Mind Your Marketing
370 episodes - English - Latest episode: 25 days ago - ★★★★★ - 58 ratingsWelcome to Mind Your Marketing. A podcast dedicated to helping you grow your marketing skills. We interview entrepreneurs and marketing executives from around the globe, bringing their expertise to you!
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Episodes
Brand Story: Alibaba
September 27, 2019 00:42 - 3 minutes - 2.76 MBshow notes: https://www.cavesocial.com/alibaba Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
SE2E4 - Building the Brand: Alibaba
September 27, 2019 00:42 - 3 minutes - 3.64 MBshow notes: https://www.cavesocial.com/alibaba
SE2E3 - Building the Brand: Michelin
September 17, 2019 16:55 - 5 minutes - 4.69 MBLearn more at https://www.cavesocial.com/michelin
Brand Story: Michelin
September 17, 2019 16:55 - 5 minutes - 3.55 MBLearn more at https://www.cavesocial.com/michelin Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
SE2E2 - Building the Brand: Rimmel London
September 09, 2019 16:33 - 5 minutes - 4.95 MBIn this week's episode, we're breaking down the history of the iconic makeup brand, Rimmel London. To learn more head to https://www.cavesocial.com/rimmel
Brand Story: Rimmel London
September 09, 2019 16:33 - 5 minutes - 3.75 MBIn this week's episode, we're breaking down the history of the iconic makeup brand, Rimmel London.To learn more head to https://www.cavesocial.com/rimmel Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
SE2E1 - Building the Brand: The Guinness Beer Company
September 03, 2019 14:00 - 5 minutes - 12.9 MBSeason 2 - Episode 1 In this episode, we highlight the story of the Guinness Beer company and their iconic rise. See the show notes here: https://www.cavesocial.com/guinness
Brand Story: The Guinness Beer Company
September 03, 2019 14:00 - 5 minutes - 3.63 MBSee the show notes here: https://www.cavesocial.com/guinness Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
How to Deal with Imposter Syndrome [Blog Read]
April 04, 2019 17:17 - 4 minutes - 8.71 MBFeel like imposter syndrome is holding you back? Here's how I'm dealing with it and how you can too.
An Update on Mind Your Marketing and What to Expect Moving Forward
April 04, 2019 16:41 - 3 minutes - 6.82 MBA quick update on the show, and where we plan to take it with future episodes! https://www.cavesocial.com
Lessons from 6 Years of Running a Company [Blog Read]
April 03, 2019 17:33 - 5 minutes - 5.09 MBAudio version of the blog post: https://www.linkedin.com/pulse/what-ive-learned-from-running-company-past-6-years-jordan-scheltgen
#56 - YouTube Has a Tough Week, And Bezos Is out of New York
March 04, 2019 16:45 - 36 minutes - 83.8 MBShow notes: www.cavesocial.com/mind-your-marketing-56
#55 - Jeff Bezos Exposes Himself and the National Enquirer
February 14, 2019 21:32 - 31 minutes - 71.9 MBShow notes: https://www.cavesocial.com/mind-your-marketing-55-jeff-bezos-shows-his-cards-and-then-some
#54 - Apple Finds Itself in Hot Water After Massive FaceTime Bug is Exposed
February 04, 2019 14:00 - 29 minutes - 67.7 MBShow notes: https://www.cavesocial.com/mind-your-marketing-54
#53 - What the Fyre Festival Means for Advertising
January 30, 2019 17:24 - 33 minutes - 76.8 MBShow notes: https://www.cavesocial.com/mind-your-marketing-53-what-the-fyre-festival-means-for-advertising
#52 - Gillette Gets Controversial and an Egg Cracks Instagram Records
January 22, 2019 22:41 - 34 minutes - 78.8 MBShow notes: http://www.cavesocial.com/mind-your-marketing-52-gillette-gets-controversial-and-an-egg-cracks-instagram-records
#51 - Amazon's HQ2 and Facebook's Publicity Nightmare
December 18, 2018 17:53 - 42 minutes - 58.2 MBThis week we dive deep into two big stories - Amazon's HQ2, and Facebook's newest debacle. Plus we'll discuss Apple selling their products on Amazon, Netflix creating new content (what else is new?), and Tinder launches "surge swiping". Thanks for listening - we'd love it if you left us a review wherever you listen to podcasts!
#50 - Special Episode (With Guests!)
November 02, 2018 19:09 - 42 minutes - 58.6 MBWelcome to a special 50th episode of Mind Your Marketing. We changed the game this week and brought on 6 of our favorite experts in the marketing industry to answer one question: What was your favorite ad from the last five years? We got some terrific answers, and we can't wait for you to listen! To see any of the ads, check out the show notes link below. For anyone who's listened to even one of the last 50 episodes, we want to take a moment to say thank you. We're so lucky to get to do...
#49 - RIP Google+
October 15, 2018 22:02 - 35 minutes - 49 MBSay goodbye to Google+, it's being sunset by the folks at Google (finally). Apparently, it's not going to be the next Facebook after all. There's a ton of stuff going on this week: Snapchat is losing money hand over fist, Ireland is going crazy for donuts, Netflix is testing out a "choose your own adventure" type of feature, and Toys R Us is coming back from the dead - we're hoping with a new business model. Plus, we hand out more A's in this episode than maybe, ever? We'll dissect ads fr...
#48 - Why The Instagram Founders Are Leaving Facebook
October 01, 2018 18:01 - 34 minutes - 46.7 MBThe Instagram Founders are leaving Facebook. We're breaking down why they're choosing to leave - and why now. In other news, Twitter is bringing back the chronological timeline, Google is bringing back cryptocurrency ads, and Coke is looking to experiment with cannabis. Plus, ad spots: -Gillette drops an inspiring ad -FIAT disappoints with a "Back to the Future" campaign -Uber tests a new slogan -Nike makes us want to move, yet again Plus a bunch of other interesting ads. Be sure to leave ...
#47 - Apple's Latest Announcement
September 19, 2018 00:07 - 25 minutes - 35 MBShow notes: http://www.cavesocial.com/mind-your-marketing-47-apples-latest-product-announcement-is-a-dud
#46 - Was Nike's Kaepernick Ad Good For Business?
September 10, 2018 23:39 - 38 minutes - 53.1 MBShow notes page: http://www.cavesocial.com/mind-your-marketing-46-was-nikes-latest-ad-good
#45 - Dunkin' Is Dropping Donuts from Its Name
August 31, 2018 17:03 - 35 minutes - 48.2 MBShow notes: http://www.cavesocial.com/mind-your-marketing-45-dunkin-is-dropping-donuts-from-its-name
#44 – MoviePass Is in Trouble
August 28, 2018 21:39 - 46 minutes - 64.2 MBWe go over Facebook's rough week, Whatsapp's new feature, and why MoviePass is fighting an uphill battle. Plus - Lyft wants to pay you to use your car. You in? We'll also be discussing a bunch of great ads this week, from brands including: -Apple -Johnson's -Burger King -Califia Farms And a bunch of other great brands. Be sure to subscribe wherever you're listening! Thanks for the support friends! Show notes: http://cavesocial.com/mind-your-marketing-episode-44-moviepass-is-in-trouble/
#43 - Why Costco Killed The Hot Dog
August 01, 2018 22:42 - 25 minutes - 35.3 MBNetflix is getting rid of reviews, Postmates is expanding to 100 more cities, Instagram adds questions sticker, and IHOb is IHOP again - like Stone Cold said, don't trust anybody. Plus Facebook is testing out AR ads in the newsfeed and you heard it hear first - Costco is killing the hot dog. We'll discuss all this, plus some popular ads this week: -Air New Zealand goes meatless -Playtex launches a new brand -Old Spice makes us laugh -Adidas brings together two soccer legends Show notes: htt...
#42 - Uncle Drew Brings Pepsi to the Big Screen
July 10, 2018 18:30 - 40 minutes - 55.4 MBThis week we're discussing: -Lyft acquires a bicycle company -Drake and Spotify get some users pretty angry -Walmart releases a suspect t-shirt -Sony accidentally uploads a move to YouTube -Instagram allows you to add music to Instagram stories -Uncle Drew brings Pepsi to the big screen PLUS, Ad Campaigns: -Pond's men wants your face to be oil-free. -Dare Cold Pressed shows you how to detect hipsters -Pimento makes one of the weirdest ads we've ever seen -Skinny Mobile shows us how t...
#41 - IGTV is Here, And Jeff Bezos is in Your Bedroom
July 06, 2018 00:25 - 31 minutes - 43 MBInstagram is done killing Snapchat - they're taking on YouTube now. They just dropped IGTV, and we have a lot to say about it. We'll also discuss Amazon's new venture into hotel rooms, the newest member of Puma's creative team, LinkedIn's new ad format, and why a major dating app wants you to go on a date with their CEO before you're hired. Seems a little tone deaf to us. PLUS, Ad Campaigns: -Babbel wants to help you feel less like an alien -Weight Watchers drops some interesting print ads...
#40 - Why IHOP is Changing Their Name
June 20, 2018 00:05 - 45 minutes - 62 MBThis week we're discussing: -Why Instagram is bringing us longer form video -SeatGeek drops some cool ads on Snapchat -IHOP is changing their name -Facebook will notify 14 million people about a bug that made their posts public -Facebook launches a karaoke feature -Apple is the next company to introduce a video chat feature with way too many people -Spotify will review their hateful conduct policy -Coca-Cola launched a clear drink in Japan PLUS, Ad Campaigns: -Mercedes brings back a classic...
#39 - A Strange Man Named John
June 02, 2018 00:25 - 36 minutes - 50.5 MBWendy's comes at Chick-fil-A on Twitter, ABC cancels Roseanne, Bryan Colangelo goes crazy on Twitter, The Vegas Knights put on an epic pre-game show, and Chipotle adds a "drive-thru" that's making people angry. PLUS, Ad Campaigns: -iZettle attacks Amazon -Duracell makes us laugh -Asics hires a tennis star -KFC calls it a comeback -Optus disappoints us -Visa sends Zlatan Ibrahimovic to the World Cup As always we'd love it if you left us a review! Show notes: http://cavesocial.com/mind-yo...
#38 - Like a Wrecking Ball
May 25, 2018 23:07 - 43 minutes - 59.8 MBGood news - Donald Trump can't block you on Twitter anymore! We'll be discussing this new ruling from a Federal Court Judge, plus why so many people tuned into the Royal Wedding, Instagram's new mute feature, Netflix's new deal with the Obamas, and why Facebook is coming for Craigslist. Can you say MarksList? Plus, we've got some great ads to discuss this week: -SickKids drops a Mother's Day spot -Bacardi starts the party -Stoli confuses us -Spotify comes in like a wrecking ball -5 Gum tel...
#37 - Searching For Yanny
May 22, 2018 19:48 - 34 minutes - 47.6 MBThis week we get to the bottom of the question burning up the internet: Yanny, or Laurel? Okay, not really. But we do discuss why Tinder is making things much easier for stalkers, Instagram's new usage feature, and why Spotify is banning controversial artists from promoted playlists. Plus, ads: -Ariana Grande and Jimmy Fallon promote Nintendo Labo -OnePlus 6 shows us how fast it is -Pornhub launches a new product -The Atlantic and HBO team up to make us question everything -Tourism New Zeal...
#36 - Forget Dos Equis, Say Hello to Cinco Equis!
May 14, 2018 18:41 - 34 minutes - 47.6 MBThe most popular movie and video game of all time join forces, Spotify gets into the audiobook game, and Uber drops two major updates. We'll discuss all the latest news in the marketing world, including Instagram's new music feature, all the latest from Microsoft Build 2018, and yes, Equifax has more bad news. PLUS, Ad Campaigns: -Facebook is in full damage control with their latest TV spot -McDonald's offers speechless thoughts from John Goodman, Charles Barkley, and Gabrielle Union -Wonde...
#35 - OK Google, Find Me A Job
May 07, 2018 16:02 - 28 minutes - 38.7 MBKanye West is having a meltdown (again), Google wants to help you find a job with your voice, and Twitter locks up 30 new video deals. We'll discuss all this news, plus Fitbit's latest venture, and the NFL's new streaming partner. And after all that, we get into the trending ads from the past week. There's some great spots this week: -Finish Line takes over a bodega -IKEA has a ghost party -McDonald's gets in the weather game -Land Rover wants you to bring out your inner child -Volvo solici...
#34 - Get Out of My Car, Amazon!
May 02, 2018 20:45 - 40 minutes - 55.9 MBSpotify is updating it's features for new users, DoorDash is teaming up with Walmart, and Amazon wants in your car! We'll also discuss why Google is creating how-to videos, and why a college in the US is offering Fortnite scholarships. Plus, ads: -Spotify turns a subway station into a David Bowie museum -Courtyard by Marriot is trying to get their customers back from Airbnb -Greenpeace disappoints a bunch of kids -Redbull pranks a college football team -Maltesers gets weird -Footlocker drop...
#33 - This Chicken Is Beautiful
April 22, 2018 20:44 - 35 minutes - 48.8 MBWelcome to another episode of Mind Your Marketing! This week we discuss the Starbucks fiasco, and their response to a terrible event that took place in one of their Philadelphia stores this week. We'll also discuss Google and Bumble's new features, Apple's new red iPhone, and why Netflix's stock is soaring. Plus, ads: -KFC drops some "beautiful and gorgeous" chicken, according to Justin -KG is back in a new set of NBA2K -Stella Artois highlights the importance of pockets -Nike offers shoe t...
#32 - Long, Long, Man!
April 16, 2018 20:30 - 40 minutes - 55.8 MBMark Zuckerberg provided personal tech support for members of Congress this week - no one understood that the files are *IN* the computer. We'll discuss the implications of the hearings at length. Plus a piece of hardware from Spotify, Uber is getting into the bike game, The UFC distances itself from Conor McGregor (we call BS on the whole situation), and Walmart is promoting yodeling in all its stores. After all that, we'll discuss the ads of the week, including: -Sakeru Gum gets two A+'s ...
#31 - Zuck Vs. Cook
April 09, 2018 22:30 - 43 minutes - 60.2 MBSpotify goes public, Mark Zuckerberg and Tim Cook trade shots, and Snapchat launches video calls with up to 16 participants. We'll discuss all the major news of the week, plus ads: -Netflix acquires Seth Rogen -iSeeCars pays homage to Google -Redbull gets Anthony Davis to shave his unibrow -Bud Light responds to the Masters banning "Dilly Dilly" -Tim Hortons wants you to grab a coffee with your neighbors -Range Rover climb 999 stairs -SodaStream launches a new product -Warby Parker and Arby'...
#30 - Rest In Grease
April 02, 2018 21:49 - 47 minutes - 65 MBWendy's isn't clownin', they're going right after McDonald's with a serious mix-tape and some killer diss tracks. We'll discuss the album, the NBA's new digital strategy, why Instagram is reversing a major decision about their timeline, and a bunch of other news from the week. Plus, some wild ads: -Under Armour partners with The Rock -Johnnie Walker tries to inspire -Aldi really doesn't want you to forget their big sale -Trulia hires the local paperboy to show off a neighborhood -Facebook ad...
#29 - FaceCrisis
March 24, 2018 19:51 - 47 minutes - 65.3 MBWe're talking about the #DeleteFacebook movement, the Cambridge Analytica scandal, and Zuckerberg's response at the top of the show. This is a fast-moving story and we do our best to break it down - because honestly, most reporting on this story sucks. We also discuss Uber's PR nightmare, and announcements from YouTube, Google, and Snapchat. Plus as always, we break down trending ads from brands including: -Bumble -Vodafone -Apple -BBC -Dos Equis -Crocs Subscribe and leave us a review or...
#28 - There Are Flat Earthers All Around The World
March 16, 2018 22:23 - 34 minutes - 47.9 MBBig ads to discuss this week - Nike dropped a spot for International Women's Day featuring Serena Williams, Snickers makes us laugh, Motorola makes us think, and IKEA is simple but significant. Yes, that's a Don Draper quote. Plus, we discuss the major headlines of the week: -United has another PR crisis on its hands -YouTube partners with Wikipedia...without telling Wikipedia -People are still checking Facebook all the time -GM is starting a ride-sharing program -Drake, Ninja, Juju and Tra...
#27 - Where's the Frozen Beef?
March 10, 2018 02:46 - 55 minutes - 75.5 MBThe Oscar ratings were very low this year so we're discussing what's behind the drop. We also talk about a new partnership between Bumble and an NBA team, McDonald's move to use fresh beef, and why Lacoste is swapping out its iconic alligator logo. We go over more news as well, plus our ads of the week: -Apple's latest ad by Spike Jonze -Coors Light tries to capture outdoorsy beer drinkers -Nest shows some respect on prom night -The Walmart Box Series -Google's smart speaker campaign, "Make...
#26 - KFC Runs Out of Chicken
March 04, 2018 09:20 - 37 minutes - 34.5 MBWhat do you call a country with 1000 KFC's and zero chicken? England. That's not a joke, we're just talking facts. We'll discuss their PR crisis management, and how KFC tackled this massive problem. We're also discussing how companies are dealing with their NRA partnerships in the aftermath of the tragedy in South Florida, and Johnnie Walker's introduction of Jane Walker. Plus, ads: -Lotto New Zealand brings us Jordan's favorite ad of the year -ABC paints a subway to look exactly like Rosea...
#25 - McDonald's Kills Cheeseburgers, Fergie Kills the Anthem, and Kylie Kills Snapchat
February 26, 2018 22:11 - 43 minutes - 60.1 MBFergie finally made the national anthem sexy, something EVERYONE has been asking for. We'll discuss this, plus why Kylie Jenner announced the death of Snapchat, Spotify is now making hardware, and why NBC is the real winner at the Olympics. PLUS, Ad Campaigns: -Nike nails a fast-paced ad -Apple show us the importance of time -Nissan tricks people at an auto conference -Pepsi scores a movie deal for Uncle Drew -Samsung looks at human nature -Air New Zealand is using emoji to sell trips Sho...
#24 - Girl Scout Cookies, The Ultimate Munchies
February 17, 2018 00:39 - 44 minutes - 60.5 MBThis week Google is the next major tech company to copy Snapchat stories. We'll discuss what they're doing, and why we think it's pretty cool. We're also covering the smartest Girl Scout troop in the world, who decided to sell Thin Mints outside of a Marijuana dispensary. Plus a new Gerber baby was crowned, H&M is closing a ton of stores, Twitter is making money, and Facebook is losing young users. And of course, we discuss trending ads: -Migos teams up with Buzzfeed -Absolut Vodka bares it...
Special Episode: Super Bowl 2018 Part Two
February 07, 2018 20:28 - 46 minutes - 42.2 MBWelcome to part two of our Super Bowl special! We've got a ton of ads to go through, including spots from Kia, Diet Coke, Budweiser, Intuit, T-Mobile, Netflix, and much more. If you like this episode, let us know! Leave us a review wherever you're listening. It would mean the world to us. Show notes: http://cavesocial.com/mind-marketing-special-episode-super-bowl-2018-part-two/
Special Episode: Super Bowl 2018 Part One
February 05, 2018 23:37 - 41 minutes - 38 MBWelcome to a special "inbetweenisode" of Mind Your Marketing. This week we're talking all about the Super Bowl, from the terrible Dodge Ram ads to the brilliant Tide campaign that had everyone wondering..."Is this a Tide ad?" This is part one of a two-part episode - we'll release part two on Wednesday, then it's back to regularly scheduled programming next week. If you enjoy these episodes, please let us know on Twitter, and be sure to leave us a review wherever you're listening. Show Not...
#23 - The New Colonel Sanders Is Definitely Not A Woman
February 02, 2018 07:45 - 38 minutes - 52.6 MBWho's ready for flamethrowers from Elon Musk? We are. This week we'll discuss this, plus why Instagram is letting businesses schedule posts, a new healthcare company from Amazon, Casey Neistat's breakup with CNN, and why Facebook will be promoting local news. Plus, ads: -KFC's new Colonel Sanders definitely isn't a woman -Taco Bell introduces fries -Greenpeace wants you to know it's not personal -Alibaba highlights the Kenyan hockey team -Upwork calls out the President -Diet Coke shows off i...
#22 - Netflix & Chill With $100 Billion
January 25, 2018 22:47 - 38 minutes - 52.2 MBApparently, a lot of people are binging Stranger Things 2 and The Crown - because Netflix is now worth over $100 billion. We'll talk about how they got to that huge milestone and the implications for advertisers. Plus layoffs at Snapchat and why they're going to let you share your stories on Facebook, GIFs on Instagram, Amazon's new cashier-less store in Seattle, and why an American agency is promoting Haiti's "Sh*thole Beaches." Plus, ads: -Turbo Tax gets creepy -Cadbury's slogan makes Ju...
#21 - Make Your Own Damn Super Bowl Ad
January 19, 2018 23:11 - 53 minutes - 48.6 MBTostitos is sick of making Super Bowl ads, so this year they want you to make your own. We'll discuss this campaign, plus major updates from Facebook and YouTube, redesigns for Diet Coke and Snapchat, and a bunch of other news stories. Plus, a bunch of great ad campaigns including: -Tide solicits celebrity help to get people to STOP eating Tide Pods -A fantastic spot from Nissan (ad of the week) -BMW's latest ad for the M5 -UBER's new partnership -The return of the most interesting man in th...
#20 - IKEA Drops the Weirdest Ad of the Year
January 12, 2018 05:39 - 36 minutes - 50.5 MBDJ Khaled is the new Weight Watchers spokesperson, Rob Lowe is joining the Atkins team, and it's all happening while Pizza Hut is busy creating driverless delivery vehicles. Coincidence? We'll also talk about why Marlboro took out an anti-smoking ad, big changes coming to Snapchat, and H&M's terribly racist ad. All this, plus ad spots: -The New York Times runs a prime-time ad during the Golden Globes -Tough Mudder tricks us all -Steph Curry and Brita partner up with Rudy Mancuso of YouTube...