RED Podcast - The Marketing Podcast for Experts
154 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 439 ratingsTurn your expert knowledge into income, build authority, and deliver your message in a way that makes impact. RED Podcast will help you reach more people and make more money.
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Episodes
Influencer Marketing – How to Make it Work for You [RED 294]
September 30, 2021 12:07 - 5.69 MBThis podcast used to be known as "The Marketing Podcast for Influencers." Then the definition of "influencer" changed to mean people like Kim Kardashian. Nothing wrong with Kim Kardashian, but this podcast is for experts, not social media socialites and cable television stars. So the name changed... But I still look at "influencer" marketing techniques and it's still a topic worth talking about, even for people like you, experts and those with specialized knowledge. Why? Because "inf...
50% of Your Customers Will Be Pissed – So What? [RED 293]
September 09, 2021 05:38 - 6.09 MBYou've heard the saying, "People buy from those they know, like, and trust." I'll also add, "People buy from those they agree with." And never has the "agree with" part of this been so prevalent. We've got a lot to have opinions on these days and we've got a lot of ways to find the opinions of others. You didn't sign up for Facebook to see what your friends in high school think about COVID-19 vaccines, but here we are... Which brings me to the point of this episode – everybody and h...
The Costs (and Benefits) of Exclusivity [RED 292]
September 04, 2021 13:06 - 3.54 MBJoe Rogan has an exclusive deal with Spotify. Lots of people do. Is it worth it? Maybe for Joe Rogan, because he got paid a lot of money, but his guests aren't getting the boost from his podcast that they did previously. Howard Stern has similar things happen to him when he signed an exclusive deal with Sirius. I've got a few exclusive deals for my content. My book on podcasting has couple of exclusive deals – the ebook version is exslusive to Amazon and the audiobook version is exclus...
The Wrong Call [RED 291]
August 23, 2021 06:19 - 5.07 MBWhat happens if you say something that later comes back to be wrong? What happens when the stakes are so high that something you said (and believed) pulls you off the air? That happened to a nationally-known radio host and it can happen to you – it can happen to all of us. Thoughts on what to do about it are in this episode...
Hooker vs. Wife [RED 290]
August 13, 2021 19:44 - 3.22 MBExpectations are fine for relationships, as long as the parties involved are on the same page. For example, I expect to pay for a drink at the coffee shop, but I don't expect to pay for one when visiting a friend's house. Things get messy if you think one thing is happening and the other party thinks something else. Unfortunately, this happens a lot in business. And you may be doing this without even realizing it. Recently I saw a message from Jeff Brown of Read to Lead Podcast about a...
Pre-Selling Yourself (and Your Products) w/ Dave Jackson [RED 289]
August 11, 2021 22:52 - 2.31 MBYou've probably heard the saying about college professors, "Publish or perish." Like it or not, the same could be said about experts. And fortunately, we're in a world where getting out information out to the world is easier than ever. But how hard should be push? In this episode, I share a story about something that happened just this weekend, at a podcasting event I attended with Dave Jackson from School of Podcasting. In this story, his "sale" just happened, because the customer wa...
Oops! I Was Wrong! w/ Jeff Sanders [RED 288]
July 27, 2021 19:03 - 6.63 MBYou take a risk any time you share a message, especially if you lean in to something. What happens if you say something that later comes back to be wrong? This happened to a local (but nationally-known) radio host. After months of posting anti-vaccination information and conspiracy theories about COVID-19, he got the virus. He's currently in the critical care unit of a local hospital, fighting for his life. It's a situation that we've all been in – we believe something (and act on it), onl...
How to Sell Your Expert Knowledge via Udemy w/ Mike Adams [RED 287]
April 29, 2021 00:27 - 11.7 MBThere is a lot of junk "information" online and some sites seem to have more of them than others. Whether you're looking at a free site, like YouTube, or a paid site, like Udemy, chances are that you're going to have to weed through a lot of noise to get to something that's really helpful. To record this podcast, I use a program called Audacity. Although I've been using it for about 20 years, a new version just came out and I was looking for information on one of the new features. That's h...
3 Steps to Longevity for Your Expert Business [RED 286]
March 08, 2021 13:00 - 4.98 MBOn the last episode, I talked with John Jantsch of Duct Tape Marketing about his longevity in the "expert business." On this episode, I'm going a bit deeper into three of the concepts we discussed: Point-of-View Consistency of Messaging (and just consistency) Leveraging Yourself (and your message) If you've been in your expert business for a while, or want to be, you'll get a lot out of this. Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and ...
Long-Haul, Self-Reliant Entrepreneurship w/ John Jantsch [RED 285]
March 02, 2021 06:51 - 11.3 MBI started my company in 1995, while I was still in college. I didn't think much of it at the time, but knew I didn't like working for somebody else and that I wanted options. I'm still here, but there are certainly those times when I ask myself, "How much longer can I do this?" Last year, I decided to go through a year-long exercise marketer John Jantsch outlined in his book, The Self-Reliant Entrepreneur. When I was done, I booked him for this podcast to talk about his entrepreneurial j...
Which Type of Leader Are You? [RED 284]
January 24, 2021 20:39 - 5.61 MBThe beginning of the year is always a great time for self-evaluation, but right now, with a new President just taking office, is also a great time to think about "leadership" and being the type of leader that will help you to spread and be more impactful with your expert message. In this episode, I talk about two different leaders and how they're handling stressful events. HINT: One of them didn't handle things so well... Help Your Expert Friends Reach More People... If you like RED Po...
Social Media and The Work You Don't See [RED 283]
December 04, 2020 15:00 - 15.5 MBOn RED 280, I talked about how I've switched to jumping rope for my main cardio exercise during the pandemic. I'd have a little experience with jumping rope previously, but was still pretty much a beginner, so when I got my ropes, I started looking online for info on how to do it correctly. That's how I found Nate KG. I wasn't the only one. When COVID-19 hit the first time and gyms closed, tens of thousands of people like me were without a place to workout and, because there was a run on h...
The Hustle of Church (and Fashion Models) [RED 282]
December 01, 2020 23:24 - 2.92 MBThere are two rules all churches know (or will know soon enough). Both apply to your business. In This Episode: How to get booked for more gigs How to write a book (or several books) How to do more podcasts How to be a guests on other people's podcast more often What "they" don't tell you about having good cheekbones Links To Things I Talk About: The Business Of Church And Communication [RED 281] Help Your Expert Friends Reach More People... If you like RED Podcast, subscrib...
The Business of Church and Communication [RED 281]
November 30, 2020 23:52 - 13.9 MBYour podcast, your book, and your "media" has a lot more in common with church than you'd think. And whether you're a public speaker, a podcaster, or a writer, you have a lot in common with a preacher and how he communicates. Wayne Geiger is a pastor, adjunct professor of speech, speech coach, and former morning radio broadcaster. And these similarities are what we talk about on this episode. If you want to spread a message, regardless of whether it's religious or secular, listen up. I...
Pandemic Check-in [RED 280]
November 27, 2020 06:55 - 7.81 MBI'm back with a pandemic-related check-in...and also a new way of titling episodes. Want to hear from me more often? Try Build A Big Podcast or the Big Podcast Instagram account. In This Episode: When the bottom falls out Panic attacks From 250 dates per year to only 1 The "Cone of Silence" technique for claiming your space Doing the next right thing (even in hard times) The "Pandemic Opportunity" we all have right now Links To Things I Talk About: Helm Core Trainer Bosa B...
RED 279: The $1,000,000 T-Shirt Business
August 31, 2020 12:00 - 3.96 MBI posted some merch photos on the Big Podcast Instagram account and got a comment that this story would make a good podcast. So here it is. Branded merchandise isn't for everybody, but if you have the right audience, it can be a substantial part of your business. In this episode, I talk about how many "musicians" are known more for their t-shirts and other merch than they are for their music. I also talk about how you can easily as t-shirts and other merch to your business. Want an e...
RED 278: The Live Event Opportunity
August 14, 2020 13:00 - 2.9 MBThis is a followup to my previous episode with Amy Broghamer. No matter how you cut things, producing a live event is difficult, but it's even more difficult right now thanks to COVID-19. However, right now is also a great opportunity to jump into doing live events, if you're willing to commit now and wait until it's safe. More thoughts on the current "live event opportunity" on this episode... Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now a...
RED 277: Your First Live Event w/ Amy Broghamer
July 31, 2020 21:29 - 11.4 MBIn a way, my entire business was built on live events. As you can imagine, for somebody in the music industry, live events are extremely important to selling music, building connection with fans, getting the word out about an artist. I've produced around 2000 live events, not only for others, but for myself as well. Why? Think about this – a "live event" is basically an advertisement for what you do. But unlike a traditional advertisement, people pay you to watch it, it's interactive, ...
RED 276: Book Launch Behind-The-Scenes w/ Tripp Lanier
July 08, 2020 17:00 - 11.1 MBTripp Lanier is back to discuss the behind-the-scenes of writing, publishing, and launching his new book, This Book Will Make You Dangerous. For the last decade, Tripp has run a very successful coaching business. He's host of the popular podcast, The New Man. Why wait so long to write a book? What does the book-writing process look like? When you have a successful business already, why write a book at all? These are a few of the things we discussed. And if you're thinking about writing...
RED 275: When I Felt Trapped In My Business, I Called Tripp Lanier
July 06, 2020 17:00 - 11.8 MBIt's very common to get in a business, partnership, or life situation that was working for you at one time, but is no longer working for you. Plans change. People change. Then what? You can keep going in the direction you're going and get what you get or you can change things and get what you want. I found myself in this situation a few years ago. On the outside, things looked great and on the inside things were pretty great, but I knew something was missing and I wanted something diff...
RED Podcast Guest Application
July 02, 2020 18:34If you're interested in being a guest on RED Podcast, please fill our the RED Podcast Guest Application. WHAT I'M LOOKING FOR: To be considered for an interview on RED Podcast, you need to be a "key man" with a business built primarily around you and your unique skills – your personality, your specialized knowledge, and your expertise. In short, if you are the business, and you live or die by the marketing and business decisions you make, you're probably a good match for RED Podcast. Wi...
RED 274: Behind-The-Scenes Of An Expert Business w/ Nick Loper
June 19, 2020 19:23 - 16 MBRemember when I used to have a co-host? Laurel isn't on the podcast anymore, but her impact is definitely felt on this episode since she was the one who introduced me to my guest, Nick Loper. Nick has a site and podcast called Side Hustle Nation, which helps people build small (and big) businesses during their non-dayjob hours. I brought Nick on for a couple of reasons: Side Hustle Nation is an "expert business" and I want you to see the behind-the-scenes aspects of it. He has some gre...
RED 273: Better Podcast Interviews w/ Zita Christian
June 18, 2020 06:37 - 8.05 MBThis is Part 2 of my conversation with the oldest podcaster I know, Zita Christian. I sat on this a couple of weeks due to what's happening in the US around Black Lives Matter and changes around the way we look at and talk about race in the US. I've talked about these topics in the past (Episode 242 is a good example), and I think it's important we talk about them, but right now, it's better for middle-aged white guys to listen when it comes to these topics. With that said, one of the thin...
RED 272: The 70-Year-Old Podcaster w/ Zita Christian
May 24, 2020 17:00 - 10.5 MBA few months ago, a company wanted me for a podcasting job and working with Pro Tools was part of the deal. Why? I don't know, but it was a good opportunity for me, so I considered it... ...until I started working with Pro Tools. Don't get me wrong, I think Pro Tools is a great program for music recording. And the radio show I do is produced on Pro Tools (via an engineer, not me!), so I know why people like it. But it's not for me. When it comes to podcasting, I prefer Audacity. ...
RED 271: How To Keep Moving Forward In Quarantine (Or Anytime)
May 23, 2020 17:59 - 5.16 MBIn the last episode, Eric Moss and I talked about a feat of strength that I try to explain in this episode, but it's better explained in this video. How can you, as a business owner, continue to do your "trick" as you age? Like Slim "The Hammer Man" Farman's feats of strength, you need to consider leverage. But you want that leverage working for you rather than against you. In this episode, I talk about how one industry used leverage to expand in unbelievable ways. Can you do the same ...
FREE PODCAST MARKETING BOOK - TODAY ONLY!
May 08, 2020 19:42The audiobook version of Big Podcast was just released and to celebrate, the Kindle version is FREE today. THIS IS TODAY ONLY. Get it now before you forget.
RED 270: The Strongman Experience w/ Eric Moss
May 05, 2020 17:00 - 12.3 MBEric Moss has one of those jobs you've heard of but didn't think really exists – he's a professional strongman. You can learn a lot from him, especially when it comes to spreading your message via live events. If you're curious about what it takes to establish yourself as a speaker and book yourself, listen up! In This Episode: Bending a frying pan (with your bare hands) Breaking a wrench in half (or not) When to do when you're on stage and things go wrong Booking speaking gigs – ...
RED 269: The Live Event Business - What Now?
May 04, 2020 17:00 - 5.18 MBYou've probably had the experience of meeting somebody from your past and saying, "I'm glad we're not together anymore." That's how I feel about producing live events. At least right now. There was a time when I was hot and heavy into producing and promoting live events – I've done HUNDREDS since starting my business in 1995. And even in the best of conditions, it's always a gamble. I had a college professor who had been in this business. He told me there was no greater rush than havin...
RED 268: Live Event Behind-The-Scenes w/ Terry Weaver
April 30, 2020 06:39 - 10.1 MBI sat down with Terry Weaver, author of Making Elephants Fly, to talk about the business of live events, specifically the behind-the-scenes of what goes on with his annual event for creative entrepreneurs, The Thing. Then COVID-19 put us all in quarantine. It's a weird time to be in the live event business, but there is also a lot of opportunity for those with the right offer and audience. In this episode, Terry talks about how he built an audience for The Thing and discusses what it tak...
RED 267: My Tongue Blew Up
April 29, 2020 06:41 - 2.56 MBA few days ago, something happened that caused my tongue to swell. What was it? Nobody knows. Not the internet, not my nurse friend, and not my nurse practitioner friend. Today I went to have it examined. They didn't know either, but they did propose a solution. Maybe. This episode has nothing to do with marketing, but everything to do with spreading a message...or not being able to spread a message in this case. In This Episode: Talking with a lisp Stuff you could be allergic to ...
RED 266: The Gift Of Dyslexia
April 22, 2020 17:28 - 3.88 MBResearch suggests dyslexics are disproportionately represented among entrepreneurs. Why? This is an episode about making the most of what you've got. In This Episode: click. click. click. click. Blowing an opportunity with my high school crush Jungle Love (It's drivin' me mad) Alcoholic salesmen Entrepreneurs with ADD Links To Things I Talk About: James Hayden Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episo...
RED 265: How To Stop Hiding From Yourself (And Others) w/ James Hayden
April 11, 2020 18:43 - 11.7 MBLots of experts throw out words like "transparency" and "authenticity" in an attempt to seem more relatable to their audiences. But it's neither "transparent" or "authentic" if your messages changes from what it really is to something different just because a mic is on, you're otherwise being recorded, or somebody else is in the room watching. Everybody has a thing. By that I mean, we all have something about ourselves we don't like or would like to change. And I'd argue that most people...
RED 264: The Speaking Opportunity We Have Right Now
April 05, 2020 18:51 - 6.98 MBIn the previous episode, I talked to Grant Baldwin, author of the book, The Successful Speaker, about the opportunity for experts, authors, and podcasters to spread their messages via speaking. Then COVID-19 hit. Now what? There's still an opportunity. And you may benefit by taking advantage of it. In This Episode: Is the "Speaking Opportunity" dead right now? (HINT: It's not.) How my speaking engagements have been affected by coronavirus (or fear of coronavirus) The best way to...
RED 263: The Business Of Speaking w/ Grant Baldwin
February 19, 2020 18:00 - 14.2 MBGrant Baldwin knows the business of speaking. And after more than a decade of in-the-trenches work on the road, he's released a new book, The Successful Speaker, to help those who are interested in getting booked as a speaker. In This Episode: The "Speaking Opportunity" (and how to take advantage of it) Is speaking the best opportunity for you to spread your message? Who is hiring speakers? Five places to look... What speakers really get paid for Why "excluding" people will help y...
RED 262: Business (And Personal) Lessons From 2010 - 2019
January 11, 2020 04:11 - 10.2 MBWe're in a new year and now that the "new year, new you" propaganda has quieted down, it's time to get to work to make what's happening in 2020 better than what happened in 2019. More, bigger, louder, and faster... Unless that's not what you want. It's not necessarily what I want, so I decided to revisit the last 10 years to consider what I liked about them (and what I want more of) as well as what needs to change moving forward. In This Episode: Taking live calls on Blog Talk Radio ...
RED 261: The Panic Attack - Part 2
August 31, 2019 06:25 - 5.41 MBThis is the followup to my panic attack episode. It's about what happened after I walked off stage, why things went down the way they did, and what you can do to make sure this doesn't happen to you. In This Episode: "I thought it was part of the act." A doctor's opinion What you think is happening isn't what other people think is happening Drinking beer at 10am No, you're not an alcoholic – have another drink! Why I don't get invited to the country club How country music gets...
RED 260: The Panic Attack - Part 1
August 24, 2019 04:20 - 6.51 MBI had a panic attack today. On stage. In front of maybe 200 people. With three cameras rolling. This is an episode about what happened. Or what I think happened. It's hard to say for sure because I was out of it. In This Episode: Losing your voice onstage What happens when your mouth is so dry your lips stick to your gums Sweating your ass off in a cold room An out-of-body experience Not dying (but wishing you were dead) Dusting yourself off and getting back on the bike Links...
RED 259: A Story About Dogs
July 28, 2019 06:22 - 6.66 MBI started RED Podcast on a fluke. It was actually a side project to help my wife (girlfriend at the time) build a mailing list and attract an audience for an upcoming book. I can't say we didn't take it seriously, but it definitely wasn't taken as seriously as I take it now. We did everything remotely from our individual offices, via Skype (even though both our offices were in the same house) and it was more conversational than what I've done over the last couple of years. Laurel recorde...
RED 258: Special Announcement
June 14, 2019 16:38 - 992 KBMy book, Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show, is on sale now. So if you've been on the fence about getting it, now is your chance to get off the fence. "RED 4.0" is coming soon. To make sure don't miss the relaunch, subscribe now via Apple Podcasts and you'll never miss an episode.
RED 257: The Book Is Here!
March 26, 2019 05:46 - 6.53 MBAfter almost five years, my book on marketing yourself via podcasting is here! In this episode, I talk about my launch philosophy and why I'm not doing the traditional "Internet marketing" launch and what I've done (and what I'm doing) to get the word out about this book. In This Episode: The "Slow Burn" Launch How I took a book to #1 on Amazon (almost) Where I put my energy on "launch day" (it wasn't the book) The audiobook and why it's not out yet What's next for RED Podcast ...
RED 256: Book Launch - Layout And Distribution
March 06, 2019 06:39 - 7.31 MBIn this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of my book on marketing yourself via podcasting. I'm one week away from launching. The print version is in my hands and the digital files are ready for distribution. In This Episode: Ingram's Lightning Source vs. Amazon's KDP Print – I run the numbers Lightning Source vs. KDP – Who has better print quality? A free layout tool for your Kindle books Why I did Kindle layout ...
RED 255: Book Launch - Making The Audiobook
January 19, 2019 05:27 - 7.08 MBIn this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of my book on marketing yourself via podcasting. The final manuscript is back and now I'm in the process of making the audiobook. In This Episode: A "second chance" foreword opportunity The final edit (seriously) The final editor Making an audiobook – the process Why I'm doing an exclusive distribution deal (for now) Links To Things I Talk About: Big Podcast ACX H...
RED 254: Book Launch - (Almost) Final Manuscript Is Back!
December 13, 2018 23:58 - 7.25 MBThe (almost) final manuscript for my book on how to market yourself via podcasting is back. Now what? In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of this book. In This Episode: Why I'm ahead of schedule (for once in this entire process) Finding a new line editor...or is it a proofreader? The "final" edit Why books always have problems Foreword update - one last shot for my original plan to work Plan B My trans...
RED 253: Book Launch - REJECTED!
December 03, 2018 22:16 - 4.87 MBI'm very close to launching a book on how to market yourself via podcasting and I'm taking you through the process as it happens. Over the last couple of months, one of the things I've been working on is securing somebody to write the foreword for this book. I've reached out to a few people and FINALLY heard back from somebody...sort of. I heard back from somebody he works with. That experience is what I talk about on this episode. In This Episode: The first response to my series of f...
RED 252: Book Launch - Wrench In The Spokes
November 16, 2018 06:22 - 4.68 MBIf you're new to RED Podcast, let me catch you up... I'm in the middle of talking about launching my new book on how to market yourself via podcasting. I started writing it almost four years ago and it's everything you need to know about how to boost your authority (and business) via podcasting, how to grow your podcast, and how to attract the perfect audience for what you do. I thought this book was finally going to be out in a couple of months. And it still probably could be, but as of...
RED 251: Book Launch - Test Readers And Forewords
November 02, 2018 04:39 - 8.5 MBDid I say on the last episode that I was 60 days away from releasing my new book? What I meant to say was that I was 60 days away from releasing another update for you. And that update would say I'm about 60 days away from releasing a book. For real this time. This book is about how to market yourself via podcasting, by the way. I started writing it almost four years ago and it's everything you need to know about how to boost your authority (and business) via podcasting, how to grow yo...
RED 250: Book Launch - The Manuscript Is Done
September 05, 2018 01:28 - 6.88 MBI'm about 60 days away (for real this time) from releasing my new book on how to market yourself via podcasting. This is a book I started writing almost four years ago and it's been a challenge to get it out. In this episode as well as the last couple of episodes, I talk about the process of making that happen. Taking my own advice, and the advice of songwriters in Nashville, I took the last month to give the manuscript for my upcoming book a complete rewrite. The first draft of this boo...
RED 249: Book Launch - Working With Editors
June 19, 2018 06:10 - 5.04 MBThere's a saying in the music business -- "Good songs are written, great songs are rewritten." Same goes for books. If you want a great book, you need to have somebody (or a few people) help you with editing. I'm about 60 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. And on this episode, I talk more about the editing process. In This Episode: Why this book h...
RED 248: Book Launch - Behind-The-Scenes
June 05, 2018 19:58 - 3.33 MBI'm about 90 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. Over the next few weeks, I'll be sharing a behind-the-scenes look at the writing and publishing of this book. In This Series: Writing a book (and rewriting it...three different times) Hiring an editor, firing that editor (sort of), and bringing in two new editors Resistance Finishing your book, ...
RED 247: Publishing A Book - Part 3
May 18, 2018 17:00 - 18.1 MBJeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 3 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode contains a conversation I had with Jeff right after The Free-Time Formula was released to the public. In This Episode: Who's going to market this book? The impo...