Mind Your Marketing artwork

241 - Positioning Your Brand as a ‘Must-Have’ vs. a ‘Nice-to-Have’ To Clients With Aaron Bours

Mind Your Marketing

English - September 11, 2023 18:00 - 22 minutes - 15.4 MB - ★★★★★ - 58 ratings
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Previous Episode: 240 - Is Your Content Compliant? A Look at Social Media Legalities With Robert Freund
Next Episode: 242 - Building a Pickleball Brand and Community With Mike Gottfried

Aaron Bours joins the show from Tel Aviv to talk about positioning yourself as a must-have versus a nice-to-have. Aaron is the VP of Marketing at Hyro, helping the company grow through several rounds of funding. Hear Aaron’s story, and how he approaches brand positioning.

Check Hyro here: https://www.hyro.ai/

Aaron's LinkedIn: https://www.linkedin.com/in/aaronbours/

Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

Jordan's X: https://twitter.com/jordanscheltgen

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: https://www.cavesocial.com

Get our Social System 1.0: https://jordan.bz/social-system

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