Send & Grow by SparkLoop artwork

Running events as a newsletter operator — with Sophia Patten of Workweek

Send & Grow by SparkLoop

English - June 07, 2022 22:32 - 42 minutes - 38.8 MB
Marketing Business Entrepreneurship sparkloop convertkit mailchimp newsletters referrals campaign monitor active campaign mailerlite sailthru email Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to plan your referral rewards — with Arvid Kahl of The Bootstrapped Founder
Next Episode: Sustainable media businesses — with Brian Morrissey of The Rebooting

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek. 


Sophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators.


Events are a super hot-button topic for newsletter operators right now. With the potential to grow community, boost audience growth and add new revenue streams.

We discuss:

when should you run your first event? And why?how to plan your first eventtips for improving your events and translating it into business results

You can find Sophia on Twitter, and Louis is at @louisnicholls_ .

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