My Digital Farmer Podcast
286 episodes - English - Latest episode: 1 day ago - ★★★★★ - 49 ratingsCSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.
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Episodes
Time Saving Tricks to Help You Write Your Weekly Newsletter Faster
August 03, 2022 10:00 - 48 minutes - 44.5 MBWriting the weekly CSA Newsletter.... do you love it? Or hate it? This used to feel like a CHORE! In my early years, I would start from scratch every week, and it felt like I was back in Yearbook class -- not only trying to write engaging "newspaper-style" articles, but worrying about layout and images so it all fit!! It would take me around 6-7 hours every weekend. Ugh. After 14 years, I've learned a few things about how to make this important resource a whole lot faster (and better!)...
Advice for Getting Started with Instagram Reels
July 27, 2022 10:00 - 48 minutes - 44.7 MBSubscribe to my free 5-Day Instagram Reels Challenge here. You'll get a daily video tutorial on Reels and a quick homework assignment to practice the skill you learned. Each day builds on the next, as you experiment and play in the sandbox. By the end of the challenge, you'll know your way around the Reels platform and know how to take it deeper if you want! Do you need to be doing Instagram Reels? And if you ARE ready to take the dive, where do you get started? Well, in today's episode,...
A Checklist for Getting Started with SEO ~ Interview with Jesse Dolan of Local SEO Tactics
July 20, 2022 10:00 - 1 hour - 56.2 MBCheck out my workshop "How to Optimize your Google Business Profile" here. Are you using the power of search engines to help you find new customers? Here's the truth: people are going to Google to find your farm. What is Google showing them? Are you showing up in the #1 position? And if not, what can you do to get there? In this episode, I invite local SEO expert Jesse Dolan from LocalSeoTactics.com onto the show, to share his short checklist for how to create a basic SEO strategy for your...
How to Find Your Product's Promised Transformation
July 13, 2022 10:00 - 58 minutes - 53.2 MBWhat is it that your product actually delivers to your customer? I'm not talking about the thing itself. I'm talking about the long-term life transformation? How does their life get better because of your vegetable box or grass-fed beef?... What is the product's promise? If you want to sell more of your products, you MUST know how to answer this question. In this episode, I talk about how to find this information, why it's so powerful, and how to talk about it in more your marketing.
167 Key Marketing Metrics to Measure in Your Farm Business
July 06, 2022 10:00 - 52 minutes - 47.8 MBDo you track any sales or marketing metrics for your farm?... Because here's a fact: You can't manage what you aren't measuring. And for the first 9 years of my business, I'm embarrassed to admit that I didn't track ANY of these numbers. I was just "doing farm sales" and asking people to buy every week, hoping the numbers would work out. I wonder sometimes if this is one of the reasons we were treading water all those years. In today's episode, I talk about the importance of knowing ...
Farmer Case Study: Bluegrass Beef Marketing Strategy
June 29, 2022 10:00 - 1 hour - 60 MBGet my new weekly marketing roadmap when you subscribe to my email newsletter. I LOVE interviewing other farmers who are GREAT at marketing. Sometimes, the best way to grow our own marketing strategy is to see what other farms are doing. Today's guest is Melissa Ballard of Bluegrass Beef in Kentucky. She has managed to build a growing, profitable farm business by attracting the right kind of client, telling her farm story, building a compelling offer, and turning them into repeat buyers. ...
Email Hack - How to Build an "Evergreen" Email Newsletter
June 22, 2022 10:00 - 29 minutes - 26.9 MBWhat happens to a person after they subscribe to your email list for the first time? Do they fall into the "black hole"? I've long encouraged you to build something called a "nurture email sequence" in your marketing funnel. This pre-written, automated email sequence drips out amazing, helpful content to your new subscribers to warm them up to your brand. And once it's written, it remains as a permanent tool in your business. But writing these can feel overwhelming. In this episode, I share ...
Marketing a Microgreens Business with Laura Patterson
June 15, 2022 10:00 - 1 hour - 59.7 MBNeed some help with Instagram reels? Search no more. Today's podcast guest and farmer is an Instagram guru. Laura Patterson has mastered the art of engagement and lead generation through the use of Instagram reels, creating compelling content every day that attracts her ideal customer. In this podcast, Laura shares how she marketed and grew her micro-greens business, and how she now uses those same strategies to grow her online business, teaching farmers.
Defining Your Core Marketing Message this Season
June 08, 2022 10:00 - 34 minutes - 31.5 MBHave you taken the time this season to identify your core marketing message(s)? Is your message consistent and clear? What are you trying to get your customers to know or do? And do you have a PLAN to get there? In this episode, I share how to find this message, and best practices to make sure your controlling idea is communicated.
CSA Customer Onboarding Secrets
June 01, 2022 10:00 - 45 minutes - 41.3 MBGrab my Tips & Secrets for CSA Success Canva Template to Onboard Your CSA Members. How are you onboarding your CSA members into your CSA's first weeks? (Are you?) In this episode, I walk through the 4 categories of content/information you should consider putting into your onboarding strategy. You'll walk away with a plan for mapping out your strategy, what it should include, and how long it should take. I even share my CSA's handbook template.
How to Run an Online Farm Grocery with Neighborhood Hubs - Interview with Kate Estrade
May 25, 2022 10:00 - 1 hour - 62.4 MBIn today's episode, I interview a farmer from Louisiana, Kate Estrade, who is a curator of locally-produced farm goods -- from her own pasture-based farm, as well as from over 25 other local farms and producers. She sells through an onsite "grocery" store as well as several neighborhood hubs. Customers have been "trained" to pre-order online each week and then come pickup their order at their location of choice. In this episode, we talk about how this business model evolved over time, how ...
What to Think About When Hiring a Farm Courier Service - Interview with Farmstead Logistics
May 18, 2022 10:00 - 58 minutes - 53.8 MBNeed content ideas for your CSA members? Enroll in my CSA Membership Academy and get your first month for $1 when you use my coupon code TRIAL at www.mydigitalfarmer.com/academy Do you spend more time than you'd like in your farm delivery truck? Do you dream of giving this up and having more time for revenue-generating activities on the farm? What if you could outsource delivery to someone else? In this episode, I interview Andrew Miller from Farmstead Logistics -- a third party logistic...
EIEIO! What to Post on Social Media
May 11, 2022 10:00 - 54 minutes - 49.7 MBDownload my Guide: 19 Social Media Post Templates to Unlock Your Content Marketing Strategy. Do you ever have a brain freeze when it comes to social media? What the heck should I be posting about? Or when it's time to "write your weekly email," do you ever find yourself staring at a blank screen with no clue what to say? You're in good company. As content marketers, our job is to create a steady stream of quality content that will help attract our ideal customers into our brand, and then...
Build Passive Income with Digital Farm Classes - Interview with Heather Carter
May 04, 2022 08:00 - 1 hour - 56.7 MBSubscribe to my farm's CSA Resource Library for $1 using the coupon code TRIAL at www.mydigitalfarmer.com/academy Have you ever thought about creating a passive form of revenue through a digital workshop? Today's podcast guest, Heather Carter of Nature Hills Farm, did just that! Her cheese-making online class is purchased by people all over the country. In this episode, she shares how she built the course, what obstacles she had to overcome, and how she plans to grow this revenue stream...
Creative Ways to Use QR Codes in Your Farm Marketing
April 27, 2022 10:03 - 51 minutes - 47.2 MBQR Codes. They are everywhere. But are you using them in your farm marketing? In this episode, I share LOTS of ideas for where your QR codes could link on the internet to help develop your leads into buyers, and turn your buyers into lifelong fans. Subscribe to my CSA Academy to get access to lots of resources to help your veggie lovers! Get your first month for $1 using coupon code TRIAL at www.mydigitalfarmer.com/academy
156 How to Run a U-Pick CSA with Kristen Muehlhauser of Raindance Organics
April 20, 2022 10:00 - 1 hour - 62 MBImagine CSA customers coming to your farm every week to harvest their own share from your vegetable beds. Yes. That's the concept behind a U-Pick CSA model. In this episode, I interview Kristen Muehlhauser of Raindance Organic Farm, who has built a profitable farm business off this CSA operation. She shares the pro's and con's of getting this kind of program off the ground. Sign up for my seminar "The Beginner's Guide to CSA Add-On Shares" at www.mydigitalfarmer.com/addonshares
155 How to Stay Out of the Email Spam Folder
April 13, 2022 10:00 - 25 minutes - 23.4 MBUgh. Does your email open rate stink? Are your emails getting lost in the spam folder? In today's episode, I share one strategy you can use to try and get your new subscribers to add your email address to their contact list -- this is something called "white listing," and it has an effect of making sure you never show up in the spam folder again. How does it work? After hearing this episode, you'll be able to take about 10 minutes to adjust a few words of text in your welcome emails, an...
154 An Audit of my CSF Partnership: interview with Citizen Salmon Alaska Part 2
April 06, 2022 11:00 - 41 minutes - 37.6 MBLast season, our CSA trialed a partnership with a CSF (Community Supported Fishery) called Citizen Salmon Alaska. In this episode, I have fisherman Aaron Sechler back on the show to talk through how it went. We audit our experience and take-aways, and share some tips for how to do this well. PS: If you're thinking of adding on "add-on shares" to your CSA, but need some help getting started, check out my paid seminar "The Beginner's Guide to CSA Add-On Shares" at www.mydigitalfarmer.com/addon...
153 How to Plan a Spring Plant Pre-Sale Promotion
March 30, 2022 10:01 - 38 minutes - 35.2 MBHave you ever pre-sold spring transplants as a type of product line? Our farm is predominantly a CSA farm, and so we didn't offer this as a product until just a few years ago. At first glance, it didn't seem to "fit" our customer profile. Boy, was I wrong! Three years ago, we started offering transplants as a product line, and our CSA clients bought like crazy! It's created a whole new revenue stream for us, AND it's given us a new way to attract potential CSA clients. It's also a form...
152 Simplifying Your Marketing - Interview with Tessa DeMaster of WillowHaven Farm
March 23, 2022 11:00 - 1 hour - 59.5 MBIn this episode, I interview CSA farmer Tessa DeMaster from Willowhaven Farm. I've been watching Tessa for the last 3 years, as she's slowly built her marketing strategy layer by layer. Today, she shares her story of how she's learned to simplify her marketing -- everything from the flagship product to her messaging. We even talk through what she's found to be the 2 most valuable pieces of her marketing strategy each week. I also want you to check out her website. It's a great template to...
151 Adding Product Badges to Your Product Descriptions
March 16, 2022 11:00 - 22 minutes - 20.4 MBGrab my list of product badges in the show notes at www.mydigitalfarmer.com/151 What's a product "badge"? You know those little symbols or labels you can put on your product listing like "Best Seller" or "Award-Winner"?... Turns out simply adding a product badge to your listing can help you sell more of that product! So why not learn what they are and experiment! In this episode, I share some examples of product badge labels, best practices, and some categories to help inspire you how to u...
Adding Product Badges to Your Product Descriptions
March 16, 2022 11:00 - 22 minutes - 20.4 MBGrab my list of product badges in the show notes at www.mydigitalfarmer.com/151 What's a product "badge"? You know those little symbols or labels you can put on your product listing like "Best Seller" or "Award-Winner"?... Turns out simply adding a product badge to your listing can help you sell more of that product! So why not learn what they are and experiment! In this episode, I share some examples of product badge labels, best practices, and some categories to help inspire you how to...
Creating a Punch List for Your Customer
March 09, 2022 18:06 - 37 minutes - 34.7 MBHave you ever thought of giving your customers a "consumption goal" for your product? What if you customer is feeling confused about where to begin? or how to use your product? In this episode, I walk you through my CSA farm's new customer "Punch List." I'm helping my customers see the target to hit this season! And I think it's going to be awesome! Listen to the episode and be inspired how a punch list might work for your business. Check out my CSA Member Academy -- a library of resou...
This Farm Has a Great Marketing Funnel - Jamie Pritchard from WIT Farm
March 02, 2022 11:00 - 59 minutes - 54.5 MBIn this week's episode, I interview livestock farmer Jamie Pritchard from WIT Farms in Ohio. Jamie shares how she has cultivated a loyal fan base for her pastured-raised meats over the last 5 years. I ask her to break down her marketing funnel for me, and you'll see a simple, yet elegant, process that intentionally pulls clients into her brand.
What Keeps My CSA Members Coming Back? (Interview with CSA Member Esther Hertzfeld)
February 23, 2022 11:00 - 48 minutes - 44.8 MBGet my CSA Tips and Strategies Canva Template to help onboard your rookies to CSA mastery faster. Get it at www.mydigitalfarmer.com/csasuccess What keeps my CSA members coming back year after year? I'm telling you now... it isn't just the vegetables. In this episode, I interview one of my CSA's strongest members, Esther Hertzfeld. Esther and her husband have been with our CSA for 9 years. She shares her journey from rookie member to CSA Facebook group influencer to CSA site host to ul...
The 5 Stages of "Customer Awareness" (And How to Create Marketing Content for Each)
February 16, 2022 11:00 - 33 minutes - 30.3 MBEugene Schwartz, author of the copywriting Bible "Breakthrough Advertising," was the first to identify the 5 stages of Customer Awareness in marketing. The principle is simple: you need to know where a customer is in the spectrum of awareness, and then craft different messages to them, based on where they are. The five stages are: Unaware Problem Aware Solution Aware Product Aware Most Aware In this episode, I break down details of each of the 5 stages, and I give examples for what...
Why Aren't People Buying Your Product? Are You Doing THIS wrong?...
February 09, 2022 11:00 - 22 minutes - 20.2 MBSign up for my free Book Study of "Start with Why" by Simon Sinek this February at www.mydigitalfarmer.com/bookstudy Have you been trying to get people to buy your products, and you're getting no where? Are you posting your offer on social media and wondering why it's not getting traction? What am I doing wrong, Corinna? In today's episode, I tell a fun story about my dog Harley that might just clear things up for you....
How to Acquire a Customer List from a Retiring CSA Farm - Interview with Aeros Lillstrom
February 02, 2022 11:00 - 41 minutes - 37.9 MBSign up for my CSA Quickstart course and coaching program through Feb. 4th: www.mydigitalfarmer.com/csaquickstart What if you were given an opportunity to acquire a loyal customer base from another CSA farmer who was retiring? Would you take it? In this week's episode, I interview a CSA farmer who did just that! Aeros Lillstrom of Who Cooks for You Farm shares her story of how she grew her CSA to 800 members through this form of acquisition. She also shares some of the unique issues that...
Knowing Your Why - Interview with Kate Edwards of WildWoods CSA Farm
January 26, 2022 11:01 - 1 hour - 59.2 MBIn this week's episode I talk with CSA farmer Kate Edwards from Wild Woods Farm in Solon, IA. Kate's farm boasts an 80% retention, and she's learned how to build systems to make running her CSA easier than the early years. Kate shares some of the milestones she passed through as a CSA farmer. We spend a lot of time talking about the importance of having a mentor, as well as learning how to communicate the "why" behind your business. If you're looking for a CSA farmer to inspire you, this i...
What Makes a Great Offer? The Shutterfly Case Study
January 19, 2022 11:00 - 27 minutes - 25 MBWhat are the elements of a great "offer" that compels someone to buy your product? Last November, I received a mail order catalog from Shutterfly, the online photo printing company. On the cover was a small coupon code with the following words: 50% off all cards, photobooks, and calendars. 40% off everything else plus free shipping. BOOM. I ran to my computer that night to set up my order, and an hour later, I had dropped $350. WHY did I do that? How did Shutterfly pull that off? What ...
143 What Makes a Great Offer? The Shutterfly Case Study
January 19, 2022 11:00 - 27 minutes - 25 MBWhat are the elements of a great "offer" that compels someone to buy your product? Last November, I received a mail order catalog from Shutterfly, the online photo printing company. On the cover was a small coupon code with the following words: 50% off all cards, photobooks, and calendars. 40% off everything else plus free shipping. BOOM. I ran to my computer that night to set up my order, and an hour later, I had dropped $350. WHY did I do that? How did Shutterfly pull that off? Wha...
Tips for Choosing the Right CSA E-commerce Platform for You.
January 12, 2022 11:00 - 55 minutes - 50.9 MBGrab my free resource: Choosing the Best CSA E-commerce Platform for Your Farm: the Complete List of Questions to Ask Before You Buy When is it time to get a CSA Management software? And how do you decide which one is best for you? There are SO many options to choose from nowadays, and the it can feel overwhelming! Do you go with a CSA Customer Management System? Or do you just stick with an e-commerce platform? I've noticed this is a roadblock for SO many farmers, and it keeps many of you...
142 Tips for Choosing the Right CSA E-commerce Platform for You.
January 12, 2022 11:00 - 55 minutes - 50.9 MBGrab my free resource: Choosing the Best CSA E-commerce Platform for Your Farm: the Complete List of Questions to Ask Before You Buy When is it time to get a CSA Management software? And how do you decide which one is best for you? There are SO many options to choose from nowadays, and the it can feel overwhelming! Do you go with a CSA Customer Management System? Or do you just stick with an e-commerce platform? I've noticed this is a roadblock for SO many farmers, and it keeps many of y...
141 Follow Up Report- Leaving the Farmer's Market (What We Learned)
January 05, 2022 11:00 - 50 minutes - 46.2 MBIn 2021, our farm decided to walk away from farmer's markets altogether. It was a calculated move, but it still felt scary. In this episode, I share the report. How'd we do? Did we survive? What were the results and impact on our business and livelihood? And if you're thinking about making this decision too, what should you be thinking about? I share some advice and encouragement.
Follow Up Report- Leaving the Farmer's Market (What We Learned)
January 05, 2022 11:00 - 50 minutes - 46.2 MBIn 2021, our farm decided to walk away from farmer's markets altogether. It was a calculated move, but it still felt scary. In this episode, I share the report. How'd we do? Did we survive? What were the results and impact on our business and livelihood? And if you're thinking about making this decision too, what should you be thinking about? I share some advice and encouragement.
(Re-Broadcast) Should You Start a CSA? 10 Questions to Ask First
December 29, 2021 11:00 - 49 minutes - 45.5 MBGet on the CSA Quickstart Course Waitlist: www.mydigitalfarmer.com/waitlist Have you ever wondered if you should add a CSA to your farm business? If so, then you definitely want to listen to this episode. I interview my husband and business partner, Kurt Bench, from Shared Legacy Farms, and together we discuss the 10 questions to think about before you jump into the CSA arena.
The Social Media Comparison Trap
December 22, 2021 11:00 - 10 minutes - 9.57 MBDo you ever find yourself comparing your social media account to another farm? (Me, too). In today's episode, I talk about why this is a dangerous mind game that we must avoid, and I talk about what we should think about instead. This episode will get your mindset back on track, and remind you what to focus on with your social media marketing!
The 4 Qualities I Value Most in My Best Customers
December 15, 2021 11:00 - 26 minutes - 24.6 MBIf you had to put all your customers into a giant continuum, who are the ones that stand out in a good way? Who rises to the top? In today's episode, I'm sharing the 4 qualities I value the most in my customers. When I see a client manifesting one of these behaviors, I TREASURE them. Knowing the marks of your best clients can help you build systems to notice, appreciate and multiply them.
What's a Swipe File? (A Marketer's Secret Weapon)
December 08, 2021 11:00 - 26 minutes - 24.7 MBWhat's a swipe file? Only the best way to become a better marketer! Here's a little secret: great marketers learn everything they know from other people! And the swipe file is one of our tools that helps us find our inspiration. In this podcast, I share how a swipe file works and where to find one that will BLOW YOUR MIND.
How I Come Up With My Weekly Email Content
December 01, 2021 11:00 - 38 minutes - 34.9 MBGet my list of email writing prompts: www.mydigitalfarmer.com/emailtopics Ever experience writer's block when it comes time to write your weekly email? You're not alone. This is cited as one of the main reasons farmers don't write a weekly email in the first place. In today's episode, I share my method for finding the great story content that makes my emails so engaging and drives my high open rates.
My Interview with a CSA Customer on the Importance of Belonging
November 24, 2021 11:00 - 47 minutes - 43.7 MBSo what is it that makes a CSA member stick? Is it having a high quality product? Or is there something more? In today's episode, I let you peek in on an interview I have with one of my "ideal" CSA customers. I try to understand what drives him to be so loyal to my CSA. We unpack the meaning of community and belonging, and why managing this in a membership is so vital for success. Are you cultivating a feeling of belonging in your CSA?...
The Secret to Increasing Your Profits
November 17, 2021 11:00 - 34 minutes - 31.2 MBHow do you increase your profit as a business? Hint: it's NOT getting more customers. In this podcast, I share the breakthrough principle that helped our business turn the corner a few years ago and start prioritizing our profits.
Case Study: What a Great Sales Funnel Looks Like
November 10, 2021 11:00 - 39 minutes - 36.2 MBIn mid-October, my family and I took a weekend vacation in Hocking Hills, where we participated in a zipline canopy tour. This entire customer experience was so impressive, that I wanted to document my experience from start to finish. I share 6 different elements of their sales funnel that made an impression on me. My hope is that you can pull out some marketing insights from this story to see what a great sales funnel can look like for your farm business.
Are You Prioritizing Profits on Your Farm?
November 03, 2021 10:00 - 55 minutes - 50.9 MBAs a farmer, are you prioritizing profits? Or something else? I've been wanting to talk about MONEY on my podcast for a LONG time. So I invited a fellow farmer and "book-keeping expert" Shelly Oswald onto the show to talk about the unique financial issues farmers deal with as entrepreneurs. We also talk about the topic of "money mindset" and how our thoughts about money are holding us back.
How I Sold Out My CSA With an Early Bird Renewal Campaign
October 27, 2021 10:00 - 42 minutes - 38.6 MBCheck out my course: www.mydigitalfarmer.com/earlybird I did it. My farm sold out next year's CSA memberships in 5 days. What makes this amazing is that we didn't even get to offer it to our wait list or the public. It was all through early renewals. In this episode, I walk you through the play-by-play of our promotional launch -- the offer, the results, and some of the key take-aways that drove our success. If you're a CSA farmer who uses "early signups" you will find at least one small...
(Rebroadcast) 7 Tips for Writing Better Customer Surveys
October 20, 2021 10:00 - 38 minutes - 34.9 MBGet my Free Worksheet of My Favorite Survey Questions: www.mydigitalfarmer.com/surveyquestions It's that time of year again... time to write your end of year customer surveys. What kinds of questions can you put in this survey that will actually be HELPFUL?.... This episode is a rebroadcast of episode 32, and its principles are just as timeless as ever. This episodes will help you make short work of this project, and get you some valuable intel about your clients.
130 (Rebroadcast) 7 Tips for Writing Better Customer Surveys
October 20, 2021 10:00 - 38 minutes - 34.9 MBGet my Free Worksheet of My Favorite Survey Questions: www.mydigitalfarmer.com/surveyquestions It's that time of year again... time to write your end of year customer surveys. What kinds of questions can you put in this survey that will actually be HELPFUL?.... This episode is a rebroadcast of episode 32, and its principles are just as timeless as ever. This episodes will help you make short work of this project, and get you some valuable intel about your clients.
Websites 101 ~ What's the difference between a homepage, a sales page, and a landing page?
October 13, 2021 10:00 - 36 minutes - 33.1 MBAre you trying to update your website, and running into confusing terminology? Like, what's a landing page versus a regular page on your website? And how is it different than a sales page? Are they the same? In today's episode, I crack the code and explain the nuance. I also explain why you might want to have a sales page for every signature product in your product suite...
129 Websites 101 ~ What's the difference between a homepage, a sales page, and a landing page?
October 13, 2021 10:00 - 36 minutes - 33.1 MBAre you trying to update your website, and running into confusing terminology? Like, what's a landing page versus a regular page on your website? And how is it different than a sales page? Are they the same? In today's episode, I crack the code and explain the nuance. I also explain why you might want to have a sales page for every signature product in your product suite...
Why You Need to Be Getting Google Reviews
October 06, 2021 10:00 - 20 minutes - 18.9 MBAre you asking your customers to leave you a Google Review? Why not? It's the fastest way to rank higher in Google's search results. In this episode, I continue to explore the GMB (Google My Business) listing strategy, and how collecting Google reviews should look for your SEO plan.