SRE LIVE with Sergey Ross
129 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 1 ratingSRE LIVE is an interview series of creators who stand out. From video producers to YouTubers and journalists. You’ll understand what makes their style unique, how they think, how they produce.
You'll get to observe their mindset...and that is much more than a conventional “how to” advice.
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Episodes
#90 Behind the Scenes of “How Crime Works” Show - Nazar Risafi, Insider
January 17, 2023 03:19 - 32 minutes - 59.1 MBEpisode Notes Nazar Risafi takes us backstage and behind the scenes of “How Crime Works” by Insider. This is a show revealing the inner workings of organised crime. It uncovers the business of crime, the structure supporting it, and the policies needed to stop the cycle. Nazar reveals how the show is built, secrets to having high profile guests answer interview questions effectively, how he edits videos, his team behind the scenes and lots more. About Nazar Nazar Risafi is a video produc...
#89 Reflections on hosting, producing and writing for TV & Film - Portland Helmich
March 02, 2022 00:39 - 36 minutes - 50.1 MBPortland Helmich, a real pro-storyteller, is sharing her career story in traditional media. We get into how she worked on immensely complex narrative style podcasts and documentaries, what it means to be authentic, self-awareness and more. Key talking points: Portland’s thinking behind her career moves: how did she pick her projects Difference in writing for documentaries VS books VS articles Experience of hosting and writing an award-winning, fully narrated podcast “Stranglers” What i...
#88 How to be irresistibly authentic on camera - Darren Simons, Aspire Presenting LTD
February 02, 2022 00:31 - 36 minutes - 49.5 MBA TV Pro with 9000 hours and 16 years of on-camera work, Darren Simons is as enthusiastic about presenting today as day one. He shares his secrets to ultimate authenticity as a TV presenter. We get tactical as well: working with teleprompters, doing live TV, finding the right energy balance and lots more. Highlights worth highlighting: How Darren is coaching Youtubers to take their presentation to the next level Practical tidbits to be more authentic on screen Developing your own prese...
How to be irresistibly authentic on camera - Darren Simons, Aspire Presenting LTD
February 02, 2022 00:31 - 36 minutes - 49.5 MBA TV Pro with 9000 hours and 16 years of on-camera work, Darren Simons is as enthusiastic about presenting today as day one. He shares his secrets to ultimate authenticity as a TV presenter. We get tactical as well: working with teleprompters, doing live TV, finding the right energy balance and lots more. Highlights worth highlighting: How Darren is coaching Youtubers to take their presentation to the next level Practical tidbits to be more authentic on screen Developing your own prese...
#87 Interviewing like a pro: work out what unlocks people - Nigel Paine, Co-Presenter of Learning Now TV @ LNTV
January 13, 2022 23:27 - 32 minutes - 44.9 MBNigel Paine is an ex-Head of Training and Development at BBC. He joins me to talk about secrets of exceptional TV presenting, interviewing quirks, journalism in his career, and teleprompter techniques. Highlights: How Nigel got into journalism Training BBC staff via newer courses and better tech in 2005, 2006 You need natural ability to be truly great in your medium Reading from a teleprompter like a soulless robot: how to do better Interviewing people is nothing like a real world ...
#86 Being a journalist and being a host are two fundamentally different skills - Sumit Bose, Future Net Zero
January 13, 2022 23:25 - 33 minutes - 45.3 MBOld-school journalist and founder of Future Net Zero Sumit Bose talks about what he learned from the big guns in the 90s, journalism vs hosting, fame, and why media world is shit. Highlights: “Longer you are in media, the more you realize it’s shit” Wanting to be famous is the wrong motivation to get on TV Journalism is a trade you learn by doing, not by getting a qualification (aka degree) Your job is to get the most out of a person you’re interviewing, not to be a star You don’t n...
#85 Secrets to being exceptional TV/video presenter - Paul Coia, BBC
January 13, 2022 23:23 - 34 minutes - 47 MBPaul Coia has been presenting on BBC for over 37 years. We talk about what makes a real difference in how you present on video, essentials of a great interview and more. Highlights: How Paul coached a telecom exec to deliver a killer speech to employees A few ways to not appear like a a robot deliver a message on camera Paul’s path from getting his first job on the radio to hosting his own show on TV Why Paul wanted to present on TV in the first place What you need to do killer int...
#84 Content Your Audience Really Wants to See - Yaagneshwaran Ganesh, Avoma
January 13, 2022 23:17 - 43 minutes - 59.3 MBYaag Ganesh, director of marketing @ Avoma talks about building personal content online, power of side gigs in guiding your career, and what made his career pop. Highlights: How Yaag got to chat with Guy Kawasaki on Clubhouse Writing a compelling story online - what really matters; how to get people to care What triggered Yaag to write his first marketing book You won’t find a perfect job, it’s about experimenting with your side-hustles What makes Yaag’s podcast almost like a free un...
#84 The Psychological Price of Entrepreneurship and being a CEO
March 23, 2021 14:17 - 40 minutes - 74.5 MBSuper excited to interview Aram Melkoumov, the CEO of a product studio agency Crowdlinker about the hardships of being a CEO. Here are some of the cool talking points: glorification of Elon Musk and entrepreneurs who go 24/7 what is one of the most impactful investments Aram has made how do you grow in your career faster than others one skill you can get better at this year If you guys want to check out what Aram is up to, stop by his Linkedin. He’s posting CEO related content daily.
#83 Creating superfans with humor (with Allie LeFevere, Obedient Agency)
December 08, 2020 11:04 - 55 minutes - 75.9 MBBrands need to find out what resonates with their audience, and not be afraid of putting out somewhat polarizing messages. I’m interviewing Allie LeFevere, co-founder of the Obedient Agency, on how humor can delight your customers and build your brand. Main talking points: how to push the boundaries of your brand and keep a consistent narrative benefits of having a smaller audience you know really well why revenue is not the only criteria to pick new clients as a freelancer Mentions: ...
#83 Creating superfans with humor - Allie LeFevere, Obedient
December 08, 2020 11:04 - 55 minutes - 75.9 MBBrands need to find out what resonates with their audience, and not be afraid of putting out somewhat polarizing messages. I’m interviewing Allie LeFevere, co-founder of the Obedient Agency, on how humor can delight your customers and build your brand. Main talking points: how to push the boundaries of your brand and keep a consistent narrative benefits of having a smaller audience you know really well why revenue is not the only criteria to pick new clients as a freelancer Mentions: ...
#82 Finding content ideas that aren’t shit (with Dan Kelsall, offended.marketing)
December 05, 2020 11:48 - 61.3 MBHaving great ideas is a skill, and having controversial ideas is necessary to stand out in any industry. Founder of Offended Marketing, Dan Kelsall shares why we should look at TikTok and Instagram for inspiration instead of old school professionals in suits. Main talking points: importance of focusing on one social media channel why Linkedin is the best platform to go viral organically how you can find ideas that really hook people Mentions: Connect with Dan on Linkedin or Twitter. ...
#82 Finding content ideas that aren’t shit - Dan Kelsall, Offended
December 05, 2020 11:48 - 44 minutes - 61.3 MBHaving great ideas is a skill, and having controversial ideas is necessary to stand out in any industry. Founder of Offended Marketing, Dan Kelsall shares why we should look at TikTok and Instagram for inspiration instead of old school professionals in suits. Main talking points: importance of focusing on one social media channel why Linkedin is the best platform to go viral organically how you can find ideas that really hook people Mentions: Connect with Dan on Linkedin or Twitter. ...
#81 Tearing down emails to build up brands (with Val Geisler, Fix My Churn)
December 02, 2020 21:48 - 27 minutes - 37.2 MBEpisode Notes In this episode I'm chatting with Val Geisler, an email marketing black-belt and a founder of Fix My Churn. She shares her experience of building a freelance career around email. Key talking points: why storytelling is a great strategic move in email campaigns importance of specializing and saying no as a freelancer how to build a team where everyone works less and enjoys it Mentions: Connect with Val through Linkedin and Twitter. Check out Fix My Churn’s website Befor...
#81 Tearing down emails to build up brands - Val Geisler, Fix My Churn
December 02, 2020 21:48 - 27 minutes - 37.3 MBEpisode Notes In this episode I'm chatting with Val Geisler, an email marketing black-belt and a founder of Fix My Churn. She shares her experience of building a freelance career around email. Key talking points: why storytelling is a great strategic move in email campaigns importance of specializing and saying no as a freelancer how to build a team where everyone works less and enjoys it Mentions: Connect with Val through Linkedin and Twitter. Check out Fix My Churn’s website Befor...
#80 Applying B2C strategies to B2B marketing with Bill Macaitis (former Slack CMO)
November 10, 2020 11:40 - 29 minutes - 40.2 MBB2B companies can learn a TON from B2C and create vibrant brands audiences relate to. Bill Macaitis shares a few excellent marketing examples from his bag of tricks that helped him build brands like Zendesk, Slack and Salesforce. Key takeaways: why qualitative measurement of campaigns will lead to a better long term brand strategy how a strong content marketing strategy aligns content with the product how to find and create simple moments of delight in B2B software Mentions: Manager To...
#80 Applying B2C strategies to B2B marketing - Bill Macaitis, Slack
November 10, 2020 11:40 - 29 minutes - 40.3 MBB2B companies can learn a TON from B2C and create vibrant brands audiences relate to. Bill Macaitis shares a few excellent marketing examples from his bag of tricks that helped him build brands like Zendesk, Slack and Salesforce. Key takeaways: why qualitative measurement of campaigns will lead to a better long term brand strategy how a strong content marketing strategy aligns content with the product how to find and create simple moments of delight in B2B software Mentions: Manager T...
#79 How to Win the Content Treadmill Race - John Collins, Ramp
November 09, 2020 02:43 - 44 minutes - 61.5 MBJournalists make excellent content marketers because they already have the crucial skill of creating a large amount of quality content under pressure. But, John Collins, director of content at Intercom believes that quality, engagement and strategic thinking beat quantity any day. Tune in to learn: how to optimize your content format for different consumer preferences why 1 piece of thoughtful, engaging content is better than churning out 5 pieces a day what kind of podcasts you can su...
#79 How to Win the Content Treadmill Race with John Collins
November 09, 2020 02:43 - 44 minutes - 61.4 MBJournalists make excellent content marketers because they already have the crucial skill of creating a large amount of quality content under pressure. But, John Collins, director of content at Intercom believes that quality, engagement and strategic thinking beat quantity any day. Tune in to learn: how to optimize your content format for different consumer preferences why 1 piece of thoughtful, engaging content is better than churning out 5 pieces a day what kind of podcasts you can suc...
#78 The Navy S.E.A.L’s of business: principles of building a company - Jason Smith, Klue
October 27, 2020 02:35 - 42 minutes - 58.8 MBTrust is the most important factor in a startup, both when looking for a co-founder and when pitching to VC's. Jason Smith, serial entrepreneur and the CEO of a company called Klue shares the human side of a startup experience, from the importance of trust and entrepreneur's personality to his hiring philosophy. Cool talking points you don't want to miss out on: shared qualities of entrepreneurs and Navy S.E.A.L’s how 100 coffees with the right people can save you from investing years ...
#78 The Navy S.E.A.L’s of business: principles of building a company (with Jason Smith)
October 27, 2020 02:35 - 42 minutes - 58.7 MBTrust is the most important factor in a startup, both when looking for a co-founder and when pitching to VC's. Jason Smith, serial entrepreneur and the CEO of a company called Klue shares the human side of a startup experience, from the importance of trust and entrepreneur's personality to his hiring philosophy. Cool talking points you don't want to miss out on: shared qualities of entrepreneurs and Navy S.E.A.L’s how 100 coffees with the right people can save you from investing years i...
#77 Start with the story - advice from a video producer (with Ben Consoli)
October 27, 2020 02:30 - 45 minutes - 62 MBThis is a heavy video tech interview, so if you are not into it, skip this one. When shooting a video, a good story comes first, the right crew comes second, the equipment only comes after. Ben Consoli, founder of BC Media Productions, says that not every message is best conveyed through a video, but he also knows everything about what it takes to make production a success. Here are some of the highlights from the interview: how you can help your team members by considering their craft ...
#77 Start with the story - advice from a video producer - Ben Consoli, BC Media
October 27, 2020 02:30 - 45 minutes - 62 MBThis is a heavy video tech interview, so if you are not into it, skip this one. When shooting a video, a good story comes first, the right crew comes second, the equipment only comes after. Ben Consoli, founder of BC Media Productions, says that not every message is best conveyed through a video, but he also knows everything about what it takes to make production a success. Here are some of the highlights from the interview: how you can help your team members by considering their craft...
#76 Why video is the future of sales - Tyler Lessard, Vidyard
October 14, 2020 14:11 - 43 minutes - 59.5 MBMaking videos has become so easy it is now a must for companies to produce content in this format. Tyler Lessard, VP Marketing at Vidyard tells us: how he reached 23,000 views on a video he paid 300 dollars for how companies can create a customizable, on-demand video experience that will make customers binge on their content why video production will become a sought-after in-house skill how changing expectations enable everyone to experiment and improve in video production Mentions: ...
#76 Why video is the future of sales with Tyler Lessard, VP Marketing at Vidyard
October 14, 2020 14:11 - 43 minutes - 59.5 MBMaking videos has become so easy it is now a must for companies to produce content in this format. Tyler Lessard, VP Marketing at Vidyard tells us: how he reached 23,000 views on a video he paid 300 dollars for how companies can create a customizable, on-demand video experience that will make customers binge on their content why video production will become a sought-after in-house skill how changing expectations enable everyone to experiment and improve in video production Mentions: ...
#75 Creating entertaining B2B content - Josef Newton, Brand is Demand
September 22, 2020 10:31 - 50 minutes - 42.9 MBGreat content is a combination of a relevant topic and the appropriate format. Linkedin is a great way to keep your finger on the pulse of your industry and to find trending topics everyone is talking about. There is no one way to produce content, but current trends suggest a podcast or miniseries is often a better choice than a webinar. Josef Newton, founder of Brand Is Demand podcast, shares his thoughts on: how to own a topic within your industry the difference between product demand...
#75 Creating entertaining B2B content with Josef Newton
September 22, 2020 10:31 - 56 minutes - 42.9 MBGreat content is a combination of a relevant topic and the appropriate format. Linkedin is a great way to keep your finger on the pulse of your industry and to find trending topics everyone is talking about. There is no one way to produce content, but current trends suggest a podcast or miniseries is often a better choice than a webinar. Josef Newton, founder of Brand Is Demand podcast, shares his thoughts on: how to own a topic within your industry the difference between product demand ...
#74 Ad ideas that make people say “f*ck me that’s good!” - Paul Mellor, Mellor&Smith
September 20, 2020 19:25 - 53 minutes - 45.9 MB89% of all ads are immediately forgotten. Creative ads are born when the client is crystal clear on their goal, and trusts talented marketers to do their job. Marketing disruptor and loudmouth Paul Mellor was on Media Camp to share his experience and unfiltered opinions. This episode is not for the faint of heart. You’ll hear about: why “creative process” is bullshit - and what Paul prefers instead where to find the best ideas that will speak to customers how many people should ideally...
#74 Ad ideas that make people say “f*ck me that’s good!” (with Paul Mellor)
September 20, 2020 19:25 - 59 minutes - 45.8 MB89% of all ads are immediately forgotten. Creative ads are born when the client is crystal clear on their goal, and trusts talented marketers to do their job. Marketing disruptor and loudmouth Paul Mellor was on Media Camp to share his experience and unfiltered opinions. This episode is not for the faint of heart. You’ll hear about: why “creative process” is bullshit - and what Paul prefers instead where to find the best ideas that will speak to customers how many people should ideally...
#74 Advertising ideas that shock people - Paul Mellor, Mellor&Smith
September 20, 2020 19:25 - 53 minutes - 45.9 MB89% of all ads are immediately forgotten. Creative ads are born when the client is crystal clear on their goal, and trusts talented marketers to do their job. Marketing disruptor and loudmouth Paul Mellor was on Media Camp to share his experience and unfiltered opinions. This episode is not for the faint of heart. You’ll hear about: why “creative process” is bullshit - and what Paul prefers instead where to find the best ideas that will speak to customers how many people should ideall...
#73 How to tell a good brand story on any social platform - Mark Evans
September 15, 2020 12:39 - 29 minutes - 32.2 MBPositioning a brand means building a story around it. Good stories are the ones the audience feels part of. The ways to do this constantly evolve on all platforms, but the fundamentals are the same. My guest this week is Mark Evans, fractional CMO, consultant, and advisor. You’ll hear about: how to create a good story around your brand how to make your content customer-centric why podcasting is an excellent way to differentiate your brand (vs blogging) how to benefit from Linkedin Men...
#73 How to tell a good brand story on any social platform (with Mark Evans)
September 15, 2020 12:39 - 41 minutes - 32.1 MBPositioning a brand means building a story around it. Good stories are the ones the audience feels part of. The ways to do this constantly evolve on all platforms, but the fundamentals are the same. My guest this week is Mark Evans, fractional CMO, consultant, and advisor. You’ll hear about: how to create a good story around your brand how to make your content customer-centric why podcasting is an excellent way to differentiate your brand (vs blogging) how to benefit from Linkedin Ment...
#72 Unscalable marketing tactics at startups - Alison Simpson, Key Living
September 02, 2020 12:48 - 28 minutes - 31 MBAll the best marketing is hyper personalized. That also means most of it doesn’t scale. But that is the only way to build real fans and your company brand if you are playing a long game. This time I’m interviewing the CMO of Toronto based real estate startup Alison Simpson. You’ll hear about the uscalable tactics Alison runs at Key Living; how she increased the sales of luxury products being SVP of Marketing at Holt Renfrew by 20% without increasing the budget; and also how Key Living w...
#72 Key Living CMO Alison Simpson on Uscalable marketing tactics at startups
September 02, 2020 12:48 - 44 minutes - 30.9 MBAll the best marketing is hyper personalized. That also means most of it doesn’t scale. But that is the only way to build real fans and your company brand if you are playing a long game. This time I’m interviewing the CMO of Toronto based real estate startup Alison Simpson. You’ll hear about the uscalable tactics Alison runs at Key Living; how she increased the sales of luxury products being SVP of Marketing at Holt Renfrew by 20% without increasing the budget; and also how Key Living wi...
#72 Key Living CMO Alison Simpson on Unscalable marketing tactics at startups
September 02, 2020 12:48 - 33 minutes - 30.9 MBAll the best marketing is hyper personalized. That also means most of it doesn’t scale. But that is the only way to build real fans and your company brand if you are playing a long game. This time I’m interviewing the CMO of Toronto based real estate startup Alison Simpson. You’ll hear about the uscalable tactics Alison runs at Key Living; how she increased the sales of luxury products being SVP of Marketing at Holt Renfrew by 20% without increasing the budget; and also how Key Living wi...
#71 How to run a podcast for your business that brings revenue - James Mulvany
August 20, 2020 10:45 - 22 minutes - 24.6 MBIn today’s interview I’m talking to James Mulvany, the founder of podcast platform podcast.co. We cover a lot of specific aspects of running a podcast. Here’s are the key ones: How to generate business from your podcast How to interview people better than others to get a unique point of view How to have encourage conversations with your podcast audience A course James has mentioned if you are thinking about starting a podcast Connect with James on: Website Linkedin Got comments, th...
#71 How to run a podcast for your business that brings revenue with James Mulvany
August 20, 2020 10:45 - 35 minutes - 24.5 MBIn today’s interview I’m talking to James Mulvany, the founder of podcast platform podcast.co. We cover a lot of specific aspects of running a podcast. Here’s are the key ones: How to generate business from your podcast How to interview people better than others to get a unique point of view How to have encourage conversations with your podcast audience A course James has mentioned if you are thinking about starting a podcast Connect with James on: Website Linkedin Got comments, tho...
#70 You need to post more: doing marketing basics right - Zineb Layachi
August 19, 2020 10:49 - 32 minutes - 36.4 MBIn today’s episode of Media Camp I’m interviewing Zineb Layachi, CMO in residence at Adinton Technologies and a co-founder of Pitchslap (a weekly pitching show). We are not talking about new fancy marketing tactics here, rather the importance of doing the fundamentals right. You’ll hear about: why doing customer discovery benefits marketing as much as your product how to change founders mindset about what good marketing is how to create educational content to attract people who want ...
#70 You need to post more: doing marketing basics right (with Zineb Layachi)
August 19, 2020 10:49 - 50 minutes - 36.3 MBIn today’s episode of Media Camp I’m interviewing Zineb Layachi, CMO in residence at Adinton Technologies and a co-founder of Pitchslap (a weekly pitching show). We are not talking about new fancy marketing tactics here, rather the importance of doing the fundamentals right. You’ll hear about: why doing customer discovery benefits marketing as much as your product how to change founders mindset about what good marketing is how to create educational content to attract people who want t...
#69 How psychology principles will make your a copy sell anything (with Tamsin Henderson)
August 16, 2020 16:44 - 22 minutes - 17.3 MBIn this episode of Media Camp we are meeting an amazing B2B copywriter from the UK Tamsin Henderson. She also created a series of extremely successful copywriting courses on Udemy (link below). Here’s what you’ll hear about in our chat: How Tamsin wrote a press release that made over a million dollars for her client How to write in a conversational way and fit it into your brand guidelines What questions to ask yourself while writing case studies so they don’t sound like they’ve been w...
#69 How psychology principles will make your copy sell anything - Tamsin Henderson
August 16, 2020 16:44 - 14 minutes - 15.4 MBIn this episode of Media Camp we are meeting an amazing B2B copywriter from the UK Tamsin Henderson. She also created a series of extremely successful copywriting courses on Udemy (link below). Here’s what you’ll hear about in our chat: How Tamsin wrote a press release that made over a million dollars for her client How to write in a conversational way and fit it into your brand guidelines What questions to ask yourself while writing case studies so they don’t sound like they’ve been ...
#69 How psychology principles will make your copy sell anything (with Tamsin Henderson)
August 16, 2020 16:44 - 16 minutes - 15.4 MBIn this episode of Media Camp we are meeting an amazing B2B copywriter from the UK Tamsin Henderson. She also created a series of extremely successful copywriting courses on Udemy (link below). Here’s what you’ll hear about in our chat: How Tamsin wrote a press release that made over a million dollars for her client How to write in a conversational way and fit it into your brand guidelines What questions to ask yourself while writing case studies so they don’t sound like they’ve been w...
#68 How to Grow Your Brand's Organic Following on LinkedIn - Katie Mitchell
August 16, 2020 16:40 - 32 minutes - 36.1 MBIn this interview I had a pleasure to speak to a fantastic marketer and a Linkedin enthusiast Katie Mitchell. We speak a lot about brand, Linkedin and creating content that you want to read or watch. You’ll hear about: How much impact brand has on your demand (both for company and your personal brand) Why over reliance on data can prevent you from shipping marketing work that cuts through the noise How to create engaging linkedin posts How Linkedin makes you a much much better marke...
#68 How to Grow Your Brand's Organic Following on LinkedIn with Katie Mitchell
August 16, 2020 16:40 - 46 minutes - 36 MBIn this interview I had a pleasure to speak to a fantastic marketer and a Linkedin enthusiast Katie Mitchell. We speak a lot about brand, Linkedin and creating content that you want to read or watch. You’ll hear about: How much impact brand has on your demand (both for company and your personal brand) Why over reliance on data can prevent you from shipping marketing work that cuts through the noise How to create engaging linkedin posts How Linkedin makes you a much much better market...
#67 VP of Content and Community at Drift shares how to build your own content strategy framework
August 10, 2020 12:28 - 46 minutes - 36.3 MBIn this interview, I had a pleasure to talk to Mark Kilens, VP of Content and Community at Drift. Previously he was leading Hubspot Academy content model as a VP. Mark is one of the most energetic guests I had on the show. He shares excellent advice on: building content hubs (like Hubspot Academy and Drift Insider) for your B2B SaaS business his favourite content frameworks (that you can steal) webinars vs podcasts: what's broken and what works well and more content strategy bits lik...
#66 James Carbary dives deep into how you can create a podcast for your business and market it
July 24, 2020 09:59 - 48 minutes - 44.2 MBOne of my favourite episodes so far. If you are into podcasts, you will learn a lot. I’m chatting to James Carbary who started the whole company (Sweet Fish Media) to just produce podcasts for brands. He has also runs top B2B podcast out there called “B2B Growth” with 3.5 million downloads and over 1,600 episodes. Here’s what we cover in this extensive interview: how you produce a podcast at scale how you position your show and grow your audience what interview structure you should ...
#65 Kieran Flanagan talks about podcasting as a way to network effectively
July 23, 2020 10:44 - 48 minutes - 36.2 MBI’ve got a chance to interview Hubspot VP of Marketing Kieran Flanagan about content creation for his personal brand. Kieran has been at Hubspot for over 7 years now and runs his own podcast show called “Growth TLDR”. Here’s what we cover in this episode: How Kieran started his podcast to network Managers vs practitioners: when you should switch from doing the legwork to telling others what to do Kieran’s career as a content creator so far Connect with Kieran on: Linkedin Twitter Podc...
#64 Freelancer Alexandra Cote explains how to write long-form SEO optimized content
July 21, 2020 10:40 - 56 minutes - 40.5 MBIn this interview I’m talking to Alexandra Cote, a content marketing freelancer from Romania. She runs her own brand, has copywriting courses on Udemy and posts on linkedin and YouTube. We are primarily focused on writing long form content. Specifically you’ll hear about" What processes Alexandra uses to write her content How she does SEO optimization and what matters How she’s finding clients as a freelancer Connect with Alexandra on: Linkedin Twitter Website Youtube Say HI to me ...
#63 Sendoso CMO Daniel Frohnen shares how to run personalized B2B campaigns that stand out at scale
July 19, 2020 21:40 - 48 minutes - 35.1 MBI love talking to people like Dan who help other b2b businesses run personalized campaigns. Dan is a CMO of a company called Sendoso. They deliver direct mail, personalized gifts, eGifts at scale to build relationships with companies you want to sell to. We are chatting about: successful campaigns he ran and why they worked how you pick your target accounts to send them gifts where you get home addresses of people since they work from home Connect with Dan Linkedin Check out Sendos...
#62 Anum Rubec on how to run a content strategy for your personal brand
July 19, 2020 21:35 - 49 minutes - 37.5 MBI’m interviewing a long time content creator in beauty and lifestyle and my college Anum Rubec. She’s been putting out content on Youtube, Instagram for more than a decade now. Working with beauty brands, shooting YouTube videos and instagram videos. We are talking: how she thinks about brand what’s social platforms work for her what’s process she uses to create content Connect with Anum Website Instagram Linkedin Say HI to me on Linkedin I’d love to connect Linkedin