On the Mic
113 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 35 ratingsWe explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward.
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Episodes
The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley
December 12, 2022 20:02 - 32 minutes - 44.4 MBSome of 2022's hottest audio topics included brand safety, contextual targeting, making podcasting a top tier player, and creative strategy. As we close out our 2022 On the Mic season, we thought it best to end on a subject that could potentially present a creative option for each of these topics: Programmatic Ad Buying. In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying wo...
Best Practices Are Always the Best Process…Or Are They?
November 28, 2022 06:00 - 22 minutes - 30.5 MBBest practices have a tendency to rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign… But what if what we consider to be best practices are actually hindering us? Utilizing a “one size fits all” approach puts a limit on critical thinking and creativity and when it comes to advertising and creator content, what’s good for the goose definitely isn’t...
Behavioral Economics and Advertising
November 14, 2022 15:34 - 39 minutes - 54.6 MBWe all have systems and research data that we can safely rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered “how did that idea work?!” In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Senior Copywriter, Ari Diozon, to break down human behavior and the subtle ways that advertisers can tap into human psychology to build more creative and impactful ads. For more information on Ad Results Media, please visit us ...
Podcasting Insights: Where Are We Going? An Interview with Heather Osgood
October 31, 2022 05:00 - 30 minutes - 41.2 MBWhen you think of conversations happening around the podcasting space, Heather Osgood has to be at the top of your list of sources to turn to. As the founder of True Native Media, Heather is truly a podcast advertising maven. From True Native Media, to the Podcast Broker, and hosting The Podcast Advertising Playbook, Heather is an absolute specialist in the space. In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with Heather to discuss her hot takes on programm...
How Did We Get Here? The Winding Paths to a Career in AdLand
October 17, 2022 05:00 - 45 minutes - 63.1 MBWhether you take the main roads of higher education and internships or one of the many scenic routes that wind across the sprawling career landscape, there's no right or wrong way to arrive at a given field—least of all one as dependent on diverse perspectives as advertising. In today's episode, Lindsay and Nate are joined by Ari Diozon, Evan Brown, and Kelsie Utz to discuss the various trajectories that led them to the ad industry, the lessons they've brought with them, and how working in ad...
By Any Other Name: Creators and Influencers with FleishmanHillard
October 03, 2022 05:00 - 23 minutes - 32.4 MBWhat separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wilmes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each. For more information on Ad Results Media, please visit us at adresu...
Beyond the Movement—A Conversation with Bryan Barletta and Andrea Schwarzbach
September 19, 2022 05:00 - 24 minutes - 34 MBAs podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come. For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check o...
When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics
September 07, 2022 05:00 - 28 minutes - 38.6 MBWithout third-party tools like cookies, advertisers will have to work harder to reach the right audience—or will they? In fact, creators are already in the business of curating highly engaged audiences. And the right brand partnered with the right creator can mean life-changing growth potential for creators and lifelong brand loyalty from their audience. Today, Dave Coulter joins to talk to us about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about ...
When Cookies Crumble, Part 1: How Creator Marketing Can Help Brands Wean Off Third-Party Data
September 05, 2022 05:00 - 23 minutes - 31.8 MBLike it or not, Google promises its third-party trackers are going away… Eventually. And while the exact moment of the browser cookie’s demise is a bit up in the air, its impact on advertising is already undeniable. Will the impending Cookiepocalypse be the end of advertising as we know it? Not likely. Still, brands can and should start preparing now, while it’s still possible to see the cookie jar as half-full. Today, we’re joined by Gretchen Smith, Vice President of Media at ARM, to talk a...
After These Messages: A Research Follow Up With Sounds Profitable
August 24, 2022 05:00 - 21 minutes - 29.4 MBWhich is better: Host-read, or scripted ad reads? According to a new ground-breaking study from Sounds Profitable, the best answer might be... Yes. In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy. Spoiler alert: there are no simple answers. But the data paints an incredibly useful picture for those of us who have been hungry for more data on the relative effectiveness of podcast ads. Fo...
Self Made Millennial: An Interview with Madeline Mann
August 22, 2022 05:00 - 17 minutes - 24 MBWhen you think about chart-topping social media content in 2022, you probably picture viral dances or remixed memes. Madeline Mann breaks out of those boxes. After creating a successful YouTube channel at Self Made Millennial, she’s continued to find success with short-form video on TikTok and beyond. Her secret? Drawing from her HR background to fill a niche for career-focused coaching from a recruiters POV. Today, she joins us to talk about how she got started, the importance of authentici...
The Sports Podcast: A Powerful Player in Your Marketing Game Plan
August 08, 2022 05:01 - 29 minutes - 40.2 MBAh, sports—the niche that launched a thousand niches. On today's episode, Senior Copywriter and avid sports-watcher Evan Brown joins Lindsay and Nate to talk about why we love sports podcasts, how sports podcasts became so prolific, how brands can advertise to sports fans strategically, and the diversity of the genre. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think...
The Creator Event of the Year: A Lookback at VidCon 2022
July 25, 2022 05:00 - 27 minutes - 38 MBVidCon is where today's hottest creators, industry leaders, and fans converge. In today's episode, Nate and Lindsay are joined by some of ARM's leaders to discuss the growing creator economy, key takeaways from the conference, memorable run-ins with TikTok stars, and the increasing focus on short-form video. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the sh...
A Lookback at VidCon 2022: The Creator Event of the Year
July 25, 2022 05:00 - 27 minutes - 38 MBVidCon is where today's hottest creators, industry leaders, and fans converge in one place. This years event, held in Anaheim, California brought together members of the creator economy to discuss current trends, the rise of short form video, the power of authenticity, and more. In this episode, Nathan Spell and Lindsay Smith sit down with some of ARM's agency leaders to discuss key takeaways and memorable moments from the creator event of the year. Weren't able to attend VidCon this year? ...
Podcast Ad Tech Predictions for 2022—An Interview with Bryan Barletta
July 10, 2022 11:30 - 25 minutes - 35.3 MBPodcast ad tech is developing at a faster pace than ever, which means it's an exciting moment for Bryan Barletta of Sounds Profitable. Today, Bryan joins us to talk about what's new for Sounds Profitable, how things are evolving in the world of ad tech, his predictions for the rest of 2022, and what advertisers need to know about programmatic. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review let...
Episode 46- The First Half of 2022 Has Come and Gone. What’s Next? With Bryan Barletta
July 10, 2022 11:30 - 25 minutes - 35.3 MBIt's an exciting time for podcasting and we continue to see explosive growth throughout the industry. Acquisitions are being made, new hosts are being announced, creators are bringing new, insightful, and joyful stories to the space, and adtech is bigger than ever. With the first half of 2022 behind us, we wanted to take a look at some of the big moves being made in the space. In this episode of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Smith sit down with Bryan Barle...
What’s Next in Podcast Advertising With Bryan Barletta
July 10, 2022 11:30 - 25 minutes - 35.3 MBIt's an exciting time for podcasting and we continue to see explosive growth throughout the industry. Acquisitions are being made, new hosts are being announced, creators are bringing new, insightful, and joyful stories to the space, and adtech is bigger than ever.. With the first half of 2022 behind us, we wanted to take a look at some of the big moves being made in the space. In this episode of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Smith sit down with Bryan Barl...
Why Not Both? The Benefits of Host-Read and Pre-Recorded Podcast Ads
June 19, 2022 22:30 - 34 minutes - 47.5 MBIf you're buying podcasts ads, you might wonder which works better: host-read ads, or pre-recorded spots read by voice talent. The answer? Yes! On today's episode, Creative Operations Specialist Brit Garcia joins Lindsay and Nate to discuss the differences between host-read and pre-recorded spots, why varying your ad reads is better than going all in on either, and how creative direction differs for each format. Subscribe to get more episodes of On the Mic delivered right to your podcast fe...
Ad Creative and Creator Endorsements
June 19, 2022 22:30 - 34 minutes - 47.5 MBWhen it comes to Host Read Ads vs. Pre-Recorded Ad Spots the question is...which is better? Here at Ad Results Media, we believe that each variation of an audio ad read holds it's own strengths and when run in tandem, creates a dynamic duo of opportunity. In this episode of On the Mic with Ad Results Media, hosts Lindsay Smith and Nathan Spell welcome Creative Operations Specialist, Brit Garcia, onto the show to discuss the variations of an ad read and the creative that goes into pulling th...
Episode 45- Creative and Endorsing
June 19, 2022 22:30 - 34 minutes - 47.5 MBWhen it comes to Host Read Ads vs. Pre-Recorded Ad Spots the question is...which is better? Here at Ad Results Media, we believe that each variation of an audio ad read holds it's own strengths and when run in tandem, creates a dynamic duo of opportunity. In this episode of On the Mic with Ad Results Media, hosts Lindsay Smith and Nathan Spell welcome Creative Operations Specialist, Brit Garcia, onto the show to discuss the variations of an ad read and the creative that goes into pulling th...
Episode 44- Going Viral
June 06, 2022 10:00 - 24 minutes - 33.1 MBIf you're on the internet, then you probably experience at least one viral moment each day. Home videos, TikToks, and YouTube shorts go viral all the time...but can a podcast go viral? What exactly goes into going viral? And can virality be formulated? In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nathan Spell sit down with Creative Director, Tony Carnevale and Copywriter, Molly Holmes, to discuss exactly what going viral means and the methods behind it. See aca...
Making Your Content Go Viral
June 06, 2022 10:00 - 24 minutes - 33.1 MBIf you're on the internet, then you probably experience at least one viral moment each day. Home videos, TikToks, and YouTube shorts go viral all the time...but can a podcast go viral? What exactly goes into going viral? And can virality be formulated? In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nathan Spell sit down with Creative Director, Tony Carnevale and Copywriter, Molly Holmes, to discuss exactly what going viral means and the methods behind it. See aca...
Going Viral, Part 2: How Content Spreads
June 06, 2022 10:00 - 24 minutes - 33.1 MBWe're surrounded by viral content all the time. But it isn't always clear how content goes viral in the first place. In today's episode, ARM Creative Director Tony Carnevale and Copywriter Molly Bruchhaus talk about exactly what it means to go viral, how advertisers can make going viral more likely, and why some platforms seem to encourage virality more than others. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you...
Making Viral Ads
May 24, 2022 14:15 - 33 minutes - 45.8 MBI'm sure if you sat down and thought about it, you could probably think of at least one viral ad that you've seen in your lifetime. Maybe it's the Budweiser Frogs, maybe it's the Old Spice Man on a Horse, or how about the Always #LikeAGirl campaign? Ads are constantly going viral for various reasons, but is there a secret behind virality? In this first episode in our Going Viral series, Lindsay Smith and Nathan Spell welcome Ari Diozon onto the show to talk about, and react to, recent vira...
Episode 43- Viral Ads
May 24, 2022 14:15 - 33 minutes - 45.8 MBI'm sure if you sat down and thought about it, you could probably think of at least one viral ad that you've seen in your lifetime. Maybe it's the Budweiser Frogs, maybe it's the Old Spice Man on a Horse, or how about the Always #LikeAGirl campaign? Ads are constantly going viral for various reasons, but is there a secret behind virality? In this first episode in our Going Viral series, Lindsay Smith and Nathan Spell welcome Ari Diozon onto the show to talk about, and react to, recent vira...
Going Viral, Part 1: Surveying the Viral Adscape
May 24, 2022 14:15 - 33 minutes - 45.8 MBClients often dream about their ads going viral. But is there a secret to making it happen? In this first episode of our series on Going Viral, ARM Senior Copywriter Ari Diozon joins to talk about some of viral ads that have caught her eye, get Lindsay and Nate's real-time reaction, and discuss why some viral campaigns land while others flop. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letti...
Episode 42- Creativity in the Workplace
April 25, 2022 18:42 - 34 minutes - 47.6 MBHave you ever considered that your outside hobbies or activities could actually influence the way you work? In this episode of On the Mic with Ad Results Media, Nate Spell and Lindsay Smith are joined by ARM team members Tony Carnevale, Brit Garcia, and Ari Diozon to chat through their out-of-work hobbies and how they bring creativity into the workplace. See acast.com/privacy for privacy and opt-out information.
Creative Pursuits: Bringing Your Whole Self to Work
April 25, 2022 18:42 - 34 minutes - 47.6 MBOne of the best things about of working at an ad agency is connecting with tons of creative co-workers. In today's episode, ARM team members Tony Carnevale, Brit Garcia, and Ari Diozon join Nate and Lindsay to chat through how they bring their whole selves to work, how after-work interests and hobbies can translate to on-the-job skills, and how having multiple hobbies can foster creative thinking. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you ...
Episode 41- Music in Podcasting Part 3
April 11, 2022 18:14 - 30 minutes - 41.3 MBThe day is finally here! In this episode of On the Mic, Senior Copywriter, Evan Brown, unveils the final musical selections for OTM. Will Nathan and Lindsay be impressed with his final pieces? Tune in to hear the future of On the Mic in this Music in Podcasting finale. See acast.com/privacy for privacy and opt-out information.
Podcast Music, Part 3: The Grand Finale
April 11, 2022 18:14 - 30 minutes - 41.3 MBAs we round the final corner on our Music in Podcasting series, Evan unveils the finished music for Lindsay and Nate. Do we have a new theme song, or is it back to the drawing board for Evan? Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on Acast. See acast.com/privacy ...
Episode 40- Music in Podcasting Part 2
March 28, 2022 13:54 - 29 minutes - 41 MBLindsay and Nate are back again with Evan Brown as we discuss what the new theme song for On the Mic could look like. Will Evan be the Danny Elfman to Lindsay and Nate's Tim Burton? Will the trombone and theremin make an appearance in the new episode? Pull up a seat and take a listen to Part 2 of On the Mic's Music in Podcasting series. See acast.com/privacy for privacy and opt-out information.
Podcast Music, Part 2: First Passes
March 28, 2022 13:54 - 29 minutes - 41 MBIn this episode, we continue our Music in Podcast series with Senior Copywriter and musical wunderkind Evan Brown. Will Evan prove to be the Danny Elfman to Lindsay and Nate's Tim Burton? Will the trombone and/or theremin make an appearance in the new theme music after all? These are the kinds of questions that only make sense once you listen to the episode. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to lea...
Episode 39- Music in Podcasting Part 1
March 14, 2022 18:32 - 42 minutes - 58.6 MBHave you ever thought about the impact that music has on podcasts? In this episode of On the Mic with Ad Results Media, co-hosts Lindsay Smith and Nathan Spell work with Senior Copywriter Evan Brown, to discuss the nuance of music in the podcasting space. Together they review multiple podcast openers and collaborate on what the new sound of On the Mic might be. See acast.com/privacy for privacy and opt-out information.
Podcast Music, Part 1: Setting the (Sound)stage
March 14, 2022 18:32 - 42 minutes - 58.6 MBHave you ever thought about the music that plays on your favorite podcast? We sure have. In fact, we tapped Evan Brown—ARM Senior Copywriter, pun-master, and talented composer—to help us rethink the theme music for this show now that we're into Season 2. In today's episode, Evan kicks off our new Music in Podcasting series by walking us through his thoughts on composition for podcasting, indulging a few of our hot takes on podcast theme music, and helping us get to the bottom of what On the ...
Episode 38- An Interview with MeganPlays
February 27, 2022 18:00 - 22 minutes - 30.6 MBWhat do Roblox, YouTube, and TikTok have in common? They're all brought together by YouTuber, MeganPlays! In this episode of On the Mic with Ad Results Media, Lindsay Smith sits down with Megan to talk through building your audience on YouTube, how to choose the proper advertisers for your audience, as well as to answer the question: What exactly is Roblox? See acast.com/privacy for privacy and opt-out information.
Game On: An Interview with MeganPlays
February 27, 2022 18:00 - 22 minutes - 30.6 MBMeganPlays is a content creator and gamer most known for her Roblox community on YouTube and TikTok. In this episode, we talk with Megan about building your audience on YouTube, how to choose the right advertisers for your audience, and answer the question you might be asking yourself right now: What exactly is Roblox? Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you thin...
Fun for the Whole Family: An Interview with The McFarlands
February 14, 2022 00:30 - 28 minutes - 38.8 MBDan, Colin, and Dylan McFarland—better known as The McFarlands—have been affectionally dubbed "your mom's favorite TikTok page" after amassing millions of followers from their viral TikTok skits. Today, they join Lindsay and Nate to talk about how it all started, what's next for the fun-loving creator fam, how to deliver ads that people love, and more. Hilarious (and wholesome) as ever, we know you'll enjoy this conversation as much as we did. Subscribe to get more episodes of On the Mic de...
Episode 37- An Interview with The McFarlands
February 14, 2022 00:30 - 28 minutes - 38.8 MBOn the Mic is back and ready to kickoff 2022 with an in-depth creative interview with the hilarious TikTok and Youtube family, The McFarlands. Touted as "Your mother's favorite TikTok page" The McFarland family didn't waste any time gaining millions of followers from their viral TikTok skits. In this episode we break down the creation of TikTok content, how to deliver a successful branded ad, and what it means to just have fun with your family. See acast.com/privacy for privacy and opt-out ...
Episode 36- Podcast Advertising is Driving Massive Customer Growth with Jon Favreau of POD Save America
August 08, 2021 15:30 - 21 minutes - 29.1 MBIn this special episode of On the Mic with Ad Results Media, join Jon Favreau, host of POD Save America, Senior Vice President of Marketing at Stamps.com, Mark Krojansky, and Ad Results Media's CRO, Steven Shanks, as they dive into the special relationship between Crooked Media and Stamps.com. You'll also learn about the power of authentic, brand endorsements and how they're driving massive customer growth. See acast.com/privacy for privacy and opt-out information.
The Power of Authentic Endorsement: A Conversation with Jon Favreau and Mark Krojansky
August 08, 2021 15:30 - 21 minutes - 29.1 MBJon Favreau is the former director of speechwriting for President Barack Obama and co-founder of Crooked Media, where he is co-host of the political podcast POD Save America. Mark Krojansky is Senior Vice President of Marketing at Stamps.com. On today's episode, Jon and Mark join Ad Results Media CRO Steven Shanks to talk about the special relationship between Crooked Media and Stamps.com, the power of authentic brand endorsements, and how podcast ads are driving massive customer growth for ...
Episode 35- Negotiations
May 03, 2021 22:07 - 40 minutes - 56.2 MBWe've all had to negotiate at one point in our lives, but media negotiations, especially in the the audio advertising world, take a certain level of finesse. In this episode of On the Mic with Ad Results Media, our team sits down to discuss the secret sauce behind negotiating in the audio space. See acast.com/privacy for privacy and opt-out information.
Episode 35: Negotiations
May 03, 2021 22:07 - 40 minutes - 56.2 MBWe've all had to negotiate at one point in our lives, but media negotiations, especially in the the audio advertising world, take a certain level of finesse. In this episode of On the Mic with Ad Results Media, our team sits down to discuss the secret sauce behind negotiating in the audio space.
Do We Have a Deal? Negotiating Media From Both Sides of the Buy
May 03, 2021 22:07 - 40 minutes - 56.2 MBNegotiation is never as simple as splitting the difference. On today's episode, Lindsay and Nate host a conversation about the art of deal-making. We talk about whether there's a secret to getting a "yes," the mindset negotiators need to be effective, and the importance of appreciating the other side's point of view. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think ...
True Crime, Part 3: An Interview with True Crime Obsessed
April 19, 2021 16:28 - 26 minutes - 35.9 MBPatrick Hinds and Gillian Pensavalle are the hosts of True Crime Obsessed, a show that manages to cover true crime stories in a consistently energetic an unapologetically hilarious format. On today's episode rounding out our True Crime series, Patrick and Gillian talk about about the origins of the show, how they decide on content, and their thoughts on why we're true crime obsessed ourselves. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have...
Episode 34 - Why We Love True Crime: True Crime Obsessed
April 19, 2021 16:28 - 26 minutes - 35.9 MBTrue crime stories are often times more than stories about murder and other horrific acts, and the hosts of True Crime Obsessed are sure to include all facets of true crime in their hilarious podcast. In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell are joined by TCO hosts, Patrick Hinds and Gillian Pensavalle as they discuss the origins of True Crime Obsessed, what documentaries to cover, and the WHY behind true crime. See acast.com/privacy for privacy and...
Episode 33-Why We Love True Crime: An Interview with Delia D'Ambra
April 06, 2021 17:40 - 29 minutes - 40.9 MBInvestigative journalist and host of Park Predators, CounterClock, and Dark Arenas, Delia D'Ambra, is no stranger to the true crime genre. Throughout her years in podcasting, Delia has worked behind the scenes as a researcher, producer, and host, and has covered countless stories for her listeners and fans. Lindsay Boyd and Nathan Spell were thrilled to get the chance to sit down with Delia and discuss her process, what she's learned throughout the years, and her reasoning behind why we love ...
True Crime, Part 2: An Interview with Delia D'Ambra
April 06, 2021 17:40 - 29 minutes - 40.9 MBDelia D'Ambra is an investigative journalist and host of Park Predators, CounterClock, and Dark Arenas. On today's episode continuing our series on True Crime, Delia shares her creative process, lessons she's learned as a true crime content creator, and her thoughts on we're drawn to true crime. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more...
Podcasters Are an Integral Part of Any Influencer Strategy - An Interview with comedian Bert Kreischer
March 31, 2021 16:25 - 27 minutes - 25.1 MBAs marketers begin to expand their definition of influencers to those beyond Instagrammers and TikTokers – the time is ripe to explore the similarities that podcasters have with social influencers and how to leverage them as an integral part of an influencer strategy. See acast.com/privacy for privacy and opt-out information.
The Blurred Line Between Podcasters and Influencers: An Interview with Bert Kreischer
March 31, 2021 16:25 - 27 minutes - 25.1 MBAre podcasters influencers? And how should marketers incorporate podcast in their influencer strategy? On today's episode of On the Mic, we're rebroadcasting a conversation between Ad Results Media CRO Steve Shanks and Bert Kreischer to discuss how the definition of influencer is expanding to include audio-first creators, and what that means for advertisers. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to lea...
True Crime, Part 1: Why Can't We Stop Listening?
March 22, 2021 20:01 - 31 minutes - 43.1 MBWhy can't we get enough of true crime? On today's episode of On the Mic, Lindsay and Nate talk through some of the surprising science behind our obsession with all things villiainous—and whether our fascination might be healthy after all. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia....