Private Practice Elevation with Daniel Fava
176 episodes - English - Latest episode: 11 days ago - ★★★★★ - 44 ratingsDaniel Fava from Create My Therapist Website is on a quest to uncover the best website and online marketing strategies so you can grow a successful private practice and do the work you love. Discover how you can build an effective website for your therapy practice, attract the right clients through content marketing and blogging tips, develop passive streams of income and attract more of your ideal clients just by being your amazing self. Other topics for discussion include SEO (search engine optimization) for private practice, finding your niche, website design, conversion tactics, outsourcing and more to help you create an impact and grow your income with your therapy, counseling, healing or physical therapy business.
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Episodes
158. Defining Your Business' Core Values (And What Ours Are)
April 16, 2024 21:20 - 23 minutes - 43.5 MBIn this episode of the Private Practice Elevation podcast, host Daniel Fava dives deep into the significance of establishing core values for your private practice. Crafting core values goes beyond traditional marketing—these guiding principles shape the culture, decision-making, and strategic direction of your therapy practice. After sharing about what core values are, Daniel transitions into a solo discussion on the essence of core values and their profound impact on business o...
157. How to Position Yourself As the #1 Trusted Practice In Your Community with Brent Stutzman
April 09, 2024 04:35 - 46 minutes - 75.1 MBIn this episode of the Private Practice Elevation podcast, host Daniel Fava interviews Brent Stutzman on how to position yourself as the number one trusted therapy practice in your area. With around seven years of experience, Brent ventured into the marketing realm when his wife, a therapist, decided to start her own private practice. His journey began with branding and marketing, which he mastered through self-learning due to budget constraints. He successfully launched 'Kid M...
156. Cultivating Clinical Confidence in Private Practice w/ Shannon Heers
March 19, 2024 02:36 - 26 minutes - 48.1 MBIn this episode of the Private Practice Elevation podcast, host Daniel Fava sits down with Shannon Heers to discuss the topic of cultivating clinical confidence in private practice. This conversation offers an in-depth look into the struggles that therapists often face, including impostor syndrome and the feeling of isolation when stepping out into the entrepreneurial world of private practice. Together, they unpack strategies for growing confidence as a clinician, providing hi...
155. The Tools We Use Most for Building and Marketing Private Practice Websites
March 06, 2024 04:56 - 39 minutes - 65.4 MBThe digital age has opened up a plethora of opportunities for private practice owners to expand their reach and refine their marketing strategies. Yet, with an overwhelming array of tools and resources available, deciphering which ones truly bolster one’s online presence can be a daunting task. So, in this episode of the Private Practice Elevation podcast, we shed light on the most effective platforms and strategies for private practice marketing—straight from an agency that us...
154. Finding Fun and Self-Compassion in Building a Business with Jane Carter
February 20, 2024 05:17 - 37 minutes - 63.5 MBIn this episode of The Private Practice Elevation Podcast, Daniel Fava had a conversation with Jane Carter, a therapist and business coach for solopreneurs. The episode focused on the importance of bringing fun and self-compassion into the process of building a business. While building a business can be hard and challenging, finding ways to make it fun is essential to avoid burnout and maintain motivation. Throughout the conversation, Jane and Daniel discussed the signif...
153. Using Paid Ads to Grow Your Private Practice with Joshua Brummel
February 06, 2024 02:00 - 38 minutes - 65 MBIn this episode of the Private Practice Elevation podcast, host Daniel Fava sits down with Joshua Brummel, co-founder of Therapy Flow, to delve into the intricacies of using paid ads to elevate private practices. The conversation kicks off with a glimpse into Joshua's background and how Therapy Flow evolved from a marketing agency into a specialized service for therapists. The company now offers a "done for you" practice development program that focuses on implementing digital strategi...
152. How To Optimize Images for SEO on Your Private Practice Website
January 23, 2024 03:44 - 21 minutes - 41.3 MBIntroduction In the world of SEO (Search Engine Optimization), text-based content often takes center stage. Those who have done any work on their website’s SEO, you likely have spent a significant effort in crafting compelling articles, adding content to your pages, and optimizing keywords. However, in the pursuit of improving website rankings, one vital element is often overlooked—images. In this episode of The Private Practice Elevation Podcast, we'll explore the...
151. Building an Unbreakable Life and Business: Overcoming Adversity and Finding Success with Soribel Martinez
January 08, 2024 15:09 - 39 minutes - 66.5 MBIn this episode of The Private Practice Elevation Podcast, we delve into the inspiring story of Soribel Martinez, a licensed clinical social worker and CEO of SM Psychotherapy and Counseling Services. Soribel shares her journey of overcoming adversity, including a life-threatening health condition, and how she used these experiences to build an unbreakable life and business. Through her personal story and professional expertise, Soribel provides valuable insights and strategie...
2023 Year In Review
December 23, 2023 01:15 - 14 minutes - 30.9 MBA quick podcast episode where I share a little behind-the-scenes of 2023 at Private Practice Elevation.
150. Crafting an Effective and High Converting Contact Page for Your Private Practice Website
December 18, 2023 18:03 - 20 minutes - 39.9 MBIn this episode of the Private Practice Elevation Podcast, we are delving deep into the art of crafting an effective and high-converting contact page for your private practice website. Your private practice website is more than just an online presence or an online business card. It is your gateway to connecting with clients, helping them find the support they need, and ultimately growing your private practice. At the heart of this journey lies your contact page, a crucial eleme...
149. How To Maximize Your Psychology Today Profile to Grow Your Private Practice w/Omar Ruiz
December 12, 2023 03:54 - 42 minutes - 69.4 MBPsychology Today is a powerful marketing tool that many therapists and private practices rely on to attract clients, especially in the early stages of growing a practice. However, not everyone knows how to utilize this platform to its full potential effectively. In this episode of The Private Practice Elevation Podcast, we will delve into the insights shared by Omar Ruiz, a therapist and business coach, on maximizing your Psychology Today profile. By following his tips an...
148. What Therapists Need to Know About AI w/ Rebekah Hudson
November 27, 2023 15:56 - 41 minutes - 68.2 MBIn this episode of The Private Practice Elevation Podcast, we’re going to dive deep into what therapists need to know about using AI for writing their marketing material. Artificial intelligence (AI) has become a prominent tool in various industries, including marketing. AI writing generators have gained popularity, offering a solution for those who struggle with writing or need content quickly. AI has simply changed content creation forever. The amount of time AI can save you a...
147. Strategies For Marketing a Holistic Therapy Practice with Chris McDonald
November 14, 2023 03:50 - 27 minutes - 49.4 MBIn this episode of The Private Practice Elevation Podcast, we will explore the journey of Chris McDonald, a licensed therapist and holistic practitioner, as she built her private practice. We will delve into the challenges she faced, the strategies she employed, and the impact of integrating holistic modalities into her therapy work with clients. Chris embarked on a journey to build a holistic therapy practice after leaving her job as a school counselor. With a passion for holis...
146. How to move out of old emotional patterns and bring more of your authentic self into your work with Christie Pearl
October 30, 2023 16:18 - 41 minutes - 69 MBIn this episode of The Private Practice Elevation Podcast, EMDR therapist and consultant Christy Pearl delves into the impact of childhood emotional patterns on our professional lives. She emphasizes that most people have experienced some form of insecure attachment or emotional abandonment in their early family life, which can influence decision-making and the way we show up in our careers. Christy explains that these patterns can manifest in various ways, such as struggling w...
145. Increase Your Financial Returns in Private Practice with Ryan Derousseau
October 16, 2023 20:49 - 46 minutes - 75.7 MBIn this episode of the Private Practice Elevation Podcast, we're diving deep into the world of financial planning specifically tailored for therapists in private practice and how you can increase your returns and hit your goals. We’re going to be talking all about the goals you have for your life and how those goals can actually drive the financial decisions you make in your private practice. Navigating the financial planning side of running a business can take time and effort. ...
144. How To Measure the Marketing ROI of a Private Practice with Carla Titus
October 03, 2023 03:03 - 38 minutes - 63.9 MBIn this episode of The Private Practice Elevation Podcast, we will be discussing the topic of Return on Investment (ROI) for marketing in your private practice. ROI stands for Return on Investment, which refers to the benefit that you expect from an investment activity. In the context of marketing, ROI measures the effectiveness of your marketing efforts and helps you determine whether your investment is generating the desired results. Our guest today is Carla Titus, the...
143. Building a Strong Financial Foundation: Tips on Accounting and Bookkeeping for Private Practice w/ Andrew Riesen
September 19, 2023 02:51 - 30 minutes - 53.6 MBIn this episode, you’re going to learn about some expert tips on accounting and bookkeeping to help you set up a strong financial foundation for your private practice. As a private practice owner, you may often focus on the clinical side of your business, providing quality care to your clients and helping them on their journey to wellness. However, it's crucial not to overlook the financial aspects of running a private practice. It may not be sexy, but accounting, bookkeeping, a...
142. Emotional Intelligence: The Powerful Ingredient for Private Practice Success with Jamey Schrier
September 05, 2023 02:34 - 46 minutes - 75.9 MBIn this episode of The Private Practice Elevation Podcast, you’ll learn about one of the most important factors that may determine your success in private practice: how you handle your emotions. Most people think they can land on some optimized marketing plan, a system for scaling, or a specific strategy that’s going to help them achieve success for their private practice. While those things are all important, if you’re unable to handle your emotions and stressful situations succ...
Bonus: SEO Quick Tip - Optimizing Titles and Meta Descriptions
August 28, 2023 21:59 - 9 minutes - 25.3 MBIn this special SEO Quick Tip episode, we will be discussing the importance of optimizing your titles and meta descriptions on your website. These elements play a crucial role in on-page optimization, helping your website rank higher for the keywords you are targeting. In this episode, we will explore the best practices for crafting effective titles and meta descriptions, and how they can impact your search engine rankings. Your title tags and meta descriptions are the ve...
141. Navigating Awkward Money Conversations With Therapy Clients w/ Mor Goldberger
August 22, 2023 02:57 - 33 minutes - 57.4 MBToday, we're diving into the topic of awkward money moments in running a therapy practice. Join me as we explore the challenges therapists face when discussing fees, insurance, and rate increases with clients. We'll uncover strategies to navigate these conversations with confidence and compassion. To help us do that, we’ll be talking with Mor Goldberger. By day Mor leads Therapist Experience and Growth for Mentaya and by night she works as a couples therapist. Introduc...
140. Unlocking the Power of Authenticity: Creating Content That Converts w/ Patrick Casale
August 07, 2023 22:45 - 38 minutes - 64.4 MBIn this episode of The Private Practice Elevation Podcast, you’re going to learn how you can write copy that’s authentic, relatable, and helps you connect with and convert more clients. Writing copy for our websites or online marketing doesn’t come easy for most of us. The majority of therapists don’t have any training in marketing in business building. So when you’ve got a website that your need to fill up with a bunch of words that are somehow going to get you more client...
139. 8 Website User Statistics That Will Change How You Think About Your Therapy Website
July 24, 2023 21:29 - 26 minutes - 48.7 MBIn this episode of The Private Practice Elevation podcast, we will be exploring 8 eye-opening statistics about website users and how they interact with therapy websites. In today's digital age, having a strong online presence and professional website is crucial for any private practice, as more and more people turn to the internet to search for mental health services. But just having a website is not enough. It's important to understand how users behave on your website i...
138. Creating a Team Culture That Has Clinicians Begging to Work With You w/ Dawn Gabriel
July 10, 2023 13:48 - 38 minutes - 64.4 MBIn this episode of The Private Practice Elevation Podcast, you’re going to learn how you can intentionally create a team culture in your private practice that hs clinicians begging to work with you. One thing I’ve learned from watching my wife build and grow her own group practice is that, well, it’s hard! It can be a struggle to find great therapists to join your team and then provide enough benefits to ensure they stay. Not only that, it can be hard to find others who sha...
137. How Three Failed Solo Practices Changed My Money Mindset for the Better with Maira Holzmann, LCSW
June 22, 2023 18:17 - 33 minutes - 47.2 MBIn this episode of the Private Practice Elevation Podcast, you’re going to learn how our perceived failures can be turned into learning opportunities that can help you reach your private practice goals. Like all things in life, your business will go through seasons. There will be highs and lows, and tons of challenges along the way. But it’s how we view those challenges that can mean the difference between feeling stagnant in your business growth and truly thriving while gr...
136. The Business Benefits of Sufficient Sleep with Terry Cralle
June 12, 2023 18:37 - 38 minutes - 54.3 MBIn this episode of The Private Practice Elevation podcast, we’re switching gears from talking about marketing and practice building to focusing on one thing that can impact your performance in just about everything you do: your sleep. How would you rate the quality of your sleep? Do you consider sleep an integral part of your physical health as well as your mental health? I don’t know about you, but when I don’t get enough sleep (or enough quality sleep) it can throw off my entire day....
135. The 5 Most Common SEO Mistakes I See on Private Practice Websites
May 30, 2023 17:19 - 20 minutes - 29.5 MBHave you tried using SEO (Search Engine Optimization) on your private practice website, but you’re still wondering why people still can’t find you on Google? Or perhaps you’re just getting started on building your website and wondering, “what do I need to do to make sure that clients can find me in search engines?” In this episode of the Private Practice Elevation Podcast, we’re going to talk about the five most common SEO mistakes I see therapists make. Most private pr...
134. Creating A Content Strategy That Results in Website Traffic
May 16, 2023 03:06 - 22 minutes - 32 MBDo you struggle to get traffic to your private practice website? Have you launched a website but you’re not exactly sure what content needs to be on there in order to attract your ideal client? In this episode of the Private Practice Elevation Podcast, you’ll learn what content you’ll need on your therapy website to generate more traffic and bring more clients into your business. When we talk about content, we’re referring to the way you share your expertise and resources o...
133 - The 4 'C's' of Self Care & Creating A Life You Don't Need to Escape From with Dr. Karen Dyck and Dr. Melissa Tiessen
May 01, 2023 14:52 - 37 minutes - 52.3 MBDo you feel like you’re intentionally creating a life from which you don’t need to escape? Or are you finding it incredibly difficult to create a balance between caring for others’ needs and caring for yourself? In this episode of The Private Practice Elevation Podcast, you’re going to receive a framework that you can apply to your life so that you can embrace self-care in a way that works for you. Let’s face it… incorporating self-care into our daily lives is hard. ...
132. 3 Tips To Get More Clients From Your Website with Uriah Guilford
April 18, 2023 03:48 - 42 minutes - 59.3 MBIn this week’s episode of The Private Practice Elevation Podcast, you’re going to learn 3 simple ways you can get more clients from your website. In today's digital age, having an effective and well-designed website is crucial for any private practice to attract and retain clients. A website serves as an online storefront, and it is the first point of contact for many potential clients. However, simply having a website is not enough - it needs to be optimized for convers...
131. Secure, Reliable, and Fast: The Benefits of Managed WordPress Hosting for Your Private Practice Website
April 04, 2023 02:40 - 24 minutes - 35.1 MBIn this episode of The Private Practice Elevation Podcast, we’re going to unpack everything you need to know about Managed WordPress hosting. If you have a therapy website built on WordPress, or you’re looking to create one, you probably know that website hosting is something that’s needed to make that happen. Website hosting is what allows you to make your website accessible on the Internet. A hosting service provides the technologies and support needed for the website to...
130. The Benefits & Challenges of Podcasting with Gordon Brewer
March 22, 2023 00:47 - 34 minutes - 48.7 MBIn this episode of The Private Practice Elevation Podcast, you’re going to learn about some of the benefits of podcasting and how a podcast can be a huge asset to your business. Not only that, but a podcast can help you create a positive impact in your community and even the world. In 2021 over 82 million people said that they listened to podcasts. This number is estimated to rise even further, reaching over 100 million listeners in 2024. (Statista) This means that your ide...
129. 6 Things Killing Your Website Page Speed & How To Fix Them
March 07, 2023 03:52 - 23 minutes - 33.2 MBIn this episode, you’re going to learn 6 things that may be killing your website’s page speed and how to fix them. The goal of your private practice website is to reach your ideal clients and get them the information they need to (hopefully) choose to work with you for therapy. But when your website isn’t performing well and provides those potential clients with a slow and frustrating experience, chances are they will leave your website without taking the next step. And Goo...
128. The Link Between Getting Clinical Support and Burnout Prevention with Shannon Heers
February 20, 2023 19:59 - 32 minutes - 44.8 MBIn this episode of The Private Practice Elevation Podcast, you’re going to learn how clinical support can help you prevent burnout in your life. Whether you’ve experienced burnout in your past, feel like you’re on the edge of it now, or have moved past burnout, you’re going to learn some great tips to help you - no matter where you’re at on your journey. Most people think that just rest is the key to avoiding burnout. While rest is important, it’s so much more than just a work-li...
127. How To Create Effective Social Media Content with Carly Hill
February 06, 2023 21:04 - 36 minutes - 51.6 MBIn this podcast episode, you’re going to learn some of the most important aspects of creating effective social media content that will engage your ideal clients and start conversations. Now, you may be wondering how social media marketing works when it comes to ethics… Don’t worry, our conversation has that one covered. But the main issue is that using social media for lead generation for therapy is ethically frowned upon. Not so with coaching services though! ...
126. 5 Simple Ways to Optimize Your Google Business Profile for Local SEO
January 24, 2023 04:07 - 24 minutes - 34.4 MBIn this episode of The Private Practice Elevation Podcast, you’re going to learn 5 simple things you can do to optimize your Google Business Profile and maximize your local SEO potential. Local SEO involves the steps you can take to make sure that when potential clients are searching for therapy services in your area your website and practice come up in the search engines. For example, if you offer couples therapy and are located in Atlanta, you want your website to come up whe...
Using Podcast Appearances to Market Your Private Practice with Lisa Mustard
January 10, 2023 03:09 - 38 minutes - 53.8 MBThis week on The Private Practice Elevation Podcast, we’re talking all about how to use podcast appearances to market your private practice. If you’ve been listening to the podcast for some time, you’ve likely heard that I’m a big fan of being featured on other podcasts as a way to market your business. And for many reasons. The first is that it is a way to reach your ideal audience in a way that you couldn’t on your own. It’s also a way to get high-quality links from...
Introducing Our Most Affordable Website Design Package Yet
December 26, 2022 15:00 - 19 minutes - 28 MBIn this bonus episode of The Private Practice Elevation Podcast, we discuss some exciting news - we’ve got a new website design package specifically designed for therapists just starting out in their online marketing journey. The goal of Private Practice Elevation is to help you elevate your online presence, no matter what level your private practice is currently in. But what if you find yourself at those lower elevations, where you’re looking to establish your business online a...
124. What You Need to Know Before Starting a Faith-based Practice w/ Whitney Owens
December 13, 2022 03:27 - 31 minutes - 44.8 MBIn this episode of The Private Practice Elevation Podcast, we’re going to talk about the most important things you need to know before you start a faith-based therapy practice. I know many therapists that want to integrate their faith into the work that they do - both clinically and in how they run their practice. My wife happens to be one of them! But one thing that can be a challenge is understanding how to position your practice from a faith-based perspective without exc...
123. How To Validate Your Profitable Course Topic in 4-Steps with James Marland
November 29, 2022 20:32 - 29 minutes - 41.7 MBIn this episode of The Private Practice Elevation Podcast, you’re going to learn 4 simple steps that will help you validate that course topic idea you’ve got swimming around in your head. With the power of simple online platforms like Teachable and Kajabi, it’s no wonder why so many entrepreneurs and private practice owners are shifting their energy toward creating courses. It’s a great way to reach more people with your expertise and generate income for something that you’re pas...
Non-Traditional Methods of Marketing a Private Practice with Dr. Larry Waldman
November 15, 2022 16:38 - 41 minutes - 57.6 MBIn this episode of The Private Practice Elevation Podcast, we’re going to talk about non-traditional ways to market a private practice. Living in these modern times, I think we sometimes forget about the tried and true methods that can be used to build a business. Often we turn to our computers and social media feeds and think “this is how I’m supposed to market my private practice.” The problem is that in order to build a successful private practice, you may need to think...
121. Using Zaya Health to Convert More Private Pay Clients, with Christine Lee
October 31, 2022 13:33 - 27 minutes - 39.1 MBIn this episode of the Private Practice Elevation Podcast, you’ll learn about an exciting new platform enabling therapists to help more people by helping their clients pay less. Many therapists in private practice avoid insurance panels like the plague. It’s a lot to manage and a headache to handle the forms, check the client’s benefits, and keep up with them. But marketing your mental health services strictly private-pay-only therapy could likely mean many potential client...
120 - The Relationship Between Copy, Website Design, and You with Jenn Fredette
October 17, 2022 14:42 - 46 minutes - 64.9 MBIn this episode, we’re going to explore the relationship between your website copy, website design, and you. What do you think is more important… the words on your website or the design of your website? So often we agonize over the words that go on each web page; writing, editing, and revising. Then we take that content and try to work it into our website in a way we think “looks good”. But what is your website design actually saying? Like non-verbal communicat...
119. Our Step-by-Step Process for Creating and Implementing an SEO Strategy for Your Private Practice
October 03, 2022 12:43 - 26 minutes - 36.2 MBWhen your ideal clients search for your therapy services online, are they able to find you? In this episode of the Private Practice Elevation Podcast, you’ll learn all about The SEO Basecamp Live Training Group - our 7-week class for private practice owners who want to create and implement an SEO strategy that gets them more traffic and clients. After working and speaking with scores of clients about their SEO, I’ve seen a typical pattern, and it often goes like this: Your ...
118 . SEO The Basics of Keyword Research for Private Practice
September 27, 2022 03:30 - 20 minutes - 28.2 MBIn this special edition of the Private Practice Elevation Podcast we’re going to talk about the basics of keyword research and how keyword research is the starting point for a successful SEO strategy for your private practice. The problem that many therapists have when they begin working on their website and SEO is that they just don’t know which keywords to use. So they may try and just use a handful of keywords that may or may not work. They end up spending time writing w...
117 - The 4 Mountains of Successful SEO for Private Practice Websites
September 20, 2022 14:12 - 33 minutes - 45.3 MBIn this episode of The Private Practice Elevation podcast, you’re going to learn about the 4 Mountains of Successful SEO for private practice websites. “What do you mean by ‘the 4 mountains of SEO’”, you ask? The 4 Mountains are the main pillars or categories that make up a holistic SEO (search engine optimization) strategy for your website. Most people, when they think about “doing SEO”, focus solely on making sure they have some keywords in a few places on a page. O...
116 - How To Create A Course Or Workshop That Attracts & Serves Your Ideal Clients with Nyssa Brown
September 06, 2022 15:59 - 39 minutes - 54.5 MBIn this episode of The Private Practice Elevation Podcast, you’re going to learn the why, what, and how of creating a course or workshop that attracts and serves your ideal therapy clients. Let’s face it. Running a therapy practice and consistently sitting one on one with clients can be taxing. You have every intention of helping as many clients as you can, creating change in the world while also creating an income for you and your family. However, this can lead to burnout...
115 - Copywriting That Connects With Your Ideal Client with Laura Long
August 23, 2022 22:44 - 37 minutes - 51.9 MBIn this episode of The Private Practice Elevation Podcast, you’re going to learn how to write copy for your website that speaks directly to your ideal client. I’m sure you know that the copy on your website has the power to connect with your ideal client. And when a potential client feels connected, and that you understand their challenges on a deep level, they’re more likely to take that next step and actually become a client of yours. But most therapists struggle with wha...
114 - The Stages of Scaling a Private Practice with Gordon Brewer
August 08, 2022 03:45 - 31 minutes - 44.7 MBIn this episode of The Private Practice Elevation Podcast, you’re going to get a glimpse into the various stages over the lifespan of a growing private practice. Many therapists start out as solo practitioners, building a private practice around one-on-one client work. Over time, they may find themselves full of clients - so much so that they have to start a waiting list or refer new clients to other therapists outside of their practice. So they shift their focus to hiring ...
113 - Group Practices: Mistakes Therapists Make, Marketing Tips & More with Amanda Landry
July 26, 2022 21:12 - 28 minutes - 39.6 MBIn this episode of the Private Practice Elevation Podcast, we’re going to be talking all about making the transition from a solo practice to group practice. It’s a typical business model in private practice: you start out on your own, fill your schedule, then decide to hire more clinicians to start taking on more clients. However, it’s a big shift to go from running a business with one employee (yourself) to growing and managing a team. And hiring a team can be an extremely...
112 - The 4 Roles You Play When Marketing a Therapy Practice - Jane Carter - 5 2 22 10.25 AM
July 12, 2022 05:10 - 33 minutes - 46.4 MBIn this episode of The Private Practice Elevation Podcast, you’re going to learn the 4 roles you need to play when marketing a therapy practice. If you’re like many therapists or private practice owners, marketing can be somewhat of a four-letter word. You’re not too sure how to talk about yourself or your services without making it all about you. You want to reach more of your ideal clients, but struggle to find the right words on your website, social media, or other marke...