nohacks.show
141 episodes - English - Latest episode: 3 days ago - ★★★★★ - 6 ratingsnohacks.show is a weekly podcast dedicated to letting smart people talk about better online experiences. Hosted by Slobodan (Sani) Manić.
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Episodes
Analytics, AI, and Music with Analytics Wizard Josh Silverbauer
April 17, 2024 09:00 - 28 minutes - 19.5 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we explore the fascinating intersection of analytics and creativity with Josh Silverbauer, a web analytics wizard who combines the systematic world of data with music. Josh shares his personal journey from audio engineering and Elvis impersonations to becoming a leading voice in web analytics, emphasizing the balance between his analytical and creative sides. He discu...
Behind the Click with Jon MacDonald
April 15, 2024 05:00 - 25 minutes - 17.6 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, we're delighted to welcome Jon MacDonald back to the show for his third appearance. Jon is the founder of the digital optimization firm, The Good, and a three-time book author. In this episode, Jon dives into the concepts presented in his latest book, "Behind the Click," which focuses on the psychological principles behind the decisions we make online every day. He shares his...
Test and Learn Community Mentorship Summit with Kelly Wortham and Matt Gershoff
April 11, 2024 22:00 - 21 minutes - 14.8 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we sit down with Kelly Wortham, founder of the Test and Learn Community (TLC), and Matt Gershoff, co-founder of Conductrics, who are here to dive deep into the world of experimentation and mentorship. The conversation covers the upcoming TLC Mentorship Summit at Experimentation Elite in Birmingham, UK. Kelly gives us a sneak peek into the summit’s format, which flips tr...
Documenting Experimentation with Nils Koppelmann
April 09, 2024 22:00 - 25 minutes - 17.3 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, we're thrilled to have Nils Koppelmann, the brains behind 3tech agency, publisher of Your Weekly Dose of Experimentation, and co-founder of Conversion Stash. Sit back as we delve into an episode where we discussed the importance of tasks we often overlook, like documentation, in the realm of growth through experimentation. Nils shares insightful and humorous takes on the cr...
Psychology Behind User Engagement and Community Building with Guido Jansen
April 03, 2024 09:00 - 34 minutes - 23.5 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we dive deep with Guido Jansen, an Applied Cognitive Psychologist, podcast host and producer, and global evangelist at Spryker. With over two decades of expertise in psychology, e-commerce, and technology, Guido shares his unique perspective on building online communities, the role of in-person events in fostering connections, and the psychology behind user engagement....
Centers of Enablers in Experimentation with Ruben de Boer
March 27, 2024 10:00 - 29 minutes - 20.6 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This episode features Ruben de Boer, a renowned experimentation consultant, bestselling Udemy instructor with over 15,000 students, recipient of two experimentation elite awards in 2023, and the conversion manager at Online Dialogue. Ruben brings his wealth of knowledge to the table, shedding light on the intricacies of Conversion Rate Optimization (CRO) and experimentation. We kick o...
E-commerce Optimization Pillars with Digital Expat Carlos Trujillo
March 20, 2024 09:00 - 23 minutes - 15.9 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This episode is all about e-commerce conversion rate optimization (CRO), with guest Carlos Trujillo, a senior experimentation strategist at Speero. Carlos shares his remarkable journey from building his first website in 2007 to becoming a CRO expert. His story is a testament to the power of continuous learning and specialization. Carlos's insights into the evolution of e-commerce opti...
Please Don't Test That with Karl Gilis
March 13, 2024 10:00 - 30 minutes - 21 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! Today's episode delves into the seemingly counterintuitive topic of "not testing" with Karl Gilis. Karl shared hilarious and insightful tales from the front lines of user testing, including a memorable mix-up during a test for Microsoft. Karl passionately critiques common website elements like sliders, advocating for simplicity and user focus over flashy design. We then moved on to t...
Seven Deadly Sins of User Research with Els Aerts
March 13, 2024 10:00 - 31 minutes - 21.8 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode I talked to Els Aerts, user research advocate and co-founder of AGConsult. We explored the deep nuances of user research, the strategic decision of AGConsult to refrain from working with political parties, and the pivotal role of carefully crafted research questions in yielding actionable insights. Els shared her expert perspective on avoiding common research pitfalls ...
Handling Form Errors and Validation with Alun Lucas
March 07, 2024 12:00 - 36 minutes - 25.4 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I talked to Alun Lucas, a repeat guest with unique expertise in web form optimization, who delves into the art and science of enhancing online experiences through better form design. Alun shared his journey from advertising to becoming a web form specialist at Zuko, a company dedicated to revolutionizing how web forms work by focusing on user-friendly error messages and...
Experimentation Elite Awards with Judges Dinah Alam and Joe Doveton
March 04, 2024 10:00 - 25 minutes - 17.4 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode we take a deep dive into the world of online experimentation and conversion rate optimization (CRO), spotlighting the Experimentation Elite Awards. We welcome two expert judges - Dinah Alam and Joe Dovedon, to discuss the intricacies of selecting the industry's best. The episode covers the evolution of the awards, the selection process, and the impact on the CRO commu...
Emotion-based Optimisation with Talia Wolf
February 28, 2024 10:00 - 27 minutes - 18.8 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, Talia Wolf, founder and CEO of GetUplift and a leading authority on emotional targeting and conversion optimization, takes us through the psychological underpinnings that drive consumer behavior online. Talia unpacks the essence of creating meaningful connections with customers by understanding the emotional journey that influences their purchasing decisions. She share...
Solid and Safe Experimentation Environments with Ton Wesseling
February 21, 2024 10:00 - 27 minutes - 19 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, Ton Wesseling, founder of Online Dialogue and a pivotal figure in the field of conversion rate optimization (CRO), delves into the cultural and organizational elements that foster a thriving environment for optimization experts in the Netherlands. Ton explains how these factors contribute to a culture that embraces experimentation and learning from mistakes. He share...
Conversion Strategy for High-ticket Products and Services with Loredana Principessa
February 14, 2024 09:00 - 25 minutes - 17.2 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I sit down with Loredana Principessa, the strategic mind behind MAR-CO, CRO agency specializing in conversion for high-ticket products and services. With a focus on real estate, investment, and e-commerce, Loredana dives into the intricacies of tailoring conversion strategies to meet the unique needs of clients making significant financial decisions. She highlights t...
Avoiding the Early Growth Startup Mistakes with Foti Panagiotakopoulos
February 07, 2024 10:00 - 33 minutes - 22.8 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, I'm joined by Foti Panagiotakopoulos, the mind behind GrowthMentor. We're peeling back the layers of startup growth, pinpointing both the essentials for early-stage success and common pitfalls to avoid. Foti brings a wealth of experience from launching GrowthMentor in 2017, sharing insights on the importance of a growth mindset from day one, the balance between speed and qual...
Curating Experimentation with Kevin Anderson
January 31, 2024 10:00 - 23 minutes - 16.1 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I chat with Kevin Anderson, the mind behind the Experimental Mind newsletter and Experimentation Jobs website, and a Product Manager of Experimentation at Vista. We delve into Kevin's unique perspective on the interconnected world of experimentation. Kevin starts by reflecting on his journey, emphasizing the importance of connections and how his projects facilitate this...
2024 E-commerce Trends with Linda Bustos
January 24, 2024 09:00 - 30 minutes - 21 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I welcome Linda Bustos, Founder @ Edgacent & Ecom💡Ideas for a fun conversation about 2024 e-commerce trends. We reminisced about the early days of internet marketing, influenced by seminal works like Steve Krug's "Don't Make Me Think." Linda then shared her insights on the evolution of e-commerce UX and the adaptability of modern platforms like Shopify. The discussion ...
Battle of Cultures in Experimentation with André Morys
January 17, 2024 09:00 - 27 minutes - 18.8 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I welcome André Morys, CEO and founder of konversionKRAFT and a renowned authority in behavioral economics, neuromarketing, and optimization. We discussed the fascinating world of experimentation culture in business optimization, contrasting it with traditional decision-making approaches. André offers insightful commentary on the shift from a top-down management style ...
Communicating CRO with Iqbal Ali
January 10, 2024 10:00 - 26 minutes - 18.2 MBWelcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! In this episode, we delve into the fascinating world of Iqbal Ali, a multifaceted creative force in the fields of UX design, development, data, and optimization. With over 20 years of experience, Iqbal brings a unique blend of expertise to the table, as he discusses his journey from a frustrated employee to a successful self-published comic book creator and a seasoned CRO consultant...
Optimizing for Taboo Products with Tracy Laranjo
December 20, 2023 10:00 - 27 minutes - 19.2 MBWelcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! This week, we explore the intriguing realm of optimizing taboo products and services with Tracy Laranjo, a seasoned expert in Conversion Rate Optimization (CRO) and research. Tracy, renowned for her dynamic presence in the optimization and experimentation community, brings a wealth of knowledge and an engaging personality to this compelling discussion. Episode Highlights: Redefini...
CRAP and CARE in Web Analytics with Mikko Piippo
December 12, 2023 22:00 - 28 minutes - 19.4 MBWelcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! In this episode we dive into the practical world of digital analytics with Mikko Piippo, the co-founder of Hopkins, a digital marketing agency based in Helsinki, Finland. Mikko shared valuable insights into digital marketing and analytics in the real world, contrasting it with the often-idealized versions presented at conferences. Highlights of the episode include: Mikko's unique ...
Customer Journey Optimization: Understanding Friction and Momentum with André Vieira
December 06, 2023 10:00 - 34 minutes - 23.9 MBWelcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! In this episode, we're thrilled to have André Vieira, the founder of Looptimize and an acclaimed expert in customer journey optimization. André delves into the complexities of creating seamless online experiences, shedding light on the nuances of customer behavior and engagement. He discusses the importance of understanding user intent, the different types of friction that can hind...
Learning from Failed Experiments with Daphne Tideman
November 29, 2023 09:00 - 26 minutes - 18.1 MBWelcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! In this episode, I talked to Daphne Tideman, a renowned growth consultant, mentor, public speaker, author, and specialist in helping eco-friendly and wellness direct-to-consumer startups grow faster. Daphne shares her insights on the importance of a growth mindset in both individual and organizational contexts, emphasizing the need to embrace failed experiments as opportunities for ...
Moderating Experimentation Elite with Joe Doveton and David Mannheim
November 22, 2023 10:00 - 31 minutes - 21.6 MBWelcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! This is another episode done as part of our partnership with Experimentation Elite. In this episode, I talked to Joe Doveton, founder and CEO of Binary Bear Limited, and David Mannheim, author of "The Person in Personalization" and founder at Made With Intent, for a deep dive into the world of experimentation and conversion rate optimization (CRO). The discussion pivots around th...
Breaking Out of the CRO Pigeonhole with Jonny Longden
November 15, 2023 10:00 - 34 minutes - 23.4 MBWelcome to nohacks.show! In this episode, we welcome Jonny Longden, Director at Journey Further, to discuss the concept of breaking out of the CRO pigeonhole and making experimentation more strategic. With over two decades in the field, Jonny shares insights on the evolution of CRO and experimentation, the importance of integrating creativity with data analytics, and how businesses can use experimentation for strategic decision-making. The episode also touches on the upcoming Experimentatio...
Using Psychology in CRO with Michael Aagaard
November 08, 2023 10:00 - 24 minutes - 17 MBWelcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! This is another episode done as part of our partnership with Experimentation Elite. For those who do not know, Experimentation Elite is the UK’s premier Experimentation and Conversion Rate Optimization event happening in London on December 7th, so if you have not done it already - head over to experimentationelite.com and get your ticket today. My guest today is Michael Aagaard, a...
What AI Can and Can't Do in Digital Marketing With ChatGPT
November 01, 2023 12:00 - 22 minutes - 15.8 MBOn today's episode of nohacks.show, we dove deep with our AI guest into the dynamic world of digital marketing and the role of AI in shaking things up. We unpacked how AI is the ultimate backstage crew, making personalized marketing more than just a name on an email—it's about predictive playlists, tailor-made browsing, and spot-on recommendations, all while balancing the fine line between helpful and heavy-handed. Our AI expert demystified common misconceptions about AI in the industry,...
From A to B: Memes, Podcasts, and Personal Branding with Shiva Manjunath
October 24, 2023 22:00 - 25 minutes - 17.3 MBWelcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is the co-host of the incredible From A to B podcast - Shiva Manjunath. Those of you who know Shiva also know that he is one of the most unique voices in the world of experimentation (experimentation LinkedIn as he called it), king of CRO memes, and so much more! Tune in and don't forget to also check out Shiva's podcast! Episode links: Shiva's LinkedIn F...
Building a Brand Using the Power of Great Content with David Tao
October 17, 2023 23:00 - 25 minutes - 17.2 MBWelcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is David Tao, co-founder and CEO of BarBend. David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space. Stay tuned to learn all you need to know about creating something a big brand from scratch, by using the power of great content. Episode links: David's LinkedIn BarBend ---...
Generative AI for Marketing with Jim Sterne
October 11, 2023 10:00 - 28 minutes - 19.6 MBWelcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. If you are: A digital marketing professional wondering how this new form of computing will change your job A marketing manager or director looking for ways to leverage these new tools in your organization Or a marketing agency owner wondering what is going to happen to your business model This episode is for you! Our guest today is Jim Sterne, consultant, co-founder of ...
Designing an Efficient Onboarding Email Series with Vassilena Valchanova
October 04, 2023 12:00 - 40 minutes - 28 MBWelcome to No Hacks Show, a weekly podcast in which smart guests talk about the many ways you can optimize your online presence. This episode is all about email marketing, more specifically about designing an efficient onboarding email series. Our guest for this episode was Vassilena Valchanova - Digital Marketing Strategist, Trainer & Speaker, and someone you definitely should follow on LinkedIn for daily tips on copywriting, branding, digital strategy, content marketing, and so on. Check...
Loyalty Programs with Samuel Larsen
September 13, 2023 10:00 - 32 minutes - 22.5 MBWelcome to No Hacks Show, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. My guest today is Samuel Larsen and we are about to discuss loyalty programs and how you can use them to boost your ecommerce business. Samuel is the founder of CRO Gurus - a conversion optimization agency where he optimizes ecommerce storefronts and squeezes more profit from their clients’ current traffic. Check out the episode to learn all you need about ...
Building Communities in Marketing with Joe Glover
August 29, 2023 10:00 - 26 minutes - 18.4 MBJoe Glover is a marketer turned community leader. He founded the Marketing Meetup in 2016 which has now grown into a community of 42000 marketers around the world. The Marketing Meetup hosts positively lovely events with the mission of helping as many marketers as possible. In this episode, we talked about the role of communities in marketing. How he grew The Marketing Meetup and what can brands learn from this journey. Links in the episode: The Marketing Meetup E-commerce Day Joe Glo...
Should You Invest in a Mobile App with Neal Goyal
August 23, 2023 11:00 - 31 minutes - 21.4 MBNeal Goyal, is a DTC Coach for $50m+ Brands. He is the Team Lead and a Strategic Account Executive at Tapcart where he helps Enterprise DTC brands on Shopify Plus solve challenges with conversions, retention, CX, customer acquisition, and engagement. In this episode we’re talking about mobile. Can you claim you’re truly omnichannel if you don’t have a mobile app? Is it worth investing given the move to privacy and high friction for customers? Links in the episode: Neal Goyal's LinkedIn T...
Why DTC Needs B2B eCommerce with Jason Greenwood
August 16, 2023 11:00 - 33 minutes - 23.2 MBJason Greenwood is the founder of Greenwood Consulting. He has over 20+ years experience in the eCommerce industry. In this episode, we talked about why B2B eCommerce is currently the 'dark horse' of the eCommerce world and why DTC brands need them. Links in the episode: Jason Greenwood's LinkedIn Greenwood Consulting The E-commerce Edge Podcast If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- Tune in for a...
The Person in Personalisation with David Mannheim
June 28, 2023 09:00 - 34 minutes - 24 MBWelcome to No Hacks Show, a weekly podcast where we are joined by smart guests to discuss many different ways you can optimize your online presence. Joining us today to talk about personalisation is David Mannheim. David is: Founder at Made with Intent - the customer intent platform Author (currently writing) of The Person in Personalisation In this episode, we discussed: Disney parks! What personalisation is, and what it isn’t How smaller brands can start doing it The future of perso...
Why Industry Benchmarks are Bullsh*t with Natalie Thomas
June 21, 2023 09:00 - 22 minutes - 15.7 MBWelcome to No Hacks Show, a weekly podcast in which your hosts talk to smart guests about the many ways you can optimize your online presence. Our guest today is Natalie Thomas - director of CRO and UX strategy at The Good. Natalie leads a diverse team to discover untapped opportunities, marry visitor goals to business objectives, and improve KPIs for brands big and small. In this episode, we discussed industry benchmarks and why you shouldn't rely on them when making business decisions....
Your Google Analytics 4 (GA4) Survival Guide with Kate Cook
June 13, 2023 13:00 - 29 minutes - 20.5 MBKate Cook is an Analytics Translator & Marketing Strategist. She heads the Analytics team at The Lumery and the gal behind attribution gal. In this episode, we talked about the looming GA4 apocalypse on July 1 2023 and provided a survival kit of great resources to keep you afloat during this transition. Don’t miss this episode! Helpful links below. Links in the episode: GA4 Migration Checklist Big Query Session Dimensions & Metrics UA vs GA4 Comparing Metrics Juliana Jackson Charles F...
Product-Led SEO with Eli Schwartz
June 07, 2023 11:00 - 30 minutes - 20.7 MBWelcome to No Hacks Show, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. Today's guest is Eli Schwartz! Eli is a growth advisor who worked with companies like WordPress, Tinder, Coinbase, Mixpanel - to name a few, book and course author, conference speaker, co-host of the Contrarian Marketing podcast… and a lot more. Listen to learn why SEO is never going to die, if SEO is the right investment for every business, why SEO is a 12-...
The Case of Hypersegmentation in Email with Kasey Luck
May 31, 2023 10:00 - 29 minutes - 20.4 MBWelcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. We had Kasey Luck, a CXL instructor and founder of Luck & Co Agency. They help 7 and 8-figure e-commerce brands maximize their email & SMS revenue. In this episode, Cath and Kasey talked about hyper-segmentation in emails, why it can potentially hurt you in the long run, and what you should do instead. Links mention...
Using Experimentation to Optimize More than Just Conversion Rate with Paul Wilkins and Devon Boyd
May 24, 2023 11:00 - 28 minutes - 19.9 MBWelcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we talked to Paul Wilkins, co-founder and Head of Strategy at Conversio, and Devon Boyd, channels and Alliances Director at AB Tasty. Check out the episode if you want to learn how you can use experimentation to improve every single thing about your website, not just the conversion rate. This episode...
Attention Tax with Rishi Rawat and Lorenzo Carreri
May 17, 2023 08:00 - 28 minutes - 19.9 MBWelcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we talked to the faces, and voices behind the How Shoppers Think YouTube channel, Lorenzo Carreri and Rishi Rawat, and we talked about distractions. Check out the episode to learn why Amazon can get away with busy product page designs, how to approach pages full of distraction, attention tax, and muc...
Maximising Traffic Through Retention Strategies with Adam Kitchen
May 10, 2023 10:00 - 21 minutes - 15.1 MBAdam Kitchen is the co-founder of Magnet Monster. He’s created retention strategies for over 150 ecommerce brands on Klaviyo. In this episode, we talked about customer retention, why the first 30 days post purchase is crucial and how you can maximize traffic thru email. Links in the episode: Magnet Monster Newsletter Adam Kitchen LinkedIn Adam Kitchen Twitter Ep 57: Email Marketing in a Privacy-oriented World If you learned something new today, we would appreciate it if you can leave u...
Conscious Conversions with Kenda Macdonald
May 03, 2023 11:00 - 27 minutes - 18.7 MBWelcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we discussed cognitive biases with Kenda Macdonald, CEO of Automation Ninjas. Check out the episode if you want to learn how to spot and combat cognitive biases before they kill your conversions. This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedic...
Building New Media with Juan Mendoza
April 26, 2023 09:00 - 33 minutes - 23.3 MBJuan Mendoza is the author of The Martech Weekly and host of Making Sense of Martech podcast. In this episode, Juan shares his journey from building his newsletter slowly to taking the leap from being employed to going full-time on The Martech Weekly. Links in the episode: The Martech Weekly Making Sense of Martech Podcast Juan Mendoza’s LinkedIn Ep. 64 Marketing Attribution Fantasy If you learned something new today, we would appreciate it if you can leave us a review on your favorite...
Moving From Dark to Fair Patterns With Marie Potel-Saville
April 19, 2023 08:00 - 24 minutes - 17.2 MBMarie Potel-Saville is the Founder of Amurabi, a legal innovation studio which was recently awarded the "Most Innovative Privacy Project 2022" by the IAPP and W@Privacy. In this episode, we talked about misleading practices online, defining what dark patterns are and how we can move the dark to fair patterns. Links: Marie Potel-Saville LinkedIn Fair Patterns Amurabi Deceptive Patterns If you learned something new today, we would appreciate it if you can leave us a review on your favori...
Urgency in E-commerce with Peter Gardner
April 12, 2023 09:00 - 29 minutes - 20.2 MBOur guest in this episode is Peter Gardner, co-founder of Blend Commerce, a Shopify Plus agency, and he is joining us to tell you all you need to know about the urgency in e-commerce. If you want to learn about: What is the worst way to create urgency in an e-commerce website The restaurant tactic for creating urgency and how it translates to e-commerce Top three tactics for creating urgency for e-commerce websites Then check out the episode, then please consider rating, reviewing, and...
Web Accessibility with Abi Hough and Charles Meaden
April 05, 2023 11:00 - 50 minutes - 34.7 MBIn this episode, we had not one, but two guests with us, telling you all you need to know about web accessibility. And they not only tell you about it but make you care about it as well. Learn what web accessibility is, who benefits from it, how to assess your website, how to use analytics to find accessibility issues, why gov.uk is the best website in the world and a bunch of other things from our guests: Abi Hough - Director ar UU3 Limited, an optimization agency Charles Meaden - founde...
Demand Generation with Nemanja Zivkovic
March 29, 2023 11:00 - 38 minutes - 26.3 MBOur guest today is Nemanja Zivkovic, CEO and founder of Funky Marketing - a B2B marketing agency, and host of Funky Marketing Show - a podcast where he talks to “all those people that are doing the good job for good people”. He’s with us today to talk about demand generation, so if you’re into making more money online - I STRONGLY recommend sticking around and listening to what Nemanja has to say. Links in the episode: Funky Marketing Nemanja's LinkedIn --- Tune in for an enlightening c...
Privacy Needs Marketing with Siobhan Solberg
March 22, 2023 11:00 - 25 minutes - 17.8 MBSiobhan Solberg is a musician/football fanatic turned protector of privacy and founder of measurement and optimization agency, Raze Marketing. She also hosts Marketing Unfucked and has been a speaker most recently at the Superweek, The Copywriter Club and more. In this episode, we talk about Privacy. As marketers, we know we need to comply and tick off privacy checklists. But is compliance enough? We know marketing needs privacy but does privacy also need marketing? Links in the episode...