How to improve your SaaS landing page conversion rate
SaaS Marketing Bites from Powered By Search
English - July 19, 2022 04:00 - 22 minutes - 51.7 MB - ★★★★★ - 3 ratingsMarketing Business Technology b2b saas marketing growth marketing b2b marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Accompanying Blog Post: Boring, unsexy, incredibly effective: How to improve your SaaS landing page conversion rate
When we start working with SaaS companies, it’s not uncommon for us to find that their landing pages have extremely poor landing page conversion rates.
Sometimes, these are as low as 0.5-1%.
The downstream effect of this is that it’s significantly harder to get good-fit customers to connect with your messaging and, ultimately, convert. And a poor converting landing page at the start of the customer-journey impacts the revenue that comes out at the end.
However, we regularly see pages that we have created for clients convert between 4-14% and even as high as 20%.
In this episode, we’ll share the process that we go through to get our clients these results. We’ll talk about:
Why SaaS landing pages have such poor conversion ratesWhy differentiated messaging brings such a conversion liftThe system we use to create high converting landing pages for SaaS companiesBy the end of this episode, you’ll have a solid framework for creating SaaS landing page copy that will speak directly to your ICP and give you the best chance of converting customers.
===
SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.
If you enjoyed this episode, you can do the following things right away:
Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.