Path To A Million Podcast
320 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 15 ratingsAre you looking to achieve freedom through practice success? Chiropractor Dr. Nick Silveri speaks with fellow peers about their journey to owning a one million-dollar practice. Discover common challenges most doctors face when trying to build their practice and strategies to break through each barrier. LEARN – ADAPT – GROW. Guests will be share how they went from $0 to 250,000, $250,000 to $500,000, and $500,000 to $1,000,000.
Real chiropractors share their real struggles and how they rose above each challenge.
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Episodes
How To Rank #1 on Google for Any Chiropractic Keyword You Want | EP. 323
June 01, 2022 10:00 - 6 minutes - 9.68 MB𝑻𝒉𝒆 𝒔𝒆𝒄𝒓𝒆𝒕 𝒕𝒐 𝒓𝒂𝒏𝒌𝒊𝒏𝒈 #1 𝒐𝒏 𝑮𝒐𝒐𝒈𝒍𝒆 𝒊𝒔… 🥁🥁🥁🥁🥁🥁🥁🥁🥁🥁🥁🥁🥁 𝐂𝐫𝐞𝐚𝐭𝐞 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐥 𝐤𝐞𝐲𝐰𝐨𝐫𝐝. It’s as easy as that. 😉 Do you want to be #1? Do you want to be the most relevant? Do you know how? We do. Go to 👉 www.ContentIntoPatients.com to schedule your one-on-one strategy session and destroy the competition.
3 Most Important Metrics Google Uses to Rank Chiropractors | EP. 322
May 31, 2022 10:00 - 9 minutes - 13.6 MB𝑻𝒓𝒚𝒊𝒏𝒈 𝒕𝒐 𝒎𝒂𝒔𝒕𝒆𝒓 𝑮𝒐𝒐𝒈𝒍𝒆’𝒔 𝒔𝒖𝒑𝒆𝒓-𝒔𝒆𝒄𝒓𝒆𝒕 𝒂𝒍𝒈𝒐𝒓𝒊𝒕𝒉𝒎 𝒄𝒐𝒖𝒍𝒅 𝒅𝒓𝒊𝒗𝒆 𝒚𝒐𝒖 𝒄𝒓𝒂𝒛𝒚. 😵💫 They’re constantly making tweaks to keep you off the scent. 🤐 𝐓𝐡𝐞𝐬𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐭𝐡𝐫𝐞𝐞 𝐦𝐞𝐭𝐫𝐢𝐜𝐬 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐭𝐨 𝐡𝐚𝐯𝐞 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐥𝐨𝐬𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐦𝐢𝐧𝐝 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐩𝐥𝐞𝐚𝐬𝐞 𝐆𝐨𝐨𝐠𝐥𝐞. 👨💻 𝐅𝐢𝐫𝐬𝐭 𝐂𝐥𝐢𝐜𝐤 You are the first thing people click on in a search result. 👀 𝙁𝙤𝙘𝙪𝙨 𝙤𝙣: 𝙏𝙞𝙩𝙡𝙚 𝙏𝙖𝙜𝙨 𝙖𝙣𝙙 𝙈𝙚𝙩𝙖 𝘿𝙚𝙨𝙘𝙧𝙞𝙥𝙩𝙞𝙤𝙣𝙨 👨💻 𝐋𝐚𝐬𝐭 𝐂𝐥𝐢𝐜𝐤 You don’t want someone to leave your site only to go back to the search results. ...
Why Chiropractic SEO is Such a Great Investment | EP. 321
May 30, 2022 10:00 - 10 minutes - 14.2 MB𝐒𝐄𝐎 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞𝐬 𝐭𝐨 𝐫𝐞𝐦𝐚𝐢𝐧 𝐚𝐧 𝐞𝐥𝐮𝐬𝐢𝐯𝐞 𝐜𝐨𝐧𝐜𝐞𝐩𝐭 𝐟𝐨𝐫 𝐦𝐚𝐧𝐲 𝐜𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫𝐬. 🤔 I don’t blame you, you’ve got a lot on your table. So let me try to break it down for you… 𝑰𝒕’𝒔 𝒍𝒊𝒌𝒆 𝒂 𝒎𝒂𝒓𝒂𝒕𝒉𝒐𝒏 𝒗𝒔. 𝒂 𝒔𝒑𝒓𝒊𝒏𝒕 𝐒𝐩𝐫𝐢𝐧𝐭 𝙋𝙖𝙞𝙙 𝙖𝙙𝙨 are pretty much what they sound like. You pay to have your creative - content, event invites, new patient specials - pushed in front of the 👀 of people on social media. 𝗜𝘁 𝗵𝗮𝘀 𝗮𝗻 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗯𝘆 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗶𝗻 𝗳𝗿𝗼𝗻𝘁 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲𝗺 𝗲𝘃𝗲𝗻 𝗮𝘀𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗶𝘁, 𝗯𝘂𝘁 ...
Unlocking Chiropractic’s Potential Using Ethical Sales Processes w/ Dr. Dan Bai | EP. 320
May 29, 2022 10:00 - 54 minutes - 74.8 MBDr. Dan told me that a little more than five years into practice he almost quit. 𝗛𝗲 𝘄𝗮𝘀 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱 𝗯𝘆 𝗿𝗲𝗷𝗲𝗰𝘁𝗶𝗼𝗻, 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗵𝗶𝗺𝘀𝗲𝗹𝗳 𝗮𝗻𝗱 𝗰𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗶𝗰, 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲’𝘀 𝗲𝘅𝗰𝘂𝘀𝗲𝘀 𝗮𝘀 𝘁𝗼 𝘄𝗵𝘆 𝘁𝗵𝗲𝘆 𝗱𝗶𝗱𝗻’𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗶𝗴𝗻 𝘂𝗽 𝗳𝗼𝗿 𝗰𝗮𝗿𝗲. I’m so glad he didn’t throw in the towel. 🙏 Sales often gets a bad rap and chiropractors are not the best salespeople in the 🌎. 𝑩𝒖𝒕 𝒆𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆, 𝒆𝒕𝒉𝒊𝒄𝒂𝒍 𝒔𝒂𝒍𝒆𝒔 𝒊𝒔 𝒕𝒉𝒆 𝒐𝒏𝒍𝒚 𝒕𝒉𝒊𝒏𝒈 𝒑𝒓𝒆𝒗𝒆𝒏𝒕𝒊𝒏𝒈 𝒔𝒐𝒄𝒊𝒆𝒕𝒚 𝒇𝒓𝒐𝒎 𝒖𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅𝒊𝒏𝒈 𝒕𝒉𝒂𝒕 𝒄𝒉𝒊𝒓𝒐𝒑𝒓𝒂𝒄𝒕𝒊𝒄 𝒊𝒔 𝒕𝒉𝒆 𝒃𝒆𝒔𝒕 𝒉𝒆𝒂𝒍𝒕𝒉...
3 Types of SEO That Determine The Success of Your Chiropractic Website | EP. 319
May 27, 2022 10:00 - 12 minutes - 17.3 MB𝐈𝐬 𝐲𝐨𝐮𝐫 𝐠𝐨𝐚𝐥 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐭𝐨 𝐫𝐚𝐧𝐤 𝐚𝐧𝐝 𝐝𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐬𝐞𝐚𝐫𝐜𝐡 𝐫𝐞𝐬𝐮𝐥𝐭𝐬? 💪 𝑰𝒕 𝒔𝒉𝒐𝒖𝒍𝒅 𝒃𝒆. As Google continues to consolidate search traffic, it’s important to follow their rules and give them what they’re looking for. 𝙒𝙝𝙤 𝙙𝙞𝙚𝙙 𝙖𝙣𝙙 𝙢𝙖𝙙𝙚 𝙩𝙝𝙚𝙢 𝙩𝙝𝙚 𝙗𝙤𝙨𝙨?…𝗦𝗼𝗰𝗶𝗲𝘁𝘆.🌎 𝐘𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐜𝐨𝐮𝐥𝐝 𝐰𝐢𝐧 𝐚 𝐍𝐨𝐛𝐞𝐥 𝐩𝐫𝐢𝐳𝐞 𝐢𝐧 𝐚𝐞𝐬𝐭𝐡𝐞𝐭𝐢𝐜𝐬 🏆 𝐛𝐮𝐭 𝐢𝐟 𝐢𝐭 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐨𝐫 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐛𝐮𝐢𝐥𝐝-𝐨𝐮𝐭 𝐆𝐨𝐨𝐠𝐥𝐞 𝐢𝐬 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫, 𝐲𝐨𝐮 𝐰𝐨𝐧’𝐭 𝐠𝐞𝐭 𝐭𝐡𝐞 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐲𝐨𝐮 𝐝𝐞𝐬𝐞𝐫𝐯𝐞. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 *𝐭𝐡𝐫𝐞𝐞* 𝐭𝐡𝐢𝐧𝐠𝐬 𝐭𝐨 𝐟𝐨...
How To Get Custom Images and Videos For Your Chiropractic Website For Under $500 | EP. 318
May 26, 2022 10:00 - 9 minutes - 12.9 MBYou don’t need to be this guy 🕵🏼♂️ to figure out that a website is using stock imagery. It may be because you used a 🍪 cutter website company that isn’t going to break their back to get custom images or video. Or it may be because you don’t feel like a chiropractic Anne Geddes. 🐣 𝗬𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝗹𝗼𝘀𝗲 𝗼𝘂𝘁 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂’𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝘀𝘁𝗼𝗰𝗸 𝗶𝗺𝗮𝗴𝗲𝗿𝘆, 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝘀 𝘀𝗼 𝘀𝗶𝗺𝗽𝗹𝗲. 𝐂𝐮𝐬𝐭𝐨𝐦 𝐢𝐦𝐚𝐠𝐞𝐫𝐲 𝐢𝐬 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐭𝐨 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐭𝐡𝐚𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬. 💸 𝐈𝐭 𝐚𝐥𝐥𝐨𝐰𝐬 𝐯𝐢𝐬𝐢𝐭𝐨𝐫𝐬 𝐭𝐨 ...
3 Types of Content That Matter Most To a Chiropractic Website | EP. 317
May 25, 2022 10:00 - 7 minutes - 10.6 MBI’ll say it until my time on 🌎 is done, content is 👑. Most people think that means video content for social media. It does! But there’s so much more to it. 😏 𝐃𝐨𝐧’𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐨𝐧𝐥𝐢𝐧𝐞 𝐚𝐬𝐬𝐞𝐭, 𝒚𝒐𝒖𝒓 𝒘𝒆𝒃𝒔𝒊𝒕𝒆, 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐝𝐨 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐦𝐨𝐫𝐞 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐚𝐧𝐝 𝐫𝐚𝐧𝐤 𝐡𝐢𝐠𝐡𝐞𝐫 𝐢𝐧 𝐬𝐞𝐚𝐫𝐜𝐡 𝐫𝐞𝐬𝐮𝐥𝐭𝐬. 𝐓𝐡𝐞𝐬𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐭𝐡𝐫𝐞𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐲𝐩𝐞𝐬 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐨 𝐡𝐚𝐯𝐞 𝐢𝐟 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐭𝐨 𝐫𝐚𝐧𝐤 𝐚𝐧𝐝 𝐝𝐨𝐦𝐢𝐧𝐚𝐭𝐞. 🥇 𝑺𝒆𝒓𝒗𝒊𝒄𝒆𝒔 🥇 𝑪𝒐𝒏𝒅𝒊𝒕𝒊𝒐𝒏𝒔 🥇 𝑻𝒚𝒑𝒆𝒔 𝒐𝒇 𝑷𝒂𝒕𝒊𝒆𝒏𝒕 👀 𝙁𝙞𝙣𝙙 𝙤𝙪𝙩 𝙬𝙝𝙮 👀 ...
How StoryBrand Helps Create the Best Chiropractic Websites | EP. 316
May 24, 2022 10:00 - 9 minutes - 13 MB𝐓𝐡𝐞 𝐫𝐞𝐚𝐬𝐨𝐧 𝐈 𝐝𝐞𝐜𝐢𝐝𝐞𝐝 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐚 𝐜𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐒𝐭𝐨𝐫𝐲𝐁𝐫𝐚𝐧𝐝 𝐠𝐮𝐢𝐝𝐞, 𝒕𝒉𝒆 𝒐𝒏𝒍𝒚 𝒄𝒉𝒊𝒓𝒐𝒑𝒓𝒂𝒄𝒕𝒐𝒓 𝒘𝒉𝒐 𝒊𝒔 𝒕𝒉𝒂𝒏𝒌 𝒚𝒐𝒖 𝒗𝒆𝒓𝒚 𝒎𝒖𝒄𝒉 😎, 𝐢𝐬 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐈 𝐤𝐧𝐨𝐰 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐚 𝐬𝐭𝐨𝐫𝐲 𝐡𝐚𝐬 𝐭𝐨 𝐫𝐞𝐥𝐚𝐭𝐞 𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐮𝐚𝐝𝐞. 💪 When it comes to your practice website, you either love it or you forget it even exists. 🔦 There’s not a lot of middle ground. 𝐈 𝐭𝐡𝐢𝐧𝐤 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐢𝐧 𝐥𝐨𝐯𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐨𝐧𝐥𝐢𝐧𝐞 𝐚𝐬𝐬𝐞𝐭. 𝗪𝗵𝗮𝘁’𝘀 𝗴𝗿𝗲𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗦𝘁𝗼𝗿𝘆𝗕𝗿𝗮𝗻𝗱 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗶𝘀 𝗶𝘁 𝗵𝗲𝗹𝗽𝘀 𝘆𝗼𝘂 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗽𝗮𝘁𝗶𝗲𝗻𝘁’𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘂...
Should You Rent or Own Your Chiropractic Website? | EP. 315
May 23, 2022 10:00 - 8 minutes - 12.1 MB𝗜𝗻 𝘁𝗵𝗲 𝗲𝗮𝗿𝗹𝘆 𝟮𝟬𝟬𝟬𝘀, 𝗶𝘁 𝘄𝗮𝘀 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗶𝗰 𝘄𝗼𝗿𝗹𝗱 𝘁𝗼 𝗿𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝗻𝗱 𝗹𝗲𝘁 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲 𝗹𝗲𝗮𝗱 𝗼𝗻 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴. That’s because back in the olden days websites were complicated. 👴🏻 🏬 The difference between renting and buying a website is eerily similar to the difference between renting and buying a home. 🏡 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐣𝐮𝐬𝐭 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐨𝐮𝐭, 𝐨𝐧 𝐚 𝐬𝐡𝐨𝐞-𝐬𝐭𝐫𝐢𝐧𝐠 𝐛𝐮𝐝𝐠𝐞𝐭, 𝐫𝐞𝐧𝐭𝐢𝐧𝐠 𝐦𝐚𝐤𝐞𝐬 𝐬𝐞𝐧𝐬𝐞. 𝐘𝐨𝐮 𝐧𝐞𝐞𝐝 𝐚 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥, 𝐰𝐞𝐥𝐥 𝐛𝐮𝐢𝐥𝐭 𝐬𝐢𝐭𝐞, 𝐬𝐨 𝐨𝐮𝐭𝐬𝐨𝐮𝐫𝐜𝐢𝐧𝐠 𝐭𝐡𝐚𝐭...
Creating a Purpose-Driven Practice w/ Dr. Gilles LaMarche | EP. 314
May 22, 2022 10:00 - 59 minutes - 82.1 MBWhen building a practice, there are so many different balls to keep in the air. 🤹♂️ It can certainly be a daunting task that some days doesn’t seem worth it. 😵💫 𝗔𝗳𝘁𝗲𝗿 𝗳𝗼𝘂𝗿 𝗱𝗲𝗰𝗮𝗱𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆, 𝗹𝗼𝘃𝗶𝗻𝗴 𝗼𝗻 𝗵𝗶𝘀 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝘀𝗲𝗲𝗸𝗶𝗻𝗴 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝘁𝗵𝗲 𝗴𝗼𝗼𝗱𝘀 𝗱𝗮𝘆 𝗮𝗳𝘁𝗲𝗿 𝗱𝗮𝘆, 𝑫𝒓. 𝑮𝒊𝒍𝒍𝒆𝒔 𝒌𝒏𝒐𝒘𝒔 𝒕𝒉𝒂𝒕 𝒂 𝒕𝒉𝒓𝒊𝒗𝒊𝒏𝒈 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒆 𝒊𝒔 𝒂 𝒑𝒖𝒓𝒑𝒐𝒔𝒆-𝒅𝒓𝒊𝒗𝒆𝒏 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒆. 𝗧𝗵𝗮𝘁 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗶𝘀 𝘁𝗼𝘁𝗮𝗹𝗹𝘆 𝘂𝗽 𝘁𝗼 𝘆𝗼𝘂. 😉 𝑫𝒓. 𝑮𝒊𝒍𝒍𝒆𝒔 𝑳𝒂𝑴𝒂𝒓𝒄𝒉𝒆 𝒉𝒂𝒔 𝒃𝒆𝒆𝒏 𝒂 𝒍𝒆𝒂𝒅𝒆𝒓 𝒊𝒏 𝒕𝒉𝒆 𝒄𝒉𝒊𝒓𝒐𝒑𝒓𝒂𝒄𝒕𝒊𝒄 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒚 𝒇𝒐𝒓 42 𝒚𝒆𝒂𝒓𝒔 𝒂𝒏𝒅 𝒕𝒓𝒖𝒍𝒚 𝒃𝒆𝒍𝒊𝒆𝒗𝒆𝒔 𝒕𝒉𝒆𝒓𝒆 𝒉𝒂𝒔 ...
Google Ads vs. Facebook Ads: Which Is Most Important For Your Chiropractic Marketing? | EP. 313
May 20, 2022 10:00 - 12 minutes - 17.7 MB🤼♂️ The battle of the decade is most certainly 𝑮𝒐𝒐𝒈𝒍𝒆 𝒗𝒔 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌. 🥊 Many businesses, not just chiropractors, are trying to decide where to invest their marketing dollars. If this is an ‘𝒂𝒏𝒅/𝒐𝒓’ situation, I am very much in the 𝑨𝑵𝑫 camp. 𝐘𝐨𝐮 𝐰𝐚𝐧𝐭 𝐚 𝐦𝐮𝐥𝐭𝐢-𝐥𝐚𝐲𝐞𝐫𝐞𝐝, 𝐝𝐢𝐯𝐞𝐫𝐬𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐧𝐞𝐰 𝐩𝐚𝐭𝐢𝐞𝐧𝐭𝐬 𝐮𝐬𝐞 𝐭𝐡𝐞𝐬𝐞 𝐭𝐰𝐨 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐢𝐧 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞𝐥𝐲 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐰𝐚𝐲𝐬 𝐰𝐡𝐢𝐜𝐡 𝐣𝐮𝐬𝐭𝐢𝐟𝐢𝐞𝐬 𝐢𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐧 𝐛𝐨𝐭𝐡. 𝑮𝒐𝒐𝒈𝒍𝒆 ✅ Less saturated market ✅ User intention is higher, making it more ...
5 Things That REALLY Matter For The Success Of Your Chiropractic Google Ad | EP. 312
May 19, 2022 10:00 - 15 minutes - 21.5 MB𝐖𝐡𝐞𝐧 𝐢𝐭 𝐜𝐨𝐦𝐞𝐬 𝐭𝐨 𝐆𝐨𝐨𝐠𝐥𝐞 𝐚𝐝𝐬, 𝐚 𝐥𝐨𝐭 𝐨𝐟 𝐜𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫𝐬 𝐝𝐨𝐧’𝐭 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐭𝐨 𝐭𝐞𝐥𝐥 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐠𝐨𝐨𝐝, 𝐛𝐚𝐝, 𝐚𝐧𝐝 𝐠𝐫𝐞𝐚𝐭. 🤔 There are a lot of pieces that need to come together to make sure that you’re running the smartest and most effective campaign. 📈 We’re trying to spend our money wisely, not like the teenage child of an international sports star. 💃 💰 𝑩𝒖𝒅𝒈𝒆𝒕 💰 𝗗𝗼𝗻’𝘁 𝗴𝗲𝘁 𝗵𝗲𝗹𝗱 𝗯𝗮𝗰𝗸 𝗯𝘆 𝗰𝗼𝗽𝘆 𝗮𝗻𝗱 𝗽𝗮𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝗻𝘁𝗼 𝗚𝗼𝗼𝗴𝗹𝗲. Google is built on clicks, where Facebook ...
Why Your Website Is So Crucial To The Success Of Chiropractic Google Ads | EP. 311
May 18, 2022 10:00 - 10 minutes - 14.1 MB𝗠𝗼𝗿𝗲 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝗰𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗼𝗿𝘀 𝗮𝗿𝗲 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝘁𝗼 𝗚𝗼𝗼𝗴𝗹𝗲 𝗮𝗱𝘀 𝘁𝗼 𝗯𝗼𝗹𝘀𝘁𝗲𝗿 𝘁𝗵𝗲𝗶𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. 💪 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗶𝘀 𝘁𝗵𝗮𝘁 𝗺𝗼𝘀𝘁 𝗰𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗼𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝗴𝗼𝗼𝗱, 𝗴𝗿𝗲𝗮𝘁, 𝗼𝗿 𝗯𝗮𝗱 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲. 🤔 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐛𝐨𝐭𝐭𝐨𝐦 𝐥𝐢𝐧𝐞: 𝒀𝒐𝒖 𝒄𝒂𝒏’𝒕 𝒔𝒆𝒏𝒅 𝒈𝒐𝒐𝒅 𝒕𝒓𝒂𝒇𝒇𝒊𝒄 𝒇𝒓𝒐𝒎 𝒂 𝑮𝒐𝒐𝒈𝒍𝒆 𝒂𝒅 𝒕𝒐 𝒂 𝒃𝒂𝒅 𝒘𝒆𝒃𝒔𝒊𝒕𝒆 𝒂𝒏𝒅 𝒆𝒙𝒑𝒆𝒄𝒕 𝒔𝒕𝒆𝒍𝒍𝒂𝒓 𝒓𝒆𝒔𝒖𝒍𝒕𝒔. Turning traffic into new patients is the goal of any campaign. If the ads you’re running aren’t bringing more people through your practice’s doors, what is the point? Here’s how...
3 Most Important Metrics Chiropractors Should Track For Google Ads | EP. 310
May 17, 2022 10:00 - 13 minutes - 19.3 MB𝐆𝐨𝐨𝐠𝐥𝐞 𝐚𝐝𝐬 𝐚𝐫𝐞 𝐚 𝐬𝐭𝐚𝐩𝐥𝐞 𝐨𝐟 𝐚𝐧𝐲 𝐜𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫’𝐬 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐥𝐚𝐧 🧩 𝐛𝐮𝐭 𝐭𝐡𝐞𝐲 𝐨𝐩𝐞𝐫𝐚𝐭𝐞 𝐚 𝐛𝐢𝐭 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐥𝐲 𝐭𝐡𝐚𝐧 𝐚𝐝𝐬 𝐨𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐨𝐫 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦. 𝑻𝒉𝒆 𝒕𝒉𝒓𝒆𝒆 𝒎𝒐𝒔𝒕 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝑮𝒐𝒐𝒈𝒍𝒆 𝒎𝒆𝒕𝒓𝒊𝒄𝒔 𝒕𝒐 𝒌𝒆𝒆𝒑 𝒚𝒐𝒖𝒓 𝒆𝒚𝒆𝒔 𝒐𝒏 𝒂𝒓𝒆…🥁… 👀 𝑪𝒍𝒊𝒄𝒌 𝑻𝒉𝒓𝒖 𝑹𝒂𝒕𝒆 👀 𝑪𝒐𝒔𝒕 𝑷𝒆𝒓 𝑪𝒍𝒊𝒄𝒌 👀 𝑪𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏𝒔 And that’s all you need to know. 😉 I guess there is a little math involved…🧮 If you’d like to discuss how to drive up your CTR, drive down your CPC, and turn your marketing strategy into a conversion machine, go to www.C...
Should A Chiropractor Send Google Ads To A Sales Landing Page or Their Website? | EP. 309
May 16, 2022 10:00 - 8 minutes - 12.1 MB𝗜𝘁’𝘀 𝗮 𝗱𝗲𝗯𝗮𝘁𝗲 𝗮𝘀 𝗼𝗹𝗱 𝗮𝘀 𝘁𝗶𝗺𝗲 🌎 𝗼𝗿 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝗮𝘀 𝗼𝗹𝗱 𝗮𝘀 𝗚𝗼𝗼𝗴𝗹𝗲. 𝘽𝙪𝙩 𝙙𝙞𝙙 𝙖𝙣𝙮𝙩𝙝𝙞𝙣𝙜 𝙧𝙚𝙖𝙡𝙡𝙮 𝙢𝙖𝙩𝙩𝙚𝙧 𝙗𝙚𝙛𝙤𝙧𝙚 𝙂𝙤𝙤𝙜𝙡𝙚? 😉 𝑺𝒉𝒐𝒖𝒍𝒅 𝒂 𝒄𝒉𝒊𝒓𝒐𝒑𝒓𝒂𝒄𝒕𝒐𝒓 𝒔𝒆𝒏𝒅 𝑮𝒐𝒐𝒈𝒍𝒆 𝒂𝒅𝒔 𝒕𝒐 𝒂 𝒔𝒂𝒍𝒆𝒔 𝒍𝒂𝒏𝒅𝒊𝒏𝒈 𝒑𝒂𝒈𝒆 𝒐𝒓 𝒕𝒐 𝒕𝒉𝒆𝒊𝒓 𝒘𝒆𝒃𝒔𝒊𝒕𝒆? 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞 ✅ Track conversions and ROI ❌ High bounce rate 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 ✅ Higher conversion rate ❌ Less accurate tracking 𝐀𝐬 𝐦𝐮𝐜𝐡 𝐚𝐬 𝐰𝐞 𝐰𝐨𝐮𝐥𝐝 𝐥𝐢𝐤𝐞 𝐢𝐭, 𝐰𝐡𝐞𝐧 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐫𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐫𝐢𝐬𝐨𝐧 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐦𝐨𝐝𝐞 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐧𝐨𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐫𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐡𝐚𝐫𝐝 𝐬𝐚𝐥𝐞𝐬 𝐩𝐢𝐭𝐜𝐡 𝐨𝐟 𝐚 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞. 👩💻 𝐓𝐡𝐞𝐲 𝐦...
Creating A Plan For A Booming Practice With Dr. Rich Day | EP. 308
May 15, 2022 10:00 - 46 minutes - 63.8 MB𝑫𝒓. 𝑹𝒊𝒄𝒉 𝑫𝒂𝒚 𝒅𝒐𝒆𝒔 𝒊𝒕 𝒂𝒍𝒍! 𝗛𝗲’𝘀 𝗮 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗶𝗻𝗴 𝗰𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗼𝗿, 𝗮 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗼𝘄𝗻𝗲𝗿, 𝗮 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁, 𝗮 𝗰𝗼𝗮𝗰𝗵, 𝗮𝗻𝗱 𝗮𝗻 𝗲𝗱𝘂𝗰𝗮𝘁𝗼𝗿. 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻, 𝗜 𝗯𝗲𝘁 𝗵𝗲 𝗵𝗮𝘀 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿. 😎 Rich and his wife, Haley, run 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐁𝐮𝐢𝐥𝐝𝐞𝐫𝐬 which helps chiropractors launch a practice the right way. 📉 𝗗𝗿. 𝗥𝗶𝗰𝗵 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗵𝗶𝘀 𝗳𝗶𝗿𝘀𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗻𝗱 𝘂𝗽 𝗶𝗻 𝟮𝟬𝟬𝟵, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗮 𝗻𝗲𝘄 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 📈 𝗛𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 𝘁𝗼 𝘁𝘂𝗿𝗻 𝗶𝘁 𝗶𝗻𝘁𝗼 𝗮 𝘁𝗵𝗿𝗶𝘃𝗶𝗻𝗴 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗮𝗻𝗱 𝗴𝗮𝗶𝗻𝗲𝗱 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝗶𝗻𝘁𝗼...
How To Target Your Ideal Audience On Facebook | EP. 307
May 13, 2022 10:00 - 9 minutes - 12.5 MBThe amount of Facebook targeting options can seem endless. 𝙇𝙤𝙘𝙖𝙩𝙞𝙤𝙣, 𝙙𝙚𝙢𝙤𝙜𝙧𝙖𝙥𝙝𝙞𝙘𝙨, 𝙞𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙨, 𝙗𝙚𝙝𝙖𝙫𝙞𝙤𝙧, 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣𝙨, 𝙬𝙚𝙗𝙨𝙞𝙩𝙚 𝙧𝙚𝙩𝙖𝙧𝙜𝙚𝙩𝙞𝙣𝙜, 𝙫𝙞𝙙𝙚𝙤 𝙫𝙞𝙚𝙬 𝙧𝙚𝙩𝙖𝙧𝙜𝙚𝙩𝙞𝙣𝙜, 𝙡𝙚𝙖𝙙 𝙛𝙤𝙧𝙢 𝙧𝙚𝙩𝙖𝙧𝙜𝙚𝙩𝙞𝙣𝙜, 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙡𝙞𝙨𝙩 𝙩𝙖𝙧𝙜𝙚𝙩𝙞𝙣𝙜, 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝙥𝙖𝙜𝙚 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩, 𝙞𝙣𝙨𝙩𝙖𝙜𝙧𝙖𝙢 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩, 𝙖𝙥𝙥 𝙖𝙘𝙩𝙞𝙫𝙞𝙩𝙮, 𝙤𝙛𝙛𝙡𝙞𝙣𝙚 𝙖𝙘𝙩𝙞𝙫𝙞𝙩𝙮, 𝙚𝙫𝙚𝙣𝙩 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩, 𝙞𝙣𝙨𝙩𝙖𝙣𝙩 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩, 𝙨𝙝𝙤𝙥𝙥𝙞𝙣𝙜, 𝙢𝙖𝙧𝙠𝙚𝙩𝙥𝙡𝙖𝙘𝙚, 𝙡𝙤𝙤𝙠𝙖𝙡𝙞𝙠𝙚 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚𝙨. 😵💫 It can also seem very overwhelming. 😵💫 𝐄𝐚𝐜𝐡 𝐥𝐚𝐲𝐞𝐫 𝐨𝐟 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐲𝐨𝐮 𝐚𝐝𝐝 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐚𝐝𝐬 𝐬𝐡𝐫𝐢𝐧...
How Long Should A Chiropractic Facebook Video Be? | EP. 306
May 12, 2022 10:00 - 7 minutes - 10.8 MB𝐓𝐢𝐦𝐢𝐧𝐠 𝐢𝐬 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠. 🤔 𝑾𝒉𝒂𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒕𝒊𝒎𝒊𝒏𝒈 𝒔𝒘𝒆𝒆𝒕 𝒔𝒑𝒐𝒕 𝒘𝒉𝒆𝒏 𝒊𝒕 𝒄𝒐𝒎𝒆𝒔 𝒕𝒐 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒐𝒏 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌? 🤔𝑯𝒐𝒘 𝒅𝒐 𝒘𝒆 𝒈𝒊𝒗𝒆 𝒂𝒔 𝒎𝒖𝒄𝒉 𝒊𝒏𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏 𝒂𝒔 𝒑𝒐𝒔𝒔𝒊𝒃𝒍𝒆, 𝒘𝒊𝒕𝒉𝒐𝒖𝒕 𝒈𝒐𝒊𝒏𝒈 𝒔𝒐 𝒍𝒐𝒏𝒈 𝒑𝒆𝒐𝒑𝒍𝒆 𝒕𝒖𝒏𝒆 𝒐𝒖𝒕 𝒐𝒓 𝒔𝒆𝒆 𝒕𝒉𝒆 𝒕𝒊𝒎𝒆 𝒔𝒕𝒂𝒎𝒑 𝒂𝒏𝒅 𝒅𝒐𝒏’𝒕 𝒆𝒗𝒆𝒏 𝒃𝒐𝒕𝒉𝒆𝒓 𝒕𝒐 𝒘𝒂𝒕𝒄𝒉 𝒕𝒉𝒆 𝒗𝒊𝒅𝒆𝒐? 🤔 𝑾𝒉𝒂𝒕 𝒂𝒃𝒐𝒖𝒕 𝒀𝒐𝒖𝑻𝒖𝒃𝒆? 𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎?? 𝑻𝒊𝒌𝑻𝒐𝒌??? 😵💫 𝐘𝐨𝐮’𝐯𝐞 𝐠𝐨𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬, 𝐰𝐞’𝐯𝐞 𝐠𝐨𝐭 𝐚𝐧𝐬𝐰𝐞𝐫𝐬. 😉 Let’s chat about how to leverage your online presence and create content that will crush your new patient numbers 🚀 go to www.Conten...
The 5 Best Types of Facebook Ads for Chiropractors | EP. 305
May 11, 2022 10:00 - 13 minutes - 19.2 MBAt this point, there isn’t a human soul that doesn’t know how valuable Facebook is as a part of your marketing strategy. 𝑾𝒆 𝒌𝒏𝒐𝒘 𝒘𝒆 𝒏𝒆𝒆𝒅 𝒕𝒐 𝒖𝒔𝒆 𝒊𝒕, 𝒘𝒆 𝒋𝒖𝒔𝒕 𝒅𝒐𝒏’𝒕 𝒌𝒏𝒐𝒘 𝒉𝒐𝒘 𝒕𝒐 𝒖𝒔𝒆 𝒊𝒕. 🤔 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗳𝗶𝘃𝗲 𝗯𝗲𝘀𝘁 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗮𝗱𝘀 𝘁𝗼 𝗿𝘂𝗻 𝗼𝗻 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸, 𝒕𝒓𝒊𝒆𝒅 𝒂𝒏𝒅 𝒕𝒆𝒔𝒕𝒆𝒅. 💪 🕵🏼♂️ 𝐍𝐞𝐰 𝐏𝐚𝐭𝐢𝐞𝐧𝐭 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 🕵🏼♂️ 💆♂️ 𝐂𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧 𝐒𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐀𝐝 💆♀️ 🧖♀️ 𝐋𝐨𝐬𝐬 𝐋𝐞𝐚𝐝𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 🧖♂️ 👩🎨 𝐄𝐯𝐞𝐧𝐭 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 🥂 🎥 𝐖𝐞𝐛𝐢𝐧𝐚𝐫𝐬 𝐚𝐧𝐝 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬 👨⚕️ 𝑫𝒊𝒔𝒄𝒍𝒂𝒊𝒎𝒆𝒓: 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 👑. Let’s talk about ...
Why Content Videos Must Be A Part of Your Facebook Ads Strategy | EP. 304
May 10, 2022 10:00 - 9 minutes - 12.6 MB𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒉𝒂𝒔 𝒃𝒆𝒆𝒏 𝒂𝒏 𝒂𝒃𝒔𝒐𝒍𝒖𝒕𝒆 𝒈𝒂𝒎𝒆-𝒄𝒉𝒂𝒏𝒈𝒆𝒓 𝒇𝒐𝒓 𝒎𝒚 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒆. 💸 I didn’t want to sit on this gold mine and decided it was time to share this insight with my fellow chiropractors. Stop sleeping on contact marketing! ⏰ 𝑯𝒂𝒗𝒆 𝒚𝒐𝒖𝒓 𝒅𝒐𝒖𝒃𝒕𝒔? 𝐋𝐞𝐭 𝐦𝐞 𝐩𝐫𝐨𝐯𝐞 𝐢𝐭. 𝐆𝐫𝐞𝐚𝐭𝐞𝐫 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 👀Facebook loves showing you content that is similar to what you’ve already shown interest in.👀 𝙏𝙝𝙚𝙮 𝙩𝙝𝙞𝙣𝙠 𝙩𝙝𝙚𝙮 𝙠𝙣𝙤𝙬 𝙮𝙤𝙪 𝙨𝙤 𝙬𝙚𝙡𝙡. Your lead generation ads are more likely to get shown to people who have...
4 Ways To Use Facebook To Grow Your Chiropractic Practice | EP. 303
May 09, 2022 10:00 - 9 minutes - 12.6 MB𝗜𝗳 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗶𝘀 𝗼𝗻𝗹𝘆 𝗴𝗼𝗼𝗱 𝗳𝗼𝗿 𝗻𝗲𝘄 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗰𝗼𝘂𝗽𝗼𝗻𝘀 𝗮𝗻𝗱 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗼𝗹𝗶𝘁𝗶𝗰𝗮𝗹 𝗯𝗹𝗮𝗺𝗲 𝗴𝗮𝗺𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗸𝗶𝗱 𝘆𝗼𝘂 𝘁𝗼𝗼𝗸 𝗣𝗿𝗲-𝗖𝗮𝗹𝗰 𝘄𝗶𝘁𝗵 𝘀𝗼𝗽𝗵𝗼𝗺𝗼𝗿𝗲 𝘆𝗲𝗮𝗿 𝗼𝗳 𝗵𝗶𝗴𝗵 𝘀𝗰𝗵𝗼𝗼𝗹 🙄…𝙮𝙤𝙪 𝙢𝙖𝙮 𝙣𝙤𝙩 𝙗𝙚 𝙪𝙨𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙩𝙞𝙢𝙚 𝙬𝙞𝙨𝙚𝙡𝙮. Facebook, all social platforms for that matter, can help you go beyond new patient specials to get your message out to your community. 🔊 𝑫𝒐 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒃𝒖𝒊𝒍𝒅 𝒚𝒐𝒖𝒓 𝒃𝒓𝒂𝒏𝒅 𝒂𝒏𝒅 𝒐𝒓𝒈𝒂𝒏𝒊𝒄𝒂𝒍𝒍𝒚 𝒈𝒓𝒐𝒘 𝒚𝒐𝒖𝒓 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒆? 🤔 (𝗥𝗵𝗲𝘁𝗼𝗿𝗶𝗰𝗮𝗹) 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐟𝐨𝐮𝐫 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐮𝐬𝐞 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐭𝐨 𝐬𝐞𝐫𝐯𝐞 𝐲𝐨𝐮 𝐚𝐧𝐝 𝐧𝐨𝐭 𝐭...
Building At Scale To Exit Our Practices With Author Joe Sanok PART 2 | EP. 302
May 08, 2022 10:00 - 31 minutes - 43.4 MB𝐖𝐞’𝐫𝐞 𝐛𝐚𝐜𝐤 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐯𝐞𝐫𝐲 𝐛𝐮𝐬𝐲 𝐉𝐨𝐞 𝐒𝐚𝐧𝐨𝐤! 🙏 𝑻𝒉𝒂𝒏𝒌 𝒈𝒐𝒐𝒅𝒏𝒆𝒔𝒔! We cover so much here my head is still 🙃spinning🙂 with new ideas to implement into my own workflow. 𝐉𝐨𝐞 𝐢𝐬 𝐬𝐡𝐚𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐚𝐲𝐬 𝐬𝐥𝐨𝐰𝐢𝐧𝐠 𝐝𝐨𝐰𝐧 𝐭𝐨 𝐬𝐩𝐞𝐞𝐝 𝐮𝐩 𝐚𝐧𝐝 𝐛𝐞 𝐦𝐨𝐫𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐞 𝐡𝐚𝐬 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐡𝐞 𝐝𝐨𝐞𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 𝙉𝙪𝙜𝙜𝙚𝙩𝙨 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚 𝙩𝙤 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛… 🤔 𝗛𝗼𝘄 𝗮 𝗱𝗲𝗮𝗱 𝗺𝗼𝘂𝘀𝗲 𝗶𝘀 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗶𝗻𝘀𝗽𝗶𝗿𝗲 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 🤔 𝗪𝗵𝘆 𝗶𝘁’𝘀 𝘀𝗼 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗼 𝗵𝗮𝘃𝗲 𝗮𝗻 𝗼𝘂𝘁𝘀𝗶𝗱𝗲𝗿’𝘀 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 🤔 𝗦𝗽𝗲𝗲𝗱 𝘃𝘀. 𝗮𝗰𝗰𝘂𝗿𝗮𝗰𝘆 𝗮𝗻𝗱 𝗯𝗲𝗶𝗻𝗴 𝗽𝗮𝗿𝗮𝗹𝘆𝘇𝗲𝗱 𝗯𝘆 𝗽𝗲𝗿𝗳...
5 Most Important Things I’ve Learned From Creating Chiropractic Content For Almost A Decade | EP. 301
May 06, 2022 10:00 - 12 minutes - 17.9 MBThe first half of my career there weren’t a ton of digital marketing opportunities. The addition of Facebook, Instagram, and YouTube, was an absolute game-changer. 𝑪𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒊𝒔 𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒃𝒆𝒔𝒕 𝒊𝒏𝒗𝒆𝒔𝒕𝒎𝒆𝒏𝒕𝒔 𝒐𝒇 𝒎𝒚 𝒕𝒊𝒎𝒆, 𝒆𝒏𝒆𝒓𝒈𝒚, 𝒂𝒏𝒅 𝒎𝒐𝒏𝒆𝒚 𝒕𝒉𝒂𝒕 𝑰’𝒗𝒆 𝒆𝒗𝒆𝒓 𝒎𝒂𝒅𝒆. 💸 𝗙𝗼𝗿 𝘁𝗵𝗼𝘀𝗲 𝗼𝗳 𝘆𝗼𝘂 𝘄𝗵𝗼 𝗮𝗿𝗲𝗻’𝘁 𝘁𝗮𝗸𝗶𝗻𝗴 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗼𝗿 𝗮𝗿𝗲 𝗳𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 🙇♂️ 𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗳𝗶𝘃𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗺𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 🤔 Don't let indecision...
The 2 Most Important Chiropractic Website Metrics and How Your Content Can Help Both | EP. 300
May 05, 2022 10:00 - 14 minutes - 19.8 MB𝒀𝒐𝒖𝒓 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒆 𝒘𝒆𝒃𝒔𝒊𝒕𝒆 𝒊𝒔 𝒂 𝒉𝒖𝒈𝒆 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒂𝒔𝒔𝒆𝒕. It is a new patient’s first impression, and you only get one chance at that. 𝑻𝒉𝒆 𝒎𝒐𝒔𝒕 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒎𝒆𝒕𝒓𝒊𝒄𝒔 𝒕𝒐 𝒌𝒆𝒆𝒑 𝒂𝒏 𝒆𝒚𝒆 𝒐𝒏 𝒘𝒉𝒆𝒏 𝒊𝒕 𝒄𝒐𝒎𝒆𝒔 𝒕𝒐 𝒚𝒐𝒖𝒓 𝒘𝒆𝒃𝒔𝒊𝒕𝒆 𝒂𝒓𝒆…🥁 👀 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 - how many people are landing on your website 💸 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 - how many people are doing the thing you want them to do If you're dissatisfied with your traffic and conversions, there is a strategy to help bolster both...𝙘𝙧𝙚𝙖𝙩𝙚 𝙘𝙤𝙣𝙩𝙚𝙣𝙩! 𝑫𝒓𝒊𝒗𝒆 𝑶𝒓𝒈𝒂𝒏𝒊𝒄 𝑻𝒓𝒂𝒇𝒇𝒊𝒄 𝗬𝗼𝘂𝗿...
Why Every Chiropractor Should Be Creating Content For Their Community | EP. 299
May 04, 2022 10:00 - 13 minutes - 18.3 MB𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐦𝐨𝐫𝐞 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫. There are more platforms pushing out content and more 👀 watching that content than ever before. I'm a 𝑯𝑼𝑮𝑬 believer that content is critical to grow your business. 💸💸💸 Here's why. 𝑰𝒏𝒄𝒓𝒆𝒂𝒔𝒆𝒅 𝑩𝒓𝒂𝒏𝒅 𝑨𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔 𝗣𝗲𝗼𝗽𝗹𝗲 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗲𝘅𝗶𝘀𝘁 𝗶𝗻 𝗼𝗿𝗱𝗲𝗿 𝘁𝗼 𝘁𝗮𝗸𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀. The same is true for the industry as a whole. 𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮 𝗵𝘂𝗴𝗲 𝘂𝗻𝘁𝗮𝗽𝗽𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲 𝗮𝗹𝗹-𝗻𝗮𝘁𝘂𝗿𝗮𝗹, 𝗻𝗼𝗻-𝗶𝗻𝘃𝗮𝘀𝗶𝘃𝗲 𝗵𝗲𝗮𝗹𝗶𝗻𝗴 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗰𝗵𝗶𝗿...
Why You Shouldn’t Leave Your Chiropractic Website Copy To Someone Else | EP. 298
May 03, 2022 10:00 - 15 minutes - 21.7 MB𝐎𝐮𝐭𝐬𝐨𝐮𝐫𝐜𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐭𝐨 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐨𝐬𝐞 𝐜𝐨𝐨𝐤𝐢𝐞-𝐜𝐮𝐭𝐭𝐞𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐦𝐚𝐲 𝐬𝐞𝐞𝐦 𝐥𝐢𝐤𝐞 𝐚 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐬𝐚𝐯𝐞 𝐭𝐢𝐦𝐞 𝐚𝐧𝐝 𝐞𝐧𝐞𝐫𝐠𝐲, 𝐛𝐮𝐭 𝐢𝐭 𝐜𝐨𝐦𝐞𝐬 𝐰𝐢𝐭𝐡 𝐚 𝐡𝐞𝐟𝐭𝐲 𝐚𝐦𝐨𝐮𝐧𝐭 𝐨𝐟 𝐜𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐜𝐚𝐧 𝐛𝐞 𝐝𝐞𝐭𝐫𝐢𝐦𝐞𝐧𝐭𝐚𝐥 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 😬 Cookie cutter websites have three things in common: 𝟏. 𝐖𝐚𝐭𝐞𝐫𝐞𝐝 𝐃𝐨𝐰𝐧 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 Lots of offices have the same services and care for the same conditions, but every office has its own quirks and nuances. 𝑻𝒉𝒐𝒔𝒆 𝒕𝒉𝒊𝒏𝒈𝒔 𝒂𝒓𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒕𝒐 𝒑𝒐𝒕𝒆𝒏𝒕𝒊𝒂𝒍 𝒏𝒆𝒘 𝒑𝒂𝒕𝒊𝒆𝒏𝒕𝒔! Watered-down con...
3 Secrets to Getting More Engagement on Your Chiropractic Videos | EP. 297
May 02, 2022 10:00 - 9 minutes - 13.5 MB𝑻𝒉𝒆𝒓𝒆’𝒔 𝒏𝒐𝒕𝒉𝒊𝒏𝒈 𝒎𝒐𝒓𝒆 𝒇𝒓𝒖𝒔𝒕𝒓𝒂𝒕𝒊𝒏𝒈 𝒕𝒉𝒂𝒏 𝒔𝒑𝒆𝒏𝒅𝒊𝒏𝒈 𝒕𝒊𝒎𝒆 𝒐𝒏 𝒈𝒓𝒆𝒂𝒕 𝒗𝒊𝒅𝒆𝒐 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒂𝒏𝒅 𝒕𝒉𝒆𝒏 𝒈𝒆𝒕 𝒏𝒐 𝒐𝒓 𝒎𝒊𝒏𝒊𝒎𝒂𝒍 𝒆𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕. 𝑾𝒆’𝒓𝒆 𝒎𝒂𝒌𝒊𝒏𝒈 𝒕𝒉𝒆𝒔𝒆 𝒗𝒊𝒅𝒆𝒐𝒔 𝒇𝒐𝒓 𝒑𝒆𝒐𝒑𝒍𝒆 𝒕𝒐 𝒘𝒂𝒕𝒄𝒉, 𝒐𝒕𝒉𝒆𝒓𝒘𝒊𝒔𝒆 𝒘𝒆’𝒓𝒆 𝒋𝒖𝒔𝒕 𝒔𝒄𝒓𝒆𝒂𝒎𝒊𝒏𝒈 𝒊𝒏𝒕𝒐 𝒕𝒉𝒆 𝒂𝒃𝒚𝒔𝒔. 😤 Driving up engagement is easier than you might think and doesn’t require fancy equipment or hiring Charli D’Amelio to be your spokesperson. 👀 𝐖𝐡𝐞𝐭𝐡𝐞𝐫 𝐟𝐨𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚, 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐨𝐫 𝐘𝐨𝐮𝐓𝐮𝐛𝐞, 𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐡𝐫𝐞𝐞 𝐬𝐢𝐦𝐩𝐥𝐞 𝐭𝐢𝐩𝐬 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐮𝐩 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐯𝐢𝐝𝐞𝐨𝐬. 👀 𝑭𝑶𝑪...
Building At Scale To Exit Our Practices With Author Joe Sanok | EP. 296
May 01, 2022 10:00 - 48 minutes - 67.1 MB𝑰’𝒎 𝒔𝒐 𝒆𝒙𝒄𝒊𝒕𝒆𝒅 𝑰 𝒈𝒐𝒕 𝒂 𝒄𝒉𝒂𝒏𝒄𝒆 𝒕𝒐 𝒕𝒂𝒍𝒌 𝒘𝒊𝒕𝒉 𝑱𝒐𝒆 𝑺𝒂𝒏𝒐𝒌. 🤗 I think he has the right idea about how we can be more effective at work in less time. Ironically, we were having such a good discussion, this is gonna be a two-parter. 👀 Joe was a counselor and psychologist who ran his own practice from 2006 to 2019, growing what he called his “side gig” to 13 clinicians. 𝙃𝙚 𝙬𝙖𝙨 𝙨𝙩𝙖𝙧𝙩𝙞𝙣𝙜 𝙩𝙤 𝙛𝙚𝙚𝙡 𝙡𝙞𝙠𝙚 𝙝𝙚 𝙗𝙪𝙞𝙡𝙩 𝙝𝙞𝙢𝙨𝙚𝙡𝙛 𝙖 𝙟𝙤𝙗 𝙧𝙖𝙩𝙝𝙚𝙧 𝙩𝙝𝙖𝙣 𝙖 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙖𝙣𝙙 𝙬𝙖𝙣𝙩𝙚𝙙 𝙩𝙤 𝙚𝙭𝙞𝙩 𝙝𝙞𝙨 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙚 𝙩𝙤 𝙗𝙪𝙞𝙡𝙙 𝙖 𝙢𝙤𝙧𝙚 𝙛𝙪𝙡...
3 Ways To Double A $500K+/yr Chiropractic Practice | EP.295
March 23, 2022 10:00 - 50 minutes - 46.2 MB𝐓𝐡𝐞 𝐈𝐐 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐨𝐫 𝐒𝐮𝐦𝐦𝐢𝐭 𝐢𝐧 𝐕𝐞𝐠𝐚𝐬, 𝐀𝐩𝐫𝐢𝐥 𝟐𝟗𝐭𝐡-𝟑𝟎𝐭𝐡, 𝐢𝐬 𝐧𝐨𝐭 𝐚𝐛𝐨𝐮𝐭 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐲𝐨𝐮 𝐨𝐧 𝐚 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐩𝐫𝐨𝐠𝐫𝐚𝐦. 𝑻𝒉𝒊𝒔 𝒊𝒔 𝒂𝒏 𝒆𝒗𝒆𝒏𝒕 𝒕𝒐 𝒅𝒊𝒂𝒈𝒏𝒐𝒔𝒆 𝒂𝒏𝒅 𝒕𝒓𝒆𝒂𝒕 𝒕𝒉𝒆 𝒑𝒓𝒐𝒃𝒍𝒆𝒎𝒔 𝒕𝒉𝒂𝒕 𝒂𝒓𝒆 𝒌𝒆𝒆𝒑𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒆 𝒇𝒓𝒐𝒎 𝒖𝒏𝒊𝒎𝒂𝒈𝒊𝒏𝒂𝒃𝒍𝒆 𝒈𝒓𝒐𝒘𝒕𝒉. As chiropractors we can’t justify a treatment plan to a patient if we don’t have the proper diagnostic tools. So, how can we justify changes to our business plan if we don’t know what’s actually holding us back? 🤔 🦸🏼♂️ 𝑬𝒏𝒕𝒆𝒓 𝑩𝒍𝒖𝒆 𝑰𝑸, 𝐚 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐝𝐢𝐚𝐠𝐧𝐨𝐬𝐭𝐢𝐜 𝐭𝐨𝐨𝐥 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐡𝐞𝐚𝐥...
How Long Should It Take For SEO To Work? | EP. 294
July 13, 2021 09:00 - 10 minutes - 9.31 MB𝑾𝒆 𝒂𝒍𝒍 𝒘𝒂𝒏𝒕 𝒐𝒖𝒓 𝑺𝑬𝑶 𝒊𝒎𝒑𝒓𝒐𝒗𝒆𝒎𝒆𝒏𝒕𝒔 𝒕𝒐 𝒘𝒐𝒓𝒌 𝒊𝒎𝒎𝒆𝒅𝒊𝒂𝒕𝒆𝒍𝒚. In some cases, they might just work faster than you think. 😏 Some SEO companies will tell you that it takes 6-12 months to see the fruits of your labor. 𝙄 𝙩𝙝𝙞𝙣𝙠 𝙩𝙝𝙖𝙩’𝙨 𝙩𝙤𝙤 𝙡𝙤𝙣𝙜 𝙩𝙤 𝙬𝙖𝙞𝙩. ⌛️ If you’re a national brand, that timeline might check out, but a local business has much less competition. As long as your website is up to snuff with good linking structure and solid content, you could see progress within days. 𝙏𝙝𝙖𝙩 𝙨𝙤𝙪𝙣...
How Does Your Website and GMB Listing Effect Each Other? | EP. 293
July 12, 2021 09:00 - 10 minutes - 10.1 MBLet's harness the full power of Google. Quick and dirty Google search breakdown: Google Ads up top Map Pack Listing next Organic Rankings down below First, max out your Google My Business optimization options to show up in the Map Pack’s top 3. Only SEO nerds are expanding this section to see more results. Next, build a strong website to further influence your Google My Business results. The better the SEO optimization and the better the content, the more relevant G...
What Do I Suggest If Your Facebook Ads Aren't Performing The Way You'd Hoped? | EP. 292
July 11, 2021 09:00 - 16 minutes - 15.4 MBIt seems like chiropractors care about Facebook more than anything else. So what happens when it doesn’t perform the way it used to? 1) Change the Offer Not the price, but the service or the targeted demographic. 2) Move Some Ad Budget to Google Google users are actually searching out chiropractic services, so the leads are higher quality. Plus, on Google you pay for performance, on Facebook you pay for impressions. When it comes to your marketing budget - don't spend...
What Should Your Profit Margin Be In A Million Dollar Practice? | EP. 291
July 10, 2021 09:00 - 11 minutes - 10.5 MBYou’ve figured out how to attract, convert, and retain patients, now you pay for your freedom. The profit margin for a well performing practice could be anywhere between 25%-70%. That’s a big range, but it all depends on what you want to be getting our of the practice and out of life. Do you not want to see patients? Associates cost money. Do you want to see all the patients? You'll get to keep more profit. It’s all part of the equation of figuring out how to balan...
What Content Should You Focus On First? | EP. 290
July 09, 2021 09:00 - 6 minutes - 6.43 MB𝘾𝙡𝙞𝙚𝙣𝙩𝙨 𝙖𝙡𝙬𝙖𝙮𝙨 𝙬𝙖𝙣𝙩 𝙢𝙚 𝙩𝙤 𝙟𝙪𝙨𝙩 𝙩𝙚𝙡𝙡 𝙩𝙝𝙚𝙢 𝙬𝙝𝙖𝙩 𝙩𝙝𝙚𝙮 𝙨𝙝𝙤𝙪𝙡𝙙 𝙛𝙤𝙘𝙪𝙨 𝙩𝙝𝙚𝙞𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙤𝙣, 𝙗𝙪𝙩 𝙩𝙝𝙚𝙞𝙧 𝙞𝙣𝙥𝙪𝙩 𝙞𝙨 𝙘𝙧𝙪𝙘𝙞𝙖𝙡 𝙩𝙤 𝙬𝙝𝙖𝙩 𝙄 𝙩𝙚𝙡𝙡 𝙩𝙝𝙚𝙢. 🚶♀️It’s easier to walk before your run. 🏃♀️ For clients that are totally lost or are just starting out, I recommend they focus on creating content for low back pain, neck pain, and headaches. 𝐓𝐡𝐞𝐬𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐜𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐜𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫𝐬 𝐩𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐬𝐩𝐞𝐧𝐝 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐭𝐢𝐦𝐞 𝐭𝐚𝐥𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭, 𝐢𝐭’𝐬 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐩𝐮𝐛𝐥𝐢𝐜 𝐦𝐨𝐬𝐭 𝐚𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐜𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐢𝐜 𝐜𝐚𝐫𝐞, 𝐚𝐧𝐝 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐭𝐡𝐞...
How To Effectively Automate ALL Office Processes & Make Your Practice Simpler With Dr. Naota Hashimoto [CEO of TrackStat] | EP. 279
July 08, 2021 09:00 - 59 minutes - 54.4 MB𝑫𝒓. 𝑯𝒂𝒔𝒉𝒊𝒎𝒐𝒕𝒐 𝒊𝒔 𝒋𝒖𝒔𝒕 𝒔𝒐 𝒅𝒂𝒎𝒏 𝒑𝒂𝒔𝒔𝒊𝒐𝒏𝒂𝒕𝒆! He is the mastermind behind 𝐓𝐫𝐚𝐜𝐤𝐒𝐭𝐚𝐭, honestly what can’t this program do? 🤯 Dr. Hashimoto was frustrated by using multiple platforms and the constant confusion it created with him and his staff, so he decided to make his own. He fell in love with chiropractic when it changed his life after an accident and the pandemic has only added fuel to the fire. He’s devoted his life to sharing chiropractic’s life changing power and 𝐓𝐫𝐚𝐜𝐤𝐒𝐭𝐚𝐭 is ...
Can Facebook Be Used Effectively For PI Marketing In Your Practice | EP. 278
July 07, 2021 09:00 - 14 minutes - 13.4 MBMarketing a personal injury chiropractic practice on Facebook is like trying to hit a bunch of moving targets with a single bullet. Accidents are random - makes it hard to target specific audiences Accidents are time sensitive - have to be top of mind to get the call It's not impossible, it’s just more difficult than marketing a normal chiropractic practice. 💰Have an effective budget based on market size 👨🎤Think outside of the box when it comes to content creation 👩...
From Seeing One Patient Per Week As An Associate To Owning A Nearly Million-Dollar Practice With Dr. Patrick Hogg | EP. 277
July 06, 2021 09:00 - 40 minutes - 37.5 MBDr. Patrick went from seeing one patient a week to pulling in 700,000 euros a year in just two years. EUROS!! He took over a business with no systems in place and no history of tracking numbers, but he kept dropping seeds. His marketing style is whimsical, fun, and at times, in his own words, "stupid", but he is planting himself in the subconscious of his community and motivating his patients to stay regular with their care and to share the good news of chiropractic with their ...
3 Ways Focus Can Help You Grow Your Chiropractic Practice | EP. 276
July 05, 2021 09:00 - 10 minutes - 9.43 MBChiropractic has the power to help patients with such a wide range of issues, it can be easy to get scattered in how we market and communicate. Lacking focus in practice can be overwhelming and result in us spinning our wheels. FOCUS on who it is you want to serve What kind of patients make practice feel easy? FOCUS on what you want to be an expert in Simplification allows your team to better understand who they are. FOCUS on becoming the expert Your training, your ...
3 Traits Our Most Successful Clients Possess When It Comes To Creating Content | EP. 275
July 04, 2021 09:00 - 14 minutes - 13.5 MBAs a digital content marketing agency, we can only do so much for our clients without their input. So, I thought I’d share a couple things that make consistent, quality content possible. 📆Schedule It Out Figure out a schedule that works for you and your team and stick to it. 🧩Focus on the Long Term It’s not about the metrics of each video. They’re each a piece of a larger puzzle. 😷Take It Seriously Don’t hit record because I told you to, do it because there are ...
The 5 Most Important Things For Having A Successful Associate In Your Chiropractic Office | EP. 274
July 03, 2021 09:00 - 12 minutes - 11.3 MBIf you're looking to scale your practice beyond yourself, this is for you! Make Sure It's A Win-Win Fit Be upfront about what your long-term goals are and encourage them to be upfront about theirs. Compensation Figure out the right compensation for what the associate will be focused on. Onboarding Make sure they understand your team's systems so they're not reinventing the wheel. Training Ongoing training so they can grow as practitioners and communicators. ...
Should You Advertise Low-Cost Extra Services You Offer On Your Website? | EP. 273
July 02, 2021 09:00 - 9 minutes - 8.95 MBThe internet is very distracting, you want your website to be as focused and easy to navigate as possible. If your practice gets 90% of your income from chiropractic services, your website should be focused on chiropractic services. We still want Google to know about the other services you offer, so it's definitely worth having a page on your website and Google ads running to promote them, but the page doesn't need to be in the main menu. The simpler and more streamlined your ...
Building A Million-Dollar Practice & Coaching Your Chiropractic Associate To Success With Dr. Malcolm Rudd From The Remarkable Practice | EP. 272
July 01, 2021 09:00 - 1 hour - 61.8 MBDr. Malcolm is Australian, but that’s not the only thing you have to look forward to in this interview. He's offering wisdom and experience from his 28 years in practice. You don't have to spend years stumbling around in the dark, you can be successful from the beginning. He’s also offering insights from his work as a coach with The Remarkable Practice. For chiropractors looking to scale their business, Dr. Malcolm is offering best practices on how to add associates effectivel...
The Different Content Approaches To Take If You Are In A Big City Versus A Small Town | EP. 271
June 30, 2021 09:00 - 11 minutes - 10.8 MBBig cities offer a bustling cultural scene and the fun of dodging tourists on every block, while a small town provides a familiarity that allows relationships to flourish if you can get cell service. They each require a different marketing strategy. City slickers need to niche down. Create content that centers around a specific population and the issues they face. A country mouse will require a broader marketing strategy. Focus on big picture health ideas and the services you ...
Let Joy and Simplicity Drive Your Practice, Not The Need to Survive w/ Bharon Hoag at Patriot Chiropractic | EP. 270
June 29, 2021 09:00 - 56 minutes - 51.9 MBBharon is the ultimate chiropractic groupie. He’s not a chiropractor, but he’s such a fervent believer in the power of chiropractic he has dedicated his life to making the industry stronger and more accessible to the public. He uses a subscription based structure to remove all the frustrations of running a practice that rob joy. He doesn’t want his business model to be reliant on the need to survive. It’s a fascinating way to approach setting up a practice. Bharon is focused on his ...
The Difference Between Anxiety and Excitement Is Attitude | EP. 269
June 28, 2021 09:00 - 10 minutes - 9.97 MBThis is the most important thing to remember when it comes to creating content. So many people don’t create content because they’re afraid - of what they look like, what they sound like, not knowing what to say, or how people will react to it. When you make content, just try to help one person. It will change your energy and your intention. If you can have an impact on ONE person, it was well worth your time. Attitude is everything. If you’d like to talk more about h...
What To Keep In Mind About Creating Content When You Travel | EP. 268
June 27, 2021 09:00 - 8 minutes - 7.74 MBThe summer travel season is here and people are ready to GO. Just because you’re traveling doesn’t mean that your content has to stop. Creating content while traveling is an incredible opportunity to break up your normal rhythm and give people a chance to see a different side of you. Find Different Backgrounds A spot outside is a great way to bring an extra dose of life to a video. Use the City Incorporate the city and its history into your content. Document your Li...
Should You Be Transparent With Your Staff About Your Numbers? | EP. 267
June 26, 2021 09:00 - 7 minutes - 7.06 MB"Secrets, secrets are no fun. Secrets, secrets hurt someone." That someone is you! Many small business owners find themselves in this dilemma, should they or shouldn't they share numbers with their staff? I believe a transparent, open, and honest practice is always the better choice. Without transparency your team is left wandering around in the dark. They don't know where the problem areas are and they can't work towards any long-term goals. You assembled this team f...
One Of (If Not THE) Most Important Things When Replacing Yourself In Practice | EP. 266
June 25, 2021 09:00 - 12 minutes - 11.4 MBThis took some trial and error, but I finally figured it out. 🧐 It can be difficult to let someone else take the reins. When I stopped seeing patients at my practice and handed over the day-to-day operations, it took me about six months to fully transfer out. Our practice is our baby, we want to make sure it’s hitting all its developmental milestones. 🐣 Many people think that simple means small and unprofitable. They’re under the assumption that the simpler something is, the...
How To Show Up In Google In Big Cities | EP. 265
June 06, 2021 09:00 - 9 minutes - 8.85 MB🕺Bright lights, big city!💃 🌇Having a practice in a bigger city has some advantages: more opportunities, a larger pool of potential patients with higher incomes, dreams that haven’t yet died… 🏗But it also comes with some obstacles: more competition, more of a neighborhood sensibility, gridlock… At 𝐋𝐕𝐑𝐆 𝐌𝐞𝐝𝐢𝐚, we have some big city experience, humble brag, and have developed strategies to help our clients stand out. 🌉𝙄𝙩’𝙨 𝙖𝙡𝙡 𝙖𝙗𝙤𝙪𝙩 𝙩𝙝𝙚 𝙣𝙚𝙞𝙜𝙝𝙗𝙤𝙧𝙝𝙤𝙤𝙙𝙨! Neighborhoods beco...
Facebook Ads (and Google Ads) Do Not Give You A Competitive Advantage. What Does? | EP. 264
June 05, 2021 09:00 - 11 minutes - 10.8 MB𝙄𝙛 𝙮𝙤𝙪’𝙧𝙚 𝙨𝙚𝙖𝙧𝙘𝙝𝙞𝙣𝙜 𝙛𝙤𝙧 𝙖 𝙘𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙞𝙫𝙚 𝙚𝙙𝙜𝙚 𝙬𝙝𝙚𝙣 𝙞𝙩 𝙘𝙤𝙢𝙚𝙨 𝙩𝙤 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜, 𝙮𝙤𝙪 𝙬𝙤𝙣’𝙩 𝙛𝙞𝙣𝙙 𝙞𝙩 𝙨𝙘𝙧𝙤𝙡𝙡𝙞𝙣𝙜 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝙖𝙣𝙙 𝙄𝙣𝙨𝙩𝙖𝙜𝙧𝙖𝙢. When I started 𝐋𝐕𝐑𝐆 𝐌𝐞𝐝𝐢𝐚 five years ago, Facebook, Google, and Instagram ads still seemed so innovative. 👶🏼 Nowadays, almost every chiropractor has jumped on the Silicon Valley wagon. The problem with this wagon is that anybody can come along and to the same thing as you, maybe even better, which means that it has lost its competitive advantage. ...