How To Show Up In Google In Big Cities | EP. 265

🕺Bright lights, big city!💃

🌇Having a practice in a bigger city has some advantages: more opportunities, a larger pool of potential patients with higher incomes, dreams that haven’t yet died…

🏗But it also comes with some obstacles: more competition, more of a neighborhood sensibility, gridlock…

At 𝐋𝐕𝐑𝐆 𝐌𝐞𝐝𝐢𝐚, we have some big city experience, humble brag, and have developed strategies to help our clients stand out.

🌉𝙄𝙩’𝙨 𝙖𝙡𝙡 𝙖𝙗𝙤𝙪𝙩 𝙩𝙝𝙚 𝙣𝙚𝙞𝙜𝙝𝙗𝙤𝙧𝙝𝙤𝙤𝙙𝙨!  Neighborhoods become cities within cities and many urban residents love to find their local favorites of everything.  Find the neighborhoods that you want to market to and create relevant content.  This helps Google understand that these areas are important to you and you want to show up in those search results.  Make sure your content adds value and isn’t just stuffed with nonsense keywords. 

🚇𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝙢𝙖𝙮 𝙝𝙚𝙡𝙥 𝙮𝙤𝙪 𝙬𝙞𝙣 𝙖 𝙩𝙞𝙚𝙗𝙧𝙚𝙖𝙠𝙚𝙧.  With increased competition, everyone will be competing for similar keywords, so Google uses website performance to break a tie.  If your website isn’t optimized for mobile you might as well just take out an ad in the newspaper.  

📰𝙍𝙪𝙣 𝙂𝙤𝙤𝙜𝙡𝙚 𝙖𝙙𝙨 𝙛𝙤𝙧 “𝙘𝙝𝙞𝙧𝙤𝙥𝙧𝙖𝙘𝙩𝙤𝙧 𝙣𝙚𝙖𝙧 𝙢𝙚” 𝙤𝙧 “𝙘𝙝𝙞𝙧𝙤𝙥𝙧𝙖𝙘𝙩𝙤𝙧 [𝙞𝙣𝙨𝙚𝙧𝙩 𝙣𝙚𝙞𝙜𝙝𝙗𝙤𝙧𝙝𝙤𝙤𝙙 𝙝𝙚𝙧𝙚]”.  This is the easiest to control and will help get your message in front of the people you want to target.

For more ideas about how to show up in Google search or if you’d like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.  

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