On the Mic
113 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 35 ratingsWe explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward.
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Episodes
True Crime, Part 1: Why Can't We Stop Listening?
March 22, 2021 20:01 - 31 minutes - 43.1 MBWhy can't we get enough of true crime? On today's episode of On the Mic, Lindsay and Nate talk through some of the surprising science behind our obsession with all things villiainous—and whether our fascination might be healthy after all. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia....
The History of Podcasting
March 08, 2021 23:08 - 19 minutes - 27.3 MBBelieve it or not, there was a time before podcasting. In fact, for most of its history, podcasting was hardly a blip on the media radar. Cut to today, where podcasting is the "it" kid on the block, with more creators, publishers, and advertisers lining up than ever before. On today's episode of On the Mic, Lindsay and Nate give a brief overview on the origins of podcasting, and how much has changed since it all began. Subscribe to get more episodes of On the Mic delivered right to your pod...
Episode 30 - The History of Podcasting
March 08, 2021 23:08 - 19 minutes - 27.3 MBHave you ever wondered how podcasting came to be? Where did this medium suddenly spring from and what exactly was it that launched it to success? In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell take what they have learned throughout their research and outline the timeline of podcasting from 2000 to 2021. See acast.com/privacy for privacy and opt-out information.
Episode 29 - An Interview with Bryan Barletta
February 18, 2021 17:41 - 29 minutes - 40.1 MBHave you been interested in learning more about podcast ad tech but didn't know where to start? Bryan Barletta of "Sounds Profitable" is here to help break down those barriers and make the technical details accessible to everyone. On this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Bryan to discuss the ins and outs of the ad technology space. See acast.com/privacy for privacy and opt-out information.
Podcast AdTech: An Interview with Bryan Barletta
February 18, 2021 17:41 - 29 minutes - 40.1 MBPodcast ad tech is developing at a record pace. Luckily, Bryan Barletta of Sounds Profitable is here to make sense of the changing landscape. On this episode of On the Mic, Bryan joins Nate and Lindsay to talk about the ins and outs of podcast ad tech and what it all means for advertisers. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more infor...
Making Space: An Interview with Ad Results Media's SEEN Committee
January 31, 2021 11:30 - 41 minutes - 56.8 MBHow should organizations make space for inclusivity? In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Ad Results Media's SEEN Committee to discuss their ongoing initiatives and the importance of conversations about difference in the workspace. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about...
Episode 28 - An Interview with Ad Results Media's SEEN Committee
January 31, 2021 11:30 - 41 minutes - 56.8 MBRepresentation. Inclusion. Equity. Liberation. Solidarity. Is your organization creating spaces where these important conversations can happen? In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell share space with Ad Results Media's SEEN Committee, a working group created to create, plan, and implement initiatives surrounding difference and inclusion in the workplace. See acast.com/privacy for privacy and opt-out information.
Episode 27 - An Interview with Jordan Harbinger
December 20, 2020 20:30 - 28 minutes - 39.6 MBFrom Kobe Bryant to Simon Sinek, Jordan Harbinger is no stranger to conducting guest interviews, and he knows a thing or two about people, building relationships, and personal networks. In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Jordan to talk podcasting, starting over, and not getting caught up in the "tit for tat". See acast.com/privacy for privacy and opt-out information.
The Art of Conversation: An Interview with Jordan Harbinger
December 20, 2020 20:30 - 28 minutes - 39.6 MBJordan Harbinger is no stranger to making conversation. On today's episode, he joins Nate and Lindsay to share his experience hosting The Jordan Harbinger show, which features riveting talks with guests like Kobe Bryant, Derren Brown, Molly Bloom, Simon Sinek, and countless more. We cover his background, the process of starting over, the power of generosity, and podcasting's effect on the media landscape. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And...
How Molson Coors Harnesses the Power of Podcast Ads
December 06, 2020 14:30 - 50 minutes - 69.9 MBToday's episode is a rebroadcast of a webinar hosted by ARM partner and CRO Steve Shanks. Steve is joined by Kevin Welsh, Senior Marketing Manager of Molson Coors, to discuss the power of podcasting, how major beverage brands are seeing growth from podcasts ads, and the ways podcasts audiences differ from other advertising channels. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know...
Episode 26 - Reaching Consumers Through Podcasting with Molson Coors Beverage Company
December 06, 2020 14:30 - 50 minutes - 69.9 MBOn November 20th, Steven Shanks, Partner and CRO at Ad Results Media, sat down with Kevin Welsh, Senior Marketing Manager at Molson Coors, to discuss the power of podcasting and the various ways Molson Coors works to actively engage with their audience. If you missed our webinar, or simply want to tune in again, this special rebroadcast episode of On the Mic is the one for you. See acast.com/privacy for privacy and opt-out information.
Episode 25 - An Interview with Kathy Doyle
November 30, 2020 19:54 - 30 minutes - 42.2 MBAs VP of Podcasting at Macmillan Publishers, Kathy Doyle knows a thing or two about the podcasting industry. From creative concepting to podcasting strategy, she oversees some of the most interesting ideas in the podcasting world. In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell sit down with Kathy to discuss her journey into podcasting, being a woman in the industry, and one of Macmillan's newest projects, "Driving the Green Book". See acast.com/privacy ...
Growing a Podcast Ecosystem: An Interview with Kathy Doyle
November 30, 2020 19:54 - 30 minutes - 42.2 MBToday Lindsay and Nate are joined by Kathy Doyle, VP of Podcasting at Macmillan Publishers. We discuss Macmillan's latest podcast, Driving the Green book, as well as Kathy's personal experience in the industry, how major publishers think about podcast creation, some of the challenges and opportunities for women in the space, and advice for content creators. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave...
The Anatomy of an Ad, Part 3: What A Concept!
November 16, 2020 20:50 - 22 minutes - 31.2 MBYou've nailed the strategy—now what? In our last episode on The Anatomy of an Ad, Nate and Lindsay talk about what makes a solid concept, where ideas come from, thoughts on the brainstorming process, the power of manifestos and archetypes, extending a concept across a larger campaign, and how to get feedback. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the s...
Episode 24 - The Anatomy of an Ad, Part 3
November 16, 2020 20:50 - 22 minutes - 31.2 MBAs creatives, it can be difficult to move from all the ideas, to good ideas, to truly great ideas. And that's where creative concepting comes in. In this final episode of The Anatomy of an Ad, Nathan Spell and Lindsay Boyd will discuss how to dive into ad generation and the tools needed to go from "just okay" to "show stopping". See acast.com/privacy for privacy and opt-out information.
The Anatomy of an Ad, Part 2: Let's Talk Strategy
November 02, 2020 11:00 - 23 minutes - 31.7 MBEvery great ads starts with an insight. In today's episode of On the Mic, we pick up our series on The Anatomy of an Ad with a discussion about the source of all creative breakthroughs: strategy. We cover what strategy is and isn't, what separates good strategy from bad strategy, how general principles of strategic thinking apply to creative strategy in particular, and how good strategy made some of our favorite ad campaigns possible. Subscribe to get more episodes of On the Mic delivered r...
Episode 23 - The Anatomy of an Ad, Part 2
November 02, 2020 11:00 - 23 minutes - 31.7 MBWhat is the one, powerful tool that is essential to developing lasting advertising ideas? The answer: Strategy. Without strategy, it's virtually impossible to connect your brand to your target audience, and connecting brands is what great advertising is all about! In episode two of our study of The Anatomy of an Ad, Nathan Spell continues guiding us on our journey through the definition of strategy, what separates good strategy from bad strategy, and some of the strategies behind famous a...
Episode 22 - The Anatomy of an Ad, Part 1
October 20, 2020 19:52 - 17 minutes - 24 MBWhat are the basics of creative strategy? Whether you're a seasoned professional or just starting out in the advertising world, understanding the fundamentals is paramount to success. In episode one of our latest series focusing on the anatomy of an ad, Senior Copywriter, Nathan Spell, will guide us through creative strategy and defining "brands". See acast.com/privacy for privacy and opt-out information.
The Anatomy of an Ad, Part 1: Starting With the Brand
October 20, 2020 19:52 - 17 minutes - 24 MBWhere do great ads get their start? On today's episode of On the Mic, Nate and Lindsay kick off a new series on The Anatomy of an Ad, starting with the fundamental building block of creative strategy: branding. We discuss what makes an ad different from other forms of brand content, the impact of brand identity on messaging, the intersection of branding and advertising, and other topics. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a mom...
Women in Podcasting, Part 3: An Interview with Podcast Nation
September 13, 2020 14:00 - 35 minutes - 48.3 MBIn our third and final installment of our Women In Podcasting series, we sit down with Clio De La Llave, Nadine Robinson, and Madison Catania of Podcast Nation to discuss what brought them to the industry, the launching of a new agency, podcasters as influencers, the importance of representation, and advice for women in the space. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know w...
Episode 21 - Women in Podcasting: An Interview with Podcast Nation
September 13, 2020 14:00 - 35 minutes - 48.3 MBIn the third and final installment of our Women In Podcasting series, On the Mic with Ad Results Media is thrilled to sit down with Clio De La Llave, Nadine Robinson, and Madison Catania of Podcast Nation. During this conversation we discuss their journey into podcasting, the launch of a new agency, podcasting being akin to influencers, and the representation of women in the podcasting space. See acast.com/privacy for privacy and opt-out information.
Episode 20 - An Interview with Podsights Founder, Sean Creeley
September 03, 2020 22:30 - 28 minutes - 39.1 MBTracking podcast data can be difficult. In the past, advertisers have relied heavily on promo codes, vanity URLs, and surveys, and even then, the data would often be skewed leaving advertisers to wonder "Why?" In this episode of On the Mic with Ad Results Media, host Lindsay Boyd sits down with Ad Results Media's very own Andrea Schwarzbach as we chat with Podsights Founder and serial entrepreneur, Sean Creeley. During this conversation we break down the history of Podsights, the importance...
Where's the Data?: An Interview with Podsights Founder, Sean Creeley
September 03, 2020 22:30 - 28 minutes - 39.1 MBTracking podcast ad performance is no easy task. And while promo codes, vanity URLs, and checkout surveys can help close the gap, they only go so far. In today's episode of On the Mic, Lindsay and Andrea chat with Podsights founder Sean Creeley to break down the challenges of podcast attribution, the history of the Podsights platform, how it helps advertisers optimize their media spend, and what it all means for advertisers and publishers. Subscribe to get more episodes of On the Mic delive...
Women In Podcasting, Part 2: An Interview with Wondery
August 30, 2020 22:30 - 42 minutes - 58.6 MBYou know Wondery for podcasts like Dirty John, Dr. Death, and Dying for Sex, to name just a few fan-favorites. Today, we continue our Women in Podcasting series with a conversation with Cristina Haro, VP of Brand Partnerships, and Stephanie Jenz, VP of New Series—two of the wonderfully talented women working behind the scenes to make your favorite Wondery shows possible. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love f...
Episode 19 -Women In Podcasting: An Interview with the Ladies of Wondery
August 30, 2020 22:30 - 42 minutes - 58.6 MBDirty John. Dr. Death. Dying for Sex. These are just a few of the hit shows that make up Wondery's extensive library. And that library wouldn't be complete without the talent and knowledge of women. Known as one of the top players in the podcasting space, On the Mic with Ad Results Media is delighted to sit down with Wondery's Vice President of Brand Partnerships, Cristina Haro, and VP of New Series, Stephanie Jenz, as we continue on with Part 2 of our Women In Podcasting series. See ac...
Episode 18 -Women In Podcasting: An Interview with LadyGang
August 17, 2020 16:10 - 36 minutes - 50.8 MBBoasting over 90 million downloads since it's launch in 2015, LadyGang has become one of the most popular podcasts for women. Launched with the intention to help women feel less alone, the LadyGang has experienced success across the board with their New York Times best-selling book, clothing line, and of course, hit podcast. In this episode of On the Mic with Ad Results Media, we are excited to launch our "Women in Podcasting" series as we sit down with the ladies of LadyGang to discuss ind...
Women In Podcasting, Part 1: An Interview with LadyGang
August 17, 2020 16:10 - 36 minutes - 50.8 MBWe're excited to kick off a new series of On the Mic all about Women in Podcasting. On today's episode, we're joined by the hosts of LadyGang. With over 90 million downloads since 2015, LadyGang is one of the most popular podcasts aimed at women—with a clothing line and New York Times best-selling book, to boot. We talk about the origins of the show, their challenges getting started, successes along the way, and hopes for the podcast industry. Subscribe to get more episodes of On the Mic de...
Committees at Work: How Employees Are Driving Organizational Change During COVID-19
August 03, 2020 20:40 - 48 minutes - 66.9 MBEmployee-led resource groups are key to the success of any organization—particularly for companies working remotely. In today's episode, we're joined by some of Ad Results Media's employee-led comittee heads to discuss the importance and impact of employee-led initiatives around inclusivity, diversity, social engagement, and wellness. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us kn...
Episode 17 -Work Culture and Committees
August 03, 2020 20:40 - 48 minutes - 66.9 MBAs we continue our discussion on the importance of work culture, especially during the time of COVID-19, On the Mic decided to take a moment to sit down and speak with our committee heads and get their take on the changes experienced within Ad Results Media since launching employee focused, committee initiatives. These conversations will focus on initiatives including inclusivity, diversity, social engagement, and wellness. See acast.com/privacy for privacy and opt-out information.
Episode 16 - The Importance of Work Culture: A Round Table Discussion
July 08, 2020 21:13 - 52 minutes - 71.6 MBAcross time zones, cities, offices, and working from home, work culture is more important now than ever. In these profound times, we want to ensure that our strength remains intact, and that starts with our foundation. In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell host a round table discussion which dives into the changes that have been made to our work culture over the years, as well as the effects felt by our team members both personally and profession...
WFH Culture: A Round Table Discussion on the Shifting Way We Work
July 08, 2020 21:13 - 52 minutes - 71.6 MBCompany culture is more important than ever. In today's episode of On the Mic, Lindsay and Nate host a round-table talk diving into the changes to Ad Results Media's work culture over the years, the effects felt by our team members personally and professionally, and the ways we're thinking about work culture during COVID. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you t...
Episode 15 - HR in the Time of COVID-19
June 22, 2020 17:51 - 18 minutes - 26.1 MBHuman Resources departments around the world have been hard at work behind the scenes for months now as the Coronavirus snakes it way through businesses large and small. Here at Ad Results Media, we work to ensure that the culture and health of our staff are top priority. In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Ad Results Media's HR Director, Ceena Babukutty, to discuss culture, values, and the changes made during COVID-19. See acast....
COVID-19: A Human Resources Perspective
June 22, 2020 17:51 - 18 minutes - 26.1 MBHR departments have been hard at work behind the scenes in the wake of COVID. On today's episode of On the Mic, Lindsay and Nate are joined by Ad Results Media HR Director, Ceena Babukutty, to discuss her perspective on culture and company values in light of the pandemic. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Re...
Episode 14 - An Interview with Larry Goldberg
June 08, 2020 18:57 - 18 minutes - 25.1 MBIn this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Larry Goldberg from Cadence13 to discuss the impact of Coronavirus and the upcoming Presidential election on audio advertising the podcasting space. See acast.com/privacy for privacy and opt-out information.
Unprecedented Moment: Where Audio is Heading in 2020
June 08, 2020 18:57 - 18 minutes - 25.1 MB2020 has had more than its fair of disruption in the news cycle. But with the change comes more attentive eyes (and ears) , and there's an opportunity for advertisers to make headway. In today's episode of On the Mic, Lindsay and Nate are joined by Larry Goldberg, VP of Sales at Cadence13, to discuss the state of audio advertising amid COVID-19 and the upcoming presidential election. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment,...
Ad Uncertainty: How COVID-19 is Impacting Audio Advertising
May 18, 2020 21:02 - 22 minutes - 30.3 MBThe COVID-19 pandemic has had far-reaching impacts on all of us. On this episode of On the Mic, Ad Results Media CEO Marshall Williams and president Russell Lindley join to share their perspective on COVID's impact on the economy, audio advertising, and daily life. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results M...
Episode 13 - Audio Advertising in the Time of COVID-19
May 18, 2020 21:02 - 22 minutes - 30.3 MBThe Coronavirus has truly touched every part of our lives from the personal to the professional. On this episode of On the Mic with Ad Results Media, Ad Results partners Marshall Williams and Russell Lindley join Nathan Spell and Lindsay Boyd to discuss the changes that are being made in the audio advertising space, as well as the impacts we're all feeling. See acast.com/privacy for privacy and opt-out information.
Getting Great Reads: The Elements of Authentic Endorsement
May 04, 2020 20:13 - 22 minutes - 30.6 MBWhy do some ads get skipped, while others get applause? In today's episode, Lindsay and Nate dive into what separates great podcast ad reads from the not-so-great ones—complete with mock examples performed by yours truly. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, go to adresultsmedia.com. Hosted on ...
Episode 12 - Creating a Great Ad
May 04, 2020 20:13 - 22 minutes - 30.6 MBHave you ever stopped and wondered what exactly makes you hit that skip button during an ad? What is the difference between a compelling read that makes you immediately check out a product, and an ad that leaves you feeling "meh" about the whole thing? In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd dive into the creation of a great ad. With mock ads performed by several of our talented voice actors, the team dives into the breakdown of what makes an ad ro...
Episode 11 - Editing and Mixing
April 20, 2020 17:25 - 15 minutes - 21.8 MBSo you've planned, researched, written, reworked, practiced, and recorded. The final steps to perfecting your podcast now lie in editing and mixing. In this episode of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Boyd sit down with our editor, Freddy Trejo, to discuss his editing process and to experience the auditory differences involved. See acast.com/privacy for privacy and opt-out information.
Just Fix it In Post? What Editing Can (and Can't) Do
April 20, 2020 17:25 - 15 minutes - 21.8 MBThe best post-processing is as little post-processing as possible. In today's episode of On the Mic, we'll talk about why it's so important to set your editor up for success, what mixing and editing does for your show, and how to get the final touches right. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show! For more information about Ad Results Media, g...
Before We Go Live: How Podcasters Prep for Recording Day
April 07, 2020 23:42 - 30 minutes - 42 MBYou might be surprised by how much prep goes into recording a podcast. After today's episode of On the Mic, you'll know all the important steps to get your first episodes rolling no matter what gets thrown at you on recording day—from setting up content calendars and editing processes, to directing participants and more. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you th...
Episode 10 - Preparation
April 07, 2020 23:42 - 30 minutes - 42 MBTime moves quickly and you never know when things will change. In this episode of On the Mic with Ad Results Media, our team discusses the importance of preparation when setting up your podcast. From content calendars to editing to direction, you have to be prepared for whatever life throws at you. See acast.com/privacy for privacy and opt-out information.
Episode 10 - Preparation
April 07, 2020 23:42 - 30 minutes - 42 MBTime moves quickly and you never know when things will change. In this episode of On the Mic with Ad Results Media, our team discusses the importance of preparation when setting up your podcast. From content calendars to editing to direction, you have to be prepared for whatever life throws at you.
Audio Matters! Part 2: Improving Your Setup
March 23, 2020 17:32 - 23 minutes - 32.6 MBWhat's more important that having a good mic? Knowing how to use it. Of course if you caught last weeks episode, you already knew that! Today's episode of On the Mic continues our series on audio, with Lindsay and Freddy going more in-depth on the right—and wrong—ways to set up your equipment for recording day. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the...
Episode 9 - Equipment and Environment
March 23, 2020 17:32 - 23 minutes - 32.6 MBSo your content is great, but what about your sound? In this episode of On the Mic, Host Lindsay Boyd, and Editor Freddy Trejo discuss the importance of ensuring the proper equipment and setup when launching your podcast and ways to improve your listeners experience. See acast.com/privacy for privacy and opt-out information.
Audio Matters! Part 1: Which Mic is Right?
March 09, 2020 21:45 - 5 minutes - 6.99 MBYou've got a great idea for a podcast—but do you have the tools to make it enjoyable to listen to? In this episode, Lindsay launches a new series on the importance of sound. She discusses her personal journey as a podcaster and voice over actor and gives listeners a tangible experience of how various microphones and recording environments impact sound quality. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to le...
Episode 8 - Audio Matters!
March 09, 2020 21:45 - 5 minutes - 6.99 MBIn Episode 8 of On the Mic with Ad Results Media, Lindsay Boyd takes our listeners on her personal journey as a podcaster and voice over actor as we launch our newest series: Why Sound Matters. In this introductory episode, listeners will have the opportunity to experience the differences in sound quality produced by various microphone setups and their surroundings. See acast.com/privacy for privacy and opt-out information.
Measuring What Matters: The State of Attribution in Podcast Advertising
February 24, 2020 17:07 - 23 minutes - 31.8 MBTools for measuring podcast listener engagement are on the rise—and so is advertiser interest in more robust attribution. In today's episode of On the Mic, Ad Results Media CEO Marshall Williams and Sr. Account Strategist Andrea Schwarzbach discuss some of the platforms on the rise, the importance of understanding listener data, how pixel-based and other technological tracking tools stack up against other methods, and what the state of podcast attribution means for advertisers. Subscribe to...
Episode 7 - Podcast Measurement and Attribution
February 24, 2020 17:07 - 23 minutes - 31.8 MBIn episode 7 of On the Mic with Ad Results Media, Ad Results' CEO Marshall Williams and Sr. Account Strategist Andrea Schwarzbach dive into topics related to the proliferation of podcast attribution platforms, the advertiser's strong desire to understand and capitalize on what the data is telling us and the comparison to other methods of tracking, such as vanity URLs and surveys. Hear the leaders in the industry talk about this game-changing technology. See acast.com/privacy for priva...