DJ Khaled is the new Weight Watchers spokesperson, Rob Lowe is joining the Atkins team, and it's all happening while Pizza Hut is busy creating driverless delivery vehicles. Coincidence?

We'll also talk about why Marlboro took out an anti-smoking ad, big changes coming to Snapchat, and H&M's terribly racist ad. All this, plus ad spots:

-The New York Times runs a prime-time ad during the Golden Globes
-Tough Mudder tricks us all
-Steph Curry and Brita partner up with Rudy Mancuso of YouTube fame
-The X-Files drops aliens in New York
-KLM is connecting us at the airport
-IKEA comes up with the weirdest ad of the year
-LinkedIn highlights non-white collar jobs
-Bud Light has one more Dilly Dilly commercial up their sleeve

Thank you to all of our listeners - we love you guys and girls. We'd be thrilled if you left us a review wherever you're listening.

Show notes: http://cavesocial.com/mind-marketing-episode-20-ikea-drops-weirdest-ad-year/