Mind Your Marketing
369 episodes - English - Latest episode: 15 days ago - ★★★★★ - 58 ratingsWelcome to Mind Your Marketing. A podcast dedicated to helping you grow your marketing skills. We interview entrepreneurs and marketing executives from around the globe, bringing their expertise to you!
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Episodes
221 - The Business of Cocktail Mixers - How Hella Cocktails is Growing
June 02, 2023 16:00 - 26 minutes - 18.5 MBWe sat with Eddie Simeón, one of the co-founders of Hella Cocktails, to talk about how his team is growing a cocktail mixer business, and maintaining culture. LinkedIn: Eddie Simeón Website: Hella Cocktail Co. Instagram: @hellacocktailco Amazon Store: Hella Cocktail Co. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscrib...
220 - How Coco Vinny Plans to Control the US Coconut Supply
May 31, 2023 13:00 - 19 minutes - 13.3 MBAfter being on SharkTank and ABC’s The Profit, Coco Vinny has gone back to the drawing board, creating his new Coco Love coconut water. In the process he’s committed to planting one million coconut trees in the western hemisphere. Hear more about his mission and why planting coconuts closer to the USA is so pivotal. LinkedIn: Cocovinny Zaldivar Website: Cocolove Instagram - @cocolovewater @cocotapsforyou Coupon code: COCOLOVEVIP15 and get 15% OFF! Jordan's LinkedIn: https://www.linkedin.c...
219 - Teaching and Embracing Balance with Mark Samuel
May 26, 2023 10:00 - 21 minutes - 15 MBMark Samuel, the founder of IWON Organics, joins the show to talk about how he’s building his company, living a life of balance, and his mission for building a CPG company. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-...
218 - Building Case Study Buddy With Joel Klettke
May 17, 2023 23:00 - 30 minutes - 20.8 MBToday on the show we bring on Joel Klettke to talk about his journey from copywriting/SEO to founding and managing Case Study Buddy. Joel talks about his successes and struggles launching and running his own company. LinkedIn: Joel Klettke Website: Case Buddy Study Twitter: @JoelKlettke Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.be...
217 - Growing a CPG Company From CDMX with Alan Cohen
May 15, 2023 13:00 - 19 minutes - 13.3 MBHear the moment when Alan Cohen knew he had to bring delicious Mexican coconut water to the market. Alan takes a unique experience, growing his brand from his hometown of Mexico City, and bringing it to the United States. LinkedIn: Alan Cohen Website: Kokomio Instagram: mykokomio Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com...
216 - Growing Pricklee Cactus Water with Kun Yang
May 09, 2023 17:00 - 30 minutes - 21.2 MBSee how Kun Yang took his idea and made it a reality with the creation of Pricklee Cactus Water. LinkedIn: Kun Yang Website: Pricklee Cactus Water TikTok: @drinkpricklee Instagram: drinkpricklee Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: ht...
3 Rules I Live By In My Business
May 02, 2023 01:00 - 5 minutes - 3.78 MBIn this episode, I share the three rules that I live by in my business. They are my non-negotiables, and I believe they are essential for anyone looking to build a successful business. Whether you're an entrepreneur or just starting out, you'll find these rules to be valuable and applicable to your own work. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mi...
Elon Starts Taking Blue Checkmarks Away
April 27, 2023 15:00 - 3 minutes - 2.52 MBJordan breaks down the latest with Twitter Verification and Elon Musk. This short episode goes into whether you should buy Twitter Blue or not. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
215 - Create Once, Distribute Forever: Harnessing the Power of Content with Ross Simmonds
April 21, 2023 18:00 - 29 minutes - 20 MBIn a world where content is king, strategic distribution is key to making your message heard. Join us as we explore the power of content marketing and the techniques you need to maximize your reach and engagement. LinkedIn: Ross Simmonds Website: Foundation Marketing Podcast: Create Like the Greats Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmar...
214 - Small Steps, Big Impact: How Alec's Ice Cream is Growing
April 19, 2023 18:00 - 18 minutes - 12.6 MBWe believe that slow and steady wins the race. Join us as we talk with Alec Jaffe, Founder & CEO of Alec's Ice Cream who has taken a patient approach to business growth, and learn how you can do the same. LinkedIn - Alec Jaffe Website - Alec's Ice Cream Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency:...
213 - Building a Strong Brand Through Product Quality with Amy Zitelman
April 07, 2023 19:00 - 25 minutes - 17.6 MBIn this podcast, Amy discusses the importance of putting the product first and how it can lead to increased customer loyalty and brand recognition. LinkedIn: Amy Zitelman Website: Soom Foods Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https:/...
212 - Should Your Company Start a Podcast?
April 03, 2023 16:00 - 14 minutes - 10 MBToday, Jordan gets into the pros and cons of starting a company podcast, and if it’s something your company should do. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
211 - How this Father-Son Duo Are Building NUTSÓLA
March 24, 2023 17:00 - 25 minutes - 17.5 MBWe interview Adam Kukoff, the co-founder of NUTSÓLA. We get into how he started this company with his Dad and grew it from a Kickstarter campaign into the company today. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-sys...
210 - Why CMOs Don't Stay Long At Companies
March 15, 2023 17:00 - 10 minutes - 7.46 MBWhy is CMO tenure at companies so short? We dive into a couple of potential reasons. We also look at the power of consistency in your marketing and how going ‘viral’ once won’t give you the return you think. Listen in to hear Jordan's thoughts on why CMOs are saying adios. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscri...
209 - My 11-Year Journey as a Marketing Agency Owner
March 08, 2023 02:00 - 13 minutes - 9.37 MBThis is my agency story so far. I started my agency 11 years ago and have gone through some ups and downs along the way. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
208 - The Strategy We Used to Get in Entrepreneur, Fast Company, and Inc. Without Spending a Dollar
March 03, 2023 21:00 - 9 minutes - 6.63 MBToday we talk about Tiktok and its potential ban within the USA. Then we get into how to repurpose content with the episode finishing by looking at the exact strategy we used to get featured in major publications without spending a dime. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cav...
207 - Wait, Is Meta Copying Twitter’s Verification Process?
February 25, 2023 00:00 - 13 minutes - 9.4 MBJordan covers the latest at Meta regarding verification, cannabis advertising at Twitter, and why marketers need to stop chasing the algorithm. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
206 - How to Embrace Ingenuity as a Brand with Victoria Keichinger (Coldwell Banker)
February 13, 2023 10:00 - 21 minutes - 14.5 MBWe sit with VP of Brand Marketing, Victoria Keichinger, to talk about how she and her team are growing the brand of storied brand of Coldwell Banker. We get into how to position a services company, the impact of AI on marketing, and how to keep ingenuity at the forefront of your company. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beeh...
205 - Starting Your Own SEO Agency with Emil Shour
February 09, 2023 14:00 - 30 minutes - 20.7 MBWe sat with Emil Shour, founder of Catalyst Content and host of the podcast Seeking Profit. We talk about starting your own agency, AI, and where SEO is going. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
204 - How to Go From Freelancer to PPC Agency Owner
January 20, 2023 16:00 - 28 minutes - 19.4 MBWe sit with Ameet Khabra, owner of Hopskip Media, to talk about her journey going from Freelancer to becoming an agency owner. We talk about growing an agency, paid media, and where she wants to take her business. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our So...
203 - Should Marketers Be Worried About Chat GPT?
January 16, 2023 21:00 - 5 minutes - 4.05 MBJordan breaks down what Chat GPT is and if it's a threat or tool to marketers. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
202 - Social Media Marketing Predictions for 2023
January 09, 2023 14:00 - 4 minutes - 3.23 MBJordan breaks down his 2023 predictions for social media and how they will impact your business. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
201 - What Happens to Twitter After Elon Musk Buys It?
October 26, 2022 16:00 - 7 minutes - 5.21 MBElon Musk is set to close his purchase of Twitter this week. In this episode we get into what is happening and potential changes to the platform that Marketers should be aware of. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/s...
200 - Lessons from recording 200 podcasts
October 18, 2022 16:00 - 17 minutes - 11.9 MBAfter 200 episodes I’ve learned a lot. Both on and off the air. In this episode, I want to share my biggest learnings so far that I believe you can use too! ------- Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
199 - How Far Out Should Your Content Be Scheduled?
October 03, 2022 17:00 - 7 minutes - 5.17 MBIn this episode we talk about how far your content should be scheduled in advance. After working with ~100 brands in the last ten years, we’ve seen the ins and outs of content creation and calendars. This episode should help you find the right cadence for your brand. ------- Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subsc...
198 - How to Get Out of a Creative Rut
September 26, 2022 18:00 - 7 minutes - 5.51 MBEpisode #198: Here are the techniques I’ve used to get the creative juices flowing when it feels like I don’t have it. ------- Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
197 - Reels vs. TikTok vs. YouTube: What Should Your Brand Use?
September 20, 2022 15:00 - 7 minutes - 5.45 MBEpisode #197: Are you stuck on what platform to focus on with your marketing? In this episode of the Mind Your Marketing show I dive into how to approach TikTok, Reels, and YouTube Shorts for your marketing efforts. ------- Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com G...
196 - How to Navigate Messaging on Social Media With Ann Boyd (Stoplight)
August 20, 2022 05:00 - 19 minutes - 13.3 MBWe sat with Ann Boyd, CMO at Stoplight, to discuss how we can approach posting on social media in today's landscape. With so many issues facing our society, context is everything. We discuss this and more in the episode. Cave: https://cavesocial.com/ann-boyd/ LinkedIn: Ann Boyd - https://www.linkedin.com/in/annjb/ Website: Stoplight - https://stoplight.io/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly action...
195 - Becoming a Customer-Centric Company With Sara Strope
August 16, 2022 21:00 - 15 minutes - 10.6 MBWe sat with Sara Strope, CMO at TaxJar, to talk about how their brand became more customer-centric. Cave - https://cavesocial.com/sara-strope/ LinkedIn: Sara Strope - https://www.linkedin.com/in/sarastrope/#experience Website: TaxJar | A Stripe company - https://www.taxjar.com/ To learn more about tax - https://stripe.com/tax Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our ...
194 - Understanding The Short-Form Video Landscape With Blake Guidry
August 09, 2022 19:00 - 24 minutes - 16.8 MBWe sat with Blake Guidry, Creator at Morning Brew, to discuss what's happening with short-form content, the creator economy, and brands dipping their toe into the world of YouTube, TikTok, and Reels. Cave - https://cavesocial.com/blake-guidry/ LinkedIn: Blake Guidry - https://www.linkedin.com/in/blake-guidry-198608126/ Website: Morning Brew - https://www.morningbrew.com/daily Twitter: @TheBlakeGuidry - https://twitter.com/TheBlakeGuidry Instagram: @blakeguidry_ - https://www.instagram.c...
193 - How Word-of-Mouth Marketing Can Fuel Your Recruiting With Ponara Eng
July 21, 2022 16:00 - 17 minutes - 11.8 MBWe sit with the VP of Marketing at Realty Group, Ponara Eng, to talk about how he and his marketing team use word-of-mouth marketing to attract recruits into their business. LinkedIn: Ponara Eng - https://www.linkedin.com/in/ponara/ Website: Realty Group - https://realtygroupmn.com/ For Agents: https://joinrealtygroup.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our News...
192 - How To Tell If Your Company Has Your Back with Holly Wright (Appfire)
July 08, 2022 20:00 - 20 minutes - 14.3 MBHolly Wright from Appfire joined us to talk about her journey as a marketer, and how Appfire has had her back throughout her career. Take a listen, and see how your company can grow as an employer as well. Cave - https://cavesocial.com/holly-wright/ LinkedIn: Holly Wright - https://www.linkedin.com/in/hollywright/ Website: Appfire - https://appfire.com/ The Hub - https://hub.appfire.com/ Twitter: @hollygowrightly - https://twitter.com/hollygowrightly Jordan's LinkedIn: https://www.link...
191 - Turning Your Passion Into a Sustainable Lifestyle Business with Jason Atakhanov
July 01, 2022 11:00 - 12 minutes - 8.98 MBWe sit with the Founder of Set Sail, Jason Atakhanov, to talk about his journey in entrepreneurship. Jason recounts stories of handing in his two-weeks notice to go start his creative agency. Cave - https://cavesocial.com/jason-atakhanov/ LinkedIn: Jason Atakhanov - https://www.linkedin.com/in/jasonatakhanov/ Website: Leagent - https://leagent.com/ Setsail Marketing - https://setsail.ca/ Instagram: @jasonat - https://www.instagram.com/jasonat/ Jordan's LinkedIn: https://www.linkedin.c...
190 - Learning to Say No as You Grow Your Business With Chase Dimond
June 29, 2022 17:00 - 24 minutes - 17.1 MBIn this episode, we sit with email marketing specialist and serial entrepreneur, Chase Dimond. We discuss how he's handling the journey of entrepreneurship both physically and emotionally. Cave - https://cavesocial.com/chase-dimond/ LinkedIn: Chase Dimond - https://www.linkedin.com/in/chasedimond/ Twitter: @ecomchasedimod - https://twitter.com/ecomchasedimond?lang=en Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get wee...
189 - Setting The Foundation As Marketing Hire #1 In a Startup With Pamela Kohl
June 21, 2022 20:00 - 15 minutes - 10.8 MBWe sat with Pamela Kohl to talk about her experience as the first marketing hire within a startup. We get into how she approached setting the foundation, using data, and pushing growth as the company prepared to finish its A Round of funding. Cave - https://cavesocial.com/pamela-kohl/ LinkedIn: Pamela Kohl - https://www.linkedin.com/in/pamela-lynn-kohl/ Website: Qolo - https://qolo.io/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordan...
188 - Learn How to Budget Your Time Effectively With Andrew McConnell (Rented)
June 06, 2022 18:00 - 16 minutes - 11.5 MBWe sat with the CEO of Rented.com, and Author of the book "Get Out of My Head," Andrew McConnell. He uses Stoic principles to better understand how he's using his own time throughout the day. By doing so, Andrew was able to identify several things that would help him live more fulfilled days. Listen to learn more! Cave - https://cavesocial.com/andrew-mcconnell/ LinkedIn: Andrew McConnell - https://www.linkedin.com/in/mandrewmcconnell/ Twitter: @MAMcConnell - https://twitter.com/mamcconn...
187 - The Journey from Entry-Level Marketer to CMO with Erica LaCentra (RCN Capital)
May 24, 2022 16:00 - 15 minutes - 10.8 MBIn this episode we sit with CMO, Erica LaCentra, to talk about her journey from entry-level marketer to CMO. Erica talks about the importance of finding mentors that will help springboard your career. Cave - https://cavesocial.com/erica-lacentra/ LinkedIn: Erica LaCentra - https://www.linkedin.com/in/elacentra/ Website: RCN Capital - https://rcncapital.com/ Instagram: og_ericaleigh - https://www.instagram.com/og_ericaleigh/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/...
186 - Dealing With the Pressure to Innovate with Tania Kingsrud (John Paul Mitchell Systems)
May 20, 2022 14:00 - 19 minutes - 13.3 MBWe sit with the EVP of Global Marketing and John Paul Mitchell Systems, Tania Kingsrud. Tania talks to us about her journey in marketing and how brands can learn to decipher between signals and noise in the marketplace. Cave - https://cavesocial.com/tania-kingsrud/ LinkedIn: Tania Kingsrud - https://www.linkedin.com/in/taniakingsrud/ Website: John Paul Mitchell Systems - https://www.paulmitchell.com/ Hire our agency: https://www.cavesocial.com Take our course on growing a service busine...
185 - Defining and Capturing a New Audience Segment With CMO, Deidre Hudson (Payability)
May 17, 2022 20:00 - 13 minutes - 9.56 MBHear how Deidre Hudson and her team at Payability have identified and started to market to a new audience segment. Deidre brings a ton of experience to the show and useful insights for any aspirational CMO. Cave - https://cavesocial.com/deidre-hudson/ LinkedIn: Deidre Hudson - https://www.linkedin.com/in/deidrehudson/ LinkedIn Page: Payability - https://www.linkedin.com/company/payability/ Website: Payability - https://www.payability.com/ Jordan's LinkedIn: https://www.linkedin.com/in/j...
184 - How to Become a Better Mentor With Jolene Abbott
May 12, 2022 15:00 - 22 minutes - 15.6 MBIf you're looking to be a better mentor this is the episode for you! We sit with the former VP of Global Marketing at Ember Technologies, Jolene Abbott. If you're looking at diving deeper into the world of mentoring, then this is the episode for you. Cave: https://www.cavesocial.com/jolene-abbott/ LinkedIn: Jolene Abbott - https://www.linkedin.com/in/joleneabbott/#experience Website: Ember Technologies, Inc. - https://ember.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanschelt...
183 - Having Your Brand Stand the Test of Time with Kara Shaffer (Dexter-Russell)
May 10, 2022 17:00 - 18 minutes - 12.6 MBListen to Jordan sit down with Kara Shaffer, VP of Marketing at Dexter-Russel, a historic knife brand, to talk about how they are telling their story to the next generation of consumers. Cave: https://www.cavesocial.com/kara-shaffer/ LinkedIn: Kara Kelly Shaffer - https://www.linkedin.com/in/karakellyshaffer/#experience Website: Dexter-Russell, Inc. - https://dexter1818.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen ...
182 - Building a Community First Business with Jess Holland (Oahu Running Club)
April 29, 2022 16:00 - 13 minutes - 9.48 MBBuilding a community is no small task. Jess Holland tapped into her love for running and personal development to start the Oahu Running Club. The club brings children together and gets them (i) running and (ii) feeling empowered. Cave: https://www.cavesocial.com/jess-holland/ LinkedIn: Jessica Holland - https://www.linkedin.com/in/jmamerow/ Website: Oahu Running Club - https://www.oahurunningclub.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://tw...
181 - Punching Above Your Weight As A Brand With Amy Nunn (Prestige Hotels)
April 25, 2022 18:00 - 16 minutes - 11.4 MBWhat do you do if you're undersized in a fight? You find new ways to compete and win. That's what Amy Nunn and her team have done at Prestige Hotels & Resorts by embracing a nimble marketing strategy to compete. Cave: https://www.cavesocial.com/amy-nunn/ LinkedIn: Amy Nunn - https://www.linkedin.com/in/amy-nunn-b8269557/#experience Website: Prestige Hotels - https://www.prestigehotelsandresorts.com/ Instagram: @prestigeresorts - https://www.instagram.com/prestigeresorts/?hl=en Facebook:...
180 - Building a Company That Matches Your Purpose with Carissa Campeotto (Trendi)
April 19, 2022 15:00 - 18 minutes - 13.1 MBCarissa Campeotto from Trendi joins the show to talk about growing Trendi from zero to eighty employees during COVID. Hear about her journey, starting as a part owner of a juice shop to now, where she's pushing forward growth at Trendi. Cave: https://www.cavesocial.com/Carissa-Campeotto/ LinkedIn: Carissa Campeotto - https://www.linkedin.com/in/carissacampeotto/ Website: Trendi - https://trendi.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twit...
179 - How to Grow a Spirits Brand With Hannah Hanley (Heritage Distilling)
April 14, 2022 12:00 - 17 minutes - 12.3 MBCMO at Heritage Distilling, Hannah Hanley, joins the show to talk about the changes taking place in the alcohol industry and how her team is adapting/capitalizing on those changes. Cave: https://cavesocial.com/Hannah-Hanley/ LinkedIn: Hannah Hanley - https://www.linkedin.com/in/hannahbowling/ Instagram: @drinkswithhannah - https://www.instagram.com/drinkswithhannah/ Website: Heritage Distilling - https://heritagedistilling.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordansch...
178 - How to Unify Your Message Across Departments with Jenn Steele (Reprise)
April 12, 2022 16:00 - 16 minutes - 11.6 MBWe sat with the VP of Marketing at Reprise, Jenn Steele, to discuss how product-led growth companies can unify their message across departments. Cave: https://cavesocial.com/Jenn-Steele/ LinkedIn: Jenn Steele - https://www.linkedin.com/in/jennsteele/ Twitter: @jennsteele - https://twitter.com/jennsteele Website: Reprise - https://www.getreprise.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable soc...
177 - Why Your Business Should Start Podcasting with Cammie Doder (Aspiriant)
April 04, 2022 18:00 - 13 minutes - 9.4 MBWe sit with Cammie Doder from Aspiriant to talk about podcasting in business and how it can help your business. Cammie brings a wealth of knowledge to the show, and a unique perspective when it comes to business podcasting. Cave: https://cavesocial.com/Cammie-Doder/ LinkedIn: Cammie Doder - https://www.linkedin.com/in/cammiedoder/ Website: Aspiriant - https://aspiriant.com/ The Aspiriant Podcast: Money Tale$ - https://aspiriant.com/podcasts/ Jordan's LinkedIn: https://www.linkedin.com/i...
176 - Understanding Value-Based Pricing with Tom Kuhr (Greenfly)
March 21, 2022 12:00 - 21 minutes - 15.2 MBWe sat with Tom Kuhr, CMO at Greenfly, to talk about how to set value-based pricing. Tom brings decades of experience to the show and a unique perspective on value-based pricing. Cave - https://www.cavesocial.com/Tom-Kuhr/ LinkedIn: Tom Kuhr - https://www.linkedin.com/in/tomkuhr/#experience Twitter: @tomkuhr - https://twitter.com/tomkuhr Website: Greenfly - https://www.greenfly.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordansc...
176 - Understanding Value-Based Pricing with Tom Kuhr
March 21, 2022 12:00 - 21 minutes - 15.2 MBWe sat with Tom Kuhr, CMO at Greenfly, to talk about how to set value-based pricing. Tom brings decades of experience to the show and a unique perspective on value-based pricing. Cave - https://www.cavesocial.com/Tom-Kuhr/ LinkedIn: Tom Kuhr - https://www.linkedin.com/in/tomkuhr/#experience Twitter: @tomkuhr - https://twitter.com/tomkuhr Website: Greenfly - https://www.greenfly.com/
175 - How to Build and Maintain Reputation Online With Paul Edgeman (Thrive Communities)
March 17, 2022 17:00 - 19 minutes - 13.2 MBIn this episode, we sit down with Paul Edgeman, VP of Marketing at Thrive Communities to talk about how his team builds reputation online. We all know reviews can make or break you online, and Paul walks us through how he and his team move forward with building their reputation online. Cave - https://www.cavesocial.com/Paul-Edgeman/ LinkedIn : Paul Edgeman - https://www.linkedin.com/in/paul-edgeman-0570451b/ Company: Thrive Communities - https://www.thrivecommunities.com/ Reputation.com ...