#75 Creating entertaining B2B content with Josef Newton

SRE LIVE with Sergey Ross

English - September 22, 2020 10:31 - 56 minutes - 42.9 MB - ★★★★★ - 1 rating
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Previous Episode: #74 Ad ideas that make people say “f*ck me that’s good!” - Paul Mellor, Mellor&Smith

Next Episode: #76 Why video is the future of sales - Tyler Lessard, Vidyard

Great content is a combination of a relevant topic and the appropriate format. Linkedin is a great way to keep your finger on the pulse of your industry and to find trending topics everyone is talking about.
There is no one way to produce content, but current trends suggest a podcast or miniseries is often a better choice than a webinar.

Josef Newton, founder of Brand Is Demand podcast, shares his thoughts on:

how to own a topic within your industry
the difference between product demand and content demand
why customers are neither a magic source of insight nor the only audience you should consider
how the Linkedin algorithm helps you stay relevant

*Mentions:*

Brand is Demand Podcast on Spotify
Harry Dry’s Marketing Examples
The Goat Agency on YouTube
Jake Tran on Youtube and Linkedin
Chris Walker on Linkedin
Surfer SEO agency website

Connect with Josef on Linkedin

Say HI to me on Linkedin