2 retention plays that smart marketers can make right now

Retention is one of the best growth levers in the next 12 months

The market is slowing and we're likely going to see an increase in CAC and a decrease in QPC (quality pipeline contribution)

That means that everything is going to feel more expensive for growth and marketing teams

But every cloud has a silver lining: you still have the LTV growth lever

If you can retain customers for longer, you're able to invest more to acquire new customers

Even in a good year, that's great news but in the bloodbath that next year looks likely to be, it's fantastic news

Here's two examples that I loved!

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. 

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