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How do I know if my video ads are working
Online Confidential with Jody Milward
English - April 04, 2024 10:00 - 13 minutes - 12.2 MB - ★★★★★ - 3 ratingsMarketing Business Entrepreneurship makemoneyonline digitalmarketing facebookadmanager homebasedbusiness socialmediamanager workfromhome Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Make Money Online
Next Episode: New Ad Manager? Do not work with this client
There is no arguing that video is an essential part of our social media marketing strategy. Whether it's Instagram, Facebook, Tik TOK or Youtube. Video connects the brand with their audience in a way that no other medium can. But when you are using video in your Facebook ad strategy, how do you know if the videos are working?
There are 3 key metrics to help us monitor the performance of our ads:
Hook Rate Hold Rate Half Time RateThis week’s episode of Online Confidential I break down these metrics, and why they matter.