MATE 017 – Sabrina Must on effective copywriting and living as an author

Sabrina Must is a writer, an author of multiple books and a copywriting consultant. We have a fascinating discussion about why the written word is still so important for marketing today. Sabrina reveals her secrets to writing killer copy. We talk about how writing is different from other forms of media, like: images, audio and … Continue reading MATE 017 – Sabrina Must on effective copywriting and living as an author

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Sabrina Must is a writer, an author of multiple books and a copywriting consultant. We have a fascinating discussion about why the written word is still so important for marketing today. Sabrina reveals her secrets to writing killer copy. We talk about how writing is different from other forms of media, like: images, audio and video. And we talk about what life is like as an author: how to write a book; whether you should self-publish; what’s the story with bestseller lists; and is being an author all that glamorous?

Topics:

Why writing and the written word are so important to Sabrina
Sabrina tells the heartbreaking story about how her sister’s sudden death inspired her to do what she loves
The personal nature with which Sabrina approaches writing
Why the written word is still so important for marketing today
The genesis of Sabrina’s business, Write Less Bad, and the origins of its catchy name.
Why the written word is still so important in storytelling, connecting with people and in communicating a company’s message.
Tips on writing killer copy for better marketing
The truth about bestseller lists
What’s the difference between having your book distributed by a publishing house, versus self-publishing and managing all the marketing yourself?
Can you actually make a living being an author?

Links:

Sabrina Must’s website
Write Less Bad website
Purchase Sabrina Must’s books:

Must Girls Love, by Sabrina Must.
Living Witnesses, by Monni Must and Sabrina Must.

Special thanks:

Editing by Josh Armour, from ArmourPod Productions.
Podcast logo cover artwork by Courtney Carman
Music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.

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MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia.

MATE podcast is a production by branded podcast agency Wavelength Creative.

The post MATE 017 – Sabrina Must on effective copywriting and living as an author appeared first on MATE podcast.