Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
Send & Grow by SparkLoop
English - April 16, 2024 12:28 - 38 minutes - 69.9 MBMarketing Business Entrepreneurship sparkloop convertkit mailchimp newsletters referrals campaign monitor active campaign mailerlite sailthru email Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads.
In this episode, Dylan & Geoff discuss…
The Genesis of Lookout Media: how Geoff identified a niche for local newsletters in Canada's media landscapeKeys to Local Newsletter Success: the essential elements that have fueled Lookout Media's growth and how they differentiate themselves from other local mediaInnovative Growth Strategies: learn how Lookout Media expands its reader base in competitive cities.Monetization Mastery: Geoff shares Lookout Media's unique formula for reliable & diversified revenue.Expanding the Scope: why they've branched into food journalism and how diversification has enriched their offerings and audience engagementValuable Advice for Operators: Geoff offers tips for local media operators based on his experiences, successes, and failures....and much more
OTHER LINKS MENTIONED
Lookout Media
Vancity Lookout
Ottawa Lookout
Geoff on LinkedIn
Geoff on Twitter
Dylan on Twitter/X
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