On the Mic is back and ready to kickoff 2022 with an in-depth creative interview with the hilarious TikTok and Youtube family, The McFarlands. Touted as "Your mother's favorite TikTok page" The McFarland family didn't waste any time gaining millions of followers from their viral TikTok skits. In this episode we break down the creation of TikTok content, how to deliver a successful branded ad, and what it means to just have fun with your family.

See acast.com/privacy for privacy and opt-out information.