The 5 Stages of "Customer Awareness" (And How to Create Marketing Content for Each)
My Digital Farmer Podcast
English - February 16, 2022 11:00 - 33 minutes - 30.3 MB - ★★★★★ - 49 ratingsMarketing Business Entrepreneurship agriculture branding farm farmmarketing farmsales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why Aren't People Buying Your Product? Are You Doing THIS wrong?...
Eugene Schwartz, author of the copywriting Bible "Breakthrough Advertising," was the first to identify the 5 stages of Customer Awareness in marketing. The principle is simple: you need to know where a customer is in the spectrum of awareness, and then craft different messages to them, based on where they are.
The five stages are:
Unaware Problem Aware Solution Aware Product Aware Most AwareIn this episode, I break down details of each of the 5 stages, and I give examples for what type of marketing content works best in each of these stages in your ag business.
Every marketer should be exposed to this concept, which is why I dedicated an entire episode to it in my podcast archives!