RED Podcast - The Marketing Podcast for Experts
154 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 439 ratingsTurn your expert knowledge into income, build authority, and deliver your message in a way that makes impact. RED Podcast will help you reach more people and make more money.
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Episodes
RED 210: Licensing Your Name - What You Need To Know
August 23, 2016 03:30 - 24.2 MBAs you grow your influence, you'll have opportunities to generate "free money" simply by using your name. For example, [[YOUR NAME HERE]] Bottled Water or [[YOUR NAME HERE]] Dog Food. For some people, these kinds of deals can make more money than their "real" businesses... But is something like this for you? In this episode, I talk about the pros and cons of licensing your name, how opportunities like this happen, and what you need to watch out for when they do... In This Episode: W...
RED 209: Writing A Book? How To Make Sure It Sells...
August 15, 2016 19:13 - 16.4 MBNothing sucks the life out of you than having nobody care about your work. The worst thing that can happen to an author is to put months (or even years) into creating a great book, only to release that book and have be ignored. Most non-fiction business books sell fewer than 5000 copies... You can do better than that! On this episode, I talk about the "fantastic four" -- four non-fiction book frameworks that sell like crazy. Regardless of your "niche" in business, you can use one of th...
RED 208: Daymond John's Launch Academy
August 08, 2016 02:14 - 25.4 MBDaymond John of Shark Tank loves licensing deals, so it's no surprise he's licensed his name to a seminar company doing events under the name "Damond John's Launch Academy." I got the invite in the mail and booked my reservations. And on this episode of RED Podcast, I share my experience as well as the lessons I learned from this event which will help you to sell more product, pitch better, and have your own successful events. In This Episode: My office with a strip club on top Daymon...
RED 207: Inside An ?IRS Phone Scam? ? Part 2
July 31, 2016 04:30 - 27.7 MBWas the "nice guy" working the IRS phone scam that I interviewed in the last episode of RED Podcast a fluke? No. These guys aren't Sunday School teachers, for sure, but they're not bad people either. And this episode has additional recordings from the conversations that I had with these "fake IRS agents" as well as more lessons you can learn from this business, which generates as much as $30,000 per day. In This Episode: Why you can't get investors for your business (and how to fix t...
RED 206: Inside An "IRS Phone Scam" - Part 1
July 23, 2016 02:55 - 21.2 MBI got the voice mail a couple of days ago. It was a strange, computerized voice telling me I was in trouble for not paying taxes and it was my last shot to get things resolved without going to court (or being arrested). I knew it was a scam, but I was curious... I called back and here is what happened. I wanted to know more about how this business operates, so I kept calling different call centers until I found somebody willing to give me the inside scoop. This episode contains a recordi...
This Is What An IRS Scam Phone Call Sounds Like
July 21, 2016 00:35 - 23.4 MBIt's a scam that has cost victims at least $30,000,000 in the last three years. And when you hear it, you'll wonder, "How the hell did anybody fall for this?" But they do... When I got the initial voicemail message (included within the podcast episode) to get me on the hook, my plan was to call back and try to get the inside scoop on how these operations work. How often are they successful? What kind of people are they looking for? How does the flow of money work? What are the marketing ...
RED 205: 10% Happier - Can Meditation Really Help Entrepreneurs?
July 16, 2016 17:00 - 15.9 MBJust like a hipsters love skinny jeans, mustaches, and overpriced coffee drinks, entrepreneurs have their own set of things they cling to. These days, it's hard to meet a young entrepreneur who doesn't list "meditation" as one of his habits. And older entrepreneurs, whether they call it "meditation" or something else, like prayer, reflection, or journaling, have their own versions of this "quiet time." Dan Harris is a correspondent for ABC News, an anchor for Nightline, and co-anchor for t...
RED 204: Why I Didn't Get A Prenuptial Agreement - A Business Lesson
July 10, 2016 01:59 - 13.5 MBI was 41 when I got married. Before doing this, I'd always planned on getting a prenuptial agreement. My wife, also an established entrepreneur, felt the same way. Both of us, although never previously married, had experienced the problems that can happen when you go into a business partnership without solid agreements and things go wrong... So why did we "roll the dice" with our personal lives and get married without having a prenuptial agreement in place? On this episode of RED P...
RED 203: The Business Of Minecraft - What You Can Learn From A Video Game
July 01, 2016 06:16 - 15.9 MBI don't play Minecraft, but a lot of people do. How many? About 40,000,000 per month. If you had that many people using your product every month, how much would that be worth? Microsoft thinks about $2,500,000,000, which is what they paid for Minecraft in 2014. On this episode of RED Podcast, I talk about what you can learn from the top-selling PC video game of all time... In This Episode: Teenage billionaires Graphics a kid could create (and the business lesson behind them) Great...
RED 202: Why Writing A Book Is A Bitch (And How To Deal With Common Problems)
June 30, 2016 05:14 - 16.8 MBThey (whoever "they" are) say writing is easy, but sitting down to write is difficult. It's not that simple. They also say you shouldn't throw good money after bad. Yet this is what aspiring authors do all the time... When it comes to writing a book and successfully publishing it, there are a lot of things that can go wrong. I'm in the middle of a big book project now and, in this episode, I talk about some of the problems I've faced, even though I'm going into this one having worked o...
The Gay Pride Episode - Business Lessons From A Gay Legend
June 28, 2016 05:14 - 8.89 MBIn honor of Gay Pride Month, here's a special episode about a gay legend most people have heard, but never seen. Links To Things I Talk About: The Thrst Gonna Make You Sweat Martha Wash - Give It To You Help Your Entrepreneur Friends Get Credit For Their Work... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
RED 201: The Cult Of Gary Vaynerchuk
June 23, 2016 17:34 - 20.4 MBGary Vaynerchuk is one of those guys you either love or hate. That's a business lesson it itself... His latest book, #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness, was sent to me by a friend. In this episode, I talk about some of the big ideas within the book and what you, as an influencer, can learn from the good, bad, and ugly of Gary Vaynerchuk. In This Episode: Should you trust him? Here's how to tell... Does a plaid shirt make you look more ...
RED 200: The Art of Winning an Unfair Game
June 17, 2016 19:06 - 21 MBEntrepreneurs have a lot of bad habits and many of these start with the bad advice we get. This bad advice doesn't come from people trying to deceive you as much as it does people who have picked them up from others because "that's the way we do things around here." This episode of RED Podcast is about how to win the game of entrepreneurship, how to make more money, and have to deliver the most impact. And the way to make that happen might surprise you... In This Episode: Why the Jehova...
This Is A Sales Pitch
June 13, 2016 04:18 - 7.66 MBIn this business, good messages get lost and the "#1 guy" isn't necessarily the best person for the job or the one people should be listening to. If you're an author, blogger, podcaster, YouTuber, or entrepreneur interested in being a "celebrity" in your niche, let's talk. I've got 20+ years in marketing personalities and I can help you. When you're the top guy, here's what happens: You get paid more money (for the same exact work) Your message reaches more people and is taken more se...
The Muhammad Ali Episode - Business Lessons From A Legendary Boxer
June 09, 2016 01:42 - 19.8 MBMuhammad Ali is widely regarded as one of the most significant sports figures of the 20th century. He was as controversial and polarizing as he was inspiring. On this special episode of RED Podcast, I talk about what you can learn from him... What You'll Learn: A good reason to change your name (even you're not religious) The "uniform" we all wear and why it's important to the work we do Why successful influencers seem bigger than they really are (and how you can do the same thing) ...
RED 199: How To Be A Pimp
May 31, 2016 02:49 - 12.3 MBGot a book for review written by a pimp. It's not normally the thing I'd talk about here on RED Podcast, but there are some important lessons in how it was done that you need to know. Most books are boring. Most people are boring. This guy isn't. He has all three elements that it takes for somebody to have a successful book (and platform). Do you have these three qualities? Listen up... What You'll Learn: The only way to turn out a ho (just kidding -- this episode is about marketing)...
RED 198: The 3 Curses Of Entrepreneurship (And How To Break Them)
May 25, 2016 04:19 - 13.9 MBThe "3 Curses of Entrepreneurship" have brought down even the best entrepreneurs. Why? Because most entrepreneurs suffer from at least two of them. Do you? God forbid you have all three... On this episode of RED Podcast, I'm bringing this to your attention. Handle it! What You'll Learn: What would Rush Limbaugh do? Are you just lucky? You've done it once -- can you do it again? Not successful now? Why it may be a good thing... How I never studied in high school (or college) ...
RED 197: The Real V.I.P.
May 16, 2016 05:37 - 12.8 MBA few months ago, I ended up at a "secret" V.I.P. party. Some of the people attending were paying as much as $30,000 for access to this group. On this episode of RED Podcast, I talk about what "V.I.P." really looks like and how you can get access to events like this for free... What You'll Learn: A sales lesson from Jehovah's Witnesses Why book publishers (and authors) give away so much stuff when new books are released The reason I always buy hyped-up books during their launch per...
RED 196: The #1 Quality Of Successful Entrepreneurs (And The Downside Of Social Media)
May 07, 2016 02:08 - 19.3 MBThere is a single quality that you must have if you want to be a successful entrepreneur. Just because you had it once doesn't mean you still have it and because you have it now doesn't mean you'll always have it. It's elusive, but if you can cultivate it, you'll absolutely have the success in business (and life) that you're looking for. On this episode of RED Podcast, I talk about it... What You'll Learn: Will your new business idea work? Should you raise your prices? The things ...
RED 195: How To Start A Movement And Be Remembered (At Trade Shows And Other Events)
May 02, 2016 02:49 - 16.2 MBIt's amazing the how much time, money, and effort that is wasted attending networking events, various business parties, and trade shows. Still, if you know what to do, you can turn even the most "worthless" event into something great. On this episode of RED Podcast, I talk about how to do just that. What You'll Learn: Why most people (maybe even you) find trade shows so frustrating (and how a few elite people actually make them worthwhile) How the hell is that guy going to finish a marat...
The Prince Episode - Business Lessons From A Legendary Musician
April 23, 2016 04:09 - 16.9 MBPrince is gone, but he's left behind a legacy of not only music, but some great business lessons for entrepreneurs, book authors, podcasters, bloggers, and others making a living with their ideas. What You'll Learn: A business lesson from Prince's "secret vault" The story behind Purple Rain Branding lessons from Prince -- are you doing these with your business? How Prince controlled an interview The real reason Prince changed his name Did Prince really live a life of excess? Not when ...
RED 194: What You Can Learn From Christian Entrepreneurs (Even If Your Business Is Secular)
April 15, 2016 05:18 - 19.2 MBNational Religious Broadcasters (NRB) held its International Christian Media Convention in Nashville this year. I attended for a couple of days, even though there is nothing about what I do in alignment with NRB's mission to "spread the life-changing Truth of the Gospel of Jesus Christ through every electronic medium available." I talk about marketing here and I don't care if you're Christian, atheist, or somewhere in between. Still, I know a good opportunity when it knocks... On this epis...
RED 193: How To Get More Money For The Same Work
April 02, 2016 03:59 - 12.3 MBHow does one guy get paid more money for doing basically the same work as another guy who has similar skill? That's what this episode is about. More importantly, I give you a couple of quick and simple things you can do right now to increase the money you get for the work you're doing. What You'll Learn: You know who else recycles? This famous rock singer.. Most people think this will make you more money. It won't. At least not directly. The one word in your sales pitch that will ge...
RED 192: Business Lesson From A Podcasting Scandal
March 21, 2016 14:04 - 14 MBSpend 10 minutes on Facebook, Twitter, or Reddit and you'll see more than a few people getting their panties in a wad over silly things that have no effect on their day-to-day lives. Yet most entrepreneurs, even the smart and successful ones, do something very similar all the time... Chances are you're one of them. And if you are, this is costing you business. More than that, it's keeping you from getting your best work out to world. This episode of RED Podcast talks all about this proble...
RED 191: Email Overwhelm? How To Handle It
March 11, 2016 18:01 - 9.55 MBEmail was so cool 25 years ago. Now it's just another item on a big ass list of things we have to do. My mother has something like 23,000 emails in her inbox and she doesn't even run a business. Before I started properly managing my email, it wasn't uncommon for me to have 3500 or more messages myself. The good news is that I've got a way to manage your email which will help you get to "inbox zero" and make sure you never miss an an important message again. And it only takes just a few m...
This Is Not An Episode
February 28, 2016 02:59 - 4.42 MBHoly moly! It's been too long since I've put out a new episode of RED Podcast and I apologize for leaving you hanging. This is not a full episode -- it's all the excuses I have for not publishing anything this month... What You'll Learn: Why I was hanging out with Ted Cruz (even though I can't stand him) The reason I haven't recorded any new episodes of RED Podcast in the last four weeks Two upcoming episodes of RED Podcast you won't want to miss Help Your Friends Spread Their Mess...
RED 190: My Midlife Crisis (And How I'm Moving Forward)
January 30, 2016 02:31 - 19.4 MBI haven't talked about this publicly, but for the last couple of years I've been trying to "figure things out." The biggest problem was that my business wasn't as fun as it used to be... So I did something about it last week. I've gotten feedback from people who were surprised by my decision, which I understand, but this has been a couple of years in the making, so it's not as shocking as it may sound when you first hear it. Putting out this podcast to document this period and also to have ...
RED 189: Marketing Lessons From ISIS
January 19, 2016 21:27 - 15.5 MBPoor al-Qaeda. They're not getting nearly the attention they used to now that ISIS is on the scene. Why? Because ISIS kicks ass at marketing itself and bringing in new members. How are they doing it? And how can your business use similar techniques for bringing in new customers? That's what I talk about on this episode of RED Podcast... What You'll Learn: Why ISIS loves women (even though they don't allow women to be fighters) Where ISIS couples go for a honeymoon What ISIS and nightcl...
RED 188: A 2-Part Process To Reach Your Goals In 2016
January 10, 2016 03:17 - 11 MBAnother new year, another list of goals... And more fancy (and complicated) ways for us to make sure this year isn't like the previous one. Setting and achieving goals doesn't have to be complicated. In this episode, I share a two-part process that will help you to achieve any goal you want this year. What You'll Learn: Any easy way to tell if you're on track to meet your goals this year The only question you need to ask yourself when assessing your life. Why some entrepreneurs never ta...
RED 187: My War On Christmas
December 25, 2015 18:00 - 13.9 MBA lot of authors, speakers, and podcasters (the people who listen to this podcast) are pretty vocal about their faith (as well as a lot of other factors which have nothing to do with their businesses). Don't be an idiot when it comes to this. Sometimes, letting somebody in on personal details of your life will help your business. Other times though, it can severely limit your growth and income. Listen up to make sure you're not making some very common mistakes... What You'll Learn: Mar...
RED 186: Pat Flynn's New Book -- Will It Fly?
December 21, 2015 03:44 - 25.6 MBPat Flynn is best known for his Smart Passive Income blog (and related online content), which allows him to bring in over $100,000 every month. In just a couple of months, he's unleashing something new -- a book. You want to watch this launch. And that's why I've got Pat on this episode of RED Podcast... What You'll Learn: Will your idea make money? Before you think about that, think about this first... Why Pat waited so long to write a book What to do when you have 80,000 words on pap...
RED 185: How Low-Cost (And Free) Seminars Work
December 07, 2015 04:21 - 16.8 MBIf you're on any kind of "entrepreneur" or "business" mailing list, you've probably received offers in the mail to attend a free or low-cost seminar... Sometimes these offers are just to fill available seats that couldn't be sold at full price. If you've ever paid full price to attend a seminar or conference, never ask the people you meet there how much they've paid, because their answers will likely only make you frustrated. Same for hotel rooms. Same for airline tickets. But there is ...
RED 184: How to Hit #1 on Amazon (Or The New York Times Bestseller List)
November 26, 2015 03:48 - 23.5 MBYou can't be online for more than a few days without seeing a "book promotion" from somebody asking you to go to Amazon and buy his latest book. The book goes up. Sometimes it hits the New York Times Bestseller List. Then what? This episode of RED Podcast talks about how to get your book to the top of the Amazon charts, what it takes to get on the New York Times Bestseller List, and what happens to 99% of the books that use these promotion methods. Can you do this with your book? Yes. Do...
RED 183: Why Dave Ramsey Blocked Me On Twitter (And Why It Was A Good Idea)
November 16, 2015 03:19 - 15.4 MBI like Dave Ramsey's plan to help people get out of debt, although there is very little (or possibly nothing) he and I agree on when it comes to politics or religion. This almost certainly got me in trouble with him. He blocked me on Twitter. Didn't even bother to give me the "blank reply" he's notorious for... It was the right thing to do. If nothing else, it's a good story for RED Podcast. By the way, if you're interesting in getting more work done, that's what I'm talking about on this...
RED 182: Stuck In Your Business? Here's Why...
November 08, 2015 06:22 - 14.3 MBNot accomplishing everything you want in your business? You're not alone. Every entrepreneur experiences this situation from time to time. What's the solution? That the subject of this episode of RED Podcast... What You'll Learn: Is your family holding you (and your business) back? What an airline pilot did to break his social media addiction The "shadow career" and how it's established Why you're so unhappy How to "trick" yourself into making big changes in your life So sad! - The r...
RED 181: Should You Remove Old Blog Posts, Podcasts, Or Other Content?
November 01, 2015 03:50 - 12.8 MBBeing an influencer means you're creating. You're publishing new blog posts, writing new books. and releasing new podcasts. But what happens when you change direction or your old content seems stale? What do you do then? That the subject of this episode of RED Podcast... What You'll Learn: How Halloween is like business A business lesson from a feature film Did this famous music producer screw things up? The "bad review" on Amazon that keeps on giving Why to stop selling old books (a...
RED 180: The Six Signs of Narcissism
October 24, 2015 02:13 - 15.7 MBIt takes a certain amount of ego and self-esteem to get on stage, write a book, or create a podcast. When it comes to influencing others, this can be a very helpful thing. But... Ego and self-esteem can be a double-edged sword for influencers. That double-edged sword is what this episode of RED Podcast is about... What You'll Learn: Are you a narcissist? Is somebody you're working with a narcissist? How many "gurus" (even the atheist ones) are like Born Again Christians Why a "big eg...
RED 179: Make More Money With Your Blog -- Four Questions To Ask Yourself
October 18, 2015 04:03 - 14.4 MBA blog isn't a business. A podcast isn't a business. Both can be parts of successful businesses though. If you've got a blog or podcast you want to make more money with, this is the episode for you. I've got four important questions you should be asking yourself and will show you how to make the money you need with the traffic, listeners, and readers you've already got. What You'll Learn: Why most blogs don't make money Are you putting out too much free content on your blog or podcast? ...
RED 178: The Psychology Of Bad Amazon Reviews (And What To Do About Them)
October 11, 2015 04:06 - 17.1 MBIf you're like a lot of entrepreneurs, you've got something for sale on Amazon or another site where people can leave reviews. eBay? Yelp? iTunes? Reviews are a double-edged sword -- they can make you or break you. Unfortunately though, most entrepreneurs really screw this up. If you want to know how to handle "bad" reviews the right way, listen up... What You'll Learn: The value of not having instant success (it's not what you think) Why "lottery winners" (even in business) have proble...
RED 177: How To Make Money (And Promote Yourself) Using Affiliate Marketing
October 04, 2015 03:31 - 14.8 MBUsing affiliates to promote your stuff is the "great white hope" of marketing. It's looks great on paper, but doesn't usually work out so well. For most people. For some people, those who know what they're doing, it works out great. This episode of RED Podcast is how to make affiliate marketing work out well for you... What You'll Learn: The two ways to do affiliate marketing -- one makes a lot more money than the other How Pat Flynn makes $100,000 (or more) every month promoting other...
RED 176: Resource List For Authors, Bloggers, And Podcasters
September 25, 2015 12:00 - 15.1 MBDon't you hate all those blog posts that list "5 Things" or "5 Conferences." And then it's just a list of stuff the writer's friends are involved with... Me too. This episode of RED Podcast is a list of stuff, but the focus is on the things I use on a daily basis to create books, blog posts, and episodes of this podcast. It's not the typical episode of RED Podcast, but I've been getting so many emails from people asking me questions related to the subject of product creation, especially ab...
RED 175: How To Get Lucky In Business
September 20, 2015 19:07 - 17.8 MBI started my first real business when I was in college. That was in 1995. Since then, for 20+ years, every time I start something new, I ask myself, "Have I just gotten lucky?" The world of entrepreneurship has ups and downs. If you've haven't had one of the other yet, it's because you haven't been in the game long enough. The good news is that there are some very specific things you can do to make sure what you're working on had a good shot at success. That's the topic of this episode of...
RED 174: How To Dominate Your Competition
September 09, 2015 21:40 - 14.3 MBWhy are some entrepreneurs so successful while others continuously get lost in the crowd? More importantly, how can you be one of those "lucky" entrepreneurs who seems to have the magic touch? Glad you asked, because that's the topic of this episode of RED Podcast... What You'll Learn: The best way to handle a “problem” in your business (or in life) Why I’ll never work for McDonald's What we did to promote things before Twitter and Facebook (it’s the same thing, only analog) It’s a goo...
RED SE011: Work From Home? How To Actually Get Work Done...
September 09, 2015 21:30 - 20.2 MBWe don't hear from Laurel Staples much any more... She co-hosted the first 150 episodes of RED Podcast with me, but now she's focusing on helping coaches at Pro Coach Academy. Laurel and I both work from home and, since we live together, that means the same house. Lots of people ask us about that, amazed that we can get anything done. This episode of RED Podcast is about how we do it and, if you're working from home, how you can get more done yourself... What You’ll Learn: The best typ...
RED 173: Hecklers - How to Deal With Them (Or Avoid Them Entirely)
September 03, 2015 23:50 - 11.7 MBIt's every public speakers worst nightmare. You're giving a presentation when suddenly somebody from the audience interrupts with a negative comment. What do you do in a situation like this? Even if you don't do live presentations or stick online to online media, you're still at the mercy of your audience. And your online audience can be even worse, since there is a feeling of anonymity online -- people are less likely to see you as a real person and more likely to think they can get away ...
RED 172: Podcasting And Your Business - How To Do It Right
August 27, 2015 03:30 - 26.7 MBWhen I started RED Podcast, I was coming in with 10 years of working on a radio show with episodes that were also available via podcast. But I didn't "get" podcasting... To bring me up to speed, I hired one guy, Dave Jackson from School Of Podcasting. On this episode Dave shares his secrets so you can successfully create your own podcast. How to do a podcast the right way is what we're talking about on this episode... What You'll Learn: A major business advantage of having a podcast (ev...
RED 171: Podcasting - A Big Opportunity (For Some People)
August 23, 2015 06:28 - 18.8 MBPodcasting. It's a hot topic right now. A lot of the "learn to podcast" guys say that everybody should have a podcast. That's not true. Podcasting is not for everybody. Is podcasting for you? That's the topic of this episode of RED Podcast... What You'll Learn: Two reasons why radio was the only game in town (until now) How I got on broadcast radio (and why you might want to skip trying to do the same thing) If you don't have "radio" experience, two things you can do to become a great...
RED 170: You'll Never Sell Your Company (But You'll Make A Ton Of Money Anyway)
August 13, 2015 05:01 - 12.9 MBLife is a double-edged sword. Those doughnuts you like are making you fat. And sooner or later, the team you love to bet on (or the stock you're investing so much money in) is going to come up short. Your business is also a double-edged sword. There are ways to have a solid business that provides you with a small and steady income over a long period of time. And there's one way where you can make a ton of money quickly, but it's doubtful your run will last as long (or that you'll be able t...
RED 169: Business Lessons From Crossfit, Netflix, and Jesus Christ
August 08, 2015 02:57 - 27.7 MBThis episode is about two things... Finding people so ecstatic about your business, they beg you to take their money Recurring revenue If you have both, you will have success. But how? My guest, Robbie Kellman Baxter, is here to show you. If you want a better relationship with your audience (and more revenue), listen up... What You'll Learn: Why you want your business to be like a "salty snack" The best part about Netflix's business model (and something you can easily add to your bus...
RED 168: Podcast Movement Review
August 06, 2015 02:25 - 25.7 MBPodcast Movement is the world's largest podcasting conference. I just returned from Podcast Movement and on this episode, I give you the good, the bad, and the ugly of what happened. If you're thinking about attending Podcast Movement or want to find out what you really missed, listen up. What You'll Learn: Was Podcast Movement better than NMX this year? The downside of having an event in Dallas Ft. Worth How to get a cheap ride from the airport Was the venue for Podcast Movement any go...