Can Privacy and Personalization Co-exist? A Deep Dive Into Zero Party Data
nohacks.show
English - September 22, 2021 12:00 - 35 minutes - 24.5 MB - ★★★★★ - 6 ratingsMarketing Business Technology website optimization digital marketing conversion optimization technical seo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Opting in to Optimization With Jon MacDonald
Next Episode: How To Run a Google Tag Manager Audit With Neal Cole
As more and more people are waking up to questionable privacy practices, how do we balance the need for personalized experiences while protecting the customer’s privacy? In this episode, we discussed what Zero Party Data is, how it differs from first-party data and how it can help build direct, permission-based relationships with your customers.
Links in this episode:
https://marketoonist.com/2021/07/zeropartydata.htmlhttps://www.nohacksmarketing.com/podcast/024-two-more-years-of-cookies-and-other-privacy-news/https://www.nohacksmarketing.com/podcast/021-tracking-pixels-and-apples-mail-privacy-protection/https://www.nohacksmarketing.com/podcast/duckduckgo-privacy-cookies/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.
---
Tune in for a fun conversation and don't forget to rate and review the episode!
nohacks.show
YouTube
LinkedIn
Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)