Simplifying CRO with Gerda Vogt-Thomas

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! 

In this episode, I'm excited to welcome Gerda Vogt-Thomas, a conversion optimization expert from Koalatative and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Gerda shares insights on data dictionaries, her evolving perspective on A/B testing and experimentation, and the importance of the Women in Experimentation Summit.

We get into the significance of data dictionaries for marketing teams, detailing how they simplify tracking and analyzing key metrics. Gerda explains how a well-documented data dictionary can enhance experimentation programs, making them more efficient and effective. Additionally, she discusses the challenges and rewards of speaking at the summit, highlighting the event's meticulous organization and diverse speaker lineup.

Gerda also reflects on her experiences with conversion rate optimization over the past seven years, discussing the pros and cons of sliders, the evolving role of CRO professionals, and the critical importance of collaboration with company leaders. She shares her thoughts on the future of CRO, envisioning a shift towards freelance and small agency roles to meet the dynamic needs of businesses.

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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)