nohacks.show
143 episodes - English - Latest episode: 3 days ago - ★★★★★ - 6 ratingsnohacks.show is a weekly podcast dedicated to letting smart people talk about better online experiences. Hosted by Slobodan (Sani) Manić.
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Episodes
Case Study: How We Fixed A Client’s Core Web Vitals and 3x Their Mobile PageSpeed Score
November 02, 2021 09:00 - 36 minutes - 25.2 MBIn this episode, we talked about an actual case study on how we fixed our client’s Core Web Vitals scores. We discussed the main issues we encountered, how we addressed them and our key wins. We shared how we achieved an LCP score of 2.4s (originally 19.8 sec) for one of their key pages. Links in this episode: https://www.nohacksmarketing.com/podcast/029-optimizing-your-core-web-vitals-with-googles-free-performance-focused-tools/ https://www.nohacksmarketing.com/podcast/022-google-rolls-o...
Reviewing Jon MacDonald’s Opting In To Optimization
October 26, 2021 10:00 - 23 minutes - 16.5 MBJon MacDonald, founder and president of e-commerce CRO agency The Good, is back. This time to have a more in-depth discussion about his much-awaited book, Opting into Optimization, out today! We broke down the common mistakes in CRO, his proven playbook for increasing conversions and how focusing on your customer experience drives everything. Oh, and how Kim Kardashian can help your CRO efforts! Links in this episode: https://thegood.com/opting-in-to-optimization/ https://www.youtube.com/...
How To Get Your B2B Brand Messaging Right With Sara Lattanzio
October 19, 2021 10:00 - 28 minutes - 19.8 MBSara Stella Lattanzio is a B2B Marketing Strategist, one of LinkedIn’s must follow and an Anti-buzzword marketer. In this episode, we delved into why brand messaging is important especially in B2B. Sara shares her actual framework to ensure that your brand message is clear and speaks to your audience. Links in this episode: https://www.linkedin.com/in/saralattanzio https://www.gong.io/ If you learned something new today, we would appreciate it if you can leave us a review on your favorit...
How To Get Your B2B Brand Messaging Right With Sara Lattanzio
October 19, 2021 10:00 - 28 minutes - 19.8 MBSara Stella Lattanzio is a B2B Marketing Strategist, one of LinkedIn’s must follow and an Anti-buzzword marketer. In this episode, we delved into why brand messaging is important especially in B2B. Sara shares her actual framework to ensure that your brand message is clear and speaks to your audience. Links in this episode: https://www.linkedin.com/in/saralattanzio https://www.gong.io/ If you learned something new today, we would appreciate it if you can leave us a review on your favorit...
Why Digging Into Analytics Will Help Your Paid Media Strategy With Blake Strozyk
October 12, 2021 10:00 - 23 minutes - 16.5 MBBlake Strozyk is a Performance Marketing Manager at Refine Labs where he oversees several high-growth B2B SaaS company accounts. In this episode, we discussed how to ensure that your paid media drives quality traffic and essentially pipeline. Blake shared the key metrics to look into and how digging into Google Analytics can help make your PPC and paid social strategy more effective. Links in this episode: https://www.linkedin.com/in/blake-strozyk/ https://www.refinelabs.com https://ana...
Are Mobile Interstitials Acceptable in 2021?
October 05, 2021 13:00 - 28 minutes - 19.7 MBIn this episode, we talked about mobile interstitials or what we often call popups which in 2016 was tagged as a negative ranking factor. But Google’s John Mueller recently announced some updates regarding the use of interstitials. Is it now acceptable? We discussed what changed and how to use it without affecting rankings. Links in this episode: https://developers.google.com/search/blog/2016/08/helping-users-easily-access-content-on https://www.nohacksmarketing.com/podcast/031-opting-in-...
Are Mobile Interstitials Acceptable in 2021?
October 05, 2021 13:00 - 28 minutes - 19.7 MBIn this episode, we talked about mobile interstitials or what we often call popups which in 2016 was tagged as a negative ranking factor. But Google’s John Mueller recently announced some updates regarding the use of interstitials. Is it now acceptable? We discussed what changed and how to use it without affecting rankings. Links in this episode: https://developers.google.com/search/blog/2016/08/helping-users-easily-access-content-on https://www.nohacksmarketing.com/podcast/031-opting-in-...
How To Run a Google Tag Manager Audit With Neal Cole
September 28, 2021 10:00 - 29 minutes - 20.1 MBNeal Cole is an Optimisation Consultant at REO Digital and Conversion Uplift. He specializes in web analytics, conversion rate optimisation and data visualisations. According to Neal, Google Tag Manager (GTM) is a necessity in 2021. In this episode, we discussed how to get started with a GTM audit, why you need one and how often you should run an audit. Links in this episode: https://tagmanager.google.com https://analytics.google.com https://www.linkedin.com/in/nealcole/ If you learned ...
Can Privacy and Personalization Co-exist? A Deep Dive Into Zero Party Data
September 22, 2021 12:00 - 35 minutes - 24.5 MBAs more and more people are waking up to questionable privacy practices, how do we balance the need for personalized experiences while protecting the customer’s privacy? In this episode, we discussed what Zero Party Data is, how it differs from first-party data and how it can help build direct, permission-based relationships with your customers. Links in this episode: https://marketoonist.com/2021/07/zeropartydata.html https://www.nohacksmarketing.com/podcast/024-two-more-years-of-cookies...
Can Privacy and Personalization Co-exist? A Deep Dive Into Zero Party Data
September 22, 2021 12:00 - 35 minutes - 24.5 MBAs more and more people are waking up to questionable privacy practices, how do we balance the need for personalized experiences while protecting the customer’s privacy? In this episode, we discussed what Zero Party Data is, how it differs from first-party data and how it can help build direct, permission-based relationships with your customers. Links in this episode: https://marketoonist.com/2021/07/zeropartydata.html https://www.nohacksmarketing.com/podcast/024-two-more-years-of-cookies...
Opting in to Optimization With Jon MacDonald
September 14, 2021 09:00 - 32 minutes - 22.2 MBJon MacDonald is the founder of The Good, a conversion rate optimization firm that has achieved results for the largest online brands including Adobe, Nike, Xerox, The Economist, and more. In this episode, we talked about the common e-commerce mistakes, two different ways you can get started with optimization and why CRO is more than increasing your conversion rates. Links in this episode: https://thegood.com/opting-in-to-optimization/ https://www.shopify.com/learn/course/how-to-assess-yo...
Trust the (CRO) Process with Khalid Saleh
September 07, 2021 09:00 - 45 minutes - 31.1 MBKhalid Saleh is the CEO and co-founder of Invesp, an author and an in-demand speaker at Pubcon, SES, SMX and more. In this episode, we talked about the process of conversion rate optimization, why data analysis is an essential part of that process and the issues you may face when doing data analysis. Khalid also shared his insights on how Machine Learning can help you with the issues with analytics, session recordings and heatmaps. Links in this episode: https://www.invespcro.com/ http...
Optimizing Your Core Web Vitals With Google’s Free Performance-focused Tools
August 31, 2021 13:00 - 47 minutes - 32.7 MBCore Web Vitals have been top of mind lately among webmasters and business owners, thanks to Google’s page experience update last June. In this episode, we’re delving into how we can use the tools available to effectively and continuously monitor your site’s Core Web Vital scores. We’re also sharing an actual case study of how a large publisher increased their page views by page views up by 27%, ad viewability over 75%, and advertising revenues improving by 18% after optimizing their site....
Intersection of CRO and Technical SEO
August 24, 2021 10:00 - 36 minutes - 25.3 MBConversion Rate Optimization aims to improve the user experience, which is technically, what Google wants to do for their users as well. In this episode, we discussed how these two intersect and we’ll explain to you why you should treat robots the same way you treat humans. We also talked about the latest Privacy news in Aug 2021: CCPA considers analytics trackers as ‘data sale’ Facebook’s latest attempt to serve a more privacy focused advertising. Links in this episode: https://www....
Combining Qualitative and Quantitative Research with Helen Willmot and Simon Clark
August 17, 2021 12:00 - 35 minutes - 24.4 MBHelen Willmot is a UX Research Consultant at REO Digital. Simon Clark is Head of CRO at Evolved Search. In this episode they'll tell you all you need to know about combining qualitative and quantitative research to optimize your website. Simon also talks about event trackboards, listen on to learn what those are. Links in this episode: https://www.reodigital.com/ https://www.evolvedsearch.co.uk/ https://www.zaraz.com/ (the magical tool that fixes your third-party script slowness) If you...
Combining Qualitiative and Quantitative Research with Helen Willmot and Simon Clark
August 17, 2021 12:00 - 35 minutes - 24.4 MBHelen Willmot is a UX Research Consultant at REO Digital. Simon Clark is Head of CRO at Evolved Search. In this episode they'll tell you all you need to know about combining qualitative and quantitative research to optimize your website. Simon also talks about event trackboards, listen on to learn what those are. Links in this episode: https://www.reodigital.com/ https://www.evolvedsearch.co.uk/ https://www.zaraz.com/ (the magical tool that fixes your third-party script slowness) If you...
Blogging Is Not Content Strategy With Simbar Dube
August 03, 2021 09:00 - 29 minutes - 20.2 MBSimbar Dube is the Growth Marketing Manager at Invesp, a leading Chicago-based CRO agency. In this episode, Simbar defines content strategy and why it’s not synonymous to blogging. He also shares his insights on the role of blogging and how to supplement it as part of your overall content marketing plan. Links in this episode: https://www.invespcro.com/ https://www.linkedin.com/in/simbar-dube/ If you learned something new today, we would appreciate it if you can leave us a review on your...
Marketing Hacks and Why You Should Avoid Them
July 27, 2021 10:00 - 49 minutes - 33.7 MBIn this episode, we discussed 5 of the most common marketing hacks, why we think they simply don’t work and what you should do instead. We also touched a bit about our origin story and why we believe that playing the long game is the only way to achieve long-term success. Links in this episode: https://www.nohacksmarketing.com/services/ https://www.nohacksmarketing.com/podcast/013-how-to-make-your-website-better/ If you learned something new today, we would appreciate it if you can leave...
Two More Years of Cookies and Other Privacy News
July 13, 2021 10:00 - 33 minutes - 23.1 MBIn this episode, we bring you the biggest privacy news starting with Google’s extension of 3rd-party cookies until 2023, a notable shift in Android mobile ad spending in response to Apple’s ATT, and the latest, a group of privacy-first companies calling on EU and US lawmakers to ban surveillance-based advertising to protect people's privacy. We also shared a list of privacy-oriented tools to protect you online. Links in this episode: https://www.nohacksmarketing.com/podcast/get-the-floc-o...
Two More Years of Cookies and Other Privacy News
July 13, 2021 10:00 - 33 minutes - 23.1 MBIn this episode, we bring you the biggest privacy news starting with Google’s extension of 3rd-party cookies until 2023, a notable shift in Android mobile ad spending in response to Apple’s ATT, and the latest, a group of privacy-first companies calling on EU and US lawmakers to ban surveillance-based advertising to protect people's privacy. We also shared a list of privacy-oriented tools to protect you online. Links in this episode: https://www.nohacksmarketing.com/podcast/get-the-floc-o...
The Value of Content with Benjamin Grønvold
July 06, 2021 09:00 - 35 minutes - 24.5 MBBenjamin Grønvold is a Norway-based digital marketer and SEO specialist. In this episode, we talked about how to figure out the right content to create, his go-to tools for planning content and the value of creating content for the entire customer journey. https://www.semrush.com/ https://ads.google.com/intl/en_PH/home/tools/keyword-planner/ https://search.google.com/search-console/welcome? https://datastudio.google.com/u/0/ https://www.nohacksmarketing.com/podcast/019-strategic-appr...
Google Rolls-Out Page Experience Update: What You Need To Know
June 29, 2021 09:00 - 44 minutes - 30.6 MBGoogle has officially rolled out its page experience update as of mid-June 2021. Along with it comes the newest metrics, Core Web Vitals. In this episode, we unpack what this update means for your business, why you should care, and more importantly what you can do to optimize your site for CWV. We also shared the exact steps on how we achieved a 90+ page speed score for mobile. Links in this episode: https://www.nohacksmarketing.com/blog/do-core-web-vitals-matter/ https://www.nohacksmarke...
Tracking Pixels and Apple's Mail Privacy Protection
June 22, 2021 11:00 - 33 minutes - 23.2 MBApple is leading the war on privacy in tech and users are slowly waking up to privacy concerns. In this episode, we covered how people are reacting to the app tracking transparency roll-out, how tracking pixels work and the latest in Apple’s privacy campaign. If you’re a marketer, it’s never been more important to collect your own data. Links in this episode: https://www.linkedin.com/feed/update/urn:li:activity:6809033882747367424 https://www.nohacksmarketing.com/podcast/duckduckgo-priva...
Mobile Insights from Top 100 Shopify Stores
June 15, 2021 18:00 - 40 minutes - 28 MBOur 20th episode is extra special because we’ve published our first case study where we audited the Top 100 most successful Shopify stores globally. We went through the entire shopping experience strictly on mobile. In this episode, we broke down our key findings, patterns and why we think these sites are successful. Links in this episode: https://www.nohacksmarketing.com/blog/mobile-insights-shopify/ https://linkshero.com/shopify-stores/ https://www.shopistores.com/top-500-most-successf...
Strategic Approach to SEO with Jason Barnard
June 08, 2021 07:00 - 54 minutes - 37.4 MBJason Barnard, The Brand SERP Guy, is the founder of Kalicube and a regular conference speaker on SEO. This episode is about all you need to know about the strategic approach to search engine optimization. We’ll talk about the three needs Google has - Understanding, Credibility and Deliverability - that you need to satisfy so you can win the SEO game. Links in this episode: https://blog.google/products/search/introducing-mum/ https://jasonbarnard.com/ https://kalicube.pro/ If you learn...
Increasing Your Revenue With Mobile CRO
June 01, 2021 08:00 - 42 minutes - 28.9 MBLet’s talk about one of the most painfully obvious things you can do to improve your website and increase revenue. We are talking about optimizing your mobile for conversions. We will walk you through how you can fix this by first identifying your relative mobile conversion rate, addressing speed issues and finally enhancing your mobile UX thru CRO. Links in this episode: https://winonmobile.withgoogle.com/ https://www.thinkwithgoogle.com/feature/testmysite/ https://developers.google.co...
Goodbye Funnel, Hello Messy Middle
May 25, 2021 09:00 - 45 minutes - 31.2 MBThe path to purchase is complex. In this episode, we unpacked what the Messy Middle means and how you can stand out even if you’re a market challenger. We will walk you through Google’s Decoding Decisions consumer research and how they used the six cognitive biases to win in the messy middle. Links in this episode: https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/ https://www.thinkwithgoogle.com/_qs/documents/99...
Get the FLoC Outta Here
May 18, 2021 10:00 - 42 minutes - 29.5 MBIn this episode, we will talk about the death of third-party cookies, Google’s alternative, FLoC and why people dislike it. We’ll teach you what to do instead by embracing first-party data and permission-based marketing. Links in this episode: https://www.youtube.com/watch?v=HFyaW50GFOs If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- Tune in for an enlightening conversation and don't forget to rate and review...
How to Run a Content Audit with Kelsey Jones
May 11, 2021 09:00 - 24 minutes - 17 MBKelsey Jones is the Editor-in-Chief at Neil Patel Digital. In this episode, we talked about how to run a content audit analysis and how to use this data to guide your content marketing strategy. Kelsey shares her favorite tools when doing an audit, ways to identify content gaps and actionable steps to help you prepare content that your target audience wants. Links in this episode: https://ahrefs.com/blog/keyword-cannibalization/ (scroll down a lot and there's the template there, and it wal...
How to Work With Developers
May 04, 2021 10:00 - 30 minutes - 20.7 MBThere’s obviously a gap between developers and marketers and this can cost businesses time and money. And if you’re not technical, working with developers can be challenging and vice versa. In today’s episode, we’re going to discuss how you can bridge that gap so marketers and business owners can work with developers more effectively. If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- Tune in for an enlightening co...
How To Make Your Website Better
April 27, 2021 09:00 - 35 minutes - 24.3 MBIt’s so easy to launch a website now, especially with site builders like Wix, Squarespace and Webflow. However, creating an effective website that engages users, educates them and creates customers…well that’s a whole different story. Today, we’ll show you why focusing on your customers’ needs is the best long term strategy to make your website better. Links in this episode: https://developers.google.com/speed/pagespeed/insights/ https://search.google.com/test/mobile-friendly https://www...
How To Prepare Your E-Commerce Website for Core Web Vitals
April 20, 2021 09:00 - 45 minutes - 31.4 MBGoogle’s Page experience update is coming this June 2021. And along with this update, a new set of metrics known as Core Web Vitals which relates to speed, responsiveness and visual stability. In this episode, we're going to talk about Core Web Vitals and everything you need to prepare for this update especially if you own an online store. We’ll discuss the common reasons that cause poor Core Web Vital scores and what you can do to optimize your site so you don’t lose traffic and revenue. ...
How To Use LinkedIn To Create Content Your B2B Audience Will Love
April 13, 2021 16:00 - 45 minutes - 31.1 MBHow do you create content your customers will care about? In this episode, we focused on finding content ideas for your B2B customers. We zoomed in on Linkedin and why this is a great platform to source your ideas and to help you create content that your audience wants. Links in this episode: https://www.hubspot.com/ https://www.refinelabs.com/ https://www.linkedin.com/in/chris-walker-41597028/ https://lewishowes.com/ https://www.theverge.com/2021/3/13/22329240/judge-rules-google-5-b...
Improve Your Conversion Rate With Conversion Research Part 2
April 06, 2021 12:00 - 40 minutes - 27.5 MBThis is the second part of the Conversion Research episode. After talking about heuristic evaluation and the Lift model, we took a deep dive into quantitative and qualitative research to optimize your site for conversion. If there’s one takeaway from this topic, don’t simply rely on best practices. Understand your audience and always do your own testing. Links in this episode: http://analytics.google.com/ https://marketingplatform.google.com/about/tag-manager/ https://www.hotjar.com/ ...
Improve Your Conversion Rate With Conversion Research Part 1
March 30, 2021 10:00 - 30 minutes - 21.2 MBGrowing your online presence is never free. With growth, it’s mostly about reaching the right audience at the right time. But what happens when all those people come to your website? Do they continue to do what you need them to do? That’s where the real conversions need to happen. In the first of a 2-part series, we’ll talk about conversion rate optimization, specifically conversion research and the three things you need to do. We will start with heuristic evaluation and the Lift Model as a...
Why You Should Care About Privacy Even If You Don't Care About Privacy
March 23, 2021 09:00 - 51 minutes - 35.3 MBIn this episode, we’ll go discuss a huge change that is happening online and will continue to happen over the next few years. We’re talking about internet users’ right to privacy, the rise of DuckDuckGo, how that will affect marketing and how you can prepare for a privacy-oriented (cookie-less) future. Links in this episode: https://www.apple.com/privacy/docs/A_Day_in_the_Life_of_Your_Data.pdf https://globalprivacycontrol.org/#orgs https://blog.mozilla.org/security/2021/02/23/total-cooki...
Incorporating E-A-T in Your Content Strategy
March 16, 2021 10:00 - 31 minutes - 21.5 MBIn this episode, we’re talking about Google’s E-A-T, what it is and why it is so important for your content strategy. Establishing your site’s authority takes time, resources and patience. We will discuss what you can do now to ensure your website demonstrates expertise, authoritativeness and trustworthiness. Links in this episode: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://www.healthline.com/health/cancer/baking-sod...
Google Tag Manager: Why You Should Learn It
March 09, 2021 11:00 - 44 minutes - 30.6 MBYou’ve probably heard of Google Tag Manager before. You’re curious and you want to know if you really need to learn it. In this episode, Slobodan Manic takes us through the why and the how of Google Tag Manager. Even if you’re a non-technical marketer, Google Tag Manager can help make your life easier. This episode will help you get started. Links in this episode: https://tagmanager.google.com https://analytics.google.com/analytics/academy/course/5 https://analytics.google.com/analytics/...
What Does Mobile-First Mean in 2021?
March 02, 2021 15:00 - 37 minutes - 26 MBWe live in a truly mobile-first world. Over the years, how people consume content has drastically shifted from desktop to mobile (especially with lockdowns in place). In this episode, we’re going to discuss what it means to be mobile-first and how to optimize for it in 2021. Links in this episode: https://search.google.com/test/mobile-friendly https://developers.google.com/speed/pagespeed/insights/ https://analytics.google.com/analytics/web/provision/ https://search.google.com/search-co...
Does My Landing Page Suck?
February 21, 2021 10:00 - 37 minutes - 26 MBIn today’s episode, we’re gonna talk about landing pages. Do you need one? How do you make it effective? And Is there a formula to make sure you get the highest conversions? We’ll break this down for you and cover the elements of a landing page and how to optimize it so they don’t suck. We will also go through a live landing page assessment so make sure to listen until the end. Links in this episode: https://www.leadpages.com/ https://unbounce.com/ https://instapage.com/ https://www.re...
Everything You Need to Do Before You Can Run an A/B Test
February 20, 2021 10:00 - 27 minutes - 18.7 MBToday’s episode is going to be about conversion rate optimization or CRO. Specifically, what do you need to do before starting a CRO project. We cover: Steps you need to do before starting any test KPIs to consider Tools you can use Why you should be thinking about CRO even before launching a site Links in this episode: https://analytics.google.com/analytics/web/ https://www.hotjar.com/ https://marketingplatform.google.com/about/optimize/ https://www.optimizely.com/ If you learned ...
Why Copywriting is the #1 Skill to Learn in 2021
February 19, 2021 10:00 - 20 minutes - 13.8 MBIn this episode, we will do an in-depth discussion on copywriting, how it’s different from content marketing and why it’s the number #1 skill to learn for 2021. Catherine dives into why writing for engagement matters and how copywriting differs from: Content marketing SEO content CRO Links from today’s episode: https://goodr.com/ https://wynter.com/ https://www.verygoodcopy.com/ https://buildingastorybrand.com/ https://lawsofcopywriting.com/ If you learned something new today, it’d...
Core Web Vitals: What They Are and Why They Matter
February 18, 2021 10:00 - 42 minutes - 29.1 MBIn this episode, we’re gonna talk about Google’s upcoming Page Experience update which is happening in May 2021. Slobodan breaks down what Core Web Vitals means for your website and how to prepare for it. We’re covering the key elements of Core Web Vitals: Largest Contentful Paint (LCP) First Input Delay (FID) Cumulative Layout Shift (CLS) It may sound complicated, but it really is about three things: how long it takes to display important content, how interactive the page is while it l...