The Power of Authentic Endorsement: A Conversation with Jon Favreau and Mark Krojansky

On the Mic

English - August 08, 2021 15:30 - 21 minutes - 29.1 MB - ★★★★★ - 35 ratings
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Previous Episode: Do We Have a Deal? Negotiating Media From Both Sides of the Buy

Next Episode: Episode 37- An Interview with The McFarlands

Jon Favreau is the former director of speechwriting for President Barack Obama and co-founder of Crooked Media, where he is co-host of the political podcast POD Save America. Mark Krojansky is Senior Vice President of Marketing at Stamps.com. On today's episode, Jon and Mark join Ad Results Media CRO Steven Shanks to talk about the special relationship between Crooked Media and Stamps.com, the power of authentic brand endorsements, and how podcast ads are driving massive customer growth for brands.

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