Health Connective Show artwork

Health Connective Show

129 episodes - English - Latest episode: 8 days ago - ★★★★★ - 5 ratings

Medtech companies are at the forefront of innovation in healthcare, but it can be hard to keep up with everything going on–new technologies, regulations, the changing needs of healthcare providers. Yet, all of these things can impact your decision-making processes.

But worry not–we’re here to tackle it together. Published every two weeks, the Health Connective Show is your go-to source for the latest developments. Each episode promises a fresh perspective on the most pressing issues in the medtech industry.

Our host, Michael Roberts, joined by a rotating group of experts, engages in insightful discussions aimed at bridging the gaps in medical devices, health IT, marketing, and more. We delve into the complex world of regulations and technical needs.

Join us on this enlightening journey as we navigate the medtech landscape together. We promise you engaging, accessible content that will give you a deeper understanding of the evolving needs, new technologies, and trends in our industry today.

Ready to connect with the problem-solvers of medical technology? Subscribe to the Health Connective Show today and stay updated on the latest. Remember, we’re all in this together. Let’s connect, laugh, learn, and find solutions together.


Hosted on Acast. See acast.com/privacy for more information.

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Episodes

Going from Data to Actionable Insights with RJ Kedziora

April 23, 2024 06:35 - 26 minutes - 35.9 MB

RJ Kedziora, co-founder of Estenda Solutions, joins our hosts Michael Roberts and Justin Bantuelle to discuss how to develop actionable insights from the data collected by medical devices. Learn more about the challenges and limitations with providing meaningful insights in reports, and how medtech companies can start down the pathway of solving this problem to provide useful reporting. Hosted on Acast. See acast.com/privacy for more information.

AI’s Role in Proactive Healthcare with Adityo Prakash

April 09, 2024 08:30 - 34 minutes - 47.8 MB

Adityo Prakash, founder and CEO of Verseon, shares how AI and molecular science can play a role in proactive healthcare measures. Join Adityo and host Michael Roberts for a discussion on how AI can have a positive impact on healthcare in terms of diagnosis and treatment, how healthcare professionals might transition to using AI, and addressing issues with trust and accountability with the use of AI. Hosted on Acast. See acast.com/privacy for more information.

Why Interoperability Has a Bright Future w/Rob Brull

March 26, 2024 16:26 - 28 minutes - 38.9 MB

Rob Brull, Senior Product Director at Infor, is optimistic about what’s possible for interoperability with FHIR and AI. Join Rob and hosts Michael Roberts and Justin Bantuelle for a discussion about where interoperability is today, where it’s headed in the future, and how medical device companies can approach emerging opportunities to connect data healthcare data. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Resources: Infor Hosted on A...

How to Pivot MedTech Messaging w/Marnie Hayutin

March 13, 2024 04:16 - 30 minutes - 41.3 MB

Marnie Hayutin, founder of Writing.Health, returns to share how MedTech companies can succeed when they need to pivot their messaging. Join Marnie, host Michael Roberts, and Ashley Hohensee from P3 as they discuss why aligning is important, how to make sure your new messaging works, and how to roll it out. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Hosted on Acast. See acast.com/privacy for more information.

Achieve Product-Market Fit Sooner w/Scott Nelson

February 27, 2024 15:57 - 33 minutes - 45.8 MB

Scott Nelson, Founder of Medsider and Co-Founder of FastWave Medical, joins host Michael Roberts to discuss how MedTech founders can detect product-market fit signals early in the development pathway to ensure that their solution will gain traction at launch. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Resources: Medsider FastWave Medical Hosted on Acast. See acast.com/privacy for more information.

Developing Patient Content That Works w/Scott Zeitzer & Ashley Hohensee

February 13, 2024 09:02 - 33 minutes - 45.7 MB

Scott Zeitzer, President of Health Connective, and Ashley Hohensee, Marketing Manager at P3, join host Michael Roberts to dig into why it’s important to help patients understand information, common missteps that medical practices and MedTech companies make with their content, and how to develop content that better supports patients along the way.  Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Visit P3 Practice Marketing for more about how ortho...

Brand Perception Keys for MedTech w/Aaron Hassen

January 30, 2024 10:02 - 24 minutes - 34.1 MB

Aaron Hassen, Chief Marketer at AH Marketing, joins the show to highlight what medtech companies need to understand about brand perception to win in today’s environment. Join Aaron and host Michael Roberts as they discuss the differences in how startups should approach brand perception vs. established companies, and how to be patient when customers are just looking for the right price. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Resources...

How Physicians Adopt New Technologies w/Michelle Currie

January 16, 2024 22:24 - 38 minutes - 52.3 MB

Michelle Currie, Founder and CEO of Savant Solutions For HIT, joins the show to offer tips on increasing new tech adoption while avoiding tech-related burnout. Join Michelle and hosts Michael Roberts and Justin Bantuelle for a wide-ranging discussion on understanding what providers need before implementing any software, how important it is to listen and empathize, and what they mean by “Monday morning problems.” Visit HC.Show for more on this show and to sign up for email notifications o...

Why Healthcare Innovation Requires Collaboration w/Kyle Kiser

January 02, 2024 09:03 - 24 minutes - 33.7 MB

Kyle Kiser, Chief Executive of Arrive Health, describes the connective efforts that it takes to make a health tech startup grow. Join Kyle and hosts Michael Roberts and Justin Bantuelle as they dig into the details of introducing consumer choice at the point of care, collaboration between healthcare organizations, price transparency, and more. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Resources: Arrive Health Hosted on Acast. See acast...

Online Ads For Medical Practices w/Ashlee Hohensee

December 19, 2023 08:05 - 26 minutes - 36.5 MB

Ashlee Hohensee, Marketing Manager at P3, joins Michael to discuss the state of online search ads for medical practices and medtech companies, including the prevalence of ads in search results, what to do about competitor ads, and whether it makes sense for your business to bid on branded terms. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Hosted on Acast. See acast.com/privacy for more information.

Product Marketing for MedTech w/Marnie Hayutin

December 05, 2023 18:28 - 23 minutes - 32.9 MB

Marnie Hayutin, founder of Writing.Health, returns to share tips for marketing messaging that work for medtech. Join Marnie, host Michael Roberts, and Ashley Hohensee from P3 as they discuss how to highlight features and benefits of a medtech product without overwhelming people. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Resources: The Marketing Pyramid Finding Your Content Sweet Spot w/Marnie Hayutin Hosted on Acast. See acast.com/p...

Developing Tech That Doctors Will Actually Use w/Justin Bantuelle

November 21, 2023 22:58 - 22 minutes - 30.4 MB

Justin Bantuelle, Chief Operating Offier at Health Connective, joins host Michael Roberts to discuss why doctors resist adopting new technologies and what developers can do to address those concerns. Sometimes new tools and devices don't offer any real improvement over what's currently available, and sometimes a proposed solution doesn't make a doctor's workflow any easier. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Resources: Canary Medica...

Increasing Speed to Market For MedTech Startups w/Bold Type

November 07, 2023 09:05 - 36 minutes - 50 MB

Medtech startups tend to underestimate the balance that's needed across three key factors of development: cybersecurity, usability, and software architecture. Host Michael Roberts welcomes Health Connective's Justin Bantuelle and Bold Type's Jose Bohorquez, Mohamad Foustok, and Andres Echeverry to dive deep on increasing speed to market. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Visit Bold Type for more about medtech product development, ...

Navigating New HIPAA Compliance For Your Website w/Scott Zeitzer & Ashley Hohensee

October 24, 2023 08:05 - 21 minutes - 29.9 MB

There has been a big shift in what a HIPAA-compliant website looks like when it comes to analytics and tracking information. It can be challenging for practices to navigate their options.  Join Scott Zeitzer and Ashley Hohensee from P3 and host Michael Roberts as they walk us through their own journey to find a new analytics solution and their recommendations for practices.  Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Visit P3 Practice Marke...

Finding Your Content Sweet Spot w/Marnie Hayutin

October 10, 2023 16:16 - 22 minutes - 30.8 MB

Healthcare and medical brands can easily dilute their brand voice if they don't approach their content strategy with intention. Join Marnie Hayutin, Founder of Writing.Health, and host Michael Roberts as they discuss best practices for finding the best voice for your brand and sticking with it.  Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Hosted on Acast. See acast.com/privacy for more information.

Our Top Advice for Online Marketing in Healthcare (#110)

December 27, 2021 08:15 - 27 minutes - 38 MB

This is the final episode of Paradigm Shift of Healthcare. Throughout this podcast series, we’ve shared a lot of advice on healthcare marketing, particularly in the online space. For our final episode, we wanted to share our top advice on online marketing for individual providers and small practices, larger medical organizations, and medtech companies. Hosted on Acast. See acast.com/privacy for more information.

How Practices are Facing the Ongoing Reality of COVID (#109)

December 20, 2021 08:15 - 25 minutes - 35.1 MB

As we look ahead to the new year, COVID is still very much a reality. However, vaccinations and changes in processes have allowed for more flexibility with practice operations, providing patient care, and attending conferences. In this episode, we’ll discuss what practices are doing now as compared to a year ago, and our plans for the year ahead as in-person conferences open back up. Hosted on Acast. See acast.com/privacy for more information.

What Web Accessibility Means for Medical Practices (#108)

December 13, 2021 08:15 - 28 minutes - 38.8 MB

In this episode, we discuss why you should pay attention to web accessibility for your practice, how to evaluate accessibility on your site, and what you can do to improve. We are joined by Vasu Tummala, a Senior Designer and Front End Developer here at P3 and our staff expert for all things related to web accessibility. Vasu shares his insights on how practices can make their websites more accessible for patients of all abilities. Recommended resource: wave.webaim.org Hosted on Acast. ...

Finding the Pathway to Your Practice’s Marketing Goals (#107)

December 06, 2021 08:15 - 27 minutes - 37.7 MB

As we’ve said many times, marketing for medical practices is not a one-size-fits-all type of engagement. While marketing can take some testing and tweaking to get it right, identifying your goals can help to identify the pathway to get started. In this episode, we’ll discuss some of the most common goals we see for medical and surgical practices, and what we advise for practices to achieve those goals. Hosted on Acast. See acast.com/privacy for more information.

Why Your Practice Marketing Strategy Needs Regular Checkups (#106)

November 29, 2021 08:15 - 25 minutes - 23.5 MB

Just like your patients need regular follow-up visits or checkups, so does your practice’s marketing strategy. Online marketing best practices are continually evolving to keep up with changes in search engines. If you aren’t taking the time to update your strategy, you could fall behind your competitors. In this episode, Michael and Scott explain why it’s important to do these regular checks, and what we look for when we do a marketing “checkup” for a practice. Hosted on Acast. See acast.co...

Non-Clinical Roles for Physician Entrepreneurs with Dr. Arlen Meyers (#105)

November 22, 2021 08:15 - 27 minutes - 37.9 MB

Physicians have plenty of reasons why they may want to move to a non-clinical role, but how do they make the move? Society of Physician Entrepreneurs President and CEO Dr. Arlen Meyers explains the 4 Ps of the Pivot: Product, Pipeline, Pitch, & Plan. Hosted on Acast. See acast.com/privacy for more information.

Non-Clinical Roles for Physician Entrepreneurs with Dr. Arlen Meyers

November 22, 2021 08:15 - 27 minutes - 37.9 MB

Physicians have plenty of reasons why they may want to move to a non-clinical role, but how do they make the move? Society of Physician Entrepreneurs President and CEO Dr. Arlen Meyers explains the 4 Ps of the Pivot: Product, Pipeline, Pitch, & Plan. See acast.com/privacy for privacy and opt-out information.

Practice Marketing vs. Hospital Marketing (#104)

November 15, 2021 08:15 - 27 minutes - 37.9 MB

Hospitals and practices may sometimes use the same marketing channels, but there are a lot of key differences in how they can and should market themselves. Jared Johnson returns to the show to share his experience with hospital marketing. In this episode, we compare marketing best practices for hospitals vs. independent practices, and what independent practices can learn from hospital marketing strategies. Hosted on Acast. See acast.com/privacy for more information.

Google Ads vs. Facebook Ads (#103)

November 08, 2021 08:15 - 28 minutes - 38.5 MB

In a lot of ways, online marketing has very much become a “pay to play” space, especially for medical practices who want to expand their reach or need to get quick results in a saturated market. Online ads can be a great way to get the results you want for your practice, but it’s important to choose the right ad network to fit your needs. In this episode, we’ll discuss two of the most effective and popular ad networks for medical practices: Google Ads and Facebook Ads. Learn more about the pr...

The State of Content Marketing & SEO for Practices Today, Pt. 2 (#102)

November 01, 2021 08:15 - 26 minutes - 37.1 MB

A lot has changed in the landscape of content marketing and SEO for medical practices, and it’s important to keep up with the latest best practices to have continued success with online marketing. Continuing our discussion from Part 1, our marketing coordinator Ashley Hohensee joins us to talk about how practices can ensure that their content meets the needs of their patients, what kinds of results to expect from content marketing, and what else practices need to look out for in their SEO str...

The State of Content Marketing & SEO for Practices Today, Pt. 1 (#101)

October 25, 2021 07:15 - 26 minutes - 37.1 MB

 Search engine optimization has continued to evolve over the years. Search engines are frequently updated to be more intuitive to people’s needs, and your SEO strategy needs to evolve along with that. What your practice was doing 10 years ago is not going to get you the same results today. Even if your practice is showing up well in search results now, failing to keep up with the latest best practices could result in your practice falling behind with the next update.  Hosted on Acast. See a...

JOEI: Helping Orthopedic Surgeons Learn and Collaborate (#100)

October 18, 2021 07:15 - 27 minutes - 38.4 MB

Scott Zeitzer catches up with returning guest Dr. Ira Kirschenbaum for the 100th episode of the Paradigm Shift of Healthcare. In this episode, Dr. Kirschenbaum shares a passion project of his: the Journal of Orthopaedic Experience & Innovation (JOEI). He stresses the need for continued open conversation between surgeons to help advance the field of orthopaedics. Hosted on Acast. See acast.com/privacy for more information.

Showing Up Everywhere & Welcoming Your Guests (#99)

October 11, 2021 07:15 - 27 minutes - 37.1 MB

As competition for patients increases, practices have to be ready to reevaluate their marketing strategies. Michael and Scott discuss ways to combine the value of speaking engagements with advertising efforts. They review the need to have a stellar intake system for new patients, and they share some pitfalls to avoid for practices' ad campaigns. This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take this short quiz to...

Attract Patients and Another Stream of Income through Virtual Education (#98)

October 04, 2021 07:15 - 27 minutes - 38.2 MB

With referring physician groups getting bought out and the ups and downs of patient volumes during the pandemic, practices need a reliable way to grow without having to churn through more patients. Chen Yen, an author, national speaker, and founder of Fill My Holistic Practice and the Introverted Visionary brand, joined us to discuss how practices can do just that. Chen explains her approach to practice growth that helps practices create new revenue streams the “introverted” way. Hosted o...

Adapting to Consumerization in Healthcare (#97)

September 27, 2021 10:15 - 27 minutes - 38.3 MB

Patients have different expectations of their healthcare providers than they did in the past. The desire for consumer-focused healthcare has continued to grow over the years, and the pandemic has only accelerated this push among patients. While consumerization may force practices to change their normal processes, those that can adapt can improve patient interactions, build trust, and create long-lasting relationships with patients. Hosted on Acast. See acast.com/privacy for more information.

The Increasing Importance of Telehealth for Small Practices (#96)

September 13, 2021 08:15 - 27 minutes - 38.4 MB

COVID may have sped up the adoption and use of telemedicine, but it's likely here to stay even as COVID impacts wax and wane. Patients are indicating a desire for telemedicine beyond COVID safety measures. In this episode, Michael and Scott discuss some of the recent statistics on telemedicine use among patients, and how practices can leverage telemedicine to provide more convenient care options to patients, compete with larger health systems, and better support patients during the process o...

How COVID-19 Is Continuing to Change Patient Behavior (#95)

September 06, 2021 07:25 - 26 minutes - 36.2 MB

The recent surges in COVID cases and new variants mean that we aren’t moving to a “post-COVID” existence just yet. Patients feel more uncertainty than ever, and they want to be able to look to their providers for guidance. Join Michael and Scott as they share tips for practices to make convenience a priority, proactively get information to patients, and help them feel safe. This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro pract...

Physician Entrepreneurship & Training (#94)

August 30, 2021 07:25 - 27 minutes - 38.3 MB

Come learn with Dr. Arlen Meyers, president and CEO of the Society of Physician Entrepreneurs, as he shares how today’s healthcare professionals can bring their ideas to life. Physician entrepreneurs are vital to medical innovation, yet the road is filled with obstacles ranging from internal culture to a lack of business training in medical school. Learn how Dr. Meyers directs healthcare professionals to overcome these challenges, and why he believes that entrepreneurship is a tool to restor...

Activate Staff to Fulfill Your Brand Promise (#93)

August 23, 2021 07:15 - 27 minutes - 24.8 MB

Marketing creates the “promise” for what patients should expect when engaging with your practice. But it isn’t your marketing team that delivers that promise. It’s your staff! Join Michael and Scott as they discuss how to activate staff to play their critical role in delivering remarkable care that leads to increased word of mouth and better patient experiences. This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take t...

How Can Your Practice Be Remarkable? (#92)

August 16, 2021 07:15 - 27 minutes - 37.8 MB

Customer service is the new word of mouth, so spending a little time being more accommodating to different types of patients can pay off in big ways. Join Michael and Scott as they share simple ways to improve your practice’s interactions with patients that can make a huge difference when those patients decide whether they’ll recommend you to someone else. From improving your scheduling process to making it easier to pay your bill, your practice can become remarkable without gimmicks. This...

Connecting With Senior Patients Online (#91)

August 09, 2021 07:15 - 26 minutes - 36.1 MB

The digital behaviors of seniors are evolving, so what does it mean for practices? Seniors are getting more comfortable online, which brings new opportunities for practices to become a trusted source of healthcare information for this key audience. Join Michael and Scott as they dig into stats about how seniors are more confident online, as well as how to communicate with them in your practice’s digital outreach as a result. This conversation is brought to you by P3 Practice Marketing, onl...

Expanding the Reach of the Practice (#90)

August 02, 2021 08:15 - 27 minutes - 38.4 MB

For practices to expand outside their local market, they must start with the basics. But while you can update your website content to focus on the fact that you treat out-of-town patients, you often can’t rely on organic search alone to reach out of town patients searching for a specialist. Join Michael and Scott as they discuss how to expand your geographic reach through Facebook and Google ad campaigns, location targeting, and proper evaluation of results. This conversation is brought to...

What Word of Mouth Looks Like for Today’s Practices (#89)

July 26, 2021 07:15 - 27 minutes - 37.9 MB

Word of mouth is still a key referral engine for any practice, but it happens differently than in the past. If doctors aren’t careful, they might ignore some of the most important parts that drive their practice’s reputation. There’s a false belief that just because you’re doing a great job with your patients, everyone will understand that. But doing a great job in a patient’s mind is more than the surgery, and their experience is more than their interactions with the doctor. In this episo...

How the Small Practice Can Survive Today, Pt. 2 (#88)

July 19, 2021 07:15 - 27 minutes - 38.1 MB

In this second of a two-part series, Michael and Scott continue discussing keys for the small practice to survive. Although there has been a slight shift towards more physicians working at hospitals, that doesn’t necessarily spell the doom of small practices. Learn how to consider your practice’s specialty mix, the use of virtual visits, and how entrepreneurial physicians might be the key to independent practices thriving in the future. This conversation is brought to you by P3 Practice Ma...

How the Small Practice Can Survive Today, Pt. 1 (#87)

July 12, 2021 07:15 - 27 minutes - 38.3 MB

There has been a slight shift towards more physicians working at hospitals, but will that really spell the doom of small practices? In this first of a two-part series, Michael and Scott discuss keys for the small practice to survive, including how to diversify referral sources, have the right mix of specialties, and leverage their brand to their advantage. This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Sign up for ...

Top 6 Ways Patients Search for Doctors Online, Pt. 2 (#86)

July 05, 2021 07:15 - 27 minutes - 38.1 MB

A majority of patients research doctors online before booking an appointment, so where should you focus to clean up your digital footprint? The conversation continues as Michael and Scott dive into three more ways to win online search: map listings, mobile-first design, and voice search. Follow the discussion and learn more about how to capture this set of patients that your practice might otherwise miss. This conversation is brought to you by P3 Practice Marketing, online marketing for or...

Top 6 Ways Patients Search for Doctors Online, Pt. 1 (#85)

June 17, 2021 23:19 - 26 minutes - 35.8 MB

More patients are going online to research doctors, and many of them don’t have a referral. Join Michael Roberts and Scott Zeitzer as they share the latest research on how patients use search engines, review sites, and social media prior to booking appointments. Then follow the discussion about how to capture this set of patients that your practice might otherwise miss. This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices...

Get Back On Track, Pt. 3 (#84)

June 11, 2021 22:03 - 25 minutes - 34.8 MB

This week’s episode is the third in a three-part series about getting projects back on track. No matter the size of a project, it’s the culmination of ideas that have come along the way. It’s important to know how to execute ideas and celebrate the people behind them. In this episode, learn how to manage milestones, deadlines, and people on large projects, all while avoiding the dreaded scope creep. Don’t miss Part 1 and Part 2 of the Get Back On Track series. This conversation is brough...

Get Back On Track, Pt. 2 (#83)

June 02, 2021 22:37 - 24 minutes - 33.7 MB

This week’s episode is the second in a three-part series about getting projects back on track. Part 2 focuses on how to blend creativity and analysis, a.k.a. the “art and science” involved in project development. Creativity sometimes benefits from the addition of constraints instead of having wide open spaces. In this episode, learn keys to gathering team feedback, bypassing assumptions, and clarifying the right problems that you’re trying to solve. This conversation is brought to you by H...

Get Back On Track, Pt. 1 (#82)

May 26, 2021 22:54 - 20 minutes - 28.4 MB

This week’s episode is the first in a three-part series about getting projects back on track. The bigger a project, the more likely it is to get derailed along the way, and delays can come with major price tags. How do we exceed expectations and overcome some of these common obstacles? Part 1 focuses on project workflows. This conversation is brought to you by Health Connective, custom marketing solutions for med tech and pharma. Sign up for our newsletter to receive the latest marketing a...

Reboot Marketing Series, Pt. 3 (#81)

May 14, 2021 21:30 - 24 minutes - 33.9 MB

This week’s episode is the third in a three-part Reboot Marketing Series for medical practices. In this episode, Michael, Scott, and Jared discuss the relationship between marketing your practice and marketing your physicians. What products or services are practices actually marketing? Learn how to address this and other questions that typically come up during discussions about branding and brand engagement. Don’t miss Part 1 and Part 2 of the Reboot Marketing Series. This series builds on...

Reboot Marketing Series, Pt. 2 (#80)

May 06, 2021 20:44 - 26 minutes - 35.9 MB

This week’s episode is the second in a 3-part Reboot Marketing Series for medical practices. In this episode, Michael, Scott, and Jared discuss how to take your online content to the next level, starting with social media and video marketing. It’s easy to get so caught up in the details of the content, that we ignore the power of the story itself. Learn how to focus on the authenticity of the story rather than getting lost in the weeds of the platforms. If you missed Part 1 of the Reboot M...

Reboot Marketing Series, Pt. 1 (#79)

April 29, 2021 21:35 - 23 minutes - 32.5 MB

This week’s episode is the first in a 3-part “reboot marketing series” for medical practices. In this episode, Michael, Scott, and Jared discuss how to keep an eye on marketing ROI in the midst of a lot of changes. A lot of practices are waking back up and starting to actively grow their patient volumes again. But as we all know by now, it isn’t as simple as returning to the way things were done before the pandemic. This conversation is brought to you by Health Connective, custom marketing...

Today’s Web Apps, Pt. 3: The How (#78)

April 21, 2021 22:36 - 21 minutes - 29.5 MB

This week’s episode is the third in a three-part series about custom web applications for today. Justin Bantuelle, Chief Operating Officer & Web Technology Director at Health Connective, breaks down why Agile development matters. In this episode, you’ll learn the importance of not jumping in before you’re ready, what questions to ask before starting the dev process, and how being able to pivot, partner, or stop development can sometimes lead to better results. This conversation is brought ...

Today’s Web Apps, Pt. 2: The What (#77)

April 15, 2021 00:05 - 20 minutes - 28.6 MB

This week’s episode is the second in a three-part series about custom web applications for today. Justin Bantuelle, Chief Operating Officer & Web Technology Director at Health Connective, breaks down how to choose what you want your custom application to do. In this episode, you’ll learn how to scope the application, the dangers of trying to fit everything into Version 1.0, and the complexities that are introduced when you try to develop an app on the cheap and then add to it later. (Hint: i...

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