The playbook for acquiring a newsletter — with Emanuel Cinca from Stacked Marketer
Send & Grow by SparkLoop
English - May 11, 2023 15:31 - 38 minutes - 35.4 MBMarketing Business Entrepreneurship sparkloop convertkit mailchimp newsletters referrals campaign monitor active campaign mailerlite sailthru email Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel "Manu" Cinca of Stacked Marketer—and now also of Psychology of Marketing.
Manu is the first returning guest to the Send & Grow podcast, back for round #2 (listen to the first episode here). We invited Manu back after he & the Stacked Marketer team acquired the Psychology of Marketing (PoM) newsletter, started by Abhishek Shah.
In this episode, Manu & Louis discuss the acquisition, including:
how the acquisition talks evolved from a brief message to closing the dealthe #1 reason why they acquired PoMthe positive signals & red flags Manu looked for during the processManu's advice for anyone interested in selling their newsletter ....and much more!You can find Emanuel Cinca on Twitter, and Louis is at @louisnicholls_ .
Other links mentioned:
Stacked Marketer newseltter
Psychology of Marketing newsletter
Tactics newsletter
Emanuel on LinkedIn