Mind Your Marketing
369 episodes - English - Latest episode: 28 days ago - ★★★★★ - 58 ratingsWelcome to Mind Your Marketing. A podcast dedicated to helping you grow your marketing skills. We interview entrepreneurs and marketing executives from around the globe, bringing their expertise to you!
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Episodes
#18 - MoonPie Vs. Kaela
December 28, 2017 20:34 - 39 minutes - 36.6 MBCould Instagram have 1 billion users by 2021? We discuss our thoughts on a new report out that suggests serious growth. We'll also go over Facebook's new facial recognition software, how they're fighting bait engagement and stalkers, and how MoonPie is using humor to reignite an old brand. All this, plus ads campaigns: -A PSA from Ajit Pai -Burger King surprises their biggest fan -A hilarious spot form a laxative brand -Red Bull's new daring video -Nike's Kobe and LeBron puppets are back -T...
Special Episode: Trending Holiday Ads From 2017
December 17, 2017 00:38 - 26 minutes - 24.2 MBWelcome to a special "inbetweenisode" of Mind Your Marketing! Today we're talking about all of the hottest holiday ads from 2017, including: -Intermarche puts Santa on a diet -Old Spice brings us an exploding fireplace -The Heathrow Airport tells a 50-year-old story -McDonald's is selling carrots -Macy's gets emotional -eBay takes on Amazon -Aldi brings us a Christmas carrot named Kevin Thank you so much for listening - we'd be forever grateful if you left us a review or subscribed wherever...
#17 - The Captain Lost His Keys
December 14, 2017 19:07 - 40 minutes - 55.5 MBWhat's the name of that song, again? Apple knows. They just bought Shazam for $400 million, so the knowledge comes with a price tag. This week we'll discuss this story, the Keaton Jones situation, updates from Google and Facebook, two announcements from YouTube and Instagram's new hashtag feature. All this, plus five ad spots you won't want to miss: -An...interesting ad from Apple -Geico's latest Star Wars themed spot -Duracell's take on humor -EDEKA tells a story -Audi brings the parking lo...
#16 - Old People Christmas
December 09, 2017 17:29 - 28 minutes - 39.5 MBFacebook has decided to make an app for toddlers and introduce pre-roll ads - so we've got a lot to say about the social media giant. We'll also be discussing why Tinder is now the top grossing app in the App Store, updates from Netflix and GM, and more. All this, plus trending ads from the past week: -M&Ms bring a new twist to an old Christmas ad -General Electric tells a great story -The New Zealand Police recruitment video -The saddest ad we've seen all year from Age UK -Lyft's special me...
#15 - H&M Puts Us to Sleep
December 01, 2017 20:10 - 33 minutes - 46.6 MBHave you done any online shopping this year? We just witnessed the biggest Cyber Monday in history, and Black Friday's in store shoppers are shrinking. We'll discuss the implications, plus a Google Trends overhaul, a lackluster redesign from Snapchat, and tons of new features coming to Instagram. Plus, trending ads this week: -Serena Williams drops wisdom for Gatorade -Jim Beam's sassy new home device -H&M dials up the star power -Print ads from Ikea and McDonald's -Cards Against Humanity ...
#14 - Dilly Dilly, Again!
November 24, 2017 18:09 - 39 minutes - 53.7 MBThe fight for net neutrality is back on. This episode we'll give you a rundown as to why it's so important. We also discuss Snapchat's new audience-based targeting, the Keurig/Sean Hannity war, a social app that sold for $1 billion, Twitter's new tweetstorm feature, and a major data leak from Uber. PLUS, Ad Campaigns: -Another "Dilly Dilly" spot from Bud Light -Wonderful Halos bring back an old campaign -Drake's new whiskey ad spot -Foot Locker is using replacement players in their ads -A ...
#13 - Buy Your Thanksgiving Dinner Pants, Now!
November 17, 2017 18:12 - 25 minutes - 35.5 MBWould you watch sports highlights on Snapchat? ESPN is making that bet. On this episode, we talk about the likelihood of this being a good partnership, why no one is using Facebook Stories, Instagram's new hashtag update, and why Playstation and EA are having a rough week on Reddit. We also discuss some awesome ad campaigns: -A hilarious ad from Kraft Stove Top Stuffing -Cards Against Humanity Saves America -Playstation embraces storytelling -Amazon's controversial holiday commercial -An ad...
#12 - Paddington Bear Drops The F-Bomb
November 09, 2017 03:09 - 30 minutes - 42 MBIf you're going to quit your job, you might as well take down President Trump's Twitter account - right? That's what one employee did last week. We'll discuss this, Snapchat's terrible, horrible, no-good week, pizza wars, Twitter's new character count, and why Disney is thinking about purchasing 21st Century Fox. And that's just the news. We'll also discuss some awesome ad campaigns: -Samsung trolls Apple -KFC paints a special portrait -Paddington Bear may, or may not, have dropped the F-bo...
#11 - Ikea Doesn't Want You To See These Ads
November 01, 2017 23:38 - 26 minutes - 23.9 MBIt's a big day on Capitol Hill - Twitter, Facebook, and Google will all be answering questions about their involvement in the 2016 election. We go over the highlights, plus: -The great burger emoji crisis of 2017 -Whether or not Facebook is listening to our conversations -Stranger Things new Twitter record -An interesting update from Instagram And of course, ad campaigns. This week we're talking about: -Ikea's boring ads that encourage you not to watch -Musselman’s is stealing grandma’s ...
#10 - Twitter Gets Political
October 25, 2017 22:00 - 27 minutes - 25 MBCould Facebook be splitting their Newsfeed in two? You betcha. On top of that, Twitter is aiming to be much more transparent - letting users know who is running ads, and how much they're spending. We'll discuss these topics, a partnership between Lyft and Budweiser, going live on Instagram with a friend, and much more. Including: -Why Burger King is bullying their burgers -Will Ferrell promotes a device free dinner with Xfinity -Bud Light continues to make fun of Millennials -Bite-sized horr...
#09 - The One With LeBron James
October 18, 2017 19:15 - 22 minutes - 20.2 MBPizza Hut is selling jackets, Snapchat is losing ground with influencers, Coach is getting a brand new name, and an NHL team flops on Twitter. All this, plus: -The best print ad we've seen all year -Call of Duty mimics Ocean's Eleven -Three ads featuring LeBron James Be sure to subscribe wherever you listen to podcasts, and leave us a review! Show notes: http://cavesocial.com/mind-marketing-episode-09-one-lebron-james/
#08 - The Ultimate Fast Food Rap Battle
October 11, 2017 18:36 - 19 minutes - 17.7 MBHave you ever wasted $200 million? If so, you can relate to FOX, who just lost a serious gamble on soccer coverage. We also discuss why Carnival Cruises is starting a digital TV channel - and a rap battle between two fast food companies. All this, plus: -McDonald's is giving Grandma her life back with...chicken tenders? -Facebook's cringe-worthy promotion of their VR capabilities -YMCA's new spot soliciting donations -And much, much more! Be sure to subscribe wherever you listen to podca...
#07 - Internet Balloons Are a Thing [With Guest Cammy Murray]
September 29, 2017 16:19 - 52 minutes - 96.3 MBThis week we've brought on Cammy Murray from Scotland to talk about news from Twitter, Alphabet and more. We also look at ad spots from Walmart, and Coca-Cola.
#06 - The Weirdest Ice Cream Commercial You'll Ever See
September 20, 2017 19:12 - 26 minutes - 24.6 MBIf you like creepy ice cream ads, this is the episode you've been waiting for. We also discuss one of our favorite ads of the year from Netflix, a Twitter war between two famous museums, and Snapchat's new Bitmoji lenses. All this, plus: -Facebook is limiting all advertiser's targeting capabilities -Uber's $40 million lawsuit, and their new terrible, sexist promotion -Why Netflix is a joke (in a good way) Be sure to subscribe wherever you listen to podcasts, and leave us a review! Show no...
#05 - Denny's Introduces The Worst Mascot of All Time
September 13, 2017 20:01 - 22 minutes - 20.6 MBDenny's releases a new sausage shaped mascot that is beyond terrible, Facebook is responding to negative reports, and Apple is promoting their new Watch in an interesting new spot. All this, plus: -A new reality show featuring an NFL superstar -Reports that cord cutting is expected to double in a few years -A great, cheeky spot from Diesel that is flawed on purpose -Facebook's new ad requirements for publishers Be sure to subscribe wherever you listen to podcasts, and leave us a review! S...
#04 - 45,000 Pounds Of Sugar In Times Square
September 06, 2017 19:08 - 20 minutes - 19.1 MBKIND Snacks dumped A LOT of sugar into Times Square to make a point about sugar consumption, and Burger King launched a cryptocurrency this week. We will discuss these ads this week, plus: -Why Facebook Bid $610 million to stream cricket matches -LinkedIn Debuts a new Audience -Whatsapp Announces a New Business App -Google is Improving Street View -Mountain Dew and AMC Launch an App Placing Zombies in Augmented Reality Be sure to subscribe wherever you listen to podcasts, and leave us a r...
#03 - Lose Your Job, Get A Burger
August 31, 2017 01:54 - 26 minutes - 24 MBWill your next pizza delivery be driverless? Domino's Pizza and Ford are betting on it. This week we're covering this interesting partnership, plus: -Uber's new CEO -Why clean branding and clean eating go hand in hand -Facebook's cracking down on "fake news" (again) -Rain delay ads from Skittles -The "Whopper Severance Package" from Burger King See the full show notes: http://cavesocial.com/mind-your-marketing-3/
#02 - Could a Windex Ad Bring You to Tears?
August 28, 2017 18:20 - 20 minutes - 18.8 MBBreak out the Kleenex, because Windex just released a tear-jerker of an ad spot. We'll try not to cry as we discuss this topic, plus: -Why millennials are not abandoning brick and mortar stores just yet -A report that suggests younger demographics are leaving Facebook in favor of photo first apps like Snapchat -Facebook’s new advertising play for publishers and influencers -A terrible partnership between Lexus and the Calgary Airport Be sure to subscribe on iTunes or Play, and leave us a r...
#01 - Uber Ice Cream
August 24, 2017 01:04 - 19 minutes - 18.1 MBIn our inaugural episode, we discuss all of the latest marketing news and trending ads from the past week, including: -Snapchat's poor earnings call -Video ads on Reddit -Mic lays off large portion of editorial staff -Uber's "Free Ice Cream" campaign -Tostito's new "Lucky Bags" campaign Thanks so much for listening and if you enjoyed the podcast, tell a friend in the marketing industry about us! See the full show notes: http://cavesocial.com/mind-marketing-episode-1/