Online Confidential with Jody Milward
140 episodes - English - Latest episode: 17 days ago - ★★★★★ - 3 ratingsDiscover Secret Ad Manager Business and what you need to know to create 6 figures working from home or anywhere as a Facebook or Meta Ad Manager.
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Episodes
New Ad Manager? Do not work with this client
April 11, 2024 10:00 - 11 minutes - 10.3 MBIn my Successful Ad Manager program this week, we were celebrating one of our ad managers getting her first client! 👏👏👏 She’s pretty nervous, however she’s going through the program and getting the support in our “SAM” community, but also the correct expectations are set between her and her new client. This isn’t always the case. Unfortunately, many eager ad managers are told to go out and start charging premium prices. Had she done that with this type of client, then it could be a reci...
How do I know if my video ads are working
April 04, 2024 10:00 - 13 minutes - 12.2 MBThere is no arguing that video is an essential part of our social media marketing strategy. Whether it's Instagram, Facebook, Tik TOK or Youtube. Video connects the brand with their audience in a way that no other medium can. But when you are using video in your Facebook ad strategy, how do you know if the videos are working? There are 3 key metrics to help us monitor the performance of our ads: Hook Rate Hold Rate Half Time Rate This week’s episode of Online Confidential I break dow...
Make Money Online
March 28, 2024 13:00 - 13 minutes - 12.7 MBThis week’s Online Confidential Show: talking secret ad manager business 🔎 If you’ve spent more than 3 seconds on Instagram or TikTok over the last 12 months, then I’m sure you’ve seen more than a couple of posts about Master Resale Rights, High Ticket Affiliate Marketing or “Freelance Digital Marketers. Well, today's episode of Online Confidential I’m talking about he $70k paydays, and trust me, it's a rollercoaster. Let me be clear, I’m not here to bash these business models; after a...
When Should You Take Advice - And When Should You Leave It?
March 21, 2024 10:00 - 17 minutes - 16.1 MBIn a world saturated with advice, the key to progress isn't just in what we choose to take but in what we choose to leave. This week on Online Confidential, I’m sharing with you: My own insights and experiences of advice that I’ve followed Those that didn’t go as planned How that saying ‘that when one door closes another one opens’ can be so true.
Secret Ad Manager Business Is Back!
March 14, 2024 10:00 - 28 minutes - 26.1 MBLast year was an interesting time for me and my team members: we updated the Elite Ad Manager Certification, and a key team member become a new mum. So I decided to put the podcast on pause. So in this returning episode of Online Confidential, where we talk about secret ad manager business, I’m going to share: My story from stay at home mom to student, to Private Investigator to Facebook Ad Strategies What we do here at Social Charlie to support ad managers across the world.
How to Get Clients for Your Facebook Ad Management Services
March 08, 2024 03:04 - 9 minutes - 9.11 MBSince managing Facebook Ads for clients since 2014, I understand the delicate balance you strive for between hitting your income goals and enjoying a work-life balance. It's not just about attracting any clients; it's about attracting the right ones. This week on Online Confidential, we dive deep into a strategy that does exactly that, without chaining you to 90-minute discovery calls with dead-end leads and make sure that you only work with the RIGHT clients. Key Topics Covered: How ...
Balancing Business and Parenthood: Bianca's Journey
September 01, 2023 02:30 - 25 minutes - 23.5 MBAre you a business owner struggling to find the right balance between family life and managing your enterprise? This episode is a must-watch! Featuring special guest Bianca McKenzie, a Certified Elite Ad Manager and entrepreneur, we delve into the struggles and successes of running a business while raising a family. Learn key insights into Facebook Ad Management, setting proper business foundations, and the importance of having a supportive community. Key Topics Co...
Inbound Marketing Secrets for Facebook Ad Managers: Attract Clients Effortlessly
August 25, 2023 02:30 - 11 minutes - 10.4 MBEver felt like being an ad freelancer is like riding a rollercoaster? One month, you're fully booked and riding high, and the next, you might lose a client or two, leaving you with that unsettling drop in your stomach, wondering where your next client will come from. The unpredictable nature of freelancing can feel overwhelming, especially when you’re dependent on sporadic client inflow. But what if you could change the narrative? What if you could have a consistent stream of potential...
How to Attract and Retain the Right Clients as a Freelance Ad Manager
August 18, 2023 02:30 - 9 minutes - 8.27 MBIn this episode of Online Confidential, let’s go on a journey through the ups and downs of the 'Lead Gen Roller Coaster' that Facebook ad freelancers often experience. Discover the difference between freelancers and ad agencies and learn how to maintain a steady stream of clients. Topics covered include: How to navigate the high and low points of freelancing The importance of continuous marketing for your own business Expanding your potential client base Subscribe and follow ...
Expert TIPS for landing top quality clients on Upwork
August 11, 2023 02:30 - 45 minutes - 41.9 MBIf you’ve ever considered getting started on Upwork but thought it’s all too overwhelming… I hear you! Setting up a profile and finding clients on Upwork can get your head spinning, especially if you’re trying to figure it out yourself. I actually got my start managing Facebook ads on Upwork, and while it’s a great place to find new clients, it can be a beast for beginners! On this episode of Online Confidential where I take you behind the scenes of ‘Secret Ad Manager...
Corporate PR to Freelancer to Pioneer of the movement for Work-at-Home-Moms
August 04, 2023 02:30 - 36 minutes - 33.2 MBYou’re not limited in how you find fulfilment as an ad manager because you have the choice to adapt your skills anytime to suit the season of life you’re in. I always encourage you to be intentional about the way you structure your business. There’s no joy in always being chained to the desk and sacrificing personal and family time because you’re doing all.the.things to keep up. Maybe you dream of building an agency model and having more clients… Or, perhaps you deci...
Are webinars a great way for you to get leads for your ad management business?
July 28, 2023 02:00 - 17 minutes - 15.6 MBIf you run ads for clients with webinars, then you know how effective a webinar funnel can be for converting attendees into buyers (when done right). They’re a powerful sales tool for generating new leads, qualifying them for the next step and signing up for a paid offer. A dialled in webinar creates trust and adds massive value to your audience. In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, I share my process fo...
Finding the missing piece to level up with ads management
July 21, 2023 02:30 - 27 minutes - 25.3 MBNo two days are ever the same in ads management! One day you’re a high conversions ads genius but on another, you’re crying into your cocktail because low click-through rates tell you everyone’s left the dancefloor. Some days you celebrate (and you should definitely celebrate!) but on most you roll up your sleeves to keep refining and testing until results roll in. In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, m...
Outsmart the Organic Algorithm and WIN the Visibility Game 🙌🏻
July 14, 2023 02:30 - 14 minutes - 13.1 MBShowing up on social media consistently to build an engaged audience is just fine if you have tons of time on your hands… But when you’re elbows deep with clients and managing ad campaigns, your day is loaded from the moment you swipe your phone in the morning to sometimes well past sundown. Creating fresh, engaging organic content, captions, stories, reels and TikToks to try and keep up with the algorithm every day feels like running an Olympic marathon, as well, that you didn’...
Want to learn how to get invited on TV to share your expertise?
July 07, 2023 02:30 - 41 minutes - 37.8 MBLights, camera, action! Imagine having an appearance on TV to talk about how managing Facebook ads has helped you create a flexible and financially rewarding lifestyle working from home. Before you say “Jody, that’s crazy talk!”... Tune into this episode for just how easy it is right now to get on TV to showcase your expertise and build unshakeable credibility and authority… On this fourth episode of the Getting Visible series of Online Confidential, where I take you be...
Magnify your brand’s brilliance with the power of personal brand photography
June 30, 2023 02:00 - 34 minutes - 31.7 MBKey Highlights: [00:05:10] Michelle’s advice on preparing for your personal branding photo shoot [00:09:16] Why you shouldn’t overthink when the ‘right time’ will be [00:11:43] Recommended Props to take along to your session that help your audience connect with you [00:18:00] Tips for choosing a shoot location so you have stunning photos that authentically express your brand [00:22:30] The best advice for arriving energized and organized with everything you need for a flawless d...
Unleash your inner superstar with content that hits the heart
June 23, 2023 01:00 - 39 minutes - 35.8 MBPicture this: I’m looking all glam after a ladies social event. I’m camera ready…there’s no better time to do a video, right?! I hit record and instead of rolling out high on the vibe, I was a living, breathing blooper reel! Now I love a good blooper reel, but the truth is sometimes inspiration fizzles out like fireworks on a rainy Fourth of July. That’s when you need my special guest Carrie Thomas-Omaur, visibility coach and brand alchemist in your corner! In this...
Five types of video to show up authentically AND grow your business
June 16, 2023 01:00 - 33 minutes - 30.5 MBVideo is a powerful tool to build know, like and trust, and grow your business. But being consistent, clear and effective with video can be a steep learning curve. The first time I did a Facebook Live, someone slid into my DMs to tell me not too subtly how bad my video was 😬 If you’ve stopped yourself from getting on camera because you’re afraid of what people will think, I’m here to tell you it doesn't matter! On this second episode of the ‘Getting Visible’ series o...
From no makeup to camera READY confidence in 12 minutes!
June 09, 2023 01:00 - 33 minutes - 31.1 MBTwo years ago my cosmetics bag was a mishmash of pharmacy bargain buys and makeup tools I’d collected over the years, like those nasty little eye shadow sponge applicators…🫣 I look back on past videos when I’d applied makeup before I know what I know now, and I look like I wasn’t even wearing any makeup! If you’ve found makeup and beauty confusing and overwhelming, and maybe you’ve given up on it in the past… In this first episode of the ‘Getting Visible Series’ of Online ...
Promoting Your Services On Your Profile
June 02, 2023 01:00 - 15 minutes - 13.9 MBA great question came in from one of our Elite Ad Manager students and it’s a question many new and experienced ad managers grapple with… “When you got started, did you post on your personal profile for your friends and family to see that you’re running Facebook ads?” Your personal profile is well…personal. It’s where you connect with family and friends and share personal moments, so maybe it feels awkward posting business related content there. The truth is, you can’t predict what pe...
What’s stopping you from creating the business that you desire?
May 25, 2023 00:28 - 18 minutes - 17.1 MBIf you've ever felt like throwing in the towel and giving up on being an ads manager… Or wondered if you’ll actually get your ads management business to succeed… This episode is for you. It doesn’t matter what stage of business you’re in, there will always be times when you’re out of your comfort zone. Sometimes waaaay out of your comfort zone… Like taking the reins for the first time to manage over $1,000 a day ad budget! And this is exactly when party poopers ...
Behind The Scenes of multi 7-figure launches with “Launch Queen’ Laura Ball
May 19, 2023 01:12 - 45 minutes - 41.5 MBEver wished you could go behind the scenes of a 7-figure launch and get a breakdown of how to manage a wildly successful launch? Or two multi-million dollar launches at the same time…by yourself? 🙀 In this episode of Online Confidential, my guest is ‘Launch Queen’ and Elite Ad Manager, Laura Ball, who’s delivered multi-million dollar launch results for her clients year after year! Laura is well known for her thorough approach to launch planning for her clients, typically s...
Here’s how your business can get you flying first class *almost free*
May 12, 2023 01:00 - 32 minutes - 29.6 MBImagine booking your next flight without having to pay for it… Even better… Imagine booking a First Class flight for your next holiday to a dream destination and paying as little as $500 for it depending on the airline. What if you could book First Class flights for your whole family, and while you’re all stretched out and relaxed you’re treated to hot towels and a gourmet menu. It’s not out of your reach! On this episode of Online Confidential, where I take you beh...
Behind The Scenes with Andrew Hubbard from freelance ad manager to selling his boutique agency
May 05, 2023 02:00 - 42 minutes - 39 MBOn this episode of Online Confidential, where I take you behind the scenes of ‘secret ad manager’ business, my special guest and all round great bloke as we like to say in Australia, is Andrew Hubbard. Highly regarded as a Facebook ad strategist, educator, and coach in the coaching and info product space, Andrew has worked with some of the best educators and influencers in the online space. We went behind the scenes where Andrew revealed how he went from freelance ad manager work...
Molly Pittman reveals her secrets to being a successful media buyer
April 28, 2023 02:00 - 42 minutes - 39.2 MBOn today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘secret ad manager’ business, I have a revealing chat with the amazing Molly Pittman, CEO of Smart Marketer. The day to day of an ad manager is typically spent weeding out what isn’t working and figuring out how to improve clients’ ad results. If some days feel like you’ve been handed a loaded bucket of 💩 just know you’re not alone. Agencies have the same challenges running ads for client...
🔒 Security Series: What To Do After Being Hacked
April 21, 2023 02:00 - 16 minutes - 15.1 MBKey Highlights What to do if your personal Facebook profile has been hacked Is it worth being Meta Verified? Why having a back up + trusted partner is your lifeline What to weigh up if your business manager is hacked A smart tactic to deal with a hacker’s bad pixel in your ad account Why you shouldn’t delete the hacker’s ads straight away This is it! The fourth and final episode in the Security Series, “What To Do After Being Hacked”. In the previous three episodes, I expla...
🔒 Security Series: Stories of being Hacked With Irena Miller
April 14, 2023 01:00 - 28 minutes - 25.9 MBIn this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, my guest is Irena Miller, Energy Alchemist, Healer and Spiritual Coach. This episode is one you will remember for a long time. Imagine your best client being hacked and completely locked out of their Facebook account. It’s exactly what happened to Irena on a Saturday in September and the one weekend she decided to keep her phone in her office so she could enjoy time w...
🔒 Security Series: Protecting Your Business Manager
April 07, 2023 01:31 - 13 minutes - 12.8 MBToday, the second episode, ‘🔒 Protecting Your Business Manager’, in the 4-part Security Series is red hot and ready for you to dive into. If you caught the first episode ‘🔒 Personal Profile Security’, then hopefully you’ve followed the steps to make sure your personal Facebook profile is as secure as possible. While online security isn’t 100% hack-proof, knowing that you and your team, and your clients have done a security check over business manager assets is reassuring. ...
🔒Security Series: Protecting Your Personal Profile on Facebook
March 31, 2023 01:00 - 18 minutes - 17.1 MBHaving your Facebook profile hacked is a serious issue but there are steps you can and should take to minimize the aftermath in the event it happens to you. An ad manager recently posted in my Inner Circle for ad managers group about waking up to find thousands had been spent in their ad account and their client’s ad accounts. It was devastating. An event like this is one I hope you never have to go through. Unfortunately, it’s not until it happens that we realize ...
This tool will help you get better data insights from ad campaigns
March 24, 2023 04:00 - 29 minutes - 27.3 MBIf you were managing ads before 2020 you would see at a glance what happened in campaigns because data tracking back then was a perfect picture of the customer journey. From landing page visits to opt-ins to purchases all the data for campaigns was right at your fingertips. Oh the good old days… Now that opting out of tracking is the new normal, it’s like having that perfect picture turned into a jigsaw puzzle and all you get is the border pieces. You need to be on to...
Expert copy tips from “The World’s Best Female Copy Writer”
March 17, 2023 03:00 - 37 minutes - 34.4 MBEver had times when you need fresh copy for a client’s ad campaigns, but the turnaround time is tight? You realise your only option is to whip on your copywriter cape and get the ad copy up written up STAT! On this episode of Online Confidential my guest is Mara Glazer, also known as ‘The World’s Best Female Copy Writer’. I did refer to her family as the Marketing Mafia which she hadn’t heard before! 😸 This episode is packed with gems from a true copywriting genius! Mara shared h...
Come behind the scenes of a premium Facebook ads agency in the coaching niche
March 10, 2023 03:00 - 37 minutes - 33.9 MBI bet you didn’t grow up thinking to yourself ‘I want to be a Facebook ad manager’. Facebook ads didn’t even exist when my guest on this episode of Online Confidential, the amazing Adrienne Richardson of premium Facebook ads agency, We Are Power Play started her first PR and Marketing business. With over a decade in marketing, Adrienne is a recognized, respected and highly sought after Facebook ads expert for coaches and course creators. She shares so much wisdom with me… …From her ...
Show your client you’re smarter than a Meta Marketing Expert
March 02, 2023 14:48 - 9 minutes - 9.07 MBHave you come across clients or potential clients who’ve had Meta Marketing Experts giving them advice on their ad campaigns? 🤦♀️ Unfortunately what they tell clients to do often turns a perfectly good campaign into a trash can inferno burnin’ up dollar bills 🤯. No wonder clients are frustrated and confused when results don’t come. There is one thing that these Meta marketing experts always do, and I came across it recently in one of our Elite Ad Manager calls with one of our members...
Have a client whose only focused on lead costs? Here’s what you can do!
February 24, 2023 03:00 - 11 minutes - 10.5 MBIt’s hard to ignore those ‘low cost leads’ brag posts. Whenever I see ‘low cost leads’ bragging I shake my head because lead costs are NOT the most important or only metric to measure success. What’s worse, ‘low cost leads’ bragging makes others who might have campaigns doing well wonder if they’re doing something wrong because their lead costs are higher. When you work with clients who are so attached to low lead costs there might be some angst about ‘higher’ lead costs because they’r...
Are people converting from the email list or the ads?
February 17, 2023 03:00 - 8 minutes - 7.95 MBA question that often comes up during a launch is ‘where are the sales really coming from? Are they coming from the emails, or are they coming from the ads?’ Facebook ads data may not show the true volume of sales since Apple’s ATT rollout but it doesn’t mean the ads didn’t work. There’s a bit of super sleuthing data digging to do but it’s well worth doing if you want to understand how ads and email marketing work together. Get your data sleuth🕵️ hat on because that’s what I’ll help yo...
Want a winning strategy for finding clients?
February 10, 2023 03:00 - 26 minutes - 23.9 MBHow do you find clients? As an ad manager you can go from being booked out and at capacity with a full client load for a number of months but there comes a time when launches wind down, campaigns are completed and clients offboard. So, if you don’t have a consistent client attraction and nurturing strategy in place, that feast of paying clients quickly turns into famine. But you don’t need to feel the pressure to chase leads, followers and likes, or hope that a reel goes viral to attra...
Master Your Inner Critic & Set Boundaries To Thrive
February 03, 2023 06:00 - 36 minutes - 33 MBWhen you’re running your own business and working with clients, you’re going to have days when everything is sunshine and rainbows… Then there will be days when it all just feels really hard! But having hard days when things don’t go so well (even if it seems like those days turn into months!) isn’t an invitation for your Inner Critic to show up and take over! On today’s episode of Online Confidential, I am joined by the amazing and constantly inspiring… Rachel Luna ...
Evergreen email automations are your business bestie. Here’s why…
January 27, 2023 06:00 - 31 minutes - 28.6 MBYou’re an ad manager because you’re good at running ad campaigns that get results for your clients. Your talent is reading data and optimizing ad campaigns to maximize ROAS. As you know, every business needs a solid email marketing plan, but when it comes to writing your own emails…well, that may not be your strong suit, and it’s often one of those tasks you never quite get around to doing. I've heard ad managers say time and time again, ‘Oh, I've got a list. I don't emai...
What’s the biggest mistake business owners make on Instagram, and are you making it too?
January 20, 2023 00:26 - 28 minutes - 26.4 MBWhat’s the biggest mistake business owners make on Instagram, and are you making it too? No, it isn’t off lip syncing on reels… And it isn’t not showing up every day… It’s…not having an optimized Instagram bio! Now if you’re a business owner social media is a fantastic way to find and connect with people who could become clients. BUT if your Instagram bio doesn’t clearly position you as an authority or help someone connect with you and your business because yo...
Julia started her online business just like you and me…
January 20, 2023 00:24 - 19 minutes - 18.3 MBYou can learn anything you want to and take that skill to create your own successful online business, even if right now, you have no clue how that might look in the future… And with that skill you would have the ticket to be able to work from anywhere, quit your 9-5, build a community around your business, or take your business in any direction you decide to? Does that sound amazing? I think so! Which is why I’m so thrilled to bring you today’s episode of Online Confi...
These little known productivity hacks will SAVE your sanity!
January 20, 2023 00:23 - 24 minutes - 22.3 MBI love a hot productivity hack, especially when something insanely simple turns my workflow and my team’s workflow into a seamless symphony of efficiency. Ha, yeah right! I start out with the best intentions of staying on top of my productivity game and being digitally organized but honestly… I’m hiding an horrendously monstrous downloads folder, an occasionally dishevelled desktop and a chaotic popping inbox that accumulates faster than mogwais turn into gremlins. It’s li...
I ‘stalked’ this respected Media Buyer at my first US event
January 20, 2023 00:21 - 29 minutes - 27.5 MBIt was the first time I’d been to the USA by myself. I was there for the Social Media Marketing World event and I’d also just invested in five strategy sessions with this highly regarded media buyer and Facebook ads expert. I was at a time in my career when I was working with some larger accounts and I just needed that extra confidence to go, ‘what have I got to look for here?’ My brilliant guest on this episode of Online Confidential is Andrea Vahl. Back when I was learning the rope...
Ever wished converting clients on sales calls was EASY to do?
January 20, 2023 00:20 - 39 minutes - 36.1 MBHooray! You’ve got a potential client on a call and there’s not a red flag in sight! The timing’s perfect, you have an opening for a new client and you love everything you’ve learnt about them and their business… …And this is right about the time I see many well-meaning and deserving ad managers trip up in their sales calls and lose potential clients like they were sucked into the far reaches of the internet, never to be heard from again. Love ‘em or dread ‘em…if you’re a...
Kim’s journey from stay at home mom to Forbes Top 20 Social Media Influencer
January 20, 2023 00:15 - 31 minutes - 28.9 MBIf you’ve ever felt lost in all the noise on social media and confused about creating consistent messaging to attract your ideal clients, this episode of Online Confidential is for you! Every online business owner goes through a process of evolving their messaging, even the ones who seem to have it all together with their hundreds of thousands of followers on every platform! On this episode of Online Confidential, my guest is an OG of social selling and Forbes Top 20 Social Media...
Making the transition from technician to leading team performance
January 20, 2023 00:13 - 34 minutes - 31.8 MBThere will come a time in your business when you’ll make the decision to hire a team. As you build your team the dynamics in your business will change. You’ll also learn a lot about yourself, and more often than not it will be through the mistakes you make. It’s all part of the process of growing a business and your growth as a business owner. On today’s episode of Online confidential, my guest is the wonderful Angela Ponsford. Angela started her Facebook ad agency ...
The Secrets For Unlocking Potential In Your Team
January 20, 2023 00:12 - 31 minutes - 29.2 MBYour team is likely to be one of the biggest investments in your business. Finding the right people to build a team who consistently and happily perform their roles, and go the extra mile is every business owner’s dream. When you decide to hire how do you set new team members up for success, whether they’re employees or freelancers, especially when you’re already so busy and you needed someone yesterday? What do you do when a team member isn’t meeting your expectations? ...
🔥 HOT tips on how to automate and accelerate your business!
January 20, 2023 00:05 - 34 minutes - 31.5 MBEver felt stuck with those repetitive tasks that take the time you know would be better spent on revenue generating activities in your business? Every day, week and month you’re doing repetitive tasks in your business that can be automated. If you haven’t embraced automation in your business, let me warn you… Once you get started with one automation you’ll be hooked and looking into every opportunity to automate those simple repetitive tasks that add up to a lot of time i...
Going from furloughed to Elite Ads Manager with Casandra Galvez
January 16, 2023 11:11 - 20 minutes - 18.9 MBOn today’s episode of Online Confidential I chat with one of my Elite Ad Manager graduates, Casandra Galvez. Here are some of the key highlights from this episode: [00:01:48] Why Casandra decided to act fast and learn how to run Facebook Ads for clients [00:02:44] The difference between traditional marketing and Facebook marketing [00:05:28] What Casandra likes best about the lifestyle of an ads manager [00:09:52] The simple step to qualify if clients are really ready for ads, ...
How to build a team so you can transition from technician
December 15, 2022 11:00 - 27 minutes - 25.3 MBSo many ad managers stay stuck in what’s called the ‘Technician’ role. You’re hands on with managing your clients ad accounts and you manage the client directly. Eventually your capacity is maxed out and so is your earning potential. No one scales a solo ads management operation into an agency overnight. If you want to grow your ads management business you reach a point when you need to decide whether to either, Charge more Serve more clients Charge more and serve...
Are you a little guilty of ‘shiny object syndrome’ too?
October 27, 2022 10:00 - 13 minutes - 12.2 MBHave you ever been struck by ‘shiny object syndrome’? 🤩 With every second post in your Facebook or Instagram feed promising a training, or template, or fast track to amazing results for only $27 or $37… It’s easy to get sidetracked and think you need to learn e.v.e.r.y.t.h.i.n.g. before you roll up your sleeves and get started. This couldn’t be any further from the truth! My guest, certified Elite Ad Manager Carrie Smith, shared her self-confessed ‘shiny object synd...