From Layoff to Payoff: How a laid-off journalist built & sold a paid newsletter — with Matt Brown of Extra Points
Send & Grow by SparkLoop
English - August 29, 2023 13:22 - 55 minutes - 51.3 MBMarketing Business Entrepreneurship sparkloop convertkit mailchimp newsletters referrals campaign monitor active campaign mailerlite sailthru email Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Matt Brown of Extra Points, a paid newsletter for the college sports industry.
Matt was laid off from working at Vox during the pandemic. He started the Extra Points newsletter as a business experiment. And it's paid off. With 16k subscribers, including 3k paid, Matt's leveraged his experience, business savvy, and network to build & sell a newsletter in under 3 years. After selling to D1 Ticker, Matt's remained as head publishing for Extra Points.
In this episode, Louis & Matt discuss…
Starting a newsletter as a businessMatt's philosophy for free vs. paid contentHow to leverage earned media for growthUsing a video game as a lead magnet for paid subscriptions ...and much more!Other Links Mentioned
Extra Points newsletter
Athletic Director Simulator 3000 (video game)
D1 Ticker
Matt on Twitter
Louis on Twitter