How to Find Your Product's Promised Transformation

My Digital Farmer Podcast

English - July 13, 2022 10:00 - 58 minutes - 53.2 MB - ★★★★★ - 49 ratings
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Previous Episode: 167 Key Marketing Metrics to Measure in Your Farm Business

Next Episode: A Checklist for Getting Started with SEO ~ Interview with Jesse Dolan of Local SEO Tactics

What is it that your product actually delivers to your customer?

I'm not talking about the thing itself. I'm talking about the long-term life transformation? How does their life get better because of your vegetable box or grass-fed beef?...

What is the product's promise?

If you want to sell more of your products, you MUST know how to answer this question. In this episode, I talk about how to find this information, why it's so powerful, and how to talk about it in more your marketing.