My Digital Farmer Podcast
286 episodes - English - Latest episode: 1 day ago - ★★★★★ - 49 ratingsCSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
79 Part 1 - What Do You Need to Know About Your Customer?
October 21, 2020 10:00 - 41 minutes - 37.9 MBHere's the secret to becoming great at marketing: know your customer. If you've done the work of asking the right questions, everything will become clear to you. In this episode, I talk you through what you need to find out.
78_CSA Farming Secrets with Cassie Noltnerwyss of Crossroads Community Farm
October 14, 2020 10:00 - 53 minutes - 48.8 MBWant to learn from a seasoned CSA veteran farmer? Then you'll want to listen to this episode! Cassie shares how she has adopted many digital marketing strategies in her business -- what's worked and what hasn't. It's a goldmine of wisdom!
77 The Best Time to Sell Your Product
October 07, 2020 10:00 - 43 minutes - 39.8 MBWhen is the BEST time to sell your CSA? Is there one? My answer is unequivocally yes. As a marketer, you are always trying to get the right product, at the right price, at the right place, at the right time. So how do you figure out when that time is?
76 ~ How to Grease the Wheels for CSA Member Renewal
September 30, 2020 10:00 - 41 minutes - 37.6 MBAre you doing a sales push to get your CSA members to renew early? If so, did you know there are some things you can be doing NOW to "grease the wheels" to get them in the right mindset to say "yes?" I share what those things are in this episode.
75 How Sarah Judd Used a CSA Early Renewal Campaign to Get More of Her Members to Sign Up Before Christmas
September 23, 2020 10:00 - 55 minutes - 51.3 MBIn this episode, I interview Farmer Sarah Judd of Meadow Lynn Farms. She shares how she used my early bird sales formula to help her get more of her CSA members to commit to her farm earlier than ever before -- giving her peace of mind over her winter break.
74 Interview with Sharon Mauzy of Skyview Acres ~ How to Market a Meat CSA
September 16, 2020 10:00 - 54 minutes - 50.3 MBI interview CSA meat farmer Sharon Mauzy! She and I talk through how she found her first group of customers (a BRILLIANT strategy!) and how she took that small group and turned them into a loyal following.
73 Quick Tip ~ A Simple Thing You Can Do To Grease the Wheels for Early CSA Renewals
September 09, 2020 10:00 - 12 minutes - 11.6 MBIf you're planning to do an early renewal registration period this season before November, then I recommend you make sure you do THIS. A quick tip!
72 How to Raise Your Prices with Confidence
September 02, 2020 10:00 - 37 minutes - 34.7 MBWish you could raise your product price, but worried about how it will be received? In this podcast, we walk around this predicament in detail, and I share some strategies for how to do it so your customers take it well.
71 Do You Have a Google My Business Listing?
August 26, 2020 10:00 - 26 minutes - 24.1 MBIf you're a local business, one of the top ways customers will find you is through Google. In this episode, we talk about claiming your free "Google My Business" listing, what information to include so you can be found more easily.
70_ If You Start a Wait List, Be Sure to Do THIS
August 19, 2020 10:00 - 31 minutes - 29 MBAre you thinking about creating a wait list for next CSA season already? I used to say, "Don't do it! They don't convert!" But in these COVID times, I now say GO FOR IT -- as long as you do THIS.
69 Seven Ways to Be Seeding Your Marketing Message
August 12, 2020 10:00 - 46 minutes - 42.9 MBI know you seed your veggies. But are you "seeding" your products? In this episode, I share 7 ways you can use the marketing concept of "seeding" to build brand awareness and turn leads into sales.
68 Case Study - Quest for a Home School Solution: Nine Marketing Strategies that Worked on Me
August 05, 2020 10:00 - 1 hour - 57.1 MBKurt & I have decided to homeschool this year. As I've been researching this new terrain, I began to notice all kinds of "marketing strategies" in the homeschooling industry. What were they doing to help me feel ready to spend $500 on curriculum resources? I share my observations and 9 marketing applications that you can apply to ANY business.
67_ Using the Four "Limiteds" - How to Get Someone to Buy Now
July 29, 2020 10:00 - 39 minutes - 36.6 MBIn this podcast, I teach you the "four limiteds" -- how to sweeten your offer 4 different ways so that your prospect will feel motivated to buy now.
66 How to Build Engagement Using CSA Contests
July 24, 2020 16:50 - 29 minutes - 27.2 MBIn the age of COVID, it's awfully hard to build a sense of community and excitement, when you can't physically interact with your customers.... Or is it? In this episode, I share how we are using all kinds of creative weekly contests to jazz things up and get our customers excited.
65 Seven Ways to Use Video Emails to Grow Your Farm Business
July 15, 2020 10:00 - 32 minutes - 29.6 MBA year ago I invested in a video email app after hearing about it from one of my podcast influencers I follow. In this episode, I share 7 ways you can use a tool like this to help you connect with future customers, convert them into buyers, and provide great service.
64 My Customer Success Path - What Do You Teach Your CSA Members?
July 08, 2020 10:00 - 1 hour - 56.5 MBSo you've got all these new CSA members this year. What do you need to do to help them achieve success with your CSA product? In this episode, I share my specific curriculum we teach to our CSA rookies to help get them to mastery faster.
63 How to Write a GREAT Email Nurture Sequence to Warm Up Your Email Subscribers
July 01, 2020 18:02 - 44 minutes - 41.2 MBSo you have an email list. Now what? In this episode, I talk you through the value of an email "Nurture" sequence -- what they are, what kinds of things go in them, and how they can help you grow the know, like, and trust factor with your leads.
62 How to Build the KLT Factor into Your Farm Marketing
June 24, 2020 10:00 - 38 minutes - 35 MBIn this episode, we talk about the acronym "KLT," what it stands for, and why it's imperative that you build a strategy around it if you want to develop a strong customer base. I also share examples of how to build KLT into your marketing funnels.
61 Interview w/ Dan Brisebois from Ferme Tourne-Sol on Being an Entrepreneur
June 17, 2020 10:00 - 1 hour - 65.2 MBIn this interview, Dan talks about the three businesses (CSA, seed company, and Farmer Spreadsheet Academy) he's founded over his lifetime, and the entrepreneurial lessons he's learned along the way.
60 Your Guide to Writing a CSA Member Handbook
June 10, 2020 10:00 - 46 minutes - 42.2 MBNow that you've got all these new CSA members, how do you onboard them and set the right expectations? Answer: a member handbook. We talk what goes inside this bad boy...
59 How to Keep Your Customers from Getting Bored
June 03, 2020 10:00 - 43 minutes - 39.7 MBAre your customers getting tired of your brand? Have you done anything NEW lately? In this episode, we discuss the principle that your customers are always growing, and share some ideas for how to keep customer momentum alive in your business.
58 What Do You Do When Your CSA Sells Out?
May 27, 2020 10:00 - 25 minutes - 23.5 MBSo your CSA is sold out thanks to COVID. Now what? Are you trying the "wait list" method? In this episode, I tell you why a wait list may not be your best bet, and offer another alternative that's more likely to convert long-term. DON'T miss this episode.
57 Why You Should Be Growing Your Email List NOW
May 20, 2020 10:00 - 43 minutes - 39.7 MBCustomers are HOT for farm products right now. So are you using this reality to get them onto your email list? In this episode I share just how simple it is to build a simple lead generation strategy that will eventually turn into paying customers.
56 Spinning the Bigger Message During COVID
May 13, 2020 10:00 - 24 minutes - 22.1 MBIn this podcast episode, I talk about how we can be inviting our audience into the "bigger mission" of the local food movement. This "old" message suddenly feels more relevant than ever. Let's use this opportunity available in COVID to help people identify with a deeper purpose with long-term implications.
55_Maximizing Customer Research with Karli Miller Hornick from Main Street Farms
May 06, 2020 10:00 - 1 hour - 58.1 MBIn this episode, I interview Karli Miller Hornick from Main Street Farms. She shares how her deep customer research helped her pivot her messaging and grow her CSA from 100 to 350 in one year.
54_How to Create Add-Ons to Your CSA
April 29, 2020 10:00 - 47 minutes - 43.4 MBHave you been thinking about adding on share types to your CSA product suite? Are you wondering how to do it? In this episode, I share my experience with add-on products, how we set them up, and what you need to think about.
53: Finding the Opportunity in our Fear
April 22, 2020 10:00 - 39 minutes - 35.9 MBFeeling anxious about your business? With COVID-19 taking over the economy and dominating the air waves and messaging, it's easy to get sucked into the landscape of fear it has created. As farmers, how can we resist the urge to see the glass even emptier than before? Can we find opportunity in our landscape of fear?
52 Bonus ~ Five Questions to Ask Before Starting a CSA with Lauren Rudersdorf
April 13, 2020 22:19 - 1 hour - 58.8 MBIn this COVID virus epidemic, it seems that every farmer is flocking to the CSA model to reach new customers. But should you be jumping into this food delivery system? In this episode, Lauren Rudersdorf walks us through 5 questions to ask yourself before starting a CSA (especially if you want to be successful at it in the long-term).
52: Three Ways a Facebook Group Can Help Your CSA Customers Succeed
April 08, 2020 10:00 - 36 minutes - 33.2 MBCSA retention. It's the holy grail of CSA farmers. I know for a fact that Facebook groups are a key driver behind my 81% return rate. What happens in these social spaces that enhances the CSA experience? As we face uncertain times of COVID-19 isolation and fear, groups are more powerful than ever. I share 3 ways a group can help your customers feel success.
51: How to Build a Successful Online Store with Cole Jones of Local Line
April 01, 2020 10:00 - 59 minutes - 54.9 MBWondering if e-commerce or an online store might be right for you? Looking for advice on how to get started? In this episode, I invite Cole Jones from Local Line, an ecommerce platform for farmers, to share his wisdom on how to successfully leverage this platform and keep the sales coming.
50 The Three Ways to Increase Your Farm Revenue
March 25, 2020 10:00 - 52 minutes - 48 MBWhen it comes down to it, there are three ways to increase your retail revenue on the farm. I used to spend most of my time on just one of them. In this episode, I share what the 3 ways are, and I suggest which one you should be concentrating on to maximize your profits.
49_Interview with Carrie Sedlack
March 18, 2020 10:00 - 50 minutes - 45.9 MBThis week, I feature Carrie Sedlack on the show. I interview her specifically about a new project she is spearheading -- a national CSA network called the "CSA Innovation Network." We talk through how this project came to be, what its goals are, and how CSA farmers will be able to specifically benefit. I've become a collaborator on this project, so I'm especially keen to help it succeed.
BONUS Episode: The Social Media Media Mastery Challenge
March 15, 2020 11:00 - 8 minutes - 8.03 MBIn this episode, you'll learn how to join my free 14 day Social Media Mastery Challenge. Feeling like you're flying blind when it comes to marketing on social media? This challenge will give you a framework and LOTS of ideas to practice in your social sandbox so you can drive engagement and convert your customers.
48 Where to Start: How to Find Your First 10 CSA Customers
March 11, 2020 10:00 - 59 minutes - 54.5 MBJust getting started with CSA? Wondering how the heck to find your first customers? In this episode, I share tips from OTHER CSA farmers who have walked this road before you. You'll learn how MOST of us got started and get specific ideas for where to begin.
47 Mapping Out Your Ideal Customer Experience
March 04, 2020 11:00 - 29 minutes - 27 MBWhat if you were a travel guide, engineering your client through a prescribed "perfect" journey through your brand? What stops would you craft along the way to make sure they experienced success as quickly as possible? That's what this episode is all about. Learn how to map out your brand's customer experience.
46 How to Make a Great First Impression with Welcome Emails
February 26, 2020 11:00 - 33 minutes - 30.8 MBWhat happens immediately after someone buys your signature product? If all they get is a confirmation email, then this episode is for you. We talk through why an email welcome sequence can be a super powerful way to onboard your customer, and I share my exact template for how to build your own.
45 What My Air Fryer Can Teach You About Marketing
February 19, 2020 11:00 - 31 minutes - 28.4 MBI bought a new air fryer last month. The "unboxing" experience was so top-notch, that I decided to make an entire episode about it. In this tutorial, I'm going to challenge you to think about how you are engineering the moments AFTER a person buys your product. Excite your customer and you'll have them coming back for more.
44 The Parable of the Haunted Corn Maze
February 12, 2020 11:00 - 40 minutes - 36.7 MBWhat can a haunted corn maze teach you about marketing? Turns out... a lot! In this episode, I share the concept of "pre-framing" your customer journey, and how to build doorways in your brand.
43 It's Too Expensive - How to Feel Good About Pricing Your CSA
February 05, 2020 11:00 - 37 minutes - 34.3 MBPricing your CSA can be tricky. It's not just a matter of expenses, profit margins and knowing what the market can handle. There's a psychological and emotional component to pricing. In this episode we talk about why a person might think, "It's too expensive," and help you find the price that "feels just right."
42_ Twelve Places to Leverage Your Customer Testimonials
January 29, 2020 11:00 - 34 minutes - 35.7 MBTestimonials are a super simple way to start increasing your sales. But are you using them?! Sometimes we don't always know where to put them. In this episode I share 12 easy places you could be placing testimonials to help your buyers say YES.
41_Why You Need to Be Collecting Customer Testimonials
January 22, 2020 11:00 - 34 minutes - 35.2 MBBe honest... how often do you look at the reviews on Amazon before buying a product? (Every time, right?!) Testimonials are one of the primary triggers to getting someone to buy your CSA. In this episode we talk about how to find great testimonials...
40_Six Questions to Ask Before Choosing Your Website Platform
January 15, 2020 11:00 - 45 minutes - 45.3 MBPart of building out a new website is choosing your platform. This can often get farmers stuck in their tracks because it feels overwhelming. In this episode I go through 6 questions to consider so that you choose the right platform for you.
39_ Formula for a Perfect Farm Tagline
January 08, 2020 11:00 - 46 minutes - 46.9 MBCan you describe what you do in a nutshell? That's your tagline. Don't make it complicated or fancy academic language. Keep it simple. In this training, I share the 3 parts of a great farm tagline that will help you draw in new customers.
38_ It's NOT about You: How to Make Your Customer the Hero of Your Marketing
January 01, 2020 11:00 - 40 minutes - 41.3 MBAre you talking too much about yourself in your marketing? In this episode I share an a-ha moment for our farm that fundamentally pivoted how we marketed our farm. In this episode, you'll learn what this mindset shift is and how it will clarify your strategy.
37_How to Research Your Best Customers Using Telephone Interviews
December 18, 2019 11:00 - 24 minutes - 23.4 MBHow well do you know your customers? Using telephone interviews is a great way to do market research. In this episode, I talk you through how to identify your best customers to research using telephone interviews. The result will blow your mind.
36_ Are You Making These Common Website Mistakes?
December 11, 2019 11:00 - 30 minutes - 29.3 MBWebsite redesign... did you just groan? Building a website message can feel overwhelming. But it's absolutely critical to finding new customers. In the episode we talk about 6 common website mistakes so you can fix them!
35_Why You Need to Think Like a Cave Man in Your Marketing
December 04, 2019 11:00 - 24 minutes - 23.9 MBIf you want to be effective at marketing, you'll need to learn to think and talk like a cave man. In this episode, I teach you the three questions your messaging MUST answer to keep your customer from getting confused.
34_How to Hack Any Farm Conference and Network Like a Boss
November 30, 2019 11:00 - 1 hour - 57.2 MBToday's guest is Michael Kilpatrick, host of the Thriving Farmer Podcast. Michael shares his tips for how to make the most out of a farming conference and leverage the networking opportunities at these events.
33 What are you REALLY selling in your CSA?
November 27, 2019 11:00 - 18 minutes - 16.7 MBYou are NOT selling just vegetables. As a CSA farmer, you're actually selling something a WHOLE lot more valuable. In this episode, I talk you through what that is, and why it's imperative that you change your messaging to focus on it.
32 My 7 Tips for Writing Better Customer Surveys
November 20, 2019 11:00 - 37 minutes - 35.8 MBA well-written customer survey can give you valuable intel to help you better understand who your ideal customer is, how they think, and what they value. I share my tips for how to craft a great survey that will actually help you write better marketing.