My Digital Farmer Podcast
283 episodes - English - Latest episode: 9 days ago - ★★★★★ - 49 ratingsCSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
257 What is Your Farm Product's Conversion Rate?
April 10, 2024 10:00 - 16 minutes - 15 MBEvery one of your farm products has a conversion rate. The question is: do you know what it is? I used to scream and rail and raise my fists to the heavens in frustration, when I couldn't get more people to buy my CSA box. What was wrong with me? Maybe nothing... It just has a lower conversion rate. Today, I want to introduce you to the concept of the conversion rate, and I want you to start TRACKING what they are for your most popular (and signature) products. How can we get our c...
256 Customer Onboarding Ideas for Your Farm Products
April 03, 2024 11:00 - 49 minutes - 45.2 MBApril 3, 2024 Do you have a customer retention problem? If so, I bet I know one of the major factors behind it. In this podcast, we take a deep look at the critical customer management system that should be firiing RIGHT AFTER a person buys. It's called "customer onboarding." I know. Not very sexy. But if you're missing this piece, a lot of confusion is happening for your customer as they get your product. How do I get it? What do I need to do to prepare? What do I watch out for? ...
255 The 8 Step Farm Marketing Framework
March 27, 2024 10:00 - 56 minutes - 51.5 MBToday it's time to review the marketing basics. When I was a volleyball coach years ago, I used to say, "We spend 80% of our time focusing on the basics." If you can't serve a ball over the net, you'll never score points. If you can't bump the serve into the air to pass to the setter, you'll never score a point. The basics matter. The same is true in farm marketing. There is a FRAMEWORK on which ALL of marketing is based, and you need to know what it is! If you don't have the basics in p...
254 How to Market a Flower CSA - with the Dirt on Flowers Podcast
March 20, 2024 11:00 - 1 hour - 81.2 MBHow do you market a flower subscription CSA? That's the topic of today's podcast, which is actually a recording from ANOTHER show I was on last week. I was interviewed for the Dirt on Flowers podcast, and the episode turned out SO good that I asked if I could share the recording of the episode with MY podcast audience. Tune in as co-hosts Shannon Allen from Bloomfield Farm and Lyndsay Biehl of Wildroot Flower Co. grill me on how to find the perfect customer avatar for a flower farm, what ...
253 How to Build a Spring Plant Sale Promo Campaign
March 13, 2024 11:00 - 57 minutes - 52.8 MBHave you ever thought about offering a Spring Plant Sale to your customers? You grow veggie startup plants for them for their garden. They pre-order them in early March, you get the revenue in the bag, and then deliver them when they're ready? This has been one of our most popular promotions and offers every year. I've gotten several requests from farmers to "show them how we do it." So this episode is a deep dive into our step by step process. How we set up the offer. What we charge. How ...
252 How to Monetize Your Farm's YouTube Channel for Passive Income
March 06, 2024 11:00 - 55 minutes - 51.2 MBMarch 6, 2024 Have you ever thought about monetizing your farm's YouTube Channel? If you already have subscribers and videos on your channel -- this may as easy as 15 minutes to set up. I recently flipped the switch to make monetize my channel, and it's SO COOL to see passive revenue coming into my business every month. In this podcast, I share my journey on YouTube, including how I used the platform to help me build brand awareness, grow my email list, educate my potential clients, and su...
251 Case Study: Scaling a Direct to Consumer Farm Biz with Grass Powered Poultry and Meats
February 28, 2024 11:00 - 57 minutes - 52.8 MBFebruary 28, 2024 In today's episode, I share a case study of one pasture-based livestock farmer, who has spent the last 9 years slowly scaling her business in a way that hasn't required her to take on debt, while also having time to homeschool her two kids. I ask her: "How'd you get here?" Dana shares the transition process and lessons she's learned along the way. She discusses how she markets her product each week to attract new customers and get her current ones to buy more. We talk ...
250 Indirect v. Direct Social Posts: What's the Difference?
February 21, 2024 11:00 - 30 minutes - 27.8 MBFebruary 21, 2024 Are you a farm business that uses social media to sell your product? Then today's podcast is a must-listen. One of the delicate balances of posting on social media is making sure you also honor the rules of the platform. I'm constantly reminding myself that people aren't coming to Facebook or Instagram to shop for my stuff. They're there to engage with friends and family. So how do we post our content without it feeling like an "intrusion" into their world? The answe...
249 Engineering Habits around Your Farm Product
February 14, 2024 11:00 - 38 minutes - 34.9 MBToday, we talk about the importance of creating habits around your product. This month, I saw a sign at my local meat/butcher in town. It showed the Daily Lunch Deal for each day for the next 3 weeks. It was new, so it captured my attention. Tanks Meats hopes that by showing me the "schedule" of daily lunch meals, they will draw me back multiple times in a week -- increasing my frequency of purchase. If I'm already the type of person who buys lunch out 1x per week, I can look ahead...
248 How to Write an Email Promo Sequence for Your Farm Signature Product
February 07, 2024 11:00 - 59 minutes - 81.1 MBFebruary 7, 2024 Do you have a signature product you're trying to get your customers to buy? I often ask farmers: "Where are you taking people?" Your Answer: All roads in your business lead to ___________? If you answered something like "CSA membership," subscription, side of beef, or some other big ticket item, then I want to introduce you to a powerful marketing asset called the "email sales sequence." This is a series of emails you write in advance and load up into your email ...
247 Case Study: Rudy Lane Flower Farm's Subscription Promo Campaign
January 31, 2024 11:00 - 1 hour - 91.5 MBJanuary 31, 2024 In today's episode, you're going to hear from a flower farmer who used the "early bird launch sales method" to help her presell 60% of next summer's subscriptions in just 7 days. Megan reached out to me a few weeks after her promotion campaign ended to say, "It worked!!!" (Multiple exclamation points). I use this exact same process to presell about 400 CSA vegetable shares every fall, and I usually get about 75-80% of my folks to sign on the dotted line. I asked Megan on...
246 The Three Elements You MUST Have on a Farm Website Homepage (Interview with Dig Digital)
January 24, 2024 11:00 - 1 hour - 114 MBFarm website updates. Ugh. If you're like most farmers, you cringe at the thought of working on your website. It feels overwhelming, time consuming and ultra confusing. What do you say? How do you set it up technically? How do you even get started?! In today's episode, I interview an actual website designer who works specifically with farmers to design or rebuild farm websites. She has seen it all. We talk through the 3 most important elements that need to be on your farm's website home...
245 Common Traits of Manifesting Big Goals - Lessons I've Learned
January 17, 2024 11:00 - 45 minutes - 41.4 MBI'm willing to bet that if you're in business, you have some big dreams and goals you want to hit. How do you make sure you reach them? Over the last 3 years especially, I've made some pretty incredible things happen. One day this past year, I was reflecting on the art of "manifesting big things." I decided to catalog a list of things that I would consider "big goals" I had manifested. And then I asked the question in my journal: What do all of these things have in common? Did I see any patt...
244 Sales Funnel Audit of Shady Brook Farm - Beef and Chicken
January 10, 2024 11:00 - 1 hour - 104 MBJanuary 10, 2024 Today we do one of my favorite things: we interview a farmer and audit their sales funnel. In today's episode, you'll hear from Adam Henson of Shady Brook Farm. Adam joined my Accelerator program this fall to build out his email nurture sequence and sales sequence for his meat sales. As you listen, I want you to hear how simple his sales funnel is. Sometimes we think that we have to have a lot of irons in the fire, but in reality, in the early years of setting up your bu...
243 Building Your Farm's Product Ladder to Increase Sales
January 03, 2024 11:00 - 55 minutes - 75.7 MBHow do you make more money in your farm business? Answer: make more offers. In our early years as a CSA farm, we struggled to increase revenue because we only had the one thing to sell: our 18-week CSA membership. That's it! Once you paid for that, you weren't asked to buy anything again until the next year, when we asked to renew the membership. Looking back, that was a mistake. In order to maximize profits, your farm will want to sell multiple things to the same customer all year l...
242 Seven Principles of Farm Marketing that Manifest More Sales
December 20, 2023 11:00 - 59 minutes - 54.6 MBHave you ever wondered what are the primary agents that cause people to buy your product? Turns out there are "laws" in marketing that drive the sales to our products. Do you know what they are? I'm betting that many of these principles are familiar to you. You're probably using some of them without realizing it. But there might be a couple that are new to you. What's REALLY cool is when you can use multiple principles at the same time for a multiplier effect. In today's episode, I wan...
241 ReBroadcast: My Process for Evaluating Your Year & Setting Goals for Your Farm Business
December 13, 2023 11:00 - 1 hour - 60.8 MBIt’s the end of the year, and that means it’s time for the end of year evaluation and goal setting retreat! This is a rebroadcast of Episode 191 -- because it's THAT good, and I want you to repeat the process again! I used to avoid this process — partly because I didn’t have a good process that worked for me. That all changed when I found these evaluation questions. And in today’s podcast, I’m going to share them with you. I spend two separate days working through them for about two h...
240 Selling High End Berkshire Pork - Interview with Cobblestone Farm
December 06, 2023 11:00 - 1 hour - 106 MBHow do you sell a rare breed pig in a community who's never heard of it? This was a problem faced by today's podcast guest. Joanna Shepherd from Cobblestone Farm had moved from the UK on a mission to save the Berkshire pig breed! The problem: not many people in Saskatchewan, Canada knew what they were, or why they deserved her luxury-level price point. How do you market a product no one has heard of and create desire for it? Joanna has spent the last 5 years trying to figure it out. In t...
239 What Do You Want your Farm Customer to Do? 10+ CTA Ideas for Email
November 29, 2023 11:00 - 40 minutes - 55.7 MBWhat do you want your farm customers to DO? This is the all-important question as a farm marketer. You are always taking your customer (or prospect) somewhere. We should be ready at all times with a "call to action" in whatever communication channel we use. So what is your go-to CTA? Most farmers (and business owners) default to "buy my stuff." But in the world of marketing, there are a lot of other options for CTAs (calls to action). And frankly, you shouldn't be pitching your stuff a...
238 How to Make Your Farm Product More Desirable
November 22, 2023 10:00 - 31 minutes - 43.9 MBHow do you make your farm products highly desirable? To answer this question, this week I share another saga in my continuing quest to find a massage therapist. I share how my prospective LMT played "hard to get" when I tried to book her; and what that did inside my brain to make me want it even more. We'll explore the value of things like "sold out" signs, wait lists, and low inventory. How can you use the principle of scarcity to ratchet up the perceived value of your goods and se...
237 Introducing Farm Marketing School - mDF's Monthly Membership
November 15, 2023 10:00 - 34 minutes - 47.9 MBWhat if you could go ONE place to learn all the farm marketing basics, and DIY your way through them? What if you could spend this off-season, working through ONE marketing project at a time - build it in 30 days, and move on to the next one? What if you could finally get some of those "big" marketing tasks OFF your plate and into your sales machine, because someone has explained it in a way that actually makes sense to you. In this episode, I walk you through the in's and out's of my ...
236 How to Raise Your Prices (and Make More $) Using Price Anchoring
November 08, 2023 10:00 - 1 hour - 94.1 MBHow do you raise your prices and get your customers to buy at that price point? (And feel good about it?) In today's episode, I'm diving into a crucial aspect of farm marketing: the art of price anchoring. Have you ever gone to Amazon to buy something with a certain idea in your mind of what something will cost?... and then you see what Amazon thinks it should cost?... For example, I recently needed to buy a countdown timer for our Chopped Competition -- a big one that everyone can se...
235 How to Build a CSA Renewal Promotion Step by Step
November 01, 2023 10:00 - 1 hour - 90.8 MBDo you wish more of your current CSA members would renew their share early? I just wrapped up my end-of-season "early renewal" promotion campaign to my current CSA members, and it's October 23. I asked 400 members to give me their commitments for next summer. My results?... 310 of 385 spots were pre-sold in 7 days before November 1st! That's 7 months before we start our season. And most of them came on day one of the promotion period. In today's podcast, I'm doing a full-scale audit of...
234 The Three Most Powerful Words in Farm Marketing
October 25, 2023 10:00 - 34 minutes - 48 MBWhen you talk about your farm products, are you making a nice, bullet-point list of features that come with your product? Things like: certified organic by USDA grass-fed, regeneratively-raised locally-sourced raw and unfiltered That's great, but that may not be enough. The problem with just focusing on features in our marketing is that we (as the salesperson) have assumed that the customer has a level of understanding he/she simply doesn’t have. From the inside looking out, we thi...
233 Ten Helpful Tags to Set Up in Your Email Service Provider
October 18, 2023 10:00 - 1 hour - 84.1 MBImagine waking up on Christmas morning and running to tree to pass out gifts, only to discover that none of the packages have labels on them. You have no idea which package is for whom. Some packages go to the wrong person. People get upset. NO BUENO. Ahhh.... the power of LABELS. When it comes to communicating with your customers and leads, it is VITAL that you have some kind of identifier, label, or marker on their account to help you know what messages to send their way. So where ...
232 How to Use Mirroring to Close More Sales
October 11, 2023 10:00 - 42 minutes - 58.9 MBHow often do you hold up a mirror? If you're good at marketing, you're doing it ALL THE TIME. We mirror in two ways: In our behavior and face to face interactions with customers/prospects. In our messaging. In today's episode, I'm revealing "sales secrets" that the great sales reps often leverage to quickly connect with their prospects and close more deals. It's something known as: "sales mirroring." Basically, you are holding up a mirror and reflecting back what you are seeing fro...
231 How to SEO Your Farm Business with Julia Bocchese
October 04, 2023 10:00 - 1 hour - 85.7 MBDo people "Google" something that leads to your business? If so, what are they typing into that search bar? And is Google recommending your business to them? If not, you may have an "SEO Problem." In today's episode, I invite a special guest and SEO expert, Julia Bocchese, onto the show to share some best practices for how we can improve our SEO performance and drive more organic traffic to our business. This interview was so good that I hired Julia afterwards to "SEO-proof" my farm ...
230 Quick Tip: Put More CTA Buttons on Your Website
September 27, 2023 10:00 - 23 minutes - 31.9 MBHow many times does your call to action show up on your website home page? (or anywhere on your website?!...) Today I'm going to challenge you to go count. And if you've only got 1-2 on your home page, I want you to DOUBLE it (at least). In today's episode, I talk through why repetition of this CTA button is so important for conversions. I also share some best practices for how to design (and write copy for) that button. It's a simple, quick tip that you can execute on in under 10 mi...
229 Five Ways to Take Care of Your Best Farm Customers
September 20, 2023 10:00 - 51 minutes - 70.9 MBWho are your "best" clients in your farm business? Do you know? And how do you define "best" when it comes to your customers? Maybe it means "biggest-spending" or "biggest referral source." Or maybe your best clients are customers who add energy to your brand in some other way. We all have a small subset of super valuable clients. In business, it's vital that you A.) know who these clients are, and B.) that you take GOOD care of them so they keep replicating the desired behavior. So ...
228 TRAFFIC: How To Get More Eyes on Your Business
September 13, 2023 10:00 - 31 minutes - 43.6 MBTraffic is a count of the number of visitors to a website, web page, or your point of sale. Increase the number of people who get exposed to your message, and you will inevitably increase your traffic (and your sales). If I know that 20% of people who see my message end up clicking to my website or online store, then the way to get more eyes on my offer is to increase the number of people I'm funneling through that message in -- aka turn up the traffic hose. If you're a newer farm busi...
227 Farm Marketing Metrics to Be Tracking
September 06, 2023 10:00 - 48 minutes - 66.3 MBWhat farm marketing metrics are you tracking in your business? When I first took the reins of sales/marketing in my business, I didn't know I SHOULD be tracking metrics, much less which ones! Peter Drucker (wise, business man) once said: "You can't improve what you don't measure." SO TRUE. Please trust me: if you haven't starting measuring data, you're leaving money on the table. The data is there, waiting to show you something. Don't be afraid of it. Let it guide you. In today's pod...
226 Does it Matter How Much Your Customer "Like" You? (Book Study Recording)
August 30, 2023 10:00 - 1 hour - 101 MBHow much does it matter that a customer "like" you -- before they buy your product? Turns out, it helps a ton. In today's episode, I let you peek into one of my private Book Studies I'm doing with my Accelerator Group Coaching cohort this summer on the best-selling book "Influence: The Psychology of Persuasion" by Robert Cialdini, PhD. In this study, we discuss two key psychological "trigger points" that will set off automatic behaviors in our clients. What are they?... "liking" and "socia...
225 Case Study: How I Increased My Online Store Sales with One Simple Action
August 23, 2023 10:00 - 30 minutes - 28.3 MBA few weeks ago, I broke a personal weekly record with my online pre-sales for this time of year. My store sales revenue jumped by 35% in my Local Line store. I accidentally did something different that week, and I think that's the reason it happened... In today's episode, I share the story and why I think it worked. If you have an online store that you're driving customers to each week -- this tip will totally work for you. And it took about 15 minutes to implement. I'm all about ...
224 How to Warm Up New Bulk Beef Buyers with Sarah Lovenuk from Black Barn Farms
August 16, 2023 10:00 - 1 hour - 64.1 MBSometimes you just need to have a few key elements in place in your marketing system to get the sales going. In today's episode, I interview a guest who spends most of her time on two things -- social media and an email marketing process (called a "nurture email automated sequence"). These two elements are enough to drive new clients into her world and get them to feel ready to buy her bulk beef. If you're looking for ideas for content marketing for a bulk buy business, this episode will res...
223 How to Become a Master at Building "Offers"
August 09, 2023 10:00 - 40 minutes - 37 MBIf you want to be in business for a long time, then you MUST become a master at making "offers." An offer is not your product. An offer is how you position and pitch your product in such a way that makes a person want to buy it. There are LOTS of different ways you can pitch your product, and in this episode, I'm sharing 10 of the most popular ones you see around many industries (that also work for farming). (Plus I share how you can get my Ultimate list of marketing offer Ideas in the sho...
222 Making More with Online Meat PreOrders - Interview with Field Sparrow Farms
August 02, 2023 10:00 - 1 hour - 89 MBAugust 2, 2023 by Corinna For many farms, COVID-19 forced many of us to re-imagine how we could sell our products to our customers, and inadvertently created an opportunity to sell more product with less work. Today's guest is Sarah Bakker from Field Sparrow Farms, and she shares how moving to an online pre-sale process made everything easier. We'll learn how she drives the marketing engine in her business -- you'll be surprised to find out how simple it is. Sometimes, you don't need a lot...
221 You Only Need 100 True Fans
July 26, 2023 10:00 - 24 minutes - 33.6 MBWhat if you only needed 100 "true fans" to hit $100K in revenue? I remember in my early years of farming, I was just grasping for new clients -- whatever I could get! I wasn't looking at numbers, or data, or patterns. I didn't think about a "strategy" for how to hit revenue goals. Today, I share the "Principle of the 100 True Fans," (well, actually it's called the Principle of the 1000 True Fans, but 100 is way more accessible for farmers). The idea is that if each of our 100 "true fans...
220 Breaking into the Florist Market: The Power of Consistency & Persistence
July 19, 2023 10:00 - 1 hour - 95.6 MBHow important are consistency and persistence in sales? Turns out, pretty important for Red Handle Farm. In today's episode, I interview Bridget McMillion, who shares her story of how she cultivated new florist clients for her cut flower product line by showing up EVERY week all summer long at the florists' shop with her product. After months of no sales, she finally got them to convert. And now they are regular clients. Bridget has a ton of wisdom to share -- even though she's only bee...
219 How I Engineer Momentum and Energy with My Farm's Customers
July 12, 2023 10:00 - 49 minutes - 68.4 MBDo certain enterprises in your business feel a little stale? It's easy for that to happen, when you put things on auto-pilot and just do stuff the same way over and over again. The downside is that your clients can get bored, and YOU can get bored. That lack of energy translates to your customers. In 2017, I stumbled accidentally onto a path where I began creating "new" projects and content with my clients. I saw an immediate increase in excitement and attention to my brand. I now make it a ...
218 Screening Your Prospects: 4+ Ways to Qualify Your Customer Leads
July 05, 2023 10:00 - 57 minutes - 79.1 MBOver the years, I've had a lot of people come up to me and ask me, "What's this box of veggies all about?..." I used to take 5-10 minutes with EVERY person and dive deep into how a CSA worked, how to sign up, etc. I could tell some of them were interested, and some weren't, but it would take me a little longer to figure out if they'd be successful. Years later, I now know how to shorten that process immensely. I've learned how to ask the right questions first, read body language, and de...
217 Top Monthly and Annual Marketing Tasks that Drive My Farm Business
June 28, 2023 10:00 - 52 minutes - 72.5 MBJune 28, 2023 by Corinna I'm often asked by farmers who are strapped for time: "Help! If I only have a few hours a week to devote to marketing, what should I be doing?" Last week, I talked about the top repetitive weekly tasks that drive results in my farm business. So be sure to check that one out too here. In today's podcast, I share the monthly and annual marketing tasks that repeat every year, to keep the flywheel spinning. Creating a system for your marketing strategy is the key...
216 If I Only Had a Few Hours for Marketing - My Top 5 Weekly Tasks
June 21, 2023 10:00 - 40 minutes - 55.8 MBI'm often asked by farmers who are strapped for time: "Help! If I only have a few hours a week to devote to marketing, what should I be doing?" Today's podcast answers that question. I share the top 5 tasks that I repeat every week in my main season to keep the flywheel spinning in my farm business, and to keep the revenue coming in. Creating a system for your marketing strategy is the key. When you know the tasks that drive results in your business, and you create a container/system to ...
215 Marketing Gourmet Mushrooms to New Buyers
June 14, 2023 10:00 - 1 hour - 102 MBIn today's episode, meet my special guest Elizabeth Hopkins from Honeymoon Farm - the mushroom capital of the world. Since 2017, she's been marketing her gourmet mushrooms at a farmer's market, trying to educate a consumer who's only familiar with the cremini mushrooms you might buy at the store. How do you create interest, pique curiosity, and overcome the "outlier" factor that might keep a person from trying it? This episode is full of practical wisdom based on trial and error of being i...
214 Why Farm Customers Abandon the Cart (and How to Fix It)
June 07, 2023 10:00 - 57 minutes - 79.2 MBWhat if I told you that the average cart abandonment rate across all industries is 69%? OMG, yes. It's a big deal. This week, I was placing an online order for poly bags for our farm's pack shed. But as I was reading the product description, I couldn't tell if this was the "right bag." I went to look at the actual box in my pack shed to read the label. I copied down the product number, and all the specs like 1.5 mil and 1.8 gallon -- just so I could make sure it was the same bag. But the...
213 How to Tell People What to Do in a 3-Step Plan
May 31, 2023 10:00 - 42 minutes - 57.7 MBMay 31, 2023 by Corinna Wondering why more people aren't buying your product?... Well, it could be many things. But maybe your customers are confused about how to start doing business with you. Imagine a brand new potential client finds about your brand. They're curious enough to go check out your website or store. They might even scan the website all the way to the bottom! But they don't take action because they can't figure out what exactly is going to happen when they click the BUY ...
212 Marketing a CSF Fishery: My Interview with Sea Forager
May 24, 2023 10:00 - 1 hour - 115 MBMay 24, 2023 by Corinna In today's podcast, I interview Camilla Lombard, co-owner of SeaForager -- a community supported fishery located in the San Francisco Bay area. Camilla is doing a lot of things intrinsically right with her marketing. Her location is ideal for her product. As the author of a renowned seaforager's guide, her husband has authority in the fishing space which helps them attract new clients. And with a "fun" brand that includes singing sea shantys and leading seashore for...
211 Are You Communicating Your Farm's Location in Your Marketing?
May 17, 2023 10:00 - 30 minutes - 28.1 MBLast month, I booked a massage with a new LMT that I found via Google. Thirty minutes before my appointment, I realized that she wasn't located in Oak Harbor, Ohio. She was located in Oak Harbor, WASHINGTON. Yeah. How did this happen? I'm still trying to figure out what I did wrong. Did I type something wrong into Google? Why would Google give me a search result for somewhere on the west coast? The experience DID give me a lot to think about when it comes to marketing, though. There were...
210 The Secret to Farm Customer Retention is...Product Fulfillment?
May 10, 2023 10:00 - 1 hour - 62.6 MBAre customers experiencing success with your product? Or are they overwhelmed and confused once they get it in their kitchen? (Maybe they're not even using the product because they've given up on it!?) Yikes! As a marketer, our job is not just to get our customers to buy. We ALSO need to make sure they experience a "win" with the product! We want them to LOVE it, know how to use it, and feel like a winner! This "customer win" may not happen on its own, especially for things like bulk b...
209 Selling Inspiration - Interview with Lyndsay Biehl of Wildroot Flower Co.
May 03, 2023 10:00 - 1 hour - 72.1 MBHow important is it to inspire your customers with your business? In today's podcast, I dig into that question with flower farmer Lyndsay Biehl of Wildroot Flower Company. Over the last 6 years, she has slowly built an organic following of super-fans. And after our conversation, I have my suspicions that it's not just because her flowers are beautiful.... Listen to Lyndsay's messaging, and you'll hear phrases like: "I believe in you... you deserve it... slow down... admire the beauty around...
208 How to Make Word of Mouth Marketing Go Viral: Book Study on Contagious
April 26, 2023 11:00 - 1 hour - 61.6 MBHow are you leveraging word of mouth? It is still by far the #1 way that people hear about your product. So are you building any mechanisms to encourage this to happen more? And what if I told you that around 60% of word of mouth marketing for your brand is happening in offline conversations? When specifically is your product or brand coming to mind for your customer, so that they think to talk about it with someone. In today's podcast, I'm sharing a recording of a Book Study I led with y ...