Path To A Million Podcast

What Are Rank and Rent Websites and Why Should You Worry About Them? | EP. 263

If you see a cockroach, there’s probably a million more. 🪳   I have my own history with these Rank and Rent websites.  When I was starting out I paid them 𝑾𝑨𝒀 more than I should have.  They didn’t deserve my money, they deserved something else. 🤬   A Rank and Rent website company uses their SEO knowledge to create a fake chiropractic website and get it to rank in Google results. Then they rent that site out to a chiropractor who can use the site’s high ranking to their advantage.  It...

Should You Have Two Of Everything If You Have Multiple Chiropractic Offices? | EP. 262

We all dream of creating an empire, but the devil is in the details.   I’ve talked to many docs who run a multi-site practice and try to avoid confusion by combining their marketing strategies, but end up creating a labyrinth that confuses Google and potential patients.  (There are some things even Google doesn't know.)   Confusion costs money.   Clarity leads to conversions.     A straightforward and streamlined marketing strategy will increase your conversion rate and allow m...

How Simplifying Your Chiropractic Practice Can Lead To Growth | EP. 261

𝑺𝒊𝒎𝒑𝒍𝒊𝒇𝒚𝒊𝒏𝒈 𝒅𝒐𝒆𝒔𝒏’𝒕 𝒎𝒆𝒂𝒏 𝒕𝒉𝒊𝒏𝒈𝒔 𝒈𝒆𝒕 𝒔𝒎𝒂𝒍𝒍𝒆𝒓 𝒂𝒏𝒅 𝒍𝒆𝒔𝒔 𝒑𝒓𝒐𝒇𝒊𝒕𝒂𝒃𝒍𝒆. 🎢I’ve ridden the roller coaster of expansion and simplification and, in my experience, every time I simplified things became easier and more profitable.🎢    𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗶𝗻𝗴 𝗽𝗿𝗼𝗰𝗲𝗱𝘂𝗿𝗲𝘀, 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝘀 𝗻𝗲𝘄 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗴𝗿𝗼𝘄𝘁𝗵. Whether you run a big practice or a small one.     I’ve moved to larger spaces a few times in my career and every time more space has meant more equipment, more o...

How To Take Your Lifestyle & Practice To The Next Level With - Dr. Melissa Longo | EP. 260

🌟Today, I get to chat with Rockstar doc, Dr. Melissa Longo and she’s not messing around.  She has insights into every aspect of building a brand and a business.  If you’ve got a question, she’s got an answer.🌟   Over the years, Dr. Melissa has been focused on 𝒃𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒂 𝒍𝒊𝒇𝒆 𝒕𝒉𝒂𝒕 𝒎𝒂𝒕𝒕𝒆𝒓𝒔 𝒕𝒐 𝒉𝒆𝒓, something she tries to instill in all her clients.  𝐊𝐧𝐨𝐰𝐢𝐧𝐠 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐬𝐥𝐨𝐰𝐢𝐧𝐠 𝐭𝐡𝐞𝐦 𝐝𝐨𝐰𝐧 𝐨𝐫 𝐝𝐢𝐬𝐭𝐫𝐚𝐜𝐭𝐢𝐧𝐠 𝐭𝐡𝐞𝐦 𝐟𝐫𝐨𝐦 𝐦𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐢𝐦𝐩𝐚𝐜𝐭. 💪  She doesn’t just talk t...

Why Do Some Chiropractic Offices Crush It With Social Media Ads and Others It’s Crickets? | EP. 259

You might not like this answer.    There is no rhyme or reason why a Facebook ad performs well for one doc, but not another. An ad's success is based on different factors like clinic reputation, ad spend, the service, the offer, and chance.   What happens if ads suddenly stop working? What if Facebook restructures and the ads become too expensive?...ahem. What if it's 2025 and Facebook no longer exists? That's why ads should be just one of the many poles in the water, there has to ...

How You Should Be Thinking About Your Chiropractic Marketing | EP. 258

Chiropractors don’t have king’s coffers.   There are no guarantees in marketing...or life. You need to be looking for the strategies that make you think, "if this is executed correctly, it should work".“   When you’re sitting down with an agency:   🤔Is their strategy good for you or good for them? 💰Maximize your ad spend. An agency fee doesn't count, it's a sunk cost.  🛎Take advantage of ALL the bells and whistles. You’re paying for ideas and execution!   If you’d like me...

Why Your Website SEO Doesn't Matter As Much As You Think For "Chiropractor city, state" | EP. 257

We're losing valuable Google real estate.     Google's organic search results are continuing to be pushed further down the page - after Google Ads, the Map Pack, and “People Also Ask”.  Considering that most traffic comes from mobile, by the time people scroll through to the organic results they’ve probably forgotten what they were searching for.   Moral of the story? ⬆️Continue to make high quality content to boost your "value" and "relevancy" ⬆️Your Google My Business profile n...

If You Like Investing and Compounding Interest, You'll Love Content Marketing | EP. 256

If you’re a fan of bull markets, you’re going to love what I’m about to tell you. 😏   The unique thing about chiropractic practices is that they don’t really move.  If they’re successful, chiropractors tend to stay in one place for 20, 30, 40 years.    𝐓𝐡𝐞 𝐨𝐧𝐥𝐲 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬 𝐝𝐞𝐜𝐚𝐝𝐞 𝐚𝐟𝐭𝐞𝐫 𝐝𝐞𝐜𝐚𝐝𝐞 𝐢𝐬 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧.  It’s what chiropractors were doing in the ‘80s and ‘90s👩‍🎤. The platforms and technology may change 🤷‍♂️will Google Glass ever catch on🤷‍♂️ but there will...

The Correct Principles Of Living Well As A Chiropractor With Life By Design CEO Dr. Jamie Richards | EP. 255

Dr. Jamie is definitely doing things right.   He started Life By Design as a coaching program for himself, but when other chiropractors caught on they knew it was something they needed too.   He may have had a slow start, not really understanding the business aspect of having a practice (he didn't even have a phone in the early days), but now he's the CEO Visionary he was born to be, with clients all over the world.   Everyone wants the new patient, but they don’t want to do the ...

What The Apple Privacy Changes Mean For Your Chiropractic Facebook Ads | EP. 254

Changes are afoot at Facebook. Apple’s newest update allows users to give permission for apps to track them across the internet. This means more expensive ads that don't convert as well in front of a less qualified pool of potential new patients.     THE SOLUTION! 💡Diversify your ad spend with push and pull marketing campaigns 💡Build the perfect website to control your brand 💡CREATE CONTENT TO ADD VALUE, as social media platforms are always desperate for relevant, high-quality, e...

How To Empower - Educate - Elevate Your Patients with Dr. Jordan Fairley | EP. 253

Should You Be Proud Of A New Patient Waiting List? | EP. 252

👻 𝐃𝐨𝐧’𝐭 𝐠𝐡𝐨𝐬𝐭 𝐲𝐨𝐮𝐫 𝐧𝐞𝐰 𝐩𝐚𝐭𝐢𝐞𝐧𝐭 𝐥𝐞𝐚𝐝𝐬. 👻    Last month my practice had our all-time best new patient month.🕺 We hadn’t done any external marketing in the past year…surprise, surprise…so setting a new record felt like an achievement to celebrate.  I give credit to my amazing team that doesn’t freeze out hot leads. 👏👏👏   𝑰 𝒅𝒐𝒏’𝒕 𝒕𝒉𝒊𝒏𝒌 𝒂 𝒔𝒖𝒄𝒄𝒆𝒔𝒔𝒇𝒖𝒍 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒔𝒉𝒐𝒖𝒍𝒅 𝒉𝒂𝒗𝒆 𝒂 𝒘𝒂𝒊𝒕𝒊𝒏𝒈 𝒍𝒊𝒔𝒕 𝒐𝒇 𝒏𝒆𝒘 𝒑𝒂𝒕𝒊𝒆𝒏𝒕𝒔.  People should be able to get care when they need it.  Don’t put the ⏳, 💰, and 🥵 into ...

How I Know That Bad Websites Are Costing Chiropractors | EP. 251

If your practice website isn’t integrated with an online scheduler, isn't StoryBranded, uses stock imagery, looks like it was thrown together by a college student on Winter break, it’s going to affect your conversion percentages.   I’m in Google analytics all the time (you should be too).  Websites with better content, better messaging, and better imagery convert…BETTER.  I’ve even been known to refuse running Google Ads with some clients until they fix their website.  No point in wastin...

The 3 Most Avoidable Reasons Chiropractors Get 1 Star Reviews On Google | EP. 250

  𝐈𝐭 𝐭𝐚𝐤𝐞𝐬 𝟖𝟎 𝐟𝐢𝐯𝐞-𝐬𝐭𝐚𝐫 𝐫𝐞𝐯𝐢𝐞𝐰𝐬 𝐭𝐨 𝐞𝐫𝐚𝐬𝐞 𝐭𝐡𝐞 𝐞𝐟𝐟𝐞𝐜𝐭𝐬 𝐨𝐟 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐨𝐧𝐞-𝐬𝐭𝐚𝐫 𝐫𝐞𝐯𝐢𝐞𝐰.  𝟠𝟘!! Unfortunately, one-star reviews are inevitable.  There will always be things that are out of our control that some patient will have a problem with.  So we have to focus on the things we can control to ensure that as many of our patients as possible enjoy the five-star experience we know we can deliver.  Here are the 3 most avoidable reasons that chiropractors get one-star Google reviews. ⭐️𝐌𝐚𝐤𝐢𝐧𝐠 𝐏𝐞𝐨𝐩...

Should You Sell Online Courses To Your Chiropractic Patients? | EP. 249

In the wake of 2020, a lot of chiropractors are wondering how they can take their business virtual.   Selling online courses has become a strategy for many docs as they try to scale their practice.  If you can have patients anywhere in the country this is a great strategy, but if you’re more of a local celebrity your patients are your most valuable asset.  Spend your time, energy, and money to educate your patients and add value to their chiropractic experience.  Invest in them and they ...

Should You Use Scripts For Your Chiropractic Videos? | EP. 248

Whenever I’m onboarding new clients they inevitably ask this question.  I mean who do they think they are, Mario Lopez?🕺   Scripts are great for evergreen videos like office commercials or sales videos.  Words and structure matter for videos that have a long lifespan, especially if you're someone who needs to keep your thoughts organized.   Other than that, don’t get in your head too much.  Don’t worry about mistakes...or even dogs😉.  People want to get to know YOU, so trust yourself...

Does Your Chiropractic Marketing Strategy Match What You Say You Want? | EP. 247

Are you building a brand or building a practice?    I have strategy sessions all the time with docs whose strategy for being in business for 10, 20, 30 years is to throw discount coupons on Facebook.  What happens when FB isn’t a thing anymore?  Do you move onto Groupon?  ...yikes    Spend your time, money, and energy on educating your community so they can take better ownership of their health.  Make it so you are the first person they think of and the only voice they trust.     ...

Is Push or Pull Marketing Better For Your Chiropractic Practice? | EP. 246

Can you wait four years for a lead to turn into a new patient?   𝐏𝐔𝐒𝐇 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 is a great way to build your brand and establish yourself as your community’s health expert.  You don’t have to wait for them to come and find you.     𝑽𝑺   𝐏𝐔𝐋𝐋 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 pulls someone into your practice who is actively searching for the best chiropractor in their community. YOU!!   Neither one is better than the other. In fact, you should be doing both. It's all about finding the right balance. ...

Be Careful of Marketing "Services" That Cost $200-400 | EP. 245

Don't waste as much money as I did.   Years ago, I signed up for a $397/mo marketing service I thought would drive new patients to my door. Spoiler Alert: It never did and I gave it too many chances.     At LVRG Media, we charge a premium price, but we get premium results.  Offering a service for $200-$400/mo doesn't make sense from a business perspective.    Put every service you pay for through the Silveri test: does it bring you new clients, does it reactivate old clients, doe...

Is Your Chiropractic Website Company Cheating On You?| EP. 244

The short answer is...most likely. 😬   If you’re not customizing the content on your site, you and your competitor may be using the same strategies to attract the same pool of ideal new patients. 🔥💰🔥 With any company, you should know what to expect and understand their policy around exclusivity.     At LVRG Media, we try to be upfront.  We want to be unencumbered from advocating as forcefully as possible for those people that put their faith in us.  You shouldn't have to have a degre...

Why You Should Use As Much Technology and Automation As Possible In Your Chiropractic Practice | EP. 243

Don’t be afraid of technology, EMBRACE it.    Take the confusion and frustration out of the onboarding process with FormDr.com Automate text reminders and engage with patients using a two-way text communication system.   Track your stats and get a clear picture of the health of your practice with BlueIQ or TrackStat   I'm not sponsored, just passionate.  These systems will save you hassle, money, and TIME!   To nerd out on these platforms or discuss leveraging your online pre...

The Biggest Mistake Chiropractors Make When Building Out Their Website | EP. 242

The four stages of building a website: 🤯🤬🤪💀 A chiropractor shouldn't have to have a degree in marketing to run a successful practice.   I love the strategy behind StoryBrand, so much so that I became a certified StoryBrand guide. It provides structure so a stranger will immediately understand what your practice is about, what makes you unique, and who you serve.  Ultimately, you'll be judged by your website. It’s easy to tell who outsourced and who got their hands dirty crafting a site...

Why Does Someone With Less Reviews Show Up Above Me In The Map Pack? | EP. 241

Many docs come to me frustrated that a competitor, with no reviews, has pushed them, with 200+ reviews, out of Google's top 3-Pack sweet spot. And I get it, if you’re #4 on the list you might as well not even exist.😬🤷‍♂️   The most important ranking criteria are in your control - relevancy, SEO optimization, user experience, links.   Running Google ads correctly and optimizing your entire Google My Business listing are the most important goals.  It’ll mean more eyes on you, which you...

How To Get Great Testimonials For Your Chiropractic Office | EP. 240

Testimonials are a powerful conversion tool. They get people to schedule that appointment they’ve been on the fence about and tell the story of your practice & the impact of chiropractic on your patient's lives.   - Find areas of your practice that are visually appealing. Lighting is your BFF.   - It should feel like a conversation, not an interview, put the focus on each other and let the camera capture the conversation. Highlight how chiropractic has transformed their lives.   On...

Do You Wish You'd Have Invested In Bitcoin or Dogecoin? More Importantly...Have You Invested In A Chiropractic Online Marketing Strategy That Works? | EP. 239

Ever heard of Dogecoin?  It grew 40% in 3 months.😱   Which has a better ROI - Dogecoin or investing in your brand?   It's gotta be about investing in your brand. Create content to establish your expertise. Be the leader that your community turns to for long term vitality. Add value to their lives by sharing the passion and truth that attracted you to Chiropractic in the first place.     It may not happen in three months, most good things don’t, but keep building the wall of trust...

Do You Own Or Rent Your Website? What I Wish Someone Had Shared With Me When I Started My Practice | EP. 238

𝑻𝒐 𝒓𝒆𝒏𝒕 𝒐𝒓 𝒕𝒐 𝒐𝒘𝒏, 𝒕𝒉𝒂𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏. 💀   We have to ditch this 𝒇𝒂𝒍𝒔𝒆 𝒄𝒉𝒐𝒊𝒄𝒆 between 💸renting a website💸 or owning one that’s terrible.  𝐀𝐬 𝐚 𝐒𝐭𝐨𝐫𝐲𝐛𝐫𝐚𝐧𝐝 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐆𝐮𝐢𝐝𝐞, 𝐈 𝐤𝐧𝐨𝐰 𝐭𝐡𝐚𝐭 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐟𝐮𝐥𝐥 𝐜𝐨𝐧𝐭𝐫𝐨𝐥 𝐨𝐯𝐞𝐫, 𝐥𝐨𝐨𝐤𝐬 𝐦𝐨𝐝𝐞𝐫𝐧 𝐚𝐧𝐝 𝐜𝐥𝐞𝐚𝐧, 𝐫𝐚𝐧𝐤𝐬 𝐚𝐧𝐝 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬 𝐩𝐚𝐭𝐢𝐞𝐧𝐭𝐬, 𝐚𝐧𝐝 𝐢𝐬 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 𝐮𝐧𝐢𝐪𝐮𝐞 𝐯𝐨𝐢𝐜𝐞 𝐢𝐬 𝐰𝐨𝐫𝐭𝐡👏𝐞𝐯𝐞𝐫𝐲👏𝐞𝐟𝐟𝐨𝐫𝐭👏.     If you’d like me to go over your online presence with you go to: www.ContentIntoPatients.com to set up your one-on-one Strategy Session.  

Why I Think Groupon is a Bad Idea (New Tactic All Chiropractors Need to Know) | EP. 237

𝗜 𝗷𝘂𝘀𝘁 𝗰𝗮𝗺𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝗚𝗿𝗼𝘂𝗽𝗼𝗻’𝘀 𝗻𝗲𝘄𝗲𝘀𝘁 𝘁𝗿𝗶𝗰𝗸 𝗮𝗻𝗱 𝗵𝗮𝗱 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝗶𝘁.  𝙏𝙝𝙤𝙨𝙚 𝙙𝙞𝙧𝙩𝙮 𝙙𝙖𝙬𝙜𝙨!   🎣I’m a huge proponent of having as many fishing poles in the water as possible to attract ideal new patients.🎣  2020 really drove home how important it is to diversify your lead sources and not put all your eggs in one basket. 🔥🌎🔥   The goal of partnering with Groupon is to reach audiences that you otherwise wouldn’t be able to reach.  Do they bring in the best potential patients?  If you feel good a...

What Percent Of Collections Should You Be Spending On Marketing? | EP. 236

I was always under the impression that you should spend 10% of your collections on marketing.  We’re all wrong once in a while, or in my case a long while. 😉   Recently I learned that we should be spending 8-12% of 𝑾𝑯𝑬𝑹𝑬 𝑾𝑬 𝑾𝑨𝑵𝑻 𝑻𝑶 𝑩𝑬 with collections, not where we are.  We all have aggressive growth goals of where we want our practice to be, how many members of our community we want to be impacting on a daily basis.  That aggressive growth has to be matched by our marketing strategy.   ...

The 3 Most Important Things To Focus On In Your Quarterly Meetings | EP. 235

Tomorrow is my office’s quarterly meeting. 🤗  A lot of docs are hesitant about meetings, but let me tell you why you have to let that go.   Meetings are a great way to 𝙥𝙧𝙤𝙫𝙞𝙙𝙚 𝙩𝙧𝙖𝙣𝙨𝙥𝙖𝙧𝙚𝙣𝙘𝙮, 𝙞𝙣𝙨𝙩𝙞𝙡𝙡 𝙤𝙬𝙣𝙚𝙧𝙨𝙝𝙞𝙥, 𝙖𝙣𝙙 𝙘𝙧𝙚𝙖𝙩𝙚 𝙖𝙘𝙘𝙤𝙪𝙣𝙩𝙖𝙗𝙞𝙡𝙞𝙩𝙮.  I have weekly meetings in my practice to make sure that everyone is headed in the same direction.  If your office has a “this could have been an email” culture, that has to be set aside when it comes to quarterly meetings.  𝑻𝒉𝒆𝒚 𝒂𝒓𝒆 𝒂 𝒎𝒖𝒔𝒕.    Here ar...

I Didn’t Visit My Practice For 90+ Days & It’s Still Generating New Patients | EP. 235

🌴I just got back from 3 months in Florida and my practice didn’t burn to the ground!🌴     Thanks to Zoom I was able to spend the winter in Florida, trading in polar vortexes and record breaking streaks of sunless days for the ocean breeze and poolside business meetings.       Jealous? 😏 I’ll tell you how I did it.   𝐇𝐢𝐫𝐞 𝐚𝐧𝐝 𝐄𝐦𝐩𝐨𝐰𝐞𝐫 𝐆𝐫𝐞𝐚𝐭 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞𝐬 My patients know that even when I'm not in the office, there are still incredible doctors that will take superb care of them.  I’m...

I’m Back | Get Ready For Bigger, Better Marketing Strategies For Chiropractors | EP. 234

𝑰’𝒎 𝒃𝒂𝒄𝒌!! What did I miss?   𝐎𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐭𝐚𝐤𝐞-𝐚𝐰𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐩𝐚𝐬𝐭 𝐲𝐞𝐚𝐫 𝐢𝐬 𝐭𝐡𝐚𝐭 𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐨𝐟 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐨 𝐚𝐝𝐝 𝐯𝐚𝐥𝐮𝐞 𝐭𝐨 𝐨𝐮𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝒘𝒐𝒓𝒌𝒔!   Shutting down for a month didn't adversely affect us because we had built a relationship that could survive global upheaval.    The best time to plant a tree is 20 years ago, the second best time is 𝐓𝐎𝐃𝐀𝐘.   If you’d like me to personally go over your online presence with you go to: www.ContentIntoPatients.com to set u...

You May Be Able To Get A Second PPP Loan! | EP. 233

Prioritized Paycheck Protection Plan (𝗣𝟰) is in the works! 🔥🔥   This act, if passed, is great news for Chiropractors 𝗔𝗡𝗗 small businesses with 100 people or less!    𝙄𝙩 𝙢𝙚𝙖𝙣𝙨 𝙮𝙤𝙪 𝙘𝙤𝙪𝙡𝙙 𝙖𝙥𝙥𝙡𝙮 𝙛𝙤𝙧 𝙖 𝙨𝙚𝙘𝙤𝙣𝙙 𝙋𝙋𝙋 𝙡𝙤𝙖𝙣.    You must have… 👇 ✔️Already applied for the first PPP loan ✔️Suffered a 50% loss due to COVID-19   I go into more detail on what this looks like for you!    Dr. Nick 🙏

PPP Extended To 24 Weeks And Percentages Changed | EP. 232

An 𝗘𝗫𝗧𝗘𝗡𝗦𝗜𝗢𝗡 has been passed! 🙌 Good news for Chiropractors, the PPP has been extended to 24 weeks!    In this video, I explain these 3 things (& 𝗺𝗼𝗿𝗲!)... 🌟You now have 24 weeks to use the loan money 🌟Percentages have changed 🌟You now have until Dec 21 to get back to pre-COVID levels   ALSO, there are possible 𝗡𝗘𝗪 plans in the works like… 👉Push for anyone who received less than $150,000 will automatically be forgiven 👉Prioritized Paycheck Protection Program   Listen ...

Dr. Stephen Franson's Phoenix Plan To Tackle COVID-19 In Your Practice |EP. 216

How Dr. Paul Reed Is Handling COVID In His 4 Practices and Planning For The BIGGEST ChiroFEST Yet! | EP. 214

Has COVID reduced your numbers?    Dr. Paul Reed owns 𝟰 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 and they haven’t stopped seeing patients. Dr. Paul is an incredible Chiropractor with great management skills and created ChiroFEST and coaching program,  The Remarkable Man.🔥  Here is a breakdown... [6:24]  How to manage COVID [22:31]  Partnering with Chiro One [25:57]  ChiroFEST  [30:38] The Remarkable Man Challenge   📌Learn more about ChiroFEST here www.chirofest.org and The Remarkable Man at www.remarkable...

PPP Most Likely Will Be Extended To 16 Weeks Plus More | EP. 210

The Paycheck Protection Program may be getting some changes made to it!   Right now the length of time you have to spend the PPP loan is 8 weeks, 𝗯𝘂𝘁 - it may be passed that it will be extended for 16 weeks.    A longer time of 16 weeks allows you to use more of the money on utilities, etc. 𝗔𝗡𝗗! This means you have more time to apply for the loan if you already haven’t.    𝗛𝗲𝗮𝗱 𝘁𝗼 𝗺𝘆 𝗯𝗹𝗼𝗴 📍 https://www.lvrgmedia.com/ppp-loan-forgiveness-for-chiropractors/ 📍 for more information! ...

Why Using Data To Find The Right Hire Is Crucial For Your Practice With Chiro Match Makers, Dr. Mark Mouw and Dr. Allen Miner | EP. 209

Hiring the wrong person can result in 𝗧𝗛𝗢𝗨𝗦𝗔𝗡𝗗𝗦 of dollars lost.   Dr. Mark Mouw and Dr. Allen Miner are practice owners with multiple practices. Chiro Match Makers was created to help practices hire the RIGHT fit. In this interview, we talk about Chiro Match Makers, how the wrong hire can affect a practice, & more.   🚩Here is a breakdown… [1:15] Chiro Match Makers [2:47] Different types of associates [13:17] Emotions & hiring [21:11] D.C and C.A hiring [26:32] Why you need...

PPP Loan Forgiveness Live Q&A |EP. 208

Writing A Book For Your Practice Made Easy With Dr. Marcus Chacos | EP. 207

Writing a book for your practice and to serve the Chiropractic message creates new patients. Dr. Marcus Chacos, Chiropractor, published author of, “The Arthritis Solution” and business partner for our 𝙉𝙀𝙒 program 👉Author Mastery goes through the why behind book writing, the process, and Author Mastery!   Here is a breakdown of the interview… [6:10] The value of writing a book [12:10] How a book creates reciprocity [22:53] Process of finishing a book  [39:30] Elements of Author Ma...

PPP Loan Forgiveness Application Is Out! | EP. 206

GOOD NEWS! We have been waiting for the loan forgiveness application and it’s out! I hopped on to break down the basics and answer questions regarding the loan forgiveness requirements. Know as much information as possible so you get everything forgiven!  [5:54] Payroll in the 8 weeks [11:00] What is in the payroll amount [15:19] Representations and certifications you need to make [18:20] Part time employees on payroll & more!   Dr, Nick 

PPP Forgiveness- Covered Period vs. Alternative Payroll Covered Period | EP. 205

From the time you received your money, your payroll should be covered to an extent.     Once you receive the money, you have 56 days until the period is up. In this video I break down both my Chiropractic office and LVRG's payroll and the PPP loan, and more - including the difference between the covered period and the alternative payroll covered period.     Leave you questions in the comments. And, tune into my other videos I will be doing on PPP loan forgiveness!    Dr. Nick  🙏

PPP Forgiveness- What qualifies on payroll costs | EP. 204

When applying for PPP loan forgiveness, it is important to know what cost will be covered and what is not.    Non-payroll costs can only make up 25% of what you're asking to be forgiven. In this video, I walk through what you can claim forgiveness on and how much dependent on your money received. To help, I use my practice for you guys to have an example.    Leave you questions in the comments. And, tune into my other videos I will be doing on PPP loan forgiveness!    Dr. Nick  🙏

PPP Forgiveness: What Documentation Will You Need? | EP. 203

There are two types of documentation you will need - documentation you have to turn in and documentation you keep for 6 years.   I break down what documentation you will need. A lot of it comes down to proof you paid the money and tax forms that show you reported it. There are three categories of documents aside from the PPP Loan Forgiveness Calculation Form and the PPP Schedule A needed👉Payroll information, FTE, Nonpayroll    Tune into my other videos I will be doing on PPP loan for...

The Difference Between Building A Business And Building A Job With Dr. Stephen Franson | EP. 202

Dr. Stephen Franson, founder of The Remarkable Practice and I dive into the levels of $250,000 to $1 Million, how to build an incredible team and how to build a business that can grow and be passed on! 🔥𝗪𝗲 𝗲𝘃𝗲𝗻 𝗵𝗮𝘃𝗲 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝗴𝘂𝗲𝘀𝘁, Dr. Allen Miner on! Here is a breakdown of the interview… [4:01] Struggles and clarity to get to $250,000 [5:44] You have to focus on your team 👀 [5:54] How to hire the right team 🤝 [10:30] Assessing A players [16:39] CEO program & more!   Dr. Nic...

PPP Forgiveness and EIDL Advance Money | EP. 201

How You Can Still Hit $1Million Even If You Hit A Road Bump With Dr. Eric DiMartino| EP. 200

If you have hit $500,000 but not $1 million yet, 𝘆𝗼𝘂 𝗮𝗿𝗲𝗻’𝘁 𝗮𝗹𝗼𝗻𝗲. It took Dr. Eric DiMartino years to the $1 million mark! In this interview, we dive into how he runs his practice, why it was easy for him to grow at first & why it took him so long to surpass it.    📌Here is a breakdown... [3:33] The importance of learning [5:12] How Dr. Eric prepared to build and hit $250,000 [9:00] $250-500,000 took a year and a half!  [11:38] Why you aren’t hitting $1 mill & more!    Dr....

How To Maximize Owner's Pay With PPP And Still Have it Forgiven | EP. 199

How you can use data to grow your practice bigger than before. And how much is the profession down across the board using data from hundreds of practices? Dr. Cory Frogley from BlueIQ shares his wisdom. | EP. 195

Dr. Cory Frogley is a practice owning Chiropractor and has always loved business, systems, and data. He created BlueIQ - it is a data driven system that tracks your practice and shows your 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀 𝗮𝗻𝗱 𝘄𝗲𝗮𝗸𝗻𝗲𝘀𝘀𝗲𝘀!    He joined me for an interview to talk BlueIQ and the impact of COVID-19 on practices! 😷   Here is a breakdown of the interview 👇 [3:27] 3 things Chiros should be focusing on [15:41] COVID Recovery Plan [32:45] Creating content  [41:41] All About BlueIQ   Dr....

Why pouring into your team during the COVID crisis is the most important thing you can do with Dr. Jenny Bruck | EP. 194

Dr. Jenny Bruck has been a Chiropractor for 24 years in New Hampshire and is the author of 52 Vitality Tools. Head to her website👉 www.SCCVitality.com!   In this interview we focus on what she has incorporated into her practice to keep her team and her patients happy during the COVID-19 crisis.   Here is a breakdown of the interview… [7:58] The best thing she did for her practice 💙 [15:56] Individual plans with her team  [23:34] Patient phone calls 📱 [31:02] Content marketing...

How To Turn Your Biggest Fans Into Your FREE Practice Marketing Reps | EP. 193

Join Joey Coleman and me May 5th at 7PM/CST to learn how to Never Lose A Patient Again! 🎉   The final stage of the 8 stages of Joey Coleman’s, Never Lose A Customer Again is….ADVOCATE!    You want to get to this stage so your patients advocate for you! 🔥This is the stage that you will start seeing referrals.   Listen to this and the previous stages to know how to keep your patients!    👉 Go to NeverLoseAPatientAgain.com for more information on our webinar and to register.  ...