nohacks.show
160 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 6 ratingsnohacks.show is a weekly podcast dedicated to letting smart people talk about better online experiences. Hosted by Slobodan (Sani) Manić.
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Episodes
Empowered Teams Model in Experimentation with Lukas Vermeer
June 09, 2024 14:00 - 32 minutes - 22.4 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we explore the empowered teams model in experimentation with Lukas Vermeer, Director of Experimentation at Vista, advisor at AB Smartly, and an "occasional public speaker". Lukas is an experienced experimentation practitioner specializing in designing and building the infrastructure and processes required to start and scale A/B testing to drive business growth. With a r...
AI Customer Voice Analysis with Juliana Jackson
June 07, 2024 11:00 - 35 minutes - 24.7 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! Today, I'm excited to welcome back Juliana Jackson, Associate Director of Data and Digital Experience, EMEA at MediaMonks and co-host of the amazing and wildly popular Standard Deviation podcast. In this not-so-structured episode, we delve into AI customer voice analysis, exploring how sentiment and semantic analysis can transform understanding customer feedback. Juliana also shares...
Mastering Conversion Design with Oliver Kenyon
June 05, 2024 08:00 - 29 minutes - 20.3 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I welcome Oliver Kenyon, co-founder of ConversionWise, who shares his extensive knowledge on conversion design and the intricacies of running and growing a CRO agency. Oliver discusses the importance of landing page design in driving successful online campaigns and how his journey started with "Landing Page Guys" before evolving into ConversionWise. Key highlights of t...
Hybrid One Reader with Carolyn Beaudoin
June 03, 2024 14:00 - 27 minutes - 18.9 MBWelcome to nohacks.show, a weekly podcast in which smart people talk to you about better online experiences. Today, I'm excited to be joined by Carolyn Beaudoin, co-founder of Boxcar Agency. Carolyn is here to talk about the Hybrid One Reader messaging strategy, which helps businesses connect with diverse audience segments without extensive segmentation. Tune in to hear Carolyn discuss: The concept and inspiration behind the "Hybrid One Reader" strategy. Practical applications and succe...
Research and Experimentation with Vulnerable Populations with Georgia Sugarman
June 01, 2024 11:00 - 16 minutes - 11.6 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I'm joined by Georgia Sugarman, Head of User Research at Kooth Digital Health and a speaker at the upcoming Women in Experimentation Summit. Georgia shares her journey from being a hip hop dancer to an experience designer and finally a user researcher. She emphasizes the importance of creating safety and comfort when conducting research, especially with vulnerable popul...
Starting a CRO Program with Haley Carpenter
May 30, 2024 13:00 - 24 minutes - 17.1 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I welcome Haley Carpenter, a CRO and experimentation expert and founder of Chirpy, the not just CRO agency. Haley shares her insights on starting CRO programs and what it takes for a business to be ready for conversion rate optimization. We also discuss the importance of data volume, research methodologies, and the essential elements needed to set up a successful CRO ...
Automate to Win with Shawn David
May 28, 2024 10:00 - 30 minutes - 21 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I am joined by Shawn David, a systems engineer and founder of Automate to Win. Shawn shares his expertise on automating Conversion Rate Optimization (CRO) and provides valuable insights into how businesses can streamline their processes using a human-first approach. Shawn begins by explaining his automation blueprint. The first step is Definitions, which involves estab...
AI Cookbook: Practical applications for UX, CRO & Experimentation with Craig Sullivan and Iqbal Ali
May 21, 2024 22:00 - 36 minutes - 25.1 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get your ticket NOW. In this one I welcome back Craig Sullivan and Iqbal Ali to discuss generative AI and its applications in experimentation and CRO....
The Good Experimental Design with Erin Weigel
May 21, 2024 07:00 - 23 minutes - 16.5 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get your ticket NOW. In this episode, we have Erin Weigel, a UX expert, principal designer, and senior design manager joining us to share her unique jo...
An Experimenter’s Guide to the Galaxy with Bhavik Patel
May 20, 2024 08:00 - 28 minutes - 19.8 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I sit down with Bhavik Patel, Director of Experimentation and Analytics at LeanConvert and founder of CRAP Talks. Bhav shares his insights on the upcoming Experimentation Elite event, a premier gathering for those passionate about experimentation and CRO. We discuss Bhav's workshop, "An Experimenter's Guide to the Galaxy," where he will cover everything from hypothesi...
Taming the HIPPO with Oreoluwa Akinnawo
May 15, 2024 09:00 - 17 minutes - 12.4 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I'm thrilled to welcome Oreoluwa Akinnawo, a conversion optimization expert from PrismFly, to discuss his upcoming participation at the Women in Experimentation Summit on June 6th. Ore shares how a LinkedIn post inspired him to apply for the summit and then goes into his career journey, highlighting the significant support he's received from women in the field and his ...
Simplifying CRO with Gerda Vogt-Thomas
May 15, 2024 09:00 - 22 minutes - 15.8 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I'm excited to welcome Gerda Vogt-Thomas, a conversion optimization expert from Koalatative and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Gerda shares insights on data dictionaries, her evolving perspective on A/B testing and experimentation, and the importance of the Women in Experimentation Summit. We get into the significance ...
Your Copy Is *Not* Your Problem with Eden Bidani
May 15, 2024 09:00 - 17 minutes - 12 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I'm excited to welcome Eden Bidani, a conversion copywriter and messaging strategist at CAPE.agency, and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Eden shares her insights on the role of copy in conversions, the challenges faced by women in a traditionally male-dominated industry, and the significance of the Women in Experimentatio...
Design for the Irrational with Line-Ariel Bretous
May 14, 2024 11:00 - 19 minutes - 13.2 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I am joined by Line-Ariel Bretous, a product consultant and behavioral scientist, as well as the founder of OneLab Consulting Group. Line-Ariel is also one of the speakers at the upcoming Women in Experimentation online event on June 6th, where she will discuss the emotional side of consumer loyalty. Throughout the episode, Line-Ariel talked about the relationship bet...
Your A/B Tests are Lying to You with May Chin
May 13, 2024 14:00 - 24 minutes - 17 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we hear from May Chin, the Head of Product Growth and Analytics at Zalora, Southeast Asia's leading fashion e-commerce platform. As she prepares for her upcoming presentation at the The Convert X Women in Experimentation Annual Summit, online event happening on June 6th, May shares valuable insights into the art and science of A/B testing, emphasizing how to evade comm...
Email is Not A Checkbox with Omar Lovert
May 09, 2024 09:00 - 33 minutes - 23 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, I'm excited to have Omar Lovert on the show. Omar is a seasoned email marketing strategist and the founder of Polaris Growth, where he helps brands maximize their impact through tailored Klaviyo solutions. In this episode, Omar draws a comparison between his unique marathon training methods and efficient email marketing strategies. He discusses the importance of having a f...
The Perfect Pricing Formula with Deborah O'Malley
May 06, 2024 07:00 - 37 minutes - 25.8 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we went into the fascinating world of pricing psychology with Deborah O'Malley, a top A/B testing influencer and the founder of Convert Experts. Deborah shares her insights on how pricing can influence customer perception and discusses the psychological tactics that can make or break a product's success in the market. Our discussion kicks off with an exploration of how...
Elite Experiments at Experimentation Elite with Jonas Alves
April 30, 2024 07:00 - 22 minutes - 15.2 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This episode is done in partnership with Experimentation Elite - The UK’s premier Experimentation and CRO Experience, taking place on June 11th and 12th in Birmingham, UK. This week, we dive into the fascinating world of A/B testing and experimentation with Jonas Alves, CEO and co-founder of ABsmartly. Jonas shares his extensive experience, starting with his pioneering work at Booking...
Do You Need an Experimentation Therapist? with Chris Gibbins
April 24, 2024 09:00 - 27 minutes - 18.8 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we dive deep into the world of experimentation and optimization with Chris Gibbons, Chief Experience Officer at Creative CX. Chris brings over two decades of expertise in UX and experimentation, and he shares insightful stories and experiences from his illustrious career. This conversation unfolds around the concept of an "experimentation therapist," a term coined unex...
Analytics, AI, and Music with Analytics Wizard Josh Silverbauer
April 17, 2024 09:00 - 28 minutes - 19.5 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we explore the fascinating intersection of analytics and creativity with Josh Silverbauer, a web analytics wizard who combines the systematic world of data with music. Josh shares his personal journey from audio engineering and Elvis impersonations to becoming a leading voice in web analytics, emphasizing the balance between his analytical and creative sides. He discu...
Behind the Click with Jon MacDonald
April 15, 2024 05:00 - 25 minutes - 17.6 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, we're delighted to welcome Jon MacDonald back to the show for his third appearance. Jon is the founder of the digital optimization firm, The Good, and a three-time book author. In this episode, Jon dives into the concepts presented in his latest book, "Behind the Click," which focuses on the psychological principles behind the decisions we make online every day. He shares his...
Test and Learn Community Mentorship Summit with Kelly Wortham and Matt Gershoff
April 11, 2024 22:00 - 21 minutes - 14.8 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we sit down with Kelly Wortham, founder of the Test and Learn Community (TLC), and Matt Gershoff, co-founder of Conductrics, who are here to dive deep into the world of experimentation and mentorship. The conversation covers the upcoming TLC Mentorship Summit at Experimentation Elite in Birmingham, UK. Kelly gives us a sneak peek into the summit’s format, which flips tr...
Documenting Experimentation with Nils Koppelmann
April 09, 2024 22:00 - 25 minutes - 17.3 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, we're thrilled to have Nils Koppelmann, the brains behind 3tech agency, publisher of Your Weekly Dose of Experimentation, and co-founder of Conversion Stash. Sit back as we delve into an episode where we discussed the importance of tasks we often overlook, like documentation, in the realm of growth through experimentation. Nils shares insightful and humorous takes on the cr...
Psychology Behind User Engagement and Community Building with Guido Jansen
April 03, 2024 09:00 - 34 minutes - 23.5 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we dive deep with Guido Jansen, an Applied Cognitive Psychologist, podcast host and producer, and global evangelist at Spryker. With over two decades of expertise in psychology, e-commerce, and technology, Guido shares his unique perspective on building online communities, the role of in-person events in fostering connections, and the psychology behind user engagement....
Centers of Enablers in Experimentation with Ruben de Boer
March 27, 2024 10:00 - 29 minutes - 20.6 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This episode features Ruben de Boer, a renowned experimentation consultant, bestselling Udemy instructor with over 15,000 students, recipient of two experimentation elite awards in 2023, and the conversion manager at Online Dialogue. Ruben brings his wealth of knowledge to the table, shedding light on the intricacies of Conversion Rate Optimization (CRO) and experimentation. We kick o...
E-commerce Optimization Pillars with Digital Expat Carlos Trujillo
March 20, 2024 09:00 - 23 minutes - 15.9 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This episode is all about e-commerce conversion rate optimization (CRO), with guest Carlos Trujillo, a senior experimentation strategist at Speero. Carlos shares his remarkable journey from building his first website in 2007 to becoming a CRO expert. His story is a testament to the power of continuous learning and specialization. Carlos's insights into the evolution of e-commerce opti...
Seven Deadly Sins of User Research with Els Aerts
March 13, 2024 10:00 - 31 minutes - 21.8 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode I talked to Els Aerts, user research advocate and co-founder of AGConsult. We explored the deep nuances of user research, the strategic decision of AGConsult to refrain from working with political parties, and the pivotal role of carefully crafted research questions in yielding actionable insights. Els shared her expert perspective on avoiding common research pitfalls ...
Please Don't Test That with Karl Gilis
March 13, 2024 10:00 - 30 minutes - 21 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! Today's episode delves into the seemingly counterintuitive topic of "not testing" with Karl Gilis. Karl shared hilarious and insightful tales from the front lines of user testing, including a memorable mix-up during a test for Microsoft. Karl passionately critiques common website elements like sliders, advocating for simplicity and user focus over flashy design. We then moved on to t...
Handling Form Errors and Validation with Alun Lucas
March 07, 2024 12:00 - 36 minutes - 25.4 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I talked to Alun Lucas, a repeat guest with unique expertise in web form optimization, who delves into the art and science of enhancing online experiences through better form design. Alun shared his journey from advertising to becoming a web form specialist at Zuko, a company dedicated to revolutionizing how web forms work by focusing on user-friendly error messages and...
Experimentation Elite Awards with Judges Dinah Alam and Joe Doveton
March 04, 2024 10:00 - 25 minutes - 17.4 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode we take a deep dive into the world of online experimentation and conversion rate optimization (CRO), spotlighting the Experimentation Elite Awards. We welcome two expert judges - Dinah Alam and Joe Dovedon, to discuss the intricacies of selecting the industry's best. The episode covers the evolution of the awards, the selection process, and the impact on the CRO commu...
Emotion-based Optimisation with Talia Wolf
February 28, 2024 10:00 - 27 minutes - 18.8 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, Talia Wolf, founder and CEO of GetUplift and a leading authority on emotional targeting and conversion optimization, takes us through the psychological underpinnings that drive consumer behavior online. Talia unpacks the essence of creating meaningful connections with customers by understanding the emotional journey that influences their purchasing decisions. She share...
Solid and Safe Experimentation Environments with Ton Wesseling
February 21, 2024 10:00 - 27 minutes - 19 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, Ton Wesseling, founder of Online Dialogue and a pivotal figure in the field of conversion rate optimization (CRO), delves into the cultural and organizational elements that foster a thriving environment for optimization experts in the Netherlands. Ton explains how these factors contribute to a culture that embraces experimentation and learning from mistakes. He share...
Conversion Strategy for High-ticket Products and Services with Loredana Principessa
February 14, 2024 09:00 - 25 minutes - 17.2 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I sit down with Loredana Principessa, the strategic mind behind MAR-CO, CRO agency specializing in conversion for high-ticket products and services. With a focus on real estate, investment, and e-commerce, Loredana dives into the intricacies of tailoring conversion strategies to meet the unique needs of clients making significant financial decisions. She highlights t...
Avoiding the Early Growth Startup Mistakes with Foti Panagiotakopoulos
February 07, 2024 10:00 - 33 minutes - 22.8 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, I'm joined by Foti Panagiotakopoulos, the mind behind GrowthMentor. We're peeling back the layers of startup growth, pinpointing both the essentials for early-stage success and common pitfalls to avoid. Foti brings a wealth of experience from launching GrowthMentor in 2017, sharing insights on the importance of a growth mindset from day one, the balance between speed and qual...
Curating Experimentation with Kevin Anderson
January 31, 2024 10:00 - 23 minutes - 16.1 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I chat with Kevin Anderson, the mind behind the Experimental Mind newsletter and Experimentation Jobs website, and a Product Manager of Experimentation at Vista. We delve into Kevin's unique perspective on the interconnected world of experimentation. Kevin starts by reflecting on his journey, emphasizing the importance of connections and how his projects facilitate this...
2024 E-commerce Trends with Linda Bustos
January 24, 2024 09:00 - 30 minutes - 21 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I welcome Linda Bustos, Founder @ Edgacent & Ecom💡Ideas for a fun conversation about 2024 e-commerce trends. We reminisced about the early days of internet marketing, influenced by seminal works like Steve Krug's "Don't Make Me Think." Linda then shared her insights on the evolution of e-commerce UX and the adaptability of modern platforms like Shopify. The discussion ...
Battle of Cultures in Experimentation with André Morys
January 17, 2024 09:00 - 27 minutes - 18.8 MBWelcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I welcome André Morys, CEO and founder of konversionKRAFT and a renowned authority in behavioral economics, neuromarketing, and optimization. We discussed the fascinating world of experimentation culture in business optimization, contrasting it with traditional decision-making approaches. André offers insightful commentary on the shift from a top-down management style ...
Communicating CRO with Iqbal Ali
January 10, 2024 10:00 - 26 minutes - 18.2 MBWelcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! In this episode, we delve into the fascinating world of Iqbal Ali, a multifaceted creative force in the fields of UX design, development, data, and optimization. With over 20 years of experience, Iqbal brings a unique blend of expertise to the table, as he discusses his journey from a frustrated employee to a successful self-published comic book creator and a seasoned CRO consultant...
Optimizing for Taboo Products with Tracy Laranjo
December 20, 2023 10:00 - 27 minutes - 19.2 MBWelcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! This week, we explore the intriguing realm of optimizing taboo products and services with Tracy Laranjo, a seasoned expert in Conversion Rate Optimization (CRO) and research. Tracy, renowned for her dynamic presence in the optimization and experimentation community, brings a wealth of knowledge and an engaging personality to this compelling discussion. Episode Highlights: Redefini...
CRAP and CARE in Web Analytics with Mikko Piippo
December 12, 2023 22:00 - 28 minutes - 19.4 MBWelcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! In this episode we dive into the practical world of digital analytics with Mikko Piippo, the co-founder of Hopkins, a digital marketing agency based in Helsinki, Finland. Mikko shared valuable insights into digital marketing and analytics in the real world, contrasting it with the often-idealized versions presented at conferences. Highlights of the episode include: Mikko's unique ...
Customer Journey Optimization: Understanding Friction and Momentum with André Vieira
December 06, 2023 10:00 - 34 minutes - 23.9 MBWelcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! In this episode, we're thrilled to have André Vieira, the founder of Looptimize and an acclaimed expert in customer journey optimization. André delves into the complexities of creating seamless online experiences, shedding light on the nuances of customer behavior and engagement. He discusses the importance of understanding user intent, the different types of friction that can hind...
Learning from Failed Experiments with Daphne Tideman
November 29, 2023 09:00 - 26 minutes - 18.1 MBWelcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! In this episode, I talked to Daphne Tideman, a renowned growth consultant, mentor, public speaker, author, and specialist in helping eco-friendly and wellness direct-to-consumer startups grow faster. Daphne shares her insights on the importance of a growth mindset in both individual and organizational contexts, emphasizing the need to embrace failed experiments as opportunities for ...
Moderating Experimentation Elite with Joe Doveton and David Mannheim
November 22, 2023 10:00 - 31 minutes - 21.6 MBWelcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! This is another episode done as part of our partnership with Experimentation Elite. In this episode, I talked to Joe Doveton, founder and CEO of Binary Bear Limited, and David Mannheim, author of "The Person in Personalization" and founder at Made With Intent, for a deep dive into the world of experimentation and conversion rate optimization (CRO). The discussion pivots around th...
Breaking Out of the CRO Pigeonhole with Jonny Longden
November 15, 2023 10:00 - 34 minutes - 23.4 MBWelcome to nohacks.show! In this episode, we welcome Jonny Longden, Director at Journey Further, to discuss the concept of breaking out of the CRO pigeonhole and making experimentation more strategic. With over two decades in the field, Jonny shares insights on the evolution of CRO and experimentation, the importance of integrating creativity with data analytics, and how businesses can use experimentation for strategic decision-making. The episode also touches on the upcoming Experimentatio...
Using Psychology in CRO with Michael Aagaard
November 08, 2023 10:00 - 24 minutes - 17 MBWelcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! This is another episode done as part of our partnership with Experimentation Elite. For those who do not know, Experimentation Elite is the UK’s premier Experimentation and Conversion Rate Optimization event happening in London on December 7th, so if you have not done it already - head over to experimentationelite.com and get your ticket today. My guest today is Michael Aagaard, a...
What AI Can and Can't Do in Digital Marketing With ChatGPT
November 01, 2023 12:00 - 22 minutes - 15.8 MBOn today's episode of nohacks.show, we dove deep with our AI guest into the dynamic world of digital marketing and the role of AI in shaking things up. We unpacked how AI is the ultimate backstage crew, making personalized marketing more than just a name on an email—it's about predictive playlists, tailor-made browsing, and spot-on recommendations, all while balancing the fine line between helpful and heavy-handed. Our AI expert demystified common misconceptions about AI in the industry,...
From A to B: Memes, Podcasts, and Personal Branding with Shiva Manjunath
October 24, 2023 22:00 - 25 minutes - 17.3 MBWelcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is the co-host of the incredible From A to B podcast - Shiva Manjunath. Those of you who know Shiva also know that he is one of the most unique voices in the world of experimentation (experimentation LinkedIn as he called it), king of CRO memes, and so much more! Tune in and don't forget to also check out Shiva's podcast! Episode links: Shiva's LinkedIn F...
Building a Brand Using the Power of Great Content with David Tao
October 17, 2023 23:00 - 25 minutes - 17.2 MBWelcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is David Tao, co-founder and CEO of BarBend. David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space. Stay tuned to learn all you need to know about creating something a big brand from scratch, by using the power of great content. Episode links: David's LinkedIn BarBend ---...
Generative AI for Marketing with Jim Sterne
October 11, 2023 10:00 - 28 minutes - 19.6 MBWelcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. If you are: A digital marketing professional wondering how this new form of computing will change your job A marketing manager or director looking for ways to leverage these new tools in your organization Or a marketing agency owner wondering what is going to happen to your business model This episode is for you! Our guest today is Jim Sterne, consultant, co-founder of ...
Designing an Efficient Onboarding Email Series with Vassilena Valchanova
October 04, 2023 12:00 - 40 minutes - 28 MBWelcome to No Hacks Show, a weekly podcast in which smart guests talk about the many ways you can optimize your online presence. This episode is all about email marketing, more specifically about designing an efficient onboarding email series. Our guest for this episode was Vassilena Valchanova - Digital Marketing Strategist, Trainer & Speaker, and someone you definitely should follow on LinkedIn for daily tips on copywriting, branding, digital strategy, content marketing, and so on. Check...