The Lead Waterfall: How to measure your pace to goals (and what to do when it’s going wrong)

Accompanying blog post: The Lead Waterfall: How to measure your pace to goals (and what to do when it’s going wrong)

Planning and forecasting are a big part of SaaS marketing, and it’s vital to look ahead and build a strategy that gives you the best chance of achieving your growth goals.

If you have a good enough understanding of your analytics, and have a clear idea of where you want to be next year, you can even plan and predict how many leads you will need to acquire each day to reach your targets.

But things aren’t as simple as they might appear, and it’s important to remember that no day, or month, is alike.

Some months have more days than others, some contain public holidays, and some are more popular for taking vacations. These things make it difficult to accurately forecast your growth, and if you’re not prepared for them, they can cause you many problems.

And if you react the wrong way, you can burn a lot of money.

In this episode, we’ll look at:

How companies often react to these ‘uneven’ monthsWhy their approach isn’t effectiveWhy we take a different approachHow you can use the lead waterfall to adapt effectively

By the end of this episode, you’ll have a reliable plan for monitoring and proactively adjusting your approach to avoid being caught short.

===

SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. 

If you enjoyed this episode, you can do the following things right away: 

Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.