SRE LIVE with Sergey Ross artwork

#79 How to Win the Content Treadmill Race - John Collins, Ramp

SRE LIVE with Sergey Ross

English - November 09, 2020 02:43 - 44 minutes - 61.5 MB - ★★★★★ - 1 rating
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Previous Episode: #78 The Navy S.E.A.L’s of business: principles of building a company - Jason Smith, Klue
Next Episode: #80 Applying B2C strategies to B2B marketing - Bill Macaitis, Slack

Journalists make excellent content marketers because they already have the crucial skill of creating a large amount of quality content under pressure. 
But, John Collins, director of content at Intercom believes that quality, engagement and strategic thinking beat quantity any day. 
Tune in to learn:

how to optimize your content format for different consumer preferences
why 1 piece of thoughtful, engaging content is better than churning out 5 pieces a day
what kind of podcasts you can successfully launch right now

Mentions:
Inside Intercom podcast
Connect with John on Linkedin or Twitter

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