20, 2021 13:00 - 12 minutes - 11.4 MB

If you're looking to improve your B2B SaaS product pages also known as feature pages, there are three key elements to pay attention to: Page structure, imagery, and copy. The conversion performance of your products can suffer if you ignore any of these three elements. And there are several implications that can stem from this as a result. First, there are the obvious implications, like higher than ideal bounce rates and low conversion rates. But then there are also inconspicuous...

How to get early SEO wins

April 13, 2021 13:00 - 18 minutes - 17.4 MB

Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait, depends on who you talk to. Many agencies set a ballpark range of a year and sometimes even longer. And that's because what most agencies attack first is basic technical SEO. They usually run through the typical checklist of the following action items.  Run speed tests.  Optimize your images.  Look for redirects Check for broken links Ensure that canonical tags are in ...

A roadmap to getting early SEO wins

April 13, 2021 13:00 - 18 minutes - 17.4 MB

Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait, depends on who you talk to. Many agencies set a ballpark range of a year and sometimes even longer. And that's because what most agencies attack first is basic technical SEO. They usually run through the typical checklist of the following action items.  Run speed tests.  Optimize your images.  Look for redirects Check for broken links Ensure that canonical tags are in ...

How to Leverage SaaS Customer Review Sites

April 06, 2021 13:00 - 10 minutes - 9.79 MB

Most B2B SaaS companies have a love, hate relationship with review sites. They recognize the importance of sites like G2, Capterra and TrustRadius to their marketing mix, but they tend to see them from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller up and coming SaaS businesses that see themselves as underdogs within that category.  But there are powerful ways that SaaS companies can use revie...

A fractional CMO might be what your company needs

March 30, 2021 13:00 - 14 minutes - 12.9 MB

Check out the scorecard from this episode at our website: https://www.poweredbysearch.com/blog/fractional-cmo-for-b2b-saas/ There are two common scenarios that we see among B2B SaaS companies who look for a fractional CMO. One, they can afford a team for execution or a full-time CMO, but not both. And two,  their executive team often, including their CMO wants an outside perspective to understand additional opportunities for growth. Now recently we've begun offering the service e...

How to Leverage Twitter Ads for Your B2B SaaS Company

March 23, 2021 13:00 - 17 minutes - 15.7 MB

Examples of tweets shared in this episode can be found in this post on our site. Twitter is an afterthought for most B2B SaaS companies behind Facebook, Google, and even LinkedIn. It ranks as one of the last channels they leverage in their marketing efforts. Among our clients only two out of 10, even entertain the idea of running ads on Twitter. But if used appropriately, we think that Twitter ads can be a hidden gem for SaaS marketers. And that's because it enables you to targe...

How to Tackle SaaS Homepage Design for Your B2B SaaS Company

March 12, 2021 15:36 - 17 minutes - 16.5 MB

Your SaaS' website homepage is where the relationships with your customers begin having a homepage. That's clear about who you are and what you do is critical for gaining trust with prospects.  But when it comes to B2B SaaS home page design, many companies waste their time chasing the latest design elements and templates, rather than thinking about the objective of the homepage from first principles. As a result, their home pages are often poorly optimized for doing the one thing ...

Twitter Mentions

@devbasu 30 Episodes
@iammarcthomas 30 Episodes