RED Podcast - The Marketing Podcast for Experts

RED 246: Publishing A Book - Part 2

Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 2 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode contains a conversation I had with Jeff right after he'd finished his initial manuscript and The Free-Time Formula was being prepared for publication. In This Epis...

RED 245: Publishing A Book - Part 1

A year ago, I had a chat with Jeff Sanders about book publishing. We talked about his experience with his first book, The 5AM Miracle. I asked him if he'd sign a publishing contract for future books. He said no. I ran into him a week later and he told me, "I've just signed another book deal." This is Part 1 of a three-part series on how the writing and publishing process for this book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, went do...

The RED Podcast Submarine Has Resurfaced

I fell off the wagon. There's no excuse for leaving you hanging, but I've been so caught up with Build A Big Podcast and reworking the manuscript for my upcoming book, I let a few things slide, one of which was RED Podcast. But I'm back. Just finished editing a three-part series with Jeff Sanders that follows him from getting a book publishing deal, to writing the book, to releasing the book. The book is The Free-Time Formula and it's available now, but this series was recorded over the la...

RED 244: Selling Out Your Audience?

Affiliate offers and endorsements are common in the online business world and with good reason -- there is a lot of money to be made. However, there is also a "dark side" of affiliate marketing that few talk about and many involved will deny. Are you part of this? If so, is it costing you more than you're bringing in? In This Episode: How Amazon deals with biased book reviews What people look for when you endorse something (and what they don't care about) When affiliate offers go ba...

RED 243: The Book Of Mistakes

Skip Prichard just released a new book called The Book Of Mistakes. It's an interesting book from a couple of perspectives, one is the format, which may be a good template for your book. In This Episode: What musicians and book authors have in common How I almost got arrested (or maybe not...who knows) The 1990's product launch (and what you can learn from it) My midlife crisis Why The Bible is so popular How to make writing your book as easy as writing a few blog posts... Una...

RED 242: The Secret Of Selling The Negro Market

This episode may not be for you. It features an adult conversation about race and marketing. I talk about race relations in the United States and how this had affected marketing. But if you're curious about the history of race and marketing in the United States, and how this knowledge of this can help your marketing, listen up... In This Episode: White kid at an NAACP meeting What black people want Segregated schools and segregated marketing A $90,000,000 publishing empire What ...

RED 241: "Wasp Spray Dope" And How To Spread Your Message This Year

We're a few days into the new year and it's time to get down to business! In this episode, I share a simple goal-setting process that will allow you to make things happen and see results this year, especially when it comes to spreading your message and connecting with people. Whether your main media is blogging, podcasting, online video, broadcast radio, or direct mail, this system will help you to reach more people with your message than ever before. In This Episode: Meth users and ent...

RED 240: How To Get More Podcast Listeners

Let's be honest about podcasting. Doing a podcast can be an amazing experience, but when it's not going well, it can also be a huge drag. The majority of podcasts get fewer than 200 downloads per episode. If you have a podcast, I don't want you to fall into the trap so many podcasts do -- I want you to succeed, have fun with your podcast, and reach people. In this episode, I share a story that I hope inspired you to keep moving forward with your podcast, even if it's not currently where ...

RED 239: True Influence (And How To Get It)

Can a better connection with people really increase our business and improve the quality of our lives at the same time? Will better human connection make us better leaders and entrepreneurs? Tim David thinks so. On this episode of RED Podcast, I talk to him about his new book, True Influence - The Magic Of Human Connection, and get his thoughts on how you can better communicate with (and influence) the people around you. In This Episode: What "influence" is... When influence happens (...

Do You Have A Podcast?

RED Podcast returns this week with an all new episode on persuasion and influence. Also coming soon... The "propaganda" film that changed marketing and with a backstory that change the way you think about marketing. I've started a new podcast just for podcasters. It's called Big Podcast Daily and, as the name suggests, a new episode is released every day. Big Podcast Daily was originally a temporary project that I started to participate in National Podcast Post Month, an event similar to...

Malcolm Young – A Lesson For Your Business

Legendary guitarist and co-founder of AC/DC, Malcolm Young, died today after a three-year battle with dementia.  He wasn't flashy, but he got the job done for 40+ years. And how he did it is an important lesson here for you and your business... Links To Things I Talk About: Malcolm Young, AC/DC Guitarist and Co-Founder, Dead at 64 Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent...

RED 238: Lewis Howes' Mask Of Masculinity

Lewis Howes has a new book about "How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives." I think it's about more than that. I think it contains some big marketing lessons. On this episode of RED Podcast, I talk about Lewis' new book and how you can use it to better connect with your audience... In This Episode: How to go big with your business (if you can do it) Getting the word out about your book (or other product) Two different marketing ...

RED 237: How To Do A Great Podcast Interview

I got started in radio because I was in a band and I thought being affiliated with a radio station would help me get my music on the air. It doesn't work like that. The good news is that this "mistake" has enabled me to do hundreds of interviews. On this episode of RED Podcast, I talk about the interview process and what it takes for you to do a great podcast (or radio) interview. Whether you're hosting the interview or a guest, you'll find this information helpful... In This Episode: ...

RED 236: Bold Marketing - How To Fly Your Flag

Entrepreneurs talk a good game when discussing boldness, transparency, and authenticity, but few are willing to go to the lengths Alexandra Harbushka has. In this episode, I talk about Alexandra about her bold platform. If you're looking to better connect with your audience and help people, listen up, because this is what that looks like... NOTICE: This episode isn't for kids, highly-religious people, or those who are uncomfortable talking about sex. In This Episode: The difference be...

Big Podcast - Podcast Marketing Seminar (Plus Bloopers)

This weekend, in Nashville, I'm doing a one-day podcast marketing seminar with comic Rik Roberts. We'll be covering the two things you need to have a successful podcast: Content  Marketing If your podcast isn't doing as well as it should, we can help you.  This event will not be recorded. We still have a few seats left, but once they're gone, they're gone. Don't miss your opportunity to attend. If you're interested, visit BigPodcast.com and get your ticket now. Links To Things I Ta...

Harvey Weinstein - A Lesson For Your Business

The rumors have been around for years, but thanks to newly released tape from a 2015 sting operation by the NYPD, there's no more denying the actions of Harvey Weinstein. Sometimes you can get away with a tape like this. Donald Trump had a similar recording released when he was running for President and he was still elected.  Regardless of what you can "get away with" though, there's an important lesson here for you and your business... Links To Things I Talk About: RED Rules Episode...

RED 235: How To Make More Money - Lessons From A Door-To-Door Salesman

There's a guy in my neighborhood who makes a living going door-to-door and offering various products and services, usually odd jobs like lawn mowing. I hired him and asked him about his business -- how he established it and how he keeps it going. There's no better sales training than door-to-door work. You learn a lot about people and what makes them buy when you're nose-to-nose and toes-to-toes with them. That's the subject of this episode... In This Episode: This happens every tim...

RED 234: Jon Acuff's Finish

Jon Acuff makes writing (and selling) books easy. How does he do it? He actually finishes them. Without this part, any work you do on a book (or other project) might as well not exist. In other words, if you're not going to finish, why even start? Even a project that's "99% complete" is about as helpful as a piece of exercise equipment you've only used once. In his new book, Finish - Give Yourself The Gift Of Done, Jon Acuff talks about the most important part of the creative process -...

RED 233: How To Publish A Book (And Make Money With It)

RED 232: The Cult Of Toastmasters - Advice For Podcasters

Want to be a better podcast host? The best way is to put more time behind the mic, recording yourself, and then editing those recordings. The second best way? Public speaking. And one of the best ways to become a better public speaker is via the speaking club known as Toastmasters. But there are some problems with Toastmasters... To get the most out of it as a podcaster, you need to make a few tweaks. In this episode, I talk about how to do that. In This Episode: Presenting... Mr. and...

RED Rules – Gay Bar In The Bible Belt

I knew this dude when I lived in Mississippi. He was kind of like Smithers on The Simpsons. He had photos of his wife and kids in his office, but when you saw them, at least when I saw them, I'd think, "This dude isn't fooling anybody." But he was fooling people... At least his wife was fooled. Maybe. Or maybe she just didn't want to face the truth that she was married to a gay man. Regardless, this guy's story is a great lesson for your business... Links To Things I Talk About: R...

RED 231: View From The Top

A big part of your success as an expert is proper mindset. Without this needed foundation, it's difficult to build a business that makes money and helps others. Aaron Walker has a "success" book called View From The Top. It's part autobiographical and part advice on how to live a better life. In this episode, I talk about it...  In This Episode: Three types of entrepreneurs -- which one are you? The good thing about marrying somebody who has been divorced (and working with people wh...

RED 230: Real Artists Don't Starve

Go to any major entertainment city like Nashville, New York, or Los Angeles, and you'll see two types of artists -- those who are making a ton of money and those who are broke. The same is true for entrepreneurs and "experts." What's the difference? Skill? No. Looking at all the mediocre people out there who make good money, you should know that one... On this episode I talk about the new book from Jeff Goins, Real Artists Don't Starve (Get the audio book free with Audible trial), an...

RED 229: How To Train Your Customers (This Works On Dogs Too)

I got a new dog. Things didn't start off very smoothly...  The remedy for this situation was to hire a dog trainer. I did. And there are some great "customer service" and marketing parallels that I'm sharing with you on this episode. Want customers who are more responsive to you and you offers? Listen up... In This Episode: How many people do you need on your mailing list? What to do when you only have 1000 people on your mailing list A business lesson from Methodists and Catholic...

RED Rules - Why "Bad Behavior" Attracts People To You (Sometimes)

Last week, a few people got their panties in a wad over a photo of comic Kathy Griffin holding up a bloody head that looked a lot like Donald Trump. The humanity! I didn't care. I thought it was tasteless, but I expect Kathy Griffin (and other comics) to push the boundaries of good taste. Sometimes you go too far. You can relate to this in your business, I know. How do we know how far we can push things without going "too far?" We don't. Which is why going "too far" isn't my prob...

Introducing RED Rules

I put together a list of ten tules that, more or less, is the basis for everything I talk about on RED Podcast. Think of it like my own version of The Ten Commandments. This list is that important. At least if you want to have success (and make money) selling your specialized knowledge. Will it get it into Heaven? I don't know. But while you're here on Earth and trying to make money, it will absolutely make your life a lot easier (and a lot more fun). To help you internalize the things...

RED 228: Teen Makes $71,000 From A Chain Letter

Maybe you've received an email with this subject. It tells the story of how parents of a 15-year old boy find $71,000 cash hidden in his closet. When his mother was cleaning and putting laundry away, she came across a large brown paper bag that was suspiciously buried beneath some clothes and a skateboard in the back of her 15-year-old son’s closet. She opened the bag and found it was full of cash -- five dollar bills, twenties, fifties, and hundreds – all neatly rubber-banded in labeled p...

RED 3.0 - New Focus, New Direction

Kim Kardashian hijacked my name! Unfortunately, this lead to some confusion about what RED Podcast is about... I don't want to work with people like Kim Kardashian, so in this episode, I talk about the new direction for RED Podcast and what you can expect from now on. Links To Things I Talk About: Nash Grier Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free mont...

RED 227: Donald Trump And "Dirty Money"

This is Part 2 of a two-part series on marketing lessons learned from the Donald Trump post-election rally in Nashville. Part 1 is here. This episode specifically brings up some issues regarding the morality of how we make our money as well as talks more about how Trump won the 2016 Presidential election. In This Episode: High, drunk, or mentally ill? Why I used to subscribe to Cosmo magazine... What type of bitch are you? The reason Donald Trump had so many empty seats at his Nas...

RED 226: What Happens When A Joke On Your Customers Goes Too Far...

Oops! Thought my April Fool's episode would be obvious... It wasn't. On this episode of RED Podcast, I talk about pushing a joke too far... In This Episode: What I said that made more than one listener cry... Lots of "thoughts and prayers" Why people who hate Dave Ramsey love me Going too far with a joke... A reason people believe lies The power you should never abuse If you're reaching enough people, here's what's going to happen to you (whether you like it or not) Dave...

RED Podcast Has A New Host (Sort Of)

This is a quick episode explaining why you haven't heard from me for a couple of weeks and a (hopefully) temporary change to RED Podcast... In This Episode: The "new" host of RED Podcast Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Frien...

RED 225: Trump Rally In Nashville

Donald Trump came through Nashville for a post-election rally. I was there. On this episode of RED Podcast I talk about my experience attending as well as marketing and influence lessons you can apply to your business. In This Episode: Donald Trump and Lil Wayne The phone call I received from Donald Trump's daughter-in-law A "liberal plan" to embarrass Donald Trump (and why it failed) Donald Trump's "dirty trick" for making sure people are in the audience to watch him speak How I ...

RED 224: Why "Gurus" And Influencers Become Irrelevant

Gurus come and gurus go. The same for anybody with "influence." Why?  That's what I talk about on this episode of RED Podcast... In This Episode: A lesbian named BJ Hey, it's a porn star!! Oh... it's actually an anti-pornography crusader What to do when you face a hostile crowd A "hostile crowd" lesson from comics Are you repelling potential customers without even knowing it? Crybaby authors on Amazon Zig Ziglar's strong handshake The ULTIMATE Metallica fan -- THE ULTIMA...

RED 223: Podfest Review

Each year, hundreds of podcasters gather in Orlando for Podfest Multimedia Expo. This year, I was one of them. This is my review of Podfest. I give you the good, the bad, and the ugly of what happened. If you're thinking about attending Podfest or want to find out what you really missed, listen up. In This Episode: The best thing about attending live events (and how it shows up) Orlando - the best (and worst) things about it How to lower teenage pregnancy rates Advice for vegetari...

RED 222: How To Get More Clients Via Email - A 5-Step Email Sequence

This is a special episode which contains highlights of a conversation I had with copywriter Neal Samudre. This was originally intended for high-end clients of ProCoach, but the content was so good (and so flexible), I'm releasing it via RED Podcast. The conversation centers around how to get more clients and build rapport via a five-step (and automated) email sequence. As this was something originally intended for coaches and consultants, getting more clients is what I focused many of the ...

RED 221: The Lie Entrepreneurs Call Hustle

Do you enjoy rap music? If so, you've probably heard a lot of songs about "struggle and strife." I'm not saying rich and famous rappers don't have problems, but what they talk about in their music of often a lot different from how they live their lives... The same is true for entrepreneurs when it comes to "hustle." What we see on YouTube, Facebook, and other social media outlets isn't always what's happening behind the scenes. So let's get honest about what it really looks like and ta...

Things I Love - Book-Writing Edition

It's Valentine's Day and I'm starting a new tradition -- The "Things I Love" Series. It's like what Oprah used to do, but I focus on things that will help you grow your business rather than just add clutter to your house. And on this episode, because I'm neck-deep in all things book writing, I cover the tools I love when it comes to organizing, drafting, and editing books. I also share my simple strategy for keeping focused when writing and editing. If you're writing a book (or just thin...

RED 220: Gun Shows And "Barely Legal" Marketing (Part 2)

There is good and bad in every industry and the "gun show" business is no exception. I grew up going to these events with my grandfather and eventually started working at them. That's when I saw a different side of things... This episode of RED Podcast talks about the sketchy elements of gun shows and what you can learn from them. This is Part 2 of a two-part series. For thoughts on the "white hat" side of gun shows, listen to Part 1 here. In This Episode: The “Fake Rolex” marketing st...

RED 219: Gun Shows - What Rednecks Know About Business

My grandfather, like a lot of Southern men, loved guns. When I was a kid, traveling "gun shows" would come through town and he'd come with them to sell ammunition.  I'd tag along... Working at these events was one of my first jobs. I got to know a lot of the dealers and see how they ran their businesses. On this episode of RED Podcast, I talk about the experience and what you, as an influencer, can learn from this $32,000,000,000 industry... In This Episode: Inside the $32,000,000,000...

RED 218: How To Influence People Like A Rock Star -- Lessons For Speakers, Podcasters, and Writers

You can learn a lot about influence and human psychology by watching rock stars on stage. A solid frontman is as skilled at leading a crowd as any great political, religious, or social leader. If you're really into improving your influence with large audiences, you need to study rock stars. And that's exactly what I'm doing on this episode of RED Podcast... In This Episode: Marketing lessons from the biggest mouth in rock and roll The most annoying thing about public speakers -- never...

RED 217: Tim Ferriss - Tools Of Titans

Tim Ferriss has a new book, Tools Of Titans. Tim's podcast, The Tim Ferriss Show, has had something like 100,000,000 downloads. My podcast doesn't have nearly as many listeners, so I thought, "Why not do an episode that talks all about Tim Ferriss and see if you can hijack some of that traffic?" Just kidding. This episode is simply a review of his new book. In This Episode: Why I don't "connect" with the message of Tim Ferriss (in general) What Tim Ferriss has in common with a top...

RED 216: The Truth About "Be Everywhere" Marketing

When it comes to marketing, there's a lot of misinformation going around. It sounds good and it makes sense on paper, but in practice, it doesn't work. One of the biggest lies of marketing is the myth of "Be Everywhere." You'll see this on blogs and hear is on podcasts. It's spoken of at seminars... And it doesn't work... In This Episode: A marketing lesson from "Sex Pistols with a banjo" Standing out in a crowded marketplace Southern Baptists, sex, and rock n' roll What "Be E...

Free Marketing Help For Non-Profit And Community Organizations

If you work with a non-profit or community organization that has a podcast and is looking to make it better, get more listeners, and have more impact, let's talk. This episode has more info, so please listen before contacting me.  If you're not involved with a non-profit or community organization, go here for episodes that will help you make more money with your business. Links To Things I Talk About: Sidewalk chalk messages raise Muslims' post-election spirits The form you're loo...

The 'Merica Episode - How Trump Won The Election (And Lessons For Influencers)

As I predicted in Episode 215, half of the United States woke up today wondering, "How the hell did this happen?" If you're wondering how Donald Trump won the Presidential election, here's your answer... And more importantly, I'm going to show you how you can use the same marketing techniques he used to further your business... In This Episode: Dinner with a Democrat -- what he said to me the night before the election The easiest thing to sell people -- Hitler did this (and so do most...

Post-Halloween Special - Marketing Lessons From A $3.8B Holiday

This year, Americans spent $3,800,000,000 on Halloween stuff. How is that possible? It's possible because Halloween is big business. And it's not just kids that are into it, it's adults too. This episode has nothing to do with that. Not really. It's more about unruly kids that take all your candy when you leave a bowl of it on the front porch... And it will apply to you, even if you're one of my Jehovah's Witnesses friends who doesn't celebrate Halloween. In This Episode: "Get that ...

RED 215: This Is Killing Your Business

Are you sick of hearing about Donald Trump yet? Hillary Clinton? Sorry. That's exactly what I'm talking about. Sort of... I promise you it has everything to do with your business. In fact, this just might be what saves your business from failure. I also talk about marketing to lesbians... Yes, this applies to you also, even if you're a straight white guy who wants to "Make America Great Again." In This Episode: What Taylor Swift thinks about Donald Trump (and Hillary Clinton) Busi...

RED 214: When $#1+ Hits The Fan (And What Do To About It)

One day things are going great. The next day, they're not. If you run your business for long enough, sooner or later, you'll experience that "one that" that has the potential to knock you off course. It could be a change to Google's algorithm, a problem with product distribution, a problem employee, or any number of things. On this episode of RED Podcast, I talk about the best way to deal with SHTF moments and how to prepare yourself for when they happen... Links To Things I Talk About...

RED 213: Business Lessons From A High-End Escort – Part 2

This episode contains my full interview with a high-end escort from Manhattan. We talk about the business of selling "time and companionship."  This episode is not for everybody and it may not be for you. If you listen to RED Podcast around kids or at your office, it may provoke some uncomfortable conversations.    In This Episode: Advertising laws (and how to work around them) Client acquisition How to differentiate yourself when you're the product Making clients work to hire y...

RED 212: Business Lessons From A High-End Escort - Part 1

You think your business is tough? On this episode, I sit down with "Jill" to talk about her business as a high-end escort and the lessons you can learn from it. This episode, while entirely focused on how Jill runs her business (not the services she offers), is not suitable for all listeners.  In This Episode: Why people are really hiring you Taking things personally in business... Client management The psychology of online "reviews" (and why Amazon isn't so bad after all) 9262 ...

RED 211: The Downside Of Early Success (And How To Die Rich)

There's a common situation among entrepreneurs, especially among entrepreneurs who have been in business for five years or more. It's not obvious from the outside and likely to go unnoticed by non-entrepreneurs. Once an entrepreneur mentions it to another though, the reaction is likely to be, "I feel the exact same way." If you've ever wondered how you're going to pay your mortgage, make payroll, or keep the lights on, this episode is for you. What I talk about...   In This Episode: ...