Improve Your Conversion Rate With Conversion Research Part 2

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English - April 06, 2021 12:00 - 40 minutes - 27.5 MB - ★★★★★ - 6 ratings
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Previous Episode: Improve Your Conversion Rate With Conversion Research Part 1

Next Episode: How To Use LinkedIn To Create Content Your B2B Audience Will Love

This is the second part of the Conversion Research episode. After talking about heuristic evaluation and the Lift model, we took a deep dive into quantitative and qualitative research to optimize your site for conversion.

If there’s one takeaway from this topic, don’t simply rely on best practices. Understand your audience and always do your own testing.

Links in this episode:

http://analytics.google.com/https://marketingplatform.google.com/about/tag-manager/https://www.hotjar.com/https://clarity.microsoft.com/

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Thanks for listening!

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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)