Mind Your Marketing
366 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 58 ratingsWelcome to Mind Your Marketing. A podcast dedicated to helping you grow your marketing skills. We interview entrepreneurs and marketing executives from around the globe, bringing their expertise to you!
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Episodes
265 - 5 Reasons Agency and Client Relationships Go Awry
March 25, 2024 20:00 - 3 minutes - 2.6 MBHear Jordan break down the top 5 reasons that agency and client relationships turn sour. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
264 - How to Find + Hire The Best UGC Creators
March 15, 2024 15:00 - 9 minutes - 6.89 MBIf you want to increase your UGC output or learn how to find creators for your brand then this video is for you. After hiring roughly 300 UGC creators for brand projects, here are the tips and tricks you can use in your business to have success with UGC. Our Grin Partner Link: https://grin.partnerlinks.io/w70590a1rckv Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter...
263 - Overplatforming, Understanding Competitors, and How to Fill Your Calendar When You’re Out of Ideas
March 06, 2024 17:00 - 6 minutes - 4.39 MBToday, Jordan goes over how many platforms you should be on, how to evaluate competitors and how you can use a system to make sure your content calendar is full. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
262 - The Doorman Fallacy: Realizing that Social Media Marketers Do More Than You’d Think
March 04, 2024 20:00 - 4 minutes - 3.32 MBToday we look at the Doorman Fallacy and how it ties back to the social media world. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
261 - How Important is the Algorithm to Your Social Media Strategy
January 23, 2024 21:00 - 9 minutes - 6.62 MBIn this episode, Jordan looks at how you should weigh the importance of the algorithm versus your creativity. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
260 - Putting the Customer Experience First with Christina Garnett
January 12, 2024 16:00 - 22 minutes - 15.3 MBChristina Garnett, founder of Pocket CCO, joins the show to talk about how brands can craft better customer experiences from top to bottom. Alongside this, Jordan and Christina examine the second-order effects of layoffs on customers. Check Pocket CCO here: https://www.pocketcco.com/ Christina's LinkedIn: https://www.linkedin.com/in/christinamgarnett/ Christina's X: https://twitter.com/ThatChristinaG Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twi...
259 - How Landing Pages Can Fuel Company Growth With Tas Bober
December 28, 2023 00:00 - 26 minutes - 18.6 MBTas Bober, B2B marketer and consultant joins the show to talk about her transition from in-house to starting her own consultancy. She specializes in landing pages and helps companies understand the value of a great landing-page strategy. Check Delphinium Solutions here: https://delphiniumsolutions.com/ Tas' LinkedIn: https://www.linkedin.com/in/tasbober/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable ...
258 - Building a Diverse Marketing Team with Sam Kuehnle
December 08, 2023 18:00 - 17 minutes - 11.9 MBWe bring marketing leader, Sam Kuehnle, on to the show to talk about how he has built his marketing team. Along with that, Sam talks about how his team held their first marketing hackathon, and how it pushed some great ideas to the forefront of his team’s mind and output. Check Loxo here: https://loxo.co/ Sam's LinkedIn: https://www.linkedin.com/in/samkuehnle/ Check Becoming a hiring machine Podcast here: https://podcasts.apple.com/us/podcast/becoming-a-hiring-machine/id1695496354 Jorda...
257 - How to Build a SMM Business with Shanté Gorman
December 05, 2023 18:00 - 19 minutes - 13.4 MBSugarpunch Marketing founder, Shanté Gorman, joins the show to talk about what to do/not to do as you start your own Social Media Marketing agency. She is an agency owner, creator, and podcast host. Hear her story today. Check Sugarpunch Marketing here: https://sugarpunchmarketing.com/ Shanté's LinkedIn: https://www.linkedin.com/in/shantegorman/ Shanté's Instagram: https://www.instagram.com/sugarpunchmarketing Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: h...
256 - Getting the Most Out of Social Media in B2B with Tommy Clark
November 28, 2023 19:00 - 19 minutes - 13.3 MBFounder of Clark Media, Tommy Clark, joins the show to talk all things B2B marketing. Tommy started his career at Triplewhale before jumping into the agency waters. He also runs the popular marketing newsletter, Social Files. Subscribe to Social Files here: https://www.readsocialfiles.com/subscribe Tommy's LinkedIn: https://www.linkedin.com/in/tclarkmedia/ Tommy's X: https://twitter.com/tclarkmedia Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitt...
255 - The Three-Pronged Strategy to Grow Your B2B Business with Pritesh Vora
November 27, 2023 19:00 - 23 minutes - 15.9 MBPritesh Vora, VP of Marketing and Growth at Sprinto, joins the show to talk about his three-pronged strategy for growing a B2B company. Pritesh has worked all over the world and brings a lot of experience to the show. Check Sprinto here: https://sprinto.com/ Pritesh's LinkedIn: https://www.linkedin.com/in/thevora/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: h...
254 - How to Stop Being Seen As The Arts & Crafts Department Within Your Business
November 21, 2023 22:00 - 7 minutes - 5.47 MBIn this solo episode, Jordan talks about shifting the perspective of your executives from seeing the marketing department as a cost center to a profit center. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
253 - How to Build a Personal Brand On LinkedIn Without Selling Your Soul
November 16, 2023 19:00 - 32 minutes - 22.4 MBCreative consultant and agency owner, Kevin Rapp, joins the show to talk about his journey building a personal brand on LinkedIn. Kevin talks on how to be your authentic self, without selling your soul on LinkedIn. Kevin's LinkedIn: https://www.linkedin.com/in/kevin-rapp-consulting/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv....
252 - How Brands Can Uplift Their Industry’s Community with Lauren Meyer
November 15, 2023 18:00 - 19 minutes - 13.2 MBWe have the CMO of SocketLabs, Lauren Meyer, join the show to talk about how to empower communities. Lauren and her team help uplift email marketers, so we dig into the tactics they use at Socketlabs to do this. SocketLabs site: https://www.socketlabs.com/ Lauren's LinkedIn: https://www.linkedin.com/in/lauren-meyer-emailgeek/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our N...
251 - From Navy SEAL to the Inc. 5000: How Sean Matson is Building Businesses
November 03, 2023 16:00 - 24 minutes - 17 MBWe have Sean Matson, former Navy SEAL team Platoon Commander, on the show to discuss his transition from the Teams to entrepreneurship. Sean’s the cofounder of two brands (Matbock + CardoMax), and takes principles he learned in the Navy and applies them to his business. Check Matbox here: https://www.matbock.com/ Check CardoMax here: https://www.cardomax.com/ Sean's LinkedIn: https://www.linkedin.com/in/sean-matson/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan'...
250 - Creative Outlets, Building an Agency, and Thoughts on Personal Branding with Mikhail Alfon
October 31, 2023 22:00 - 30 minutes - 21.2 MBWe bring on Blue Light Media agency cofounder Mikhail Alfon, to talk about how his journey as an agency owner. We get into the current status of marketing, creative and how important it is to have a creative outlet outside of work. Check Blue Light Media here: https://www.bluelight.media/ Mikhail's LinkedIn: https://www.linkedin.com/in/mikhailalfon/ Mikhail's X: https://twitter.com/miqk Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jord...
249 - Brand Social Done Right with Chi Thukral
October 23, 2023 22:00 - 23 minutes - 16.5 MBWe bring Chi Thukral on the show today to talk about how brands can execute social media campaigns. Chi, works on the social media team at Hubspot and runs her own agency. In this episode we get into how she thinks about brands and trending content, memes, and brands growing on social. Check Chi's website here: https://www.itschithukral.com/ Chi's LinkedIn: https://www.linkedin.com/in/chithukral/ Chi's X: https://twitter.com/ChiThukral Chi's Instagram: https://www.instagram.com/chithukr...
248 - How to Run Marketing Experiments With Dennis Behrman
October 18, 2023 16:00 - 20 minutes - 13.8 MBIn this episode we sit with Dennis Behrman, VP of Marketing at One Model, to talk about his 25-year career in marketing and the lessons he's learned along the way. We specifically get into how he approaches, runs, and validates marketing experiments. Check One Model here: https://www.onemodel.co/ Dennis' LinkedIn: https://www.linkedin.com/in/dennisbehrman/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionabl...
247 - What the Cannabis Industry Can Learn From Alcohol Giants with Filip Luneski
October 12, 2023 17:00 - 17 minutes - 11.9 MBFilip Luneski, VP of Marketing at Lucid Green, joins the show to talk about the hurdles that the cannabis industry is going over. Filip brings experience from alcohol companies on a global scale, and takes that experience forward into his role with Lucid Green. Check Lucid Green here: https://www.lucidgreen.io/ Filip's LinkedIn: https://www.linkedin.com/in/filip-luneski-33419b7/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltge...
246 - Founders & Friends: How Lauren Berger and Marla Felton are Growing REAL Cookies together
October 06, 2023 23:00 - 17 minutes - 11.9 MBWe have 20-year friends, Lauren Berger and Marla Felton, who join us to talk about how they integrate their friendship and working lives together. Hear their story, and how they are building a cookie company centered around community and wellness. Get REAL Cookies here: https://realcookiesco.com/ REAL Cookies Instagram: https://www.instagram.com/realcookiesco/ Marla's LinkedIn: https://www.linkedin.com/in/marla-felton/ Lauren's LinkedIn: https://www.linkedin.com/in/lauren-berger-37494...
245 - What David Vogelpohl Has Learned During His First Year as a CMO
October 04, 2023 15:00 - 27 minutes - 18.7 MBDavid Vogelpohl, CMO of Fastspring, joins the show to talk about his first year in the CMO position. He breaks down his lessons along the way of his journey, and what you can take to help you grow in your marketing career. Check Fastspring here: https://fastspring.com/ David's LinkedIn: https://www.linkedin.com/in/davidvogelpohl/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on ...
244 - Rock Bottom Has a Trampoline with Charlynda Scales, Founder of Mutt’s Sauce
September 25, 2023 20:00 - 23 minutes - 16.5 MBCharlynda Scales joins the show to talk about her life and journey as an entrepreneur. From starting a company to honor our Grandfather, to going through a divorce and pivoting her entire business in a short span of time, Charlynda has been through the ringer. But as she says, “Rock bottom has a trampoline.” She lets us in on her experiences, and how she’s bounced back in life. Get Mutt’s Sauce here: https://www.muttssauce.com/ Charlynda's LinkedIn: https://www.linkedin.com/in/charlyndasca...
243 - Hooks, Copy Frameworks, and Saying No to Bro-Social With Erica Schneider
September 18, 2023 18:00 - 27 minutes - 18.8 MBSocial media coach and creator, Erica Schneider, joins the show to talk about creating an authentic presence on social media. Erica pushes back against douche-bag social media advice and gives alternatives for people on how they can leverage social media for their businesses. Erica's Twitter: https://twitter.com/ericasmyname Erica's website: https://poweryourplatform.carrd.co/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen...
242 - Building a Pickleball Brand and Community With Mike Gottfried
September 15, 2023 11:00 - 20 minutes - 14 MBWe have Mike Gottfried joining us on the show to talk about his business, PCKL, a racket company serving the pickleball community. We talk about his brand’s organic growth, how/why pickleball is exploding and what his company is prioritizing moving into 2024. Check PCKL here: https://pckl.com/ PCKL ball community: https://www.facebook.com/groups/pcklcommunity PCKL Instagram: https://www.instagram.com/pcklball/ PCKL Tiktok: https://www.tiktok.com/@pcklball Jordan's LinkedIn: https://www....
241 - Positioning Your Brand as a ‘Must-Have’ vs. a ‘Nice-to-Have’ To Clients With Aaron Bours
September 11, 2023 18:00 - 22 minutes - 15.4 MBAaron Bours joins the show from Tel Aviv to talk about positioning yourself as a must-have versus a nice-to-have. Aaron is the VP of Marketing at Hyro, helping the company grow through several rounds of funding. Hear Aaron’s story, and how he approaches brand positioning. Check Hyro here: https://www.hyro.ai/ Aaron's LinkedIn: https://www.linkedin.com/in/aaronbours/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly...
240 - Is Your Content Compliant? A Look at Social Media Legalities With Robert Freund
September 05, 2023 19:00 - 23 minutes - 15.9 MBHave you wondered what’s legal and not in social media marketing? We have advertising attorney Robert Freund join the show to discuss some legalities around social media advertising. We get into Memes, usage rights, and agreements with creators/brands. Check Robert's Website here: https://robertfreundlaw.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Robert's LinkedIn: https://www.linkedin.com/in/robertfreund/ ...
239 - Harnessing the Power of Focus in Marketing with Branca Ballot
August 31, 2023 10:00 - 19 minutes - 13.5 MBBranca Ballot, VP of Marketing at Glide, joins the show to talk about how to leverage the power of focus in your marketing campaigns. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
238 - Bootstrapping Good-Dee’s Baking Mix With Deana Karim
August 23, 2023 15:00 - 19 minutes - 13.3 MBHear the story behind Good-Dee’s Baking Mix, and how Deana Karim is building the company. We get into her ‘why’ as well a touching story about how she is navigating a tough family situation, and using the company products to instill joy. Get Good Dee's here: https://gooddees.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Diana's LinkedIn: https://www.linkedin.com/in/deanakarim/ Jordan's LinkedIn: https://www.lin...
237 - Growing Celzo + Representation in the CPG Space with Fernanda Sampson-Gómez
August 17, 2023 16:00 - 23 minutes - 16.5 MBFernanda Sampson-Gómez joins the podcast to talk about how she started her agua fresca brand, Celzo. Originally from Mexico City, Fernanda knew she wanted to give people in the USA a taste of her home with Celzo. She also talks about the hurdles and support she’s faced/received as an LGBTQ founder. Celzo's website: https://www.celzodrink.com/ Fernanda's LinkedIn: https://www.linkedin.com/in/fernandagomezvazquez/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twit...
236 - Why You Should Consider Using a CRM With Chip Housen
August 16, 2023 11:00 - 22 minutes - 15.2 MBChip Housen, CMO of Insightly, joined the show to talk about how he and his marketing department are growing a CRM business. Check Insightly here: https://www.insightly.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Chip's LinkedIn: https://www.linkedin.com/in/chiphouse/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social m...
235 - Walking Away From a Hedge Fund to Start a Brewery with Brent Zimmerman
August 10, 2023 20:00 - 24 minutes - 16.7 MBBrent Zimmerman, founder of Saucy Brew Works, joins us to talk about how he took his career from Wall Street to starting a brewery in Cleveland. This episode is perfect for anyone who has aspirations of opening their own brick-and-mortar business. Get Saucy Brew Works here: https://www.saucybrewworks.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Brent's LinkedIn: https://www.linkedin.com/in/brentzimmerman11/ Jor...
234 - Building a Conscious Company with Soupergirl Co-founder, Sara Polon
August 03, 2023 17:00 - 17 minutes - 12.2 MBSara Polon joins the show to talk to us about the ethical issues in food production in the USA. We get into Sarah’s background, and how she is approaching building a conscious company moving forward. Get Soupergirl here: https://thesoupergirl.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Sara's LinkedIn: https://www.linkedin.com/in/sara-polon/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jor...
233 - What It Takes to Start Your Own Distillery With Jamie Hunt
August 01, 2023 22:00 - 21 minutes - 15.1 MBWe sit with Jamie Hunt, founder of Fast Penny Spirits, to talk about how she has built her company. Jamie comes from digital consulting, and launched her distillery in 2020, and is now focused on growing her flagship brand, Amaricano. Get Amaricano here: https://www.fastpennyspirits.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Jamie's LinkedIn: https://www.linkedin.com/in/jamieahunt/ Jordan's LinkedIn: https:/...
232 - Why You Should Never Bet Against Pizza With Alex Cree
July 27, 2023 18:00 - 21 minutes - 15 MBWe sit with the founder of Baozza to talk about his journey to creating a nationwide CPG company. Alex started mixing bao buns and pizza fillings while in China, and the product exploded. It was at that time he knew he had to take this product to the American market. Get Baozza here: https://www.baozza.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Alex's LinkedIn: https://www.linkedin.com/in/alexcree/ Jordan's L...
231 - Putting the NOLA in Protein Granola: How Ceres is Building a CPG Brand in New Orleans
July 20, 2023 15:00 - 28 minutes - 19.6 MBWe sit with Rich Simmerman to talk about his journey and creating Ceres. Hear how his team formulated and brought this protein-packed snack to the market. Get Ceres here: https://enjoyceres.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Rich's LinkedIn: https://www.linkedin.com/in/richsimmerman/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get ...
230 - Twitter is Paying Creators, Threads is Here, and 3 Phases of Every Social Platform
July 18, 2023 17:00 - 9 minutes - 6.82 MBTwitter has started paying creators, and in big amounts. We get into why Elon is doing this. The episode also gets into Threads, and my predictions for the platform. The episode finishes with a look at the monetization phases of every social media platform. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our a...
229 - How Scrappy You Have to Be to Win Marketshare As an Alcohol Startup
July 17, 2023 23:00 - 22 minutes - 15.8 MBJordan sits down with Chris Allen from Osena Spiked Coconut Water to talk about what it takes to grow a CPG startup. Chris talks about what it takes on the front lines to grow a CPG beverage brand. Get Osena: https://drinkosena.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Chris' LinkedIn: https://www.linkedin.com/in/christopher-d-allen/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X...
228 - How to Start and Grow Communities Organically With Simon Chou
July 05, 2023 17:00 - 26 minutes - 18.1 MBWe sit with Simon Chou, an expert in community creation and curation, to talk about how he approaches community building. He is a podcaster, community leader and avid marketer. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Simon's LinkedIn: https://www.linkedin.com/in/simonchou1/ Marketing On Mars Podcast: https://marketingonmars.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https...
The Most Common Mistakes Businesses Make on Social Media (And How to Fix Them)
July 01, 2023 18:00 - 8 minutes - 5.95 MBStop making these mistakes on social media. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
227 - The Power of Going Your Own Speed with Erica Rankin (Bro Dough)
June 27, 2023 20:00 - 16 minutes - 11.7 MBErica Rankin, Founder of Bro Dough, joins the show to talk about how she started her CPG brand with $10K, and how she has grown the brand within Canada. She documents her journey on TikTok/LinkedIn and shows the power that’s in going your own speed in CPG. Get Bro Dough: https://eatbrodough.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Erica's LinkedIn: https://www.linkedin.com/in/ericabrodough/ Jordan's LinkedI...
226 - Tapping Into the Future: Will Cannabis Cocktails Become the New Norm at Bars?
June 23, 2023 19:00 - 33 minutes - 22.8 MBWe sit with Jason Reposa, creator of Good Feels, a cannabis-infused drink to talk about the challenges he’s overcome launching a cannabis-infused beverage. We get into Jason’s vision for the future and why he’s pushing the chips in to bet on the cannabis market. Get Good Feels: https://getgoodfeels.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Jason's LinkedIn: https://www.linkedin.com/in/jasonreposa/ Jordan's ...
225 - How IQBAR Grew from a Kickstarter to Millions in Revenue
June 21, 2023 16:00 - 24 minutes - 16.8 MBLearn how Will Nitze took IQBar from a Kickstarter campaign to millions in revenue in this episode. He gets into how he's managing success and launching new product lines as IQ expands. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jord...
224 - How The Nutr Drove $1 Million in Sales in 5 Months (And What’s Next)
June 20, 2023 16:00 - 21 minutes - 14.7 MBWe sit with The Nutr, Co-Founder and CEO, Alicia Long, to discuss how she approaches e-commerce in 2023. She started The Nutr, a kitchen product, she was able to get on Shark Tank. Since then, she’s continued to grow her company through a new take on e-commerce. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire ou...
223 - Growing a Purpose-Led Company with Todd Bondy (CLEAN Cause)
June 19, 2023 17:00 - 19 minutes - 13.3 MBSee how CLEAN Cause is growing a purpose-led beverage brand. CLEAN Cause is dedicated to having 50% of profits go toward addiction recovery. Todd joins us to talk about his journey to joining CLEAN Cause, and how he is seeing the company help transform lives daily. Listen to more episodes: https://mympodcast.co Buy from CLEAN Cause: https://cleancause.com/ Hire our agency: https://www.cavesocial.com Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-p...
223 - How to Create a Profitable Beverage Brand While Donating 50% of Profits
June 19, 2023 17:00 - 19 minutes - 13.3 MBSee how CLEAN Cause is growing a purpose-led beverage brand. CLEAN Cause is dedicated to having 50% of profits go toward addiction recovery. Todd joins us to talk about his journey to joining CLEAN Cause, and how he is seeing the company help transform lives daily. Listen to more episodes: https://mympodcast.co LinkedIn: Todd Bondy - https://www.linkedin.com/in/todd-bondy-574264201/ Buy from CLEAN Cause: https://cleancause.com/ Support Clean Cause Foundation: https://www.cleancause.org/ ...
7 Steps to a Healthier Relationship with Social Media
June 07, 2023 18:00 - 9 minutes - 6.87 MBLearn how to build healthy social media habits in today's video. After 11+ years working in social media, these are the tips and tricks that help me stay sane while enjoying and using social media. Hire our agency: https://www.cavesocial.com Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Join our newsletter: https://www.hyclass.co/think-forward
222 - 7 Steps to a Healthier Relationship with Social Media
June 07, 2023 18:00 - 9 minutes - 6.87 MBLearn how to build healthy social media habits in today's video. After 11+ years working in social media, these are the tips and tricks that help me stay sane while enjoying and using social media. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: ...
221 - The Business of Cocktail Mixers - How Hella Cocktails is Growing
June 02, 2023 16:00 - 26 minutes - 18.5 MBWe sat with Eddie Simeón, one of the co-founders of Hella Cocktails, to talk about how his team is growing a cocktail mixer business, and maintaining culture. LinkedIn: Eddie Simeón Website: Hella Cocktail Co. Instagram: @hellacocktailco Amazon Store: Hella Cocktail Co. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscrib...
220 - How Coco Vinny Plans to Control the US Coconut Supply
May 31, 2023 13:00 - 19 minutes - 13.3 MBAfter being on SharkTank and ABC’s The Profit, Coco Vinny has gone back to the drawing board, creating his new Coco Love coconut water. In the process he’s committed to planting one million coconut trees in the western hemisphere. Hear more about his mission and why planting coconuts closer to the USA is so pivotal. LinkedIn: Cocovinny Zaldivar Website: Cocolove Instagram - @cocolovewater @cocotapsforyou Coupon code: COCOLOVEVIP15 and get 15% OFF! Jordan's LinkedIn: https://www.linkedin.c...
219 - Teaching and Embracing Balance with Mark Samuel
May 26, 2023 10:00 - 21 minutes - 15 MBMark Samuel, the founder of IWON Organics, joins the show to talk about how he’s building his company, living a life of balance, and his mission for building a CPG company. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-...