Your Copy Is *Not* Your Problem with Eden Bidani

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I'm excited to welcome Eden Bidani, a conversion copywriter and messaging strategist at CAPE.agency, and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Eden shares her insights on the role of copy in conversions, the challenges faced by women in a traditionally male-dominated industry, and the significance of the Women in Experimentation Summit.

We discuss why copy isn't always the root cause of conversion issues and explore the broader factors that impact performance, such as UX problems and targeting the wrong audience. Eden emphasizes the importance of starting with copy when designing landing pages to ensure a seamless integration with the overall design and user experience. She also provides practical advice on how to effectively use tools like ChatGPT while maintaining a human touch in copywriting.

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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)