RED 178: The Psychology Of Bad Amazon Reviews (And What To Do About Them)
RED Podcast - The Marketing Podcast for Experts
English - October 11, 2015 04:06 - 17.1 MB - ★★★★★ - 439 ratingsMarketing Business Entrepreneurship business entrepreneur finance entrepreneurship marketing entrepreneurs leadership income fire lifestyle Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
If you're like a lot of entrepreneurs, you've got something for sale on Amazon or another site where people can leave reviews. eBay? Yelp? iTunes?
Reviews are a double-edged sword -- they can make you or break you. Unfortunately though, most entrepreneurs really screw this up.
If you want to know how to handle "bad" reviews the right way, listen up...
What You'll Learn:
The value of not having instant success (it's not what you think)
Why "lottery winners" (even in business) have problems maintaining success
The reason so many book authors are shocked when they receive negative reviews
Bad reviews -- why most people don't leave them
What people who hate books on Amazon do instead of leaving bad reviews
Bullies on Yelp!
Why authors screw up when responding to Amazon reviews
How to look like an idiot on Amazon
Two big mistakes from a popular author -- one hurt his credibility, the other rewarded negative behavior and set a dangerous precedent
Why "negative" reviews help book sales on Amazon
How authors make bad reviews worse...
The #1 reason people pay attention to a negative review on Amazon
Links To Things I Talk About:
Don't Let Your Friends Screw Up Their Reputations...
If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
If you're like a lot of entrepreneurs, you've got something for sale on Amazon or another site where people can leave reviews. eBay? Yelp? iTunes?
Reviews are a double-edged sword -- they can make you or break you. Unfortunately though, most entrepreneurs really screw this up.
If you want to know how to handle "bad" reviews the right way, listen up...
What You'll Learn:The value of not having instant success (it's not what you think)Why "lottery winners" (even in business) have problems maintaining successThe reason so many book authors are shocked when they receive negative reviewsBad reviews -- why most people don't leave themWhat people who hate books on Amazon do instead of leaving bad reviewsBullies on Yelp!Why authors screw up when responding to Amazon reviewsHow to look like an idiot on AmazonTwo big mistakes from a popular author -- one hurt his credibility, the other rewarded negative behavior and set a dangerous precedentWhy "negative" reviews help book sales on Amazon How authors make bad reviews worse...The #1 reason people pay attention to a negative review on AmazonLinks To Things I Talk About:AmazonYelp!Don't Let Your Friends Screw Up Their Reputations...If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.