MATE: Marketing, Advertising, Technology and Entrepreneurship
40 episodes - English - Latest episode: over 6 years ago - ★★★★★ - 10 ratingsMATE podcast is a digital radio show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with love in Melbourne, Australia.
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Episodes
MATE 040 – A futurist’s prediction of civilisation in 300 years, with Steve Sammartino (PART 2)
October 12, 2017 14:01 - 47.9 MBSteve Sammartino is back for more! In the second half of his chat with Adam, Steve predicts where Planet Earth is headed, (it may scare you) and he also gives some brilliant tips that anybody chasing success can apply in their career & day-to-day life. Topics: Steve’s hack for communicating facts through the art … Continue reading MATE 040 – A futurist’s prediction of civilisation in 300 years, with Steve Sammartino (PART 2) The post MATE 040 – A futurist’s prediction of civilisation in 3...
MATE 039 – How to build a life-size LEGO car powered by air, with Steve Sammartino (PART 1)
October 10, 2017 13:05 - 56 minutes - 51.6 MBSteve Sammartino is a charismatic radio host, futurist, author, public speaker, entrepreneur, technology strategist and former advertising strategy director. Steve talks about his career successes and failures, what lead him to being a speaker, and how he teamed up with a teenager from Romania to build a functioning car made from Lego. This is the … Continue reading MATE 039 – How to build a life-size LEGO car powered by air, with Steve Sammartino (PART 1) The post MATE 039 – How to build a...
MATE 038 – My start-up failed and here’s what I learned, with Tommy McCubbin (REBROADCAST of MATE 008)
September 18, 2017 14:01 - 1 hour - 56 MBTommy McCubbin—advertising Creative Director, dad and podcaster—joins me on MATE to discuss why he thinks advertising sucks, how to avoid the #1 start-up mistake and share his thoughts on podcasting. We jump right into his controversial opinions about the advertising industry and why traditional ads don’t work. Tommy reveals the harsh truth behind why his start-up failed and … Continue reading MATE 038 – My start-up failed and here’s what I learned, with Tommy McCubbin (REBROADCAST of MATE 0...
MATE 037 – How to break bad habits, buy a private island and argue with billionaires, with Maneesh Sethi (REBROADCAST of MATE 011)
September 14, 2017 14:01 - 59 minutes - 54.1 MBManeesh Sethi is a serial entrepreneur and a serial troublemaker. He’s the founder of Pavlok, a habit-changing wearable wristband which gives you electric shocks. His career is pervaded with shocking (no pun intended!) stories … like the time he bought his own private island; the story of how he wrote a best-selling book at 14 … Continue reading MATE 037 – How to break bad habits, buy a private island and argue with billionaires, with Maneesh Sethi (REBROADCAST of MATE 011) The post MATE 03...
MATE 036 – How artificial intelligence and robots are revolutionising gardening, with Rory Aronson from FarmBot (REBROADCAST of MATE 014)
September 10, 2017 14:01 - 1 hour - 55.5 MBRory Aronson revolutionised agriculture when he created the coolest invention ever—FarmBot—an AI robot which farms your veggie patch. Seriously, this autonomous robot plants seeds, waters the garden, checks the soil nutrients and kills the weeds. In this episode of MATE, Rory explains how he built this precision agriculture machine and why it’s going to transform the … Continue reading MATE 036 – How artificial intelligence and robots are revolutionising gardening, with Rory Aronson from Far...
MATE 035 – The challenges of designing a blockbuster iPhone game, with Ryan McLeod (REBROADCAST of MATE 006)
September 05, 2017 14:01 - 1 hour - 56.6 MBRyan McLeod—designer and developer of Blackbox for iPhone—talks to me via Skype about how and why he came up with this crazy idea for an iPhone puzzle game. We talk about some of the design challenges he encountered while making Blackbox, and explore what life is like as an indie developer (when the hordes of fans … Continue reading MATE 035 – The challenges of designing a blockbuster iPhone game, with Ryan McLeod (REBROADCAST of MATE 006) The post MATE 035 – The challenges of designing a b...
MATE 034 – Making successful advertising campaigns, with award-winning creative Daniel Sparkes
August 25, 2017 22:03 - 59 minutes - 54.8 MBDaniel Sparkes is a Cannes Gold Lion and D&AD Yellow Pencil award-winning advertising creative, with a flair for side-projects. He’s also a long-time friend of Adam’s and a MATE podcast fan. In this fun and interesting chat, Daniel talks about his passion for creativity, how his personality shapes the way he approaches his work, and … Continue reading MATE 034 – Making successful advertising campaigns, with award-winning creative Daniel Sparkes The post MATE 034 – Making successful advertis...
MATE 033 – Powerful public speaking tips from TEDxMelbourne curator Jon Yeo
August 16, 2017 14:01 - 56 minutes - 51.3 MBJon Yeo is an executive speaker coach and the curator of TEDxMelbourne. In this episode of MATE, he gives some powerful tips to delivering an effective public speech, he tells us the key elements to moving TEDx Talk and he tells us what it’s like going to the global TED conference. Topics: How Jon’s background … Continue reading MATE 033 – Powerful public speaking tips from TEDxMelbourne curator Jon Yeo The post MATE 033 – Powerful public speaking tips from TEDxMelbourne curator Jon Yeo a...
MATE 032 – Community Management vs Social Media Management, with Alison Michalk from Quiip
August 07, 2017 14:01 - 52 minutes - 48.2 MBWith a newborn baby, Alison Michalk took a crazy leap and started her own business, with the goal of a better “work/life blend”. Alison is the CEO and Founder of Quip, Australia’s leading Community Management provider. She’s also a Founder of Swarm Conference, Australia’s only conference dedicated to online community managers. In this episode of MATE, we … Continue reading MATE 032 – Community Management vs Social Media Management, with Alison Michalk from Quiip The post MATE 032 – Communit...
MATE 031 – Simon Davenport’s lessons from marketing at Officeworks, Boost Juice and Kmart
July 31, 2017 14:01 - 1 hour - 63.1 MBSimon Davenport is one of Australia’s premier marketing professionals, with 12 years’ experience in the field. He’s spent the majority of his career working in senior leadership roles at some of Australia’s most iconic retail brands. During this chat, Simon explains what he’s learned about marketing from working at successful businesses like Officeworks, Kmart and … Continue reading MATE 031 – Simon Davenport’s lessons from marketing at Officeworks, Boost Juice and Kmart The post MATE 031 –...
MATE 030 – Joel Gerschman and Howard Finger on building a better business and living a happier life
July 24, 2017 14:01 - 51 minutes - 46.9 MBLearn how to build a better business and live a happier life, with the two guests on this week’s episode of MATE. Joel Gerschman (business coach) and Howard Finger (businessman) are the authors of a new book called, ‘The Mindful Entrepreneur’. Their book teaches business owners how to grow their business, and build systems and … Continue reading MATE 030 – Joel Gerschman and Howard Finger on building a better business and living a happier life The post MATE 030 – Joel Gerschman and Howard F...
MATE 029 – Vince Parry reveals the secret world of pharmaceutical drug marketing
July 10, 2017 14:01 - 1 hour - 66.6 MBVince Parry is one of the world’s leading experts on pharmaceutical branding and marketing. With over 30 years’ experience in the industry, Vince was instrumental in bringing brands like Lipitor, Botox, Colgate and Dove to a wider audience. In this fascinating discussion, we cover: why healthcare goods need a different marketing approach to consumer goods; … Continue reading MATE 029 – Vince Parry reveals the secret world of pharmaceutical drug marketing The post MATE 029 – Vince Parry reve...
MATE 028 – Sarah Cooper turned a viral infographic into a comedy career
July 03, 2017 14:01 - 46 minutes - 42.2 MBSarah Cooper is the author of the viral infographic: 10 Tricks to Appear Smart in Meetings. In this episode of MATE, learn how Sarah parlayed her viral post into a three-book deal! We also discuss the business of comedy, the economics of being an author and why she failed as an actor. Sarah’s work has … Continue reading MATE 028 – Sarah Cooper turned a viral infographic into a comedy career The post MATE 028 – Sarah Cooper turned a viral infographic into a comedy career appeared first on MA...
MATE 027 – Thomas Barta on how to succeed as a marketing leader
June 26, 2017 14:01 - 45 minutes - 41.6 MBThomas Barta is a marketer, turned McKinsey partner, turned organisational psychologist, speaker, consultant and author. His book, ‘The 12 Powers of a Marketing Leader’, teaches marketers how to succeed by creating value for their customers as well as creating value for their organisation. Learn how to shift the perception of marketing being seen as a … Continue reading MATE 027 – Thomas Barta on how to succeed as a marketing leader The post MATE 027 – Thomas Barta on how to succeed as a ma...
MATE 026 – Sean Zinsmeister unlocks your marketing stack with big data and marketing automation
June 19, 2017 14:01 - 1 hour - 68.5 MBSean Zinsmeister knows his shit when it comes to big data, marketing automation and marketing technology. He has a long history working with marketing technology and is currently the VP of Product Marketing at Infer. In this episode of MATE, Sean explains how to unlock the power of automation and how to use AI to … Continue reading MATE 026 – Sean Zinsmeister unlocks your marketing stack with big data and marketing automation The post MATE 026 – Sean Zinsmeister unlocks your marketing stack...
MATE 025 – Joseph Jaffe on consumer empowerment, and other tectonic shifts in the marketing world
June 12, 2017 14:01 - 1 hour - 60.3 MBJoseph Jaffe is a marketing visionary and serial troublemaker. He begins our conversation by hijacking my podcast from the very first sentence, and continues to shake up my perception of the marketing world for the next 60 minutes. Joseph is an entrepreneur, author and industry observer. We talk about how the advertising world has changed … Continue reading MATE 025 – Joseph Jaffe on consumer empowerment, and other tectonic shifts in the marketing world The post MATE 025 – Joseph Jaffe on c...
MATE 024 – Ronsley Vaz, from Amplify, on podcasting and the power of audio
June 05, 2017 14:01 - 40 minutes - 37.1 MBRonsley Vaz is the Chief Daydreamer at Amplify, an audio marketing agency, and is also a strong podcast advocate. In this episode of MATE, we talk about the opportunities podcasting can create for businesses, the power of audio marketing and what Ronsley is trying to achieve with his agency. Ronsley also tells us about his new … Continue reading MATE 024 – Ronsley Vaz, from Amplify, on podcasting and the power of audio The post MATE 024 – Ronsley Vaz, from Amplify, on podcasting and the pow...
MATE 023 – John J. Wall from the Marketing Over Coffee podcast on the opportunities it’s opened
May 29, 2017 14:01 - 55 minutes - 50.8 MBJohn J. Wall is the host of the Marketing Over Coffee podcast, which is one of the longest-running podcasts on iTunes. John is also the VP of Marketing at EventHero, a firm which makes event management easy. In this episode of MATE podcast, we talk about marketing in corporate America, what it’s like hosting one of … Continue reading MATE 023 – John J. Wall from the Marketing Over Coffee podcast on the opportunities it’s opened The post MATE 023 – John J. Wall from the Marketing Over Coffee...
MATE 022 – Peter Wagstaff on why universities are broken and how to fix tertiary education
May 22, 2017 14:01 - 1 hour - 66.6 MBPeter Wagstaff—or “Wags” as he’s often known—is a progressive educator at Monash University (in fact, Wags was my marketing lecturer). He’s on the forefront of next generation teaching at the university, and in this episode of MATE we talk about: why the university system is broken and how to fix tertiary education. Finally, we tackle the big … Continue reading MATE 022 – Peter Wagstaff on why universities are broken and how to fix tertiary education The post MATE 022 – Peter Wagstaff on wh...
MATE 021 – Nathan Rose explains how to launch a killer equity crowdfunding campaign
May 15, 2017 14:01 - 44 minutes - 40.4 MBNathan Rose is an equity crowdfunding expert who’s helped raise over $11 M for his clients through successful equity crowdfunding campaigns. Nathan joins MATE podcast to talk about the difference between “equity crowdfunding” and “rewards crowdfunding”, what you should look for in a crowdfunding platform and how to decide whether crowdfunding is appropriate for your business. Nathan … Continue reading MATE 021 – Nathan Rose explains how to launch a killer equity crowdfunding campaign The po...
MATE 020 – Tait Ischia on content strategy and writing copy that converts sales
May 08, 2017 14:01 - 1 hour - 63.3 MBTait Ischia is a copywriter, content strategist and author. His book, ‘Copywrong to copywriter’, is a handbook for anyone who feels like they can’t write to save themselves. In this episode of MATE, we talk about what’s involved in defining a successful content strategy, how to write copy that converts more customers and how to launch … Continue reading MATE 020 – Tait Ischia on content strategy and writing copy that converts sales The post MATE 020 – Tait Ischia on content strategy and wri...
MATE 019 – Kevin Holesh built an iPhone app to stop you using your iPhone all day
May 01, 2017 14:01 - 56 minutes - 51.9 MBKevin Holesh is an app developer who built ‘Moment’—an iPhone app which tracks how long you spend using your phone each day and helps you stop using it. He’s also behind ‘Focus’—an app which stops you texting and driving; and Move—which helps you stay active. The technology behind each of these projects is truly innovative (read: hacky!), and … Continue reading MATE 019 – Kevin Holesh built an iPhone app to stop you using your iPhone all day The post MATE 019 – Kevin Holesh built an iPhone ...
MATE 018 – Richard Hack explains how to build successful businesses against all adversity
April 24, 2017 14:17 - 47 minutes - 43.6 MBRichard Hack is the Managing Director of Diemen’s Hot Sauce, and was also a Co-founder of The Taboo Group—a youth marketing agency with a reputation for some of Melbourne’s best activation campaigns. We discuss the entrepreneurial lessons he learned from both of these ventures, including how he built successful businesses despite every challenge the world threw at him. … Continue reading MATE 018 – Richard Hack explains how to build successful businesses against all adversity The post MATE ...
MATE 017 – Sabrina Must on effective copywriting and living as an author
April 17, 2017 14:10 - 51 minutes - 47.2 MBSabrina Must is a writer, an author of multiple books and a copywriting consultant. We have a fascinating discussion about why the written word is still so important for marketing today. Sabrina reveals her secrets to writing killer copy. We talk about how writing is different from other forms of media, like: images, audio and … Continue reading MATE 017 – Sabrina Must on effective copywriting and living as an author The post MATE 017 – Sabrina Must on effective copywriting and living as an...
MATE 016 – Paul Ramondo creates 2,737.80% ROI campaigns using marketing funnels
April 10, 2017 13:59 - 1 hour - 65.4 MBThere’s no doubt that Paul Ramondo is the best digital marketer in all of Western Australia. He consistently delivers insane results for his clients (think 2,737.80% ROI campaigns!) by employing the latest strategies in digital and social media. Join Adam Jaffrey as he talks to Paul about what it’s really like starting a marketing business, … Continue reading MATE 016 – Paul Ramondo creates 2,737.80% ROI campaigns using marketing funnels The post MATE 016 – Paul Ramondo creates 2,737.80% RO...
MATE 015 – Minter Dial on why your employees need to be your biggest brand advocates
April 03, 2017 14:01 - 43 minutes - 40 MBMinter Dial is a controversial marketing consultant with unique perspectives on digital transformation, as well as building brands through employees. Listen in to hear his argument as to why your employees are more important than your customers, and how to succeed in this new age of heightened customer expectations. Minter also tells us about a school teacher who made … Continue reading MATE 015 – Minter Dial on why your employees need to be your biggest brand advocates The post MATE 015 – ...
MATE 014 – Rory Aronson introduces FarmBot, the AI robot which farms your veggie patch
March 27, 2017 14:01 - 56 minutes - 51.3 MBRory Aronson revolutionised agriculture when he created the coolest invention ever—FarmBot—an AI robot which farms your veggie patch. Seriously, this autonomous robot plants seeds, waters the garden, checks the soil nutrients and kills the weeds. In this episode of MATE, Rory explains how he built this precision agriculture machine and why it’s going to transform the … Continue reading MATE 014 – Rory Aronson introduces FarmBot, the AI robot which farms your veggie patch The post MATE 014 –...
MATE 013 – Bill Friedman reveals the business principles of Las Vegas gangsters
March 15, 2017 13:41 - 1 hour - 55.6 MBBill Friedman has spent his entire adult life working in and around the Las Vegas casino business, alongside the gangsters who built the Las Vegas Strip. He has spent countless hours interviewing members of The Mafia, researching their histories and building a picture of the gambling industry in America. In this fascinating conversation, Bill shares the stories … Continue reading MATE 013 – Bill Friedman reveals the business principles of Las Vegas gangsters The post MATE 013 – Bill Friedma...
MATE 012 – Chris Rauschnot shares the marketing secrets of Las Vegas
March 01, 2017 16:47 - 1 hour - 56.1 MBChris Rauschnot is a digital influencer, content producer and marketing consultant from Las Vegas, Nevada. I interviewed Chris at the Bellagio Hotel on The Strip, where he revealed the marketing secrets big brands can learn from Las Vegas. We also talked about influencer marketing, social media marketing, Pokémon GO, and why Chris decided to base … Continue reading MATE 012 – Chris Rauschnot shares the marketing secrets of Las Vegas The post MATE 012 – Chris Rauschnot shares the marketing s...
MATE 011 – Maneesh Sethi explains how to change your bad habits using Pavlok
February 14, 2017 15:18 - 53 minutes - 48.9 MBManeesh Sethi is a serial entrepreneur and a serial troublemaker. He’s the founder of Pavlok, a habit-changing wearable wristband which gives you electric shocks. His career is pervaded with shocking (no pun intended!) stories … like the time he bought his own private island; the story of how he wrote a best-selling book at 14 … Continue reading MATE 011 – Maneesh Sethi explains how to change your bad habits using Pavlok The post MATE 011 – Maneesh Sethi explains how to change your bad habi...
MATE 010 – Bob Knorpp on building a successful brand, advertising and marketing strategy
January 30, 2017 14:20 - 55 minutes - 50.3 MBBob Knorpp is a consultant and a podcaster. He works with businesses to help them understand their brands and solve their big marketing problems. I met Bob on the sunny rooftop of his building in midtown Manhattan, where we discussed: what is a brand, how do you build a successful brand, how to develop effective content marketing and … Continue reading MATE 010 – Bob Knorpp on building a successful brand, advertising and marketing strategy The post MATE 010 – Bob Knorpp on building a succes...
MATE 009 – Joel and Maria House on SEO mastery and how to travel the world with your business
January 16, 2017 14:04 - 54 minutes - 49.8 MBJoel and Maria House are a Brisbane couple who are travelling the world with their SEO business. I asked them: what is SEO, why is it important and how do you master it? Joel and Maria share the key tips on how to structure your business to enable you to travel the world. And … we … Continue reading MATE 009 – Joel and Maria House on SEO mastery and how to travel the world with your business The post MATE 009 – Joel and Maria House on SEO mastery and how to travel the world with your busine...
MATE 008 – Tommy McCubbin on why advertising sucks, avoiding start-up mistakes and podcasting
October 19, 2016 14:11 - 58 minutes - 53.1 MBTommy McCubbin—advertising Creative Director, dad and podcaster—joins me on MATE to discuss why he thinks advertising sucks, how to avoid the #1 start-up mistake and share his thoughts on podcasting. We jump right into his controversial opinions about the advertising industry and why traditional ads don’t work. Tommy reveals the harsh truth behind why his start-up failed and … Continue reading MATE 008 – Tommy McCubbin on why advertising sucks, avoiding start-up mistakes and podcasting The ...
MATE 007 – Tarron Newman on revolutionising Australia’s emergency management with data
June 29, 2016 14:02 - 45 minutes - 42 MBTarron Newman—Co-founder of RIPE Intelligence—joins me on MATE to discuss how he revolutionised Australia’s emergency management with data. Through the creation of their product, EmergencyAUS, Tarron and his co-founder Luke were able to collate public emergency data when government agencies could not. Today, EmergencyAUS is the most popular national emergency information app in Australia. In episode 7 of … Continue reading MATE 007 – Tarron Newman on revolutionising Australia’s emergency man...
MATE 006 – Ryan McLeod on designing and coding Blackbox, the frustratingly innovative iPhone game!
June 08, 2016 12:57 - 55 minutes - 50.6 MBRyan McLeod—designer and developer of Blackbox for iPhone—talks to me via Skype about how and why he came up with this crazy idea for an iPhone puzzle game. We talk about some of the design challenges he encountered while making Blackbox, and explore what life is like as an indie developer (when the hordes of fans … Continue reading MATE 006 – Ryan McLeod on designing and coding Blackbox, the frustratingly innovative iPhone game! The post MATE 006 – Ryan McLeod on designing and coding Black...
MATE 005 – Saul Flores on strategy, innovation and what he learned at Stanford Business School
May 23, 2016 05:04 - 1 hour - 58.3 MBSaul Flores—Chief Strategy Officer at DT—chats today about business strategy, the myths of innovation and what he’s learned through some of his crazy jobs in management. Saul has a Master’s Degree and is also a Stanford Business School graduate, and he shares his wealth of knowledge from these endeavours. We also talk about how he’s done so well in … Continue reading MATE 005 – Saul Flores on strategy, innovation and what he learned at Stanford Business School The post MATE 005 – Saul Flore...
MATE 004 – Leigh Price on social analytics, working in start-ups and being a nerd
May 10, 2016 13:56 - 52 minutes - 48.1 MBLeigh Price—self-proclaimed social analytics nerd—explains what the field of social analytics is, what it’s useful for and why businesses should use it. We talk about good reports (and bad), and Leigh tells us why he loves working in start-ups. Towards the end, Leigh makes some fascinating predictions about the future of social media. He also reveals a to-do … Continue reading MATE 004 – Leigh Price on social analytics, working in start-ups and being a nerd The post MATE 004 – Leigh Price o...
MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters
April 27, 2016 13:46 - 55 minutes - 50.3 MBWill Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical Marketer” and what benefits such a role brings to organisations. We also discuss A/B testing, customer retention models, gambling psychology and why coding … Continue reading MATE 003 – Will Egan on being a technical marketer, data, analytics and why codi...
MATE 002 – Athan Didaskalou on coffee, social media and meeting Gary Vaynerchuk
April 17, 2016 15:38 - 46 minutes - 42.8 MBAthan Didaskalou—entrepreneur and Melbourne hustler—talks about his humble beginnings as a hospitality boy and how that’s affected his attitude to business today. We talk about his failed and successful start-ups, discuss the future of social media and contemplate how to get the most out of life. Ath also shares some predictions about the upcoming tech revolutions of … Continue reading MATE 002 – Athan Didaskalou on coffee, social media and meeting Gary Vaynerchuk The post MATE 002 – Athan ...
MATE 001 – Jayden Seric on artificial intelligence and the future of the human race
April 10, 2016 13:58 - 41 minutes - 38.3 MBJayden Seric—web developer and future-enthusiast—talks about the imminent creation of artificial intelligence and what that means for the future of the human race. We talk about IBM’s Watson supercomputer, discuss The Singularity, debate when computers will make humans obsolete … and Jayden reveals he’s happy to be made redundant by a super-AI-robot-race. Links and resources: … Continue reading MATE 001 – Jayden Seric on artificial intelligence and the future of the human race The post MA...