#73 How to tell a good brand story on any social platform - Mark Evans

SRE LIVE with Sergey Ross

English - September 15, 2020 12:39 - 29 minutes - 32.2 MB - ★★★★★ - 1 rating
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Previous Episode: #72 Key Living CMO Alison Simpson on Unscalable marketing tactics at startups

Next Episode: #74 Ad ideas that make people say “f*ck me that’s good!” - Paul Mellor, Mellor&Smith

Positioning a brand means building a story around it. Good stories are the ones the audience feels part of. The ways to do this constantly evolve on all platforms, but the fundamentals are the same.
My guest this week is Mark Evans, fractional CMO, consultant, and advisor.

You’ll hear about:

how to create a good story around your brand
how to make your content customer-centric
why podcasting is an excellent way to differentiate your brand (vs blogging)
how to benefit from Linkedin

Mentions:

Marketing Made Simple by Donald Miller
The Inside Advantage by Robert Bloom
Marketing Spark by Mark

Get in touch with Mark through his website or Linkedin

Say HI to me on Linkedin