Send & Grow by SparkLoop
48 episodes - English - Latest episode: 5 days ago -Discover how the best media brands and solo operators are winning at newsletter growth & monetization.
Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue.
Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and more.
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Episodes
Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested
April 23, 2024 12:07 - 1 hour - 111 MBEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Josh Spector—marketing strategist and publisher of For The Interested: a one-paragraph newsletter for experts with simple, proven ways to use writing to grow y...
Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
April 16, 2024 12:28 - 38 minutes - 69.9 MBEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads. In this episode, Dylan & Geoff discuss… The Genesis of Lookout Media: how Geof...
The Secret Sauce to Paid Ads — with Gunnar Holm of GrowJoy
April 09, 2024 12:05 - 34 minutes - 63.6 MBEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads. In this episode, Dylan & Gunnar discuss… → The Dominance of Meta Ads: why Gun...
How to build a local newsletter business — with Ryan Sneddon of Naptown Scoop
April 02, 2024 12:07 - 46 minutes - 84.4 MBEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown Scoop, a pioneering local newsletter dedicated to Annapolis, Maryland. In less than four years, Ryan's grown Naptown Scoop to a full-f...
Growth Secrets from a Newsletter Expert — with Alex Brogan of Faster Than Normal
March 26, 2024 12:03 - 40 minutes - 73.8 MBEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. In this episode, SparkLoop's Dylan Redekop sits down with Alex Brogan of Faster Than Normal. Faster Than Normal began as a curiosity-fuelled project but has quickly evolved into a vital resource for over 7...
Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting
March 19, 2024 12:03 - 41 minutes - 76.3 MBIn this week's episode of the Send & Grow podcast, SparkLoop's Dylan Redekop sits down with Jeremy Enns, the bearded brains behind the Scrappy Podcasting newsletter and Podcast Marketing Academy. Jeremy is not just a podcast marketing expert; he's a master at intertwining the worlds of newsletters and podcasts to create a unique blend of content that captivates audiences. In this episode, Dylan & Jeremy dive into: The Synergy Between Newsletters and Podcasts: How Jeremy leverages...
Navigating Newsletter Ads in 2024: Expert Strategies with Ryan Sager & Jesse Watkins of Who Sponsors Stuff
March 12, 2024 12:04 - 32 minutes - 59.9 MBEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. In this episode, Dylan, Ryan & Jesse discuss… How they became Experts: Ryan and Jesse's journey from managing a multimillion-dollar newsletter ad division to founding Who Spons...
How Noor Chopra grew Touristy to 100k+ subscribers 100% organically
March 05, 2024 12:42 - 35 minutes - 65 MBEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Noor Chopra. Noor writes the Touristy newsletter: "quick bites on Business, Tech and the Future of Consumer Culture, served with a side of millennial sarcasm." Touristy, loved for its witty tone and skimmable format, has captiva...
Deep Dives & Community Ties: Unlocking Newsletter Growth — with Chenell Basilio of Growth In Reverse
February 27, 2024 14:24 - 32 minutes - 59.9 MBEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Chenell Basilio. Chenell writes the popular Growth In Reverse newsletter. Since publishing her first edition to 4 people, she has since grown her newsletter to over 30k subscribers organically in the past year. In this episod...
Crafting newsletters that connect — with Tarzan Kay
February 20, 2024 14:17 - 48 minutes - 89.1 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later. But the success wasn't all it was cracked up to be. She's since made a 180° change in her approach. Since doing so, She's built a robust community around her newsletter, primarily serving course...
The LinkedIn Growth Playbook for your newsletter — with Tom Alder of Strategy Breakdowns
February 13, 2024 14:42 - 39 minutes - 72.3 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tom Alder of Strategy Breakdowns — a weekly newsletter diving into . Tom recently quit his job at Atlassian to go *all in* on Strategy Breakdowns—a big gamble for many, but with a LinkedIn audience of over 75k followers, Tom has increased his odds for success with taking Strategy Breakdowns to new heights. In this episode, Dylan & Tom discuss… Exceptional Growth: Discover h...
The Future of Newsletters: Insights & Predictions — with Yong-Soo Chung of First Class Founders
February 06, 2024 14:40 - 33 minutes - 31.1 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Yong-Soo Chung, the visionary behind First Class Founders – a cutting-edge platform designed to intertwine the creative and entrepreneurial spirits. Yong-Soo, a serial entrepreneur, has embarked on a journey from owning several businesses to launching First Class Founders. His innovative approach bridges the gap between content creation and business operation, aiming to equip...
The Power of Partnership - with Colton Sakamoto and Tyler Parker of Office Party
January 30, 2024 20:08 - 31 minutes - 29 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tyler Parker & Colton Sakamoto, the co-founders of Office Party, a free 2x-weekly newsletter that's a curated guide for career advancement, tackling everything from job market trends to the impact of AI on employment. Colton and Tyler's partnership approach in managing and growing Office Party is a path far less traveled in the newsletter space—which is what makes this conver...
How to Build a Newsletter as a Full-Time CEO - with Bill Kerr of Open Source CEO
January 23, 2024 18:56 - 42 minutes - 39.3 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Bill "Doc" Kerr, founder of Open Source CEO, a weekly newsletter helping founders, investors, and leaders in tech who want to outperform the competition. Bill's journey as the founder of Open Source CEO offers a unique perspective on newsletter creation and growth—given he's a full-time CEO himself at his own startup, Athyna. His insights provide invaluable lessons for founde...
From Launched to Sold in 11 months: How LeQwane Lynch grew & sold the Alerts Daily newsletter — with LeQwane Lynch
January 16, 2024 19:07 - 28 minutes - 26.2 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with LeQwane Lynch, founder of Alerts Daily, a daily newsletter he started, scaled, and sold in under a year. In this episode, Dylan & LeQwane discuss… The Rapid Growth of Alerts Daily: LeQwane shares how he leveraged a private community & social media into a newsletter reaching tens of thousands. Effective Growth Strategies: How LeQwane nailed organic growth, reaching a massive...
Building a profitable newsletter side hustle to over $50k - with Anthony Castrio of Bot Eat Brain
January 09, 2024 19:10 - 31 minutes - 28.4 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Anthony Castrio of the Bot Eat Brain newsletter. Anthony launched Bot Eat Brain (BEB) in Sept. '22 alongside his full-time project, Indie Worldwide. Despite BEB being a side project, Anthony earned over $50k in revenues for 2023 and scaled growth to over 20k+ subscribers—going from 1k to 20k in 4 months! In this episode, Dylan & Anthony discuss… The Birth of Bot Eat Brain: ...
The $3M playbook for newsletter ad sales - with Dan Barry of Revenews
January 03, 2024 14:43 - 40 minutes - 36.7 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Dan Barry of the Revenews newsletter. Dan has managed brand partnerships for major media businesses like Finimize and The Daily Upside where he was responsible for bringing in over $3M in ad sales revenue in just over 3 years. In this episode, Dylan & Dan discuss… How to prospect for ideal brand partners—and how to know if they're ready to advertise. Dan's 5-step approach ...
How to Transform a Personal Brand into Newsletter Success - with Amanda Goetz of Life's A Game
December 19, 2023 14:32 - 40 minutes - 37.5 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Amanda Goetz of the Life's a Game newsletter. Amanda's journey in the newsletter world is as fascinating as it is instructive. From her experiences in marketing and entrepreneurship to finding her unique voice in the newsletter space, she shares valuable insights from reaching 20k subscribers in a few months while maintaining a high engagement rate and driving revenue. In t...
Harnessing the power of newsletters for your business - with Tiffany Uman of Peak Performers
December 14, 2023 14:49 - 37 minutes - 34.1 MBWelcome back to another episode of the Send & Grow podcast. This week, podcast host Dylan Redekop sits down with Tiffany Uman, a career coach and workplace expert, and the creator of the Peak Performers newsletter. With her Peak Performers newsletter, Tiffany channels her wealth of experience from her time at L'Oreal into empowering others in their careers. She's a member of the Forbes Coaches Council, a LinkedIn learning instructor, an author, and speaker. In this episode, Dylan ...
Mastering the Newsletter Trifecta of Community, Growth, and Revenue — with Brad Barrett of ChooseFI
December 05, 2023 14:39 - 43 minutes - 39.4 MBWelcome to another episode of the Send & Grow podcast. Today, SparkLoop's Dylan Redekop sits down with Brad Barrett, co-founder of ChooseFI, to explore the pivotal role of newsletters in the journey of content creation and community building. Brad shares his rich journey from modest beginnings with a personal finance blog to the monumental success of ChooseFI, a podcast that has achieved over 65 million downloads. Along his journey, Brad's experienced the transformative power of ne...
Unpacking innovative growth strategies — with Sam Klemens of The Rollup
November 28, 2023 19:43 - 26 minutes - 24.7 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Sam Klemens of The Rollup, a unique and irreverent newsletter about finance. Sam started The Rollup less than a year ago. In its short existence, The Rollup has garnered over 14k subscribers and now makes enough revenue for Sam to devote his full-time focus on it—and even hire an assistant. In this episode, Dylan & Sam discuss… Sam's Unique Approach to Content: How The Ro...
From Newsletter to Creator Empire - with Jay Clouse of Creator Science
November 17, 2023 14:01 - 37 minutes - 34.5 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jay Clouse of Creator Science, a newsletter. Jay Clouse is the successful founder and operator of Creator Science — a creator-led business that did over $300k in 2022 and is on pace to nearly double that in 2023. But Jay's journey started with a newsletter way back in 2017. And despite many other projects & initiatives, Jay's newsletter is still one of his most ...
Mastering efficient organic growth — with Mike Benitez of The Merge
October 10, 2023 08:46 - 36 minutes - 33 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mike Benitez of The Merge, a newsletter delivering military news & technology trends for people in the national security space. Mike is a retired US military fighter pilot. Since retiring, he's been working in the military tech space -------- while publishing The Merge as a passion project. In this episode, Louis & Mike discuss… How Mike maximizes his audie...
From side hustle to nearing $1M revenue - with Michael Houck of Houck's Newsletter
September 12, 2023 18:52 - 38 minutes - 35 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Michael Houck of Houck's Newsletter, a newsletter for startup founders. Michael has worked for world-renowned startups like Uber and AirBnB. Those experiences—along with building his own startup—have helped him build Houck's Newsletter to over 63k subscribers while quickly approaching $1M in total revenue, including $250k in ARR. And it all started as a side hus...
Using giveaways to maximize growth with Aleyda Solis of SEOFOMO
September 06, 2023 15:53 - 47 minutes - 43.3 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Aleyda Solis of SEOFOMO, a newsletter for SEOs. Aleyda Solis started the SEOFOMO newsletter to keep up with SEO news for her consulting services. "I was saving all the links anyway," she told us. Now SEOFOMO goes out to over 27,000 SEO professionals (or SEOs). And her newsletter brings in over $80k per year in addition to her consulting service. In this episo...
From Layoff to Payoff: How a laid-off journalist built & sold a paid newsletter — with Matt Brown of Extra Points
August 29, 2023 13:22 - 55 minutes - 51.3 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Matt Brown of Extra Points, a paid newsletter for the college sports industry. Matt was laid off from working at Vox during the pandemic. He started the Extra Points newsletter as a business experiment. And it's paid off. With 16k subscribers, including 3k paid, Matt's leveraged his experience, business savvy, and network to build & sell a newsletter in under 3 ...
Turning niche expertise into a $100k newsletter — with Jon Elder of Amazon Insiders
August 08, 2023 13:14 - 35 minutes - 32.1 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jon Elder of Amazon Insiders, a super niche newsletter set to hit $100k in revenue. Jon is an ex-Top3000 Amazon Seller who grew his Amazon business to over $10M in sales—and then sold for 7 figures. Now he publishes Amazon Insiders — the fastest-growing newsletter for Amazon sellers. In this episode, Louis & Jon discuss… The key strategies he used to go from ...
Exploding newsletter growth with Reddit — with Eric Lam of Exploding Ideas
August 01, 2023 13:05 - 44 minutes - 40.4 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Eric Lam of Exploding Ideas, a fast-growing newsletter about business start-up ideas on trending topics. Eric is always looking for business ideas. So he started the Exploding Ideas newsletter where sends curated startup ideas in "million dollar niches" to all his subscribers. But for paying subscribers, Eric sends a second weekly edition with an even deeper div...
Using Twitter ads to grow newsletters — with Ryan Carr from Blakely Digital (formerly The Hustle)
July 11, 2023 13:44 - 38 minutes - 35 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue. And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acquired by Hubspot and now — with his agency — helps drive growth for newsletters like Bankless DAO and Matthew Berry's Fantasy Life, to ...
Powerful Lessons in Media for 2023 — with Joe Pulizzi of The Tilt Media
July 04, 2023 12:41 - 40 minutes - 36.7 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop content marketer Dylan Redekop sits down with Joe Pulizzi of The Tilt Media. Joe is considered the "godfather" of content marketing, founding Content Marketing Institute in 2007 and selling it 9 years later. In addition to writing a number of content marketing books, he's founded The Tilt Media, a growing newsletter & education business, along with its own live event: the Creator Economy Expo. Joe has...
How to sell more newsletter ads & sponsorships in 2023 and beyond — with Ryan Sager & Jesse Watkins from Who Sponsors Stuff
June 27, 2023 13:20 - 29 minutes - 27.3 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. They are the co-founders of Who Sponsors Stuff—a database that tracks which brands & businesses are advertising in email newsletters and brings the data straight to you. Ryan and Jesse have a wealth of combined knowledge and success working in the newsletter ad space. In this episode, Louis, Ryan, and Jesse disc...
Earning 6-figures from your newsletter side business — with Katelyn Bourgoin of Why We Buy
June 20, 2023 13:40 - 45 minutes - 41.6 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter. Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter. In this episode, Louis & Katelyn discuss… How she leverages social media to gro...
Growing your newsletter in 2023 — with Manny Reyes of Workweek
May 30, 2023 13:15 - 44 minutes - 40.4 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Manny Reyes from Workweek Inc. Manny was on the Morning Brew team before joining Workweek in a paid acquisition role. In this episode, Manny & Louis discuss: the key differences in marketing & publishing a B2B newsletter vs. a B2C newsletter the best way for creators to get started with paid newsletter growth the most important metric Workweek looks at to ...
The playbook for acquiring a newsletter — with Emanuel Cinca from Stacked Marketer
May 11, 2023 15:31 - 38 minutes - 35.4 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel "Manu" Cinca of Stacked Marketer—and now also of Psychology of Marketing. Manu is the first returning guest to the Send & Grow podcast, back for round #2 (listen to the first episode here). We invited Manu back after he & the Stacked Marketer team acquired the Psychology of Marketing (PoM) newsletter, started by Abhishek Shah. In this episode, Manu & L...
Building a Creator-Driven Newsletter in 2023 — with Nathan Barry of ConvertKit
May 03, 2023 16:26 - 42 minutes - 34.7 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Nathan Barry, founder & CEO of ConvertKit. Nathan started ConvertKit 10 years ago and has since grown it to one of the largest creator-driven newsletter platforms in the world. On top of running an 8-figure business, Nathan's a consistent creator who writes several newsletters, including a new paid newsletter. In this episode, Nathan talks about the state of c...
From Zero to Profit: How to Build and Monetize a Successful Newsletter — with Justin Moore of Creator Wizard
April 18, 2023 22:27 - 49 minutes - 45.8 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Justin Moore, founder of the Creator Wizard newsletter. Justin's creator journey started back in 2009 with a YouTube channel. Since then, he's built a successful business as a Sponsorship Coach, backed by his rapidly-growing Creator Wizard newsletter where he shares weekly sponsorship opportunities with over 22k readers (his list has doubled in size since the ti...
Growing a 6-figure newsletter with no audience — with Jason Woodruff of The Pour Over
April 11, 2023 15:43 - 38 minutes - 35.4 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter. Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow growth and missing growth goals to now reaching over 350k inboxes. In today's episode, we discuss: how they grew to 350,000 newslette...
Does your newsletter need a puzzle strategy? With Mary Tobler of Morning Brew
October 26, 2022 16:28 - 34 minutes - 31.7 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter. Publishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsletters — Morning Brew have been leading the way. In today's episode, we discuss: how games and puzzles fit into the newsletter format ...
Sustainable media businesses — with Brian Morrissey of The Rebooting
June 21, 2022 13:21 - 36 minutes - 33.3 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Brian Morrissey, creator of The Rebooting newsletter and podcast. Before starting The Rebooting as an outlet to share commentary and insight into building sustainable media businesses, Brian was president and editor-in-chief at Digiday Media. In today's episode, we discuss: transitioning from managing a large media brand to being a solo creator the value of c...
Running events as a newsletter operator — with Sophia Patten of Workweek
June 07, 2022 22:32 - 42 minutes - 38.8 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek. Sophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators. Events are a super hot-button topic for newsletter operators right now. With the potential to grow community, boost audience growth and add new revenue streams. We discuss: when should you run yo...
How to plan your referral rewards — with Arvid Kahl of The Bootstrapped Founder
May 31, 2022 14:10 - 37 minutes - 34.3 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with author, podcaster and newsletter creator Arvid Kahl. Arvid is in the process of setting up a referral program for his newsletter, The Bootstrapped Founder. And asked me if I could help him with his reward strategy. We decided to record the whole conversation — to give you an inside look at what to think about when coming up with the perfect rewards for your ow...
How to sell newsletter ads — with Katy Huff of MadRev
May 25, 2022 10:48 - 31 minutes - 29.1 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev. We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including: how important is is a media deck, really? how should you package your ad sales? what results should you be reporting to sponsors, and how? how did Katy approach ...
Growing a daily newsletter to 300k+ subscribers — with Pat Trousdale of The Daily Upside
May 04, 2022 08:44 - 28 minutes - 26.4 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Pat Trousdale, founder and operator of The Daily Upside. We jump straight into the good stuff, including: how The Daily Upside grew to over 300k newsletter subscribers without any social media presence what growth and revenue channels are working for The Daily Upside today what newsletter metrics is Pat paying attention to ... and much, much more. You can fi...
Monetization, growth & newsletter trends — with Jacob Donnelly of A Media Operator
April 19, 2022 11:33 - 38 minutes - 35.4 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jacob Donnelly, GM of B2B at Morning Brew and creator of A Media Operator — a media business covering the business of media. We jump straight into the good stuff, including: how should media brands think about monetizing their email audiences? what growth channels worked for the AMO newsletter? paid subscriptions vs advertising — which revenue stream wins? .....
Monetizing & growing a niche media business — with Emanuel Cinca of Stacked Marketer
April 12, 2022 10:34 - 37 minutes - 34.4 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel Cinca, creator of the Stacked Marketer newsletter. We jump straight into the good stuff, including: how to actually keep your email-list clean what audience growth channels are performing for Stacked Marketer right now what mistakes publishers make when trying to close sponsorship & advertising deals ... and much, much more. You can find Manu on Twit...
Building "The Avengers of media" — with Becca Sherman of Workweek
March 22, 2022 19:11 - 28 minutes - 25.8 MBWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Becca Sherman, cofounder and COO of Workweek. We jump straight into the good stuff, including: what's more important... individual personalities or brand? what audience growth channels are performing for Workweek right now? what newsletter metrics does Becca really care about? ... and much, much more. You can find Becca on Twitter at @becsherm and Louis at @...
Growing Morning Brew to 2.5 Million Newsletter Subscribers — With Jenny Rothenberg
March 06, 2021 15:44 - 25 minutes - 21.7 MBAs a newsletter creator, how do you decide where to put your marketing dollars? And which growth channels will yield best results? Jenny Rothenberg, Director of Growth at Morning Brew, joined the team as a growth manager a little over two years ago. She’s had a front-row seat as the newsletter grew to 2.5 million highly engaged subscribers, and she shared the engagement-focused approach to growth with SparkLoop cofounder Louis Nicholls. Morning Brew has grown significantly from br...